{"id":196564,"date":"2026-07-04T16:14:14","date_gmt":"2026-07-04T16:14:14","guid":{"rendered":"https:\/\/sinch.com\/engage\/resources\/uncategorized\/ideias-de-campanhas-de-texto-para-feriados\/"},"modified":"2026-07-05T03:52:36","modified_gmt":"2026-07-05T03:52:36","slug":"ideias-de-campanhas-de-texto-para-feriados","status":"publish","type":"engage_resources","link":"https:\/\/sinch.com\/pt\/engage\/resources\/sms-marketing\/ideias-de-campanhas-de-texto-para-feriados\/","title":{"rendered":"Estrat\u00e9gia de marketing por SMS sazonal: um guia para campanhas de mensagens de texto de fim de ano que se destacam"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Whether it\u2019s New Year\u2019s, Valentine\u2019s Day, Thanksgiving, Black Friday, or Christmas, there\u2019s one thing you can be sure of during the holiday season \u2013 people are more ready and motivated to spend money than on any other day. Hopefully, they will spend it with you.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">In this guide, you\u2019ll learn how to execute seasonal SMS marketing campaigns and drive revenue during the most competitive shopping periods of the year.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-6813\"><p class=\"h5 m-0\" id=\"toc-title-6813\">Tabela de conte\u00fado<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#quick-proof-that-sending-seasonal-text-campaigns-drives-business-results\">Quick proof that sending seasonal text campaigns drives business results<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#start-planning-your-holiday-sms-campaign-early\">Start planning your holiday SMS campaign early<\/a><a class=\"scrollme link-body-color\" href=\"#major-holidays-demand-a-minimum-of-90-days\">Major holidays demand a minimum of 90 days<\/a><a class=\"scrollme link-body-color\" href=\"#secondary-holidays-work-with-45-60-days\">Secondary holidays work with 45-60 days<\/a><a class=\"scrollme link-body-color\" href=\"#flash-sales-and-promotional-opportunities-need-14-21-days\">Flash sales and promotional opportunities need 14-21 days<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#holiday-text-campaign-timeline-in-four-phases\">Holiday text campaign timeline (in four phases)<\/a><a class=\"scrollme link-body-color\" href=\"#phase-1-strategy-8-12-weeks-out\">Phase 1: Strategy (8-12 weeks out)<\/a><a class=\"scrollme link-body-color\" href=\"#phase-2-creative-segmentation-4-6-weeks-out\">Phase 2: Creative  segmentation (4-6 weeks out)<\/a><a class=\"scrollme link-body-color\" href=\"#phase-3-technical-setup-2-3-weeks-out\">Phase 3: Technical setup (2-3 weeks out)<\/a><a class=\"scrollme link-body-color\" href=\"#phase-4-execution-week-of\">Phase 4: Execution (Week of)<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#is-this-holiday-right-for-your-brand\">Is this holiday right for your brand?<\/a><a class=\"scrollme link-body-color\" href=\"#question-1-does-this-holiday-drive-purchase-behavior-in-your-category\">Question 1: Does this holiday drive purchase behavior in your category?<\/a><a class=\"scrollme link-body-color\" href=\"#question-2-can-you-differentiate-from-competitors\">Question 2: Can you differentiate from competitors?<\/a><a class=\"scrollme link-body-color\" href=\"#question-3-do-you-have-inventory-offers-or-services-that-make-sense-for-this-holiday\">Question 3: Do you have inventory, offers, or services that make sense for this holiday?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_10-tips-for-creating-seasonal-sms-campaigns-that-convert\">10 tips for creating seasonal SMS campaigns that convert<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-lead-with-immediate-value-in-the-first-20-characters\">1. Lead with immediate value in the first 20 characters<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-build-credible-urgency-with-limited-time-offers\">2. Build credible urgency with limited-time offers<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-remove-as-much-friction-as-possible\">3. Remove as much friction as possible<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_4-segment-your-list\">4. Segment your list<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_5-time-your-sends-strategically\">5. Time your sends strategically<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_6-tie-themes-to-campaigns\">6. Tie themes to campaigns<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_7-make-your-cta-short-and-simple\">7. Make your CTA short and simple<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_8-go-beyond-basic-sms\">8. Go beyond basic SMS<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_9-offer-exclusive-sms-only-deals\">9. Offer exclusive SMS-only deals<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_10-follow-up-after-the-sale-ends\">10. Follow up after the sale ends<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#avoid-these-common-seasonal-sms-mistakes\">Avoid these common seasonal SMS mistakes<\/a><a class=\"scrollme link-body-color\" href=\"#mistake-1-treating-all-subscribers-the-same\">Mistake 1: Treating all subscribers the same<\/a><a class=\"scrollme link-body-color\" href=\"#mistake-2-overlooking-compliance\">Mistake 2: Overlooking compliance<\/a><a class=\"scrollme link-body-color\" href=\"#mistake-3-ignoring-time-zones\">Mistake 3: Ignoring time zones<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-bottom-line\">The bottom line<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Quick proof that sending seasonal text campaigns drives business results<\/h2>\n\n<p class=\"wp-block-paragraph\">Holiday marketing campaigns will always be a challenge, because there&#8217;ll be a constant battle among brands for customer attention. Everywhere your customers look, they\u2019re inundated with email promotions and ads following them from feed to feed. And your social media posts \u2013 if they even get seen \u2013 disappear in minutes.<\/p>\n\n<p class=\"wp-block-paragraph\">However, SMS cuts through differently.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Handset-MMS-Reengagement-Beauty-3-1024x766.png\" alt=\"\" class=\"wp-image-160613\" style=\"width:950px;height:auto\" \/><figcaption class=\"wp-element-caption\"><em>Example holiday text message you can send with Sinch Engage<\/em><\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">For example, consider what <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/oz-hair-and-beauty\/\">Oz Hair and Beauty<\/a> has done with seasonal texting. They\u2019re a premium Australian beauty retailer with a large physical and digital presence, and for their Black Friday campaign \u2013 instead of relying only on email \u2013 they sent targeted SMS with personalized offers (made easy with <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/shopify\/\">Sinch Engage\u2019s Shopify SMS integration<\/a>).\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Thanks to quick, easy setup for things like abandoned cart and segmented SMS sends, they got 12% click-through rate, 15% response rate, and a 38x ROI, without a ton of extra effort.<\/p>\n\n<p class=\"wp-block-paragraph\">So if you\u2019ve yet to try holiday text campaigns (or want to enhance your existing strategy), just know that you too can get similar results.<\/p>\n\n<h2 class=\"wp-block-heading\">Start planning your holiday SMS campaign early<\/h2>\n\n<p class=\"wp-block-paragraph\">To increase your chances of having a successful holiday SMS campaign, you need to plan early.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">How early? Here\u2019s what we recommend.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Major holidays demand a minimum of 90 days<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sinch.com\/pt\/blog\/marketing-black-friday\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday<\/a>, Christmas, and other peak shopping moments require strategic buildout, creative development, and technical setup that can\u2019t happen at the last minute.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This is the case with most big holidays because customers often like to hear about deals months before the holiday starts. With Black Friday, for instance, the figure stands around <a href=\"https:\/\/sinch.com\/pt\/blog\/black-friday-estatisticas-tendencias\/\" target=\"_blank\" rel=\"noreferrer noopener\">55% of consumers<\/a> according to Sinch\u2019s Black Friday Trends.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Secondary holidays work with 45-60 days<\/h3>\n\n<p class=\"wp-block-paragraph\">Valentine\u2019s Day, Mother\u2019s Day, Summer promotions, and similar events need less runway but still require proper preparation.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Flash sales and promotional opportunities need 14-21 days<\/h3>\n\n<p class=\"wp-block-paragraph\">Responding to Prime Day or competitor moves requires speed but also a certain level of thoroughness. You can typically set these campaigns up in under three weeks.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">You can take things further by breaking your plan into four distinct phases.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Holiday text campaign timeline (in four phases)<\/h2>\n\n<h3 class=\"wp-block-heading\">Phase 1: Strategy (8-12 weeks out)<\/h3>\n\n<p class=\"wp-block-paragraph\">This is when you define campaign objectives tied to business goals and dig into historical performance from past holiday campaigns.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Do you want to increase your sales? Find new customers? Drive more traffic? It\u2019s important to know what you hope to accomplish.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">You should check your customer data quality and platform connections at this stage.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">It is also at this point that you allocate your budget across channels.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Phase 2: Creative &amp; segmentation (4-6 weeks out)<\/h3>\n\n<p class=\"wp-block-paragraph\">Figure out what you\u2019re going to say and who you\u2019re saying it to.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Build offer architecture\u2014tiered discounts, VIP access, exclusive deals.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This could look like 30% off and early access for VIPs, 20% off for regular customers, and a \u201cwe miss you\u201d deal with 15% special discounts for dormant accounts.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re planning to use <a href=\"https:\/\/sinch.com\/pt\/engage\/canais\/mms\/\" target=\"_blank\" rel=\"noreferrer noopener\">MMS (which means sending rich media like images)<\/a>, get those graphics made now, not the week before launch.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Phase 3: Technical setup (2-3 weeks out)<\/h3>\n\n<p class=\"wp-block-paragraph\">Look for SMS marketing platforms that allow you to configure automation sequences.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">For example, <a href=\"https:\/\/sinch.com\/pt\/engage\/integrations\" target=\"_blank\" rel=\"noreferrer noopener\">Sinch Engage integrates<\/a> with e-commerce platforms like <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a>, <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/bigcommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">BigCommerce<\/a>, and <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce<\/a>.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">These integrations help you <a href=\"https:\/\/sinch.com\/pt\/engage\/resources\/sms-automation\/automacao-de-sms-para-carrinho-abandonado\/\">recover abandoned carts<\/a>, add automated SMS workflows, and create personalized promotional campaigns.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-App-Messaging-Engage-CRM-Integrations-01-3-1024x835.png\" alt=\"\" class=\"wp-image-157463\" style=\"width:726px;height:auto\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">If you\u2019re new to holiday SMS campaigns \u2013 take your time. Generally as part of the technical setup, you\u2019ll want to make sure you do a test send before you blast your message\u00a0across your entire list and also make sure your team knows about your campaign. \u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Open your messages on an iPhone, an Android, or an old phone your mom would use.<\/li>\n\n\n\n<li>Do a test send to your own number and ensure the messages don\u2019t look broken.<\/li>\n\n\n\n<li>Talk to your customer service team. Let them know what\u2019s coming and what to do if things go sideways.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Phase 4: Execution (Week of)<\/h3>\n\n<p class=\"wp-block-paragraph\">Watch your dashboards like a hawk. If you suddenly get 10x the normal response volume, you need to know what to do.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Check how your A\/B tests are performing and be ready to switch gears if something\u2019s not working.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Don\u2019t wait until the last minute because those late campaigns often create problems for you.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">You might end up with broken links, your team not knowing what to say when customers have questions, and, saddest of all, leaving money on the table because you didn\u2019t think things through.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Is this holiday right for your brand?<\/h2>\n\n<p class=\"wp-block-paragraph\">Not every holiday deserves a campaign. To determine whether to start a campaign, run it through this three-question test:\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Question 1: Does this holiday drive purchase behavior in your category?<\/h3>\n\n<p class=\"wp-block-paragraph\">Black Friday drives purchase intent across almost every category. <a href=\"https:\/\/simpletexting.com\/blog\/happy-mothers-day-text\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mother\u2019s Day<\/a> drives massive intent for flowers, jewelry, restaurants, and gifts \u2013 but less so for B2B software. Halloween works for costume shops and candy retailers, but probably not for enterprise SaaS.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Look at your historical data. Did this holiday drive sales last year? If not, why would this year be different?\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Question 2: Can you differentiate from competitors?<\/h3>\n\n<p class=\"wp-block-paragraph\">If you\u2019re competing purely on \u201cbiggest discount,\u201d you\u2019re in a race to zero margin. But can you offer unique value in a different way? \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Maybe your angle could be:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Exclusive product \u00a0<\/li>\n\n\n\n<li>Special early access deal\u00a0<\/li>\n\n\n\n<li>Better shipping\u00a0<\/li>\n\n\n\n<li>Gift services\u00a0<\/li>\n\n\n\n<li>Curated recommendations \u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Think of your unique offer and go from there.\u00a0\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Question 3: Do you have inventory, offers, or services that make sense for this holiday?<\/h3>\n\n<p class=\"wp-block-paragraph\">Don\u2019t force it. If you sell industrial equipment, Valentine\u2019s Day is probably not your moment (unless you get creative with B2B relationship building, but that\u2019s a stretch).\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">If you sell winter coats, a massive summer sale in July makes sense. If you sell swimwear, the same sale in December doesn\u2019t.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Did you answer yes to the three questions? If so, you have a strong campaign opportunity, so plan accordingly.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Two \u201cYes\u201d answers? Consider a lighter-touch approach. Maybe send a single message to a smaller audience segment. Monitor how they respond before sending similar messages to your entire list.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">If you said yes to only one question, you should probably skip the holiday and preserve your list health for holidays that matter.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">10 tips for creating seasonal SMS campaigns that convert<\/h2>\n\n<p class=\"wp-block-paragraph\">Seasonal SMS marketing that works involves sending the right message to remove friction between intent and purchase.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to do it.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">1. Lead with immediate value in the first 20 characters<\/h3>\n\n<p class=\"wp-block-paragraph\">Your first 20 characters show up in the phone notification. That\u2019s what captures attention and makes someone open the message.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Don\u2019t waste it on pleasantries or building up to your point. Get to the value immediately.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Instead of saying \u201cHey, Sarah! The holidays are here&#8230;,\u201d\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">try,\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cSarah: 30% off ends tonight.\u201d\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Now she knows exactly what\u2019s in it for her and why it matters.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Test this yourself. Look at your phone\u2019s lock screen notifications. Which ones make you tap? It\u2019s never the ones that ease into it. It\u2019s the ones that lead with \u201chere\u2019s what you get.\u201d\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">2. Build credible urgency with limited-time offers<\/h3>\n\n<p class=\"wp-block-paragraph\">Urgency works, but only if it feels real. People have been burned by fake countdown timers and manufactured scarcity.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Here are three types of urgency we\u2019ve seen work:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Time-bound: <\/strong>\u201c6 hours left.\u201d This works because it\u2019s concrete and verifiable. Not \u201climited time\u201d or \u201cending soon.\u201d Actual hours. You\u2019re giving them a clear deadline to work with.\u00a0<\/li>\n\n\n\n<li><strong>Quantity-bound:<\/strong> \u201c47 left in stock.\u201d Specific numbers feel real. \u201c47 left\u201d is more believable than \u201calmost sold out\u201d because it\u2019s weird enough to be true. Nobody makes up 47. Also, you can check stock levels in real-time through your ecommerce platform, so this isn\u2019t fake scarcity.\u00a0<\/li>\n\n\n\n<li><strong>Access-bound:<\/strong> \u201cVIP early access ends midnight.\u201d This creates urgency without being pushy. You\u2019re not saying the product\u2019s going anywhere. You\u2019re saying their special access window is closing. It rewards them for being on your VIP list while creating a clear cutoff.\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The key with all of these: don\u2019t lie. \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">If you say 6 hours, it had better actually end in 6 hours. If you say 47 left, your system better be tracking real inventory. The second someone catches you faking urgency, you\u2019ve lost their trust for future messages.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">3. Remove as much friction as possible<\/h3>\n\n<p class=\"wp-block-paragraph\">A few examples of how you help guide your customers to ready, click, and buy:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Include direct product links (with UTM tracking) \u00a0<\/li>\n\n\n\n<li>Auto-apply coupon codes\u00a0<\/li>\n\n\n\n<li>Enable one-tap actions: \u201cTap to claim your 30%\u201d\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Another way to make conversion frictionless is to ensure your landing pages load as fast as possible \u2013 preferably under 3 seconds on mobile.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">On the landing page, put one clear CTA above the fold and use large, tappable buttons that your customers can\u2019t miss (minimum 44&#215;44 pixels).\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">4. Segment your list<\/h3>\n\n<p class=\"wp-block-paragraph\">List segmentation will help you deliver the right message to the right audience. Segmentation makes personalization easier and improves your customer engagement and conversion rates.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">You can segment by:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Behavior\u00a0<\/li>\n\n\n\n<li>Prior engagement levels\u00a0<\/li>\n\n\n\n<li>Category affinity\u00a0<\/li>\n\n\n\n<li>Purchase history\u00a0<\/li>\n\n\n\n<li>Location\u00a0<\/li>\n\n\n\n<li>Lifecycle stage\u00a0<\/li>\n\n\n\n<li>Repeat purchase rate\u00a0<\/li>\n\n\n\n<li>Loyalty program membership\u00a0<\/li>\n\n\n\n<li>Or other behaviors and characteristics\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Some SMS platforms make you export lists, manually filter them in a spreadsheet, then re-upload segments. That might be manageable if you\u2019re running one campaign. But when you\u2019re sending 5-7 messages to different groups? You\u2019ll want something easier.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Thanks to our powerful app integrations, Sinch Engage can pull customer data directly from your Shopify or BigCommerce store (and many other popular platforms like <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>, <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>, and more) and allow you to easily segment your lists based on purchase history, location, and engagement. From there, you can use 2-way messaging and trigger automated messages and SMS actions without having to leave the platform you know. \u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><b>Curious how Sinch Engage makes it easy to send texts directly from your CRM, ERP, and marketing and ecommerce platforms? <a href=\"https:\/\/sinch.com\/pt\/engage\/integrations\/\">Explore all of our integrations<\/a>.&nbsp;<\/b><\/p><\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">5. Time your sends strategically<\/h3>\n\n<p class=\"wp-block-paragraph\">Timing isn\u2019t just about when you launch your campaign. You need to understand when shoppers are most receptive to taking action.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">For example, from your data, you may notice that Christmas shipping deadlines might work better in the evening (7-8 PM) when people remember forgotten gifts.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">So it would make sense to send messages close to that time.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Also, don\u2019t just send one text message on the day of your holiday sale. Create a sequence that builds anticipation and captures customers at different decision points.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">It could look like this:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Three to five days before your event, send a teaser to loyal customers and high-intent segments.\u00a0<\/li>\n\n\n\n<li>Two days out, announce early access details.\u00a0\u00a0<\/li>\n\n\n\n<li>Six hours before launch, send a final reminder.\u00a0\u00a0<\/li>\n\n\n\n<li>Then, on the day itself, hit your broader list with the main promotion.\u00a0\u00a0<\/li>\n\n\n\n<li>Finally, send a last-chance message during the final 6 to 12 hours, but only to people who clicked earlier but didn\u2019t convert.\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This sequencing is likely to convert better because it matches where customers are in their decision-making process. Early messages build awareness. Launch messages capture ready buyers. Final messages push fence-sitters over the edge.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Building these sequences manually means setting calendar reminders and hoping you don\u2019t forget to hit send at 9 AM on Saturday. This isn\u2019t ideal when you\u2019re also running the actual sale.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">With Sinch Engage, <a href=\"https:\/\/support.app.sinch.com\/hc\/en-us\/articles\/10524942210831-Scheduling-Messages\" target=\"_blank\" rel=\"noreferrer noopener\">you can schedule the entire sequence upfront<\/a> based on specific send dates, or even set them on a staggered send over a period of time. \u00a0<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"637\" height=\"389\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Scheduling-Messages_04.jpg\" alt=\"\" class=\"wp-image-170812\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Scheduling-Messages_04.jpg 637w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Scheduling-Messages_04-300x183.jpg 300w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">6. Tie themes to campaigns<\/h3>\n\n<p class=\"wp-block-paragraph\">Your seasonal campaigns need to feel connected to the actual holiday, not just slapped with festive emojis.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">For instance, for Father\u2019s Day, you could highlight craft beer, coffee, and experiences\u2014not generic ties. For back-to-school, target stressed parents with practical messaging about getting kids ready.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Also, dial it down with the seasonal language. Most customers would enjoy receiving a \u201c\ud83c\udf84 Holiday magic: 40% off\u201d message instead of one like \u201c\ud83c\udf84\u2728\ud83c\udf85 HO HO WHOA!!! Santa\u2019s bringing MASSIVE deals \ud83c\udf81\ud83c\udf1f\u2744\ufe0f.\u201d\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">The overall lesson here is to match your tone to how people are actually feeling during that moment.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Are customers stressed? Be helpful. Are they hunting deals? Be direct. Are they celebrating? Be warm. But never lose sight of why you\u2019re texting them\u2014to drive a sale.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">7. Make your CTA short and simple<\/h3>\n\n<p class=\"wp-block-paragraph\">Friction kills conversions, especially on mobile. Your call to action needs to be so obvious and easy that customers can act without thinking.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Aside from leading with value,\u00a0aim to make the conversion path easy to follow.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">So instead of making customers figure out what you want them to do, be direct.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Ditch CTAs like \u201cTake a look,\u201d or \u201cFind an amazing selection,\u201d for CTAs like \u201cTap to claim your 30%,\u201d and \u201cText GIFT for ideas.\u201d\u00a0\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">8. Go beyond basic SMS<\/h3>\n\n<p class=\"wp-block-paragraph\">Plain text messages work, but richer formats can dramatically improve engagement during major holiday campaigns when competition is fierce. \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s for showcasing apparel items, home goods, food, and gift guides, you can use an all-in-one messaging platform like Sinch Engage to send eye-catching texts via multiple channels on top of SMS, including:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/sinch.com\/pt\/engage\/canais\/mms\/\" target=\"_blank\" rel=\"noreferrer noopener\">MMS<\/a>: which has the same speed and high deliverability as SMS but allows\u00a0images (uo to 300 KB) and videos (under 25 seconds).\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/pt\/engage\/canais\/whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp<\/a>: which helps you meet your customers where they are and make your brand feel more personal\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/pt\/engage\/canais\/rcs\/\" target=\"_blank\" rel=\"noreferrer noopener\">RCS<\/a>: the newest messaging channel that combines the best of everything (fast like SMS, secure like WhatsApp, with support for rich media, interactive buttons, carousels, and more) \u00a0<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/07\/SI-Handsets-SMS-MMS-RCS-1-1024x583.png\" alt=\"\" class=\"wp-image-168755\" style=\"width:891px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/07\/SI-Handsets-SMS-MMS-RCS-1-1024x583.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/07\/SI-Handsets-SMS-MMS-RCS-1-300x171.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/07\/SI-Handsets-SMS-MMS-RCS-1-768x437.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/07\/SI-Handsets-SMS-MMS-RCS-1.png 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">9. Offer exclusive SMS-only deals<\/h3>\n\n<p class=\"wp-block-paragraph\">Your SMS subscribers need a reason to stay subscribed. Exclusive deals create that reason while making customers feel valued. Some ways to convey exclusivity in an SMS are:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Early access windows that drop by text message before email\u00a0<\/li>\n\n\n\n<li>Limited quantity offers available only via text\u00a0<\/li>\n\n\n\n<li>VIP perks to text subscribers like free shipping\u00a0<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">10. Follow up after the sale ends<\/h3>\n\n<p class=\"wp-block-paragraph\">Most brands go silent the second their holiday sale ends. That\u2019s a mistake. Post-sale follow-up can recover a surprising chunk of revenue and turn holiday impulse buyers into actual repeat customers.\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>For people who bought:<\/strong> send tracking info within 24 hours (cuts down on \u201cwhere\u2019s my order?\u201d messages), ask for reviews once the product arrives, suggest complementary items two weeks later when they\u2019re actually using what they bought.\u00a0<\/li>\n\n\n\n<li><strong>For people who clicked but didn\u2019t pull the trigger:<\/strong> extend a smaller offer the day after the sale ends. \u201cYou missed it, but here\u2019s 15% anyway\u201d works better than you\u2019d think.\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If popular items sold out during your sale, message everyone who looked at them when the stock comes back. \u201cGood news: those boots you were checking out are back in stock.\u201d These restock alerts often pull a surprising number of people back, considering there was intent already.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Avoid these common seasonal SMS mistakes<\/h2>\n\n<p class=\"wp-block-paragraph\">Here are some mistakes that could tank your holiday SMS marketing campaign and how to avoid them.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Mistake 1: Treating all subscribers the same<\/h3>\n\n<p class=\"wp-block-paragraph\">Sending identical text messages to your entire list, regardless of purchase history or engagement level, fails because your VIP customer who spent $2K last year doesn\u2019t want the same 10% offer you\u2019re sending to cold subscribers.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Key tip:\u00a0Create different creatives for different audiences based on behavior and customer data.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Mistake 2: Overlooking compliance<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sinch.com\/blog\/sms-compliance-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">TCPA violations<\/a> spike during high-volume seasons. Sending outside consent windows, ignoring opt-outs, or using purchased lists creates legal risks that aren\u2019t worth the trouble.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Key tip: Audit consent records before major SMS campaigns and don\u2019t buy lists. \u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Mistake 3: Ignoring time zones<\/h3>\n\n<p class=\"wp-block-paragraph\">Sending \u201c6 AM flash sale!\u201d at 6 AM Eastern means 3 AM Pacific. This annoys West Coast shoppers, reduces effectiveness, and increases opt-outs.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Nobody wants a text at 3 AM. They won\u2019t think \u201coh, cool, a sale.\u201d They\u2019ll think, \u201cWho is this and how do I make it stop?\u201d\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Key tip: Segment sends by time zone.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">The bottom line<\/h2>\n\n<p class=\"wp-block-paragraph\">Seasonal SMS marketing works when you plan early, segment your list, and send the right kind of message.\u00a0So here are some quick takeaways for sending fewer, smarter messages that convert during the holiday season.:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Start 90 days out for major holidays.<\/li>\n\n\n\n<li>Test your messaging\u00a0<\/li>\n\n\n\n<li>Monitor performance in real time and adjust fast.\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ready to level up your SMS marketing strategy for holiday campaigns?<\/p>\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/sinch.com\/pt\/engage\/demo\/\">Book a demo<\/a> or <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.sinch.com\/register\">try Sinch Engage for free<\/a> to get started. You can also explore our <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/sinch.com\/pt\/engage\/integrations\/\">integrations<\/a> to see how easy it is to add SMS campaigns to your current tech stack.\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><font color=\"#000000\"><span><b>Explore more SMS marketing guides:<\/b><\/span><\/font><\/p><\/div><ul class=\"mb-0 mt-3\"><li><p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/pt\/engage\/resources\/sms-marketing\/\">All SMS marketing resources<\/a><\/p><\/li><li><p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/engage\/resources\/sms-marketing\/how-to-use-sms-in-salesforce\/\">SMS marketing in Salesforce<\/a><\/p><\/li><li><p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/pt\/engage\/resources\/sms-marketing\/envio-de-mensagens-de-texto-para-vendas\/\">Sales text messaging guide<\/a><\/p><\/li><li><p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/pt\/engage\/resources\/sms-marketing\/guia-de-marketing-por-sms-fitness\/\">SMS marketing for gyms<\/a><\/p><\/li><li><p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/pt\/engage\/resources\/sms-marketing\/e-commerce-sms-marketing\/\">Ecommerce SMS marketing guide<\/a><\/p><\/li><\/ul>\r\n    <\/div>\r\n","protected":false},"author":70,"featured_media":57621,"template":"","meta":{"_acf_changed":true},"engage_resources_category":[674],"class_list":["post-196564","engage_resources","type-engage_resources","status-publish","has-post-thumbnail","hentry","engage_resources_category-sms-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrat\u00e9gia de marketing por SMS sazonal: um 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