{"id":191945,"date":"2026-06-12T22:06:35","date_gmt":"2026-06-12T22:06:35","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/but-rcs-2\/"},"modified":"2026-07-07T02:46:33","modified_gmt":"2026-07-07T02:46:33","slug":"but-rcs","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/but-rcs\/","title":{"rendered":"Por que a BUT envia milh\u00f5es de mensagens RCS com a Sinch"},"content":{"rendered":"    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-058679c3eaa56a1370e54b00e3a777de\">\r\n            Quando a Sinch nos apresentou ao RCS, n\u00e3o hesitamos. Recorremos regularmente a eles em busca de insights sobre tend\u00eancias emergentes e novas tecnologias para testar. Em apenas dois anos, enviamos milh\u00f5es de mensagens RCS aos nossos clientes.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/SI-Morgane-Huiban.png\" alt=\"Foto de Morgane Huiban\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-058679c3eaa56a1370e54b00e3a777de\">\r\n                        Morgane Huiban                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Gerente de CRM na BUT<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Como uma das principais varejistas de m\u00f3veis da Fran\u00e7a, a BUT tem uma vantagem \u00fanica: 80% da popula\u00e7\u00e3o francesa vive a 20 minutos de uma loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo com essa proximidade de m\u00f3veis elegantes e acess\u00edveis, os clientes come\u00e7am a comprar muito antes de passarem por uma loja.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/vimeo.com\/1089846443\" class=\"lazy-video-link\" data-lazy-video=\"1089846443\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2022339158-90064bc22a7b54cef01b167a0472605122bb7a3ecf2b9332e73b7681c9e57c29-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2022339158-90064bc22a7b54cef01b167a0472605122bb7a3ecf2b9332e73b7681c9e57c29-d_1280?region=us\" alt=\"Why BUT sends millions of RCS messages with Sinch\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1089846443#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2022339158-90064bc22a7b54cef01b167a0472605122bb7a3ecf2b9332e73b7681c9e57c29-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1089846443\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1089846443\",\n    \"name\": \"Why BUT sends millions of RCS messages with Sinch\",\n    \"description\": \"BUT isn't just sending messaging campaigns to increase site traffic and sales. They know that every customer interaction helps make the shopping experience smoother and more enjoyable.\\n\\nSo when Sinch recommended they try RCS and AI chatbots for interactive, highly personalized experiences, they didn't hesitate.\\n\\nAnd their new strategy paid off:\\n\\n\\u25ba 4.5x more campaign revenue year-over-year with RCS\\n\\u25ba 1.8x higher click-through rate than Rich SMS\\n\\u25ba 9% RCS chatbot start rate\\n\\n\\ufffd Watch how BUT uses RCS to boost revenue and build loyalty with millions of customers.\",\n    \"uploadDate\": \"2025-06-02T15:26:43+00:00\",\n    \"duration\": \"P0DT0H4M37S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTemos que acompanhar o que os clientes esperam\u201d, disse Morgane Huiban, Gerente de CRM da BUT. \u201cEles desejam experi\u00eancias integradas, personalizadas e envolventes, seja online ou na loja.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tornando as campanhas mais envolventes com o RCS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por mais de 10 anos, a Sinch ajudou a BUT a criar <a href=\"https:\/\/sinch.com\/pt\/customer-stories\/but-doubled-campaign-roi-with-omnichannel-messaging\/\">experi\u00eancias de envio de mensagens omnicanal<\/a> que impulsionam as vendas e a fidelidade do cliente. Em 2023, eles apresentaram \u00e0 BUT uma maneira nova e ainda mais envolvente de alcan\u00e7ar os clientes: Rich Communication Services (RCS).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQuando a Sinch nos apresentou ao RCS, n\u00e3o hesitamos\u201d, disse Morgane. \u201cRecorremos regularmente \u00e0 Sinch em busca de insights sobre tend\u00eancias emergentes e novas tecnologias para testar.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com <a href=\"https:\/\/sinch.com\/pt\/rcs\/chapter\/como-o-rcs-mantem-os-clientes-engajados-informados-seguros-e-satisfeitos-em-todos-os-setores\/\">RCS for Business<\/a>, a BUT pode enviar elementos de m\u00eddia como imagens, GIFs e carross\u00e9is diretamente nas messaging inboxes de texto nativas dos clientes. Al\u00e9m disso, ter bot\u00f5es de call-to-action (CTA) na conversa facilita o engajamento com as ofertas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cada trimestre, a BUT envia resumos de campanha de CRM para a Sinch com seus objetivos e m\u00e9tricas de sucesso. A Sinch ent\u00e3o desenvolve o design da landing page e a estrat\u00e9gia de anima\u00e7\u00e3o, com solu\u00e7\u00f5es concretas e mockups para RCS, Rich SMS, WhatsApp e outros canais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira campanha RCS da BUT alcan\u00e7ou uma taxa de cliques de 10% \u2014 tr\u00eas vezes maior do que a m\u00e9dia de suas campanhas de SMS. A campanha foi t\u00e3o bem-sucedida que eles decidiram usar o RCS para outras campanhas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Atraindo compradores com ofertas claras e m\u00eddia rica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por tr\u00eas anos, a BUT promoveu sua campanha \u201c100% Reembolsado\u201d, que oferecia vouchers de compra diferida em produtos selecionados, via Rich SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas com o limite de 160 caracteres do Rich SMS, eles tiveram problemas para transmitir a oferta de forma clara, e o engajamento da campanha ficou abaixo das expectativas. Desta vez, a Sinch recomendou testes A\/B do Rich SMS e do RCS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes com dispositivos habilitados para RCS receberam uma mensagem com um GIF chamativo, uma explica\u00e7\u00e3o detalhada da oferta e um bot\u00e3o CTA convidando os compradores a visualizar os produtos eleg\u00edveis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A BUT enviou uma vers\u00e3o resumida da oferta via Rich SMS para o restante de seus clientes. Eles adicionaram uma raspadinha virtual \u00e0 landing page para fornecer aos clientes de Rich SMS tamb\u00e9m uma experi\u00eancia interativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A mensagem RCS gerou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>taxa de leitura de 73%<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>taxa de cliques de 13,5% (1,8x maior que o Rich SMS)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u20ac 61.000 de receita adicional (3x maior em compara\u00e7\u00e3o ao ano anterior)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No total, a campanha gerou 4,5 vezes mais receita do que a campanha de Rich SMS do ano anterior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Ter o CTA diretamente no canal foi o que tornou a campanha t\u00e3o bem-sucedida\u201d, disse Marie Rommi, Gerente Executiva de Contas da Sinch. \u201cFicou muito mais claro do que a campanha de Rich SMS do ano anterior, que tinha apenas 160 caracteres.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transformando conversas personalizadas em vendas de m\u00f3veis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nas promo\u00e7\u00f5es de fim de ano, a BUT queria se destacar nas caixas de entrada dos clientes com recomenda\u00e7\u00f5es de produtos altamente personalizadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marie sabe que Morgane e sua equipe est\u00e3o sempre prontas para testar novos canais e estrat\u00e9gias, ent\u00e3o ela recomendou uma campanha RCS conversacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEles querem promover os produtos certos para os clientes certos, ent\u00e3o era o momento perfeito para testar chatbots.\u201d disse Marie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o a BUT adicionou um chatbot diretamente em sua campanha RCS com o produto Chatlayer da Sinch. Os clientes receberam uma mensagem RCS convidando-os a compartilhar suas cores, estilo e or\u00e7amento favoritos. O chatbot usou essas informa\u00e7\u00f5es para selecionar produtos adaptados \u00e0s prefer\u00eancias dos clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao contr\u00e1rio da maioria das experi\u00eancias com chatbots, esta precisava de apenas uma pergunta para avaliar as necessidades dos clientes. Isso aumentou a probabilidade de os clientes conclu\u00edrem a experi\u00eancia e clicarem nos produtos recomendados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A campanha gerou \u20ac 82.000 em receita adicional, al\u00e9m de uma taxa de leitura de 69% e uma taxa de in\u00edcio de 9%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Escalando o RCS para milh\u00f5es de clientes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Foram necess\u00e1rias apenas algumas campanhas para comprovar a capacidade do RCS de impulsionar mais vendas, e eles escalaram para uma nova campanha a cada duas semanas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHoje, podemos dizer com seguran\u00e7a que o RCS \u00e9 uma parte essencial da nossa estrat\u00e9gia de CRM\u201d, disse Morgane. \u201cEm apenas dois anos, enviamos milh\u00f5es de mensagens RCS aos nossos clientes. Com a Sinch, n\u00e3o estamos seguindo as tend\u00eancias, estamos criando-as.\u201d<\/p>\n","protected":false},"featured_media":60206,"template":"","meta":{"_acf_changed":false},"class_list":["post-191945","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que a BUT envia milh\u00f5es de mensagens RCS com a Sinch - Sinch<\/title>\n<meta name=\"description\" content=\"Descubra como a BUT, uma das maiores varejistas de m\u00f3veis da Fran\u00e7a, transformou as intera\u00e7\u00f5es com o cliente e aumentou a receita com as solu\u00e7\u00f5es RCS da Sinch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/but-rcs\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que a BUT envia milh\u00f5es de mensagens RCS com a Sinch - Sinch\" \/>\n<meta property=\"og:description\" content=\"Descubra como a BUT, uma das maiores varejistas de m\u00f3veis da Fran\u00e7a, transformou as intera\u00e7\u00f5es com o cliente e aumentou a receita com as solu\u00e7\u00f5es RCS da Sinch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/mensagens\/cases-de-clientes\/but-rcs\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T02:46:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/SI-Customer-BUT-rcs-Social-Share.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"754\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/but-rcs\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/but-rcs\\\/\",\"name\":\"Por que a BUT envia milh\u00f5es de mensagens RCS com a Sinch - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/but-rcs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/but-rcs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-BUT.png\",\"datePublished\":\"2026-06-12T22:06:35+00:00\",\"dateModified\":\"2026-07-07T02:46:33+00:00\",\"description\":\"Descubra como a BUT, uma das maiores varejistas de m\u00f3veis da Fran\u00e7a, transformou as intera\u00e7\u00f5es com o cliente e aumentou a receita com as solu\u00e7\u00f5es RCS da Sinch.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/but-rcs\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/but-rcs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/but-rcs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-BUT.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-BUT.png\",\"width\":800,\"height\":496},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/but-rcs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Messaging Customer Stories\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/mensagens\\\/cases-de-clientes\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Por que a BUT envia milh\u00f5es de mensagens RCS com a Sinch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; 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