{"id":196556,"date":"2026-07-04T03:49:36","date_gmt":"2026-07-04T03:49:36","guid":{"rendered":"https:\/\/sinch.com\/engage\/resources\/uncategorized\/hubspot-de-entrada-2025-recapitulacao-lancamento-rcs\/"},"modified":"2026-07-06T02:43:50","modified_gmt":"2026-07-06T02:43:50","slug":"hubspot-inbound-2025-recapitulacao-lancamento-rcs","status":"publish","type":"engage_resources","link":"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/hubspot-inbound-2025-recapitulacao-lancamento-rcs\/","title":{"rendered":"Recapitula\u00e7\u00e3o do HubSpot INBOUND 2025: palestra sobre IA, RCS em fluxos de trabalho da HubSpot e muito mais"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Deste ano <a href=\"https:\/\/www.inbound.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">confer\u00eancia anual INBOUND da HubSpot<\/a> acabou de terminar e n\u00e3o decepcionou! Nossa equipe da Sinch se juntou a milhares de profissionais de marketing, profissionais de vendas e l\u00edderes de neg\u00f3cios para trocar ideias e se inspirar em sess\u00f5es de especialistas de alto n\u00edvel, networking e, claro, nos an\u00fancios de produtos que esperamos o ano todo. Como um App Essencial no marketplace e um parceiro de co-inova\u00e7\u00e3o, tamb\u00e9m aproveitamos esta oportunidade para nos reunirmos com a HubSpot para aprimorar e fortalecer nossa parceria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m dos <a href=\"https:\/\/www.linkedin.com\/posts\/karenng2_inbound-ai-fallspotlight-activity-7369062879796318208-2OKE\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAWxgP8BOeAToesYiKuh8ndlRi_ZVZQHeyA\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00fancios da HubSpot<\/a> &#8211; incluindo o Loop Marketing Playbook, Smart CRM e o novo Data Hub &#8211; nossa equipe tamb\u00e9m compartilhou algumas inova\u00e7\u00f5es empolgantes que acabaram de ser lan\u00e7adas, bem como algumas que est\u00e3o por vir nos pr\u00f3ximos meses.<\/p>\n\n\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3575\"><p class=\"h5 m-0\" id=\"toc-title-3575\">Tabela de conte\u00fado<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#novidades-da-sinch-palestra-sobre-ia-rcs-em-fluxos-de-trabalho-da-hubspot-e-muito-mais\">Novidades da Sinch: palestra sobre IA, RCS em fluxos de trabalho da HubSpot e muito mais<\/a><a class=\"scrollme link-body-color\" href=\"#palestra-sobre-ia-conquiste-mais-com-ia-e-envio-de-mensagens-de-ultima-geracao\">Palestra sobre IA: \u201cConquiste mais com IA e envio de mensagens de \u00faltima gera\u00e7\u00e3o\u201d<\/a><a class=\"scrollme link-body-color\" href=\"#o-envio-de-mensagens-rcs-de-ultima-geracao-ja-esta-disponivel-nos-fluxos-de-trabalho-da-hubspot\">O envio de mensagens RCS de \u00faltima gera\u00e7\u00e3o j\u00e1 est\u00e1 dispon\u00edvel nos fluxos de trabalho da HubSpot<\/a><a class=\"scrollme link-body-color\" href=\"#ia-no-envio-de-mensagens-da-hubspot\">IA no envio de mensagens da HubSpot<\/a><a class=\"scrollme link-body-color\" href=\"#a-sinch-engage-e-lancada-nos-eua\">A Sinch Engage \u00e9 lan\u00e7ada nos EUA<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#evento-de-networking-the-final-buzz-da-sinch\">Evento de networking \u201cThe Final Buzz\u201d da Sinch<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#principais-conclusoes-do-hubspot-inbound\">Principais conclus\u00f5es do HubSpot INBOUND<\/a><\/div><\/div><\/nav>\n\n\n<h2 class=\"wp-block-heading\">Novidades da Sinch: palestra sobre IA, RCS em fluxos de trabalho da HubSpot e muito mais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nada supera ouvir feedbacks como \u201co aplicativo de voc\u00eas \u00e9 super fluido e f\u00e1cil de integrar\u201d, \u201cum dos melhores <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/listing\/messagemedia-218459?__hstc=205072591.f63a3059e8635648196a38f9cbf11a75.1754893796546.1758279394742.1758288857102.49&amp;__hssc=205072591.2.1758288857102&amp;__hsfp=875581106\" target=\"_blank\" rel=\"noreferrer noopener\">integra\u00e7\u00f5es<\/a> que usamos como parceiros\u201d e \u201c\u00f3tima integra\u00e7\u00e3o, n\u00f3s adoramos!\u201d diretamente dos clientes e parceiros pessoalmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas conversas da vida real s\u00e3o o motivo pelo qual adoramos vir ao INBOUND, al\u00e9m de podermos revelar nossas pr\u00f3prias novidades e insights de produtos para ajudar os usu\u00e1rios da HubSpot a <strong>trabalharem de forma mais inteligente e conquistarem mais neg\u00f3cios<\/strong>.<strong> <\/strong>Aqui est\u00e1 o que compartilhamos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Palestra sobre IA: \u201cConquiste mais com IA e envio de mensagens de \u00faltima gera\u00e7\u00e3o\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Julia Fraser, Vice-Presidente Executiva da Sinch nas Am\u00e9ricas, fez uma palestra de destaque de 45 minutos sobre como os parceiros de solu\u00e7\u00f5es da HubSpot podem impulsionar o crescimento real dos neg\u00f3cios com nossas novas capacidades de IA e envio de mensagens de \u00faltima gera\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-Julia-1024x500.png\" alt=\"\" class=\"wp-image-168445\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-Julia-1024x500.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-Julia-300x146.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-Julia-768x375.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-Julia.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mais especificamente, ela deu um vislumbre do futuro do envio de mensagens para clientes: <strong>experi\u00eancias ricas de RCS e automa\u00e7\u00e3o inteligente, integradas diretamente no ecossistema da HubSpot.<\/strong><\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/06\/logo-sinch.svg\" alt=\"Citar logotipo de Julia Fraser\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-87d93eaeb6ace51f8bc21107f4e97fb7\">\r\n            \u201cO futuro do engajamento do cliente n\u00e3o se trata apenas de enviar mensagens; trata-se de iniciar conversas inteligentes, oportunas e profundamente pessoais.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/08\/SI-Portrait-Julia-Fraser.png\" alt=\"Foto de Julia Fraser\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-87d93eaeb6ace51f8bc21107f4e97fb7\">\r\n                        Julia Fraser                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Vice-Presidente Executiva das Am\u00e9ricas na Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Com uma demonstra\u00e7\u00e3o de produto ao vivo e exemplos pr\u00e1ticos, a sess\u00e3o de Julia explorou como as ferramentas modernas de envio de mensagens como a <a href=\"https:\/\/sinch.com\/pt\/engage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sinch Engage (antiga MessageMedia)<\/a> ajudam os usu\u00e1rios da HubSpot a resolver desafios de clientes e impulsionar mais engajamento com envio de mensagens em tempo real e contextuais via IA e mensagens RCS avan\u00e7adas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perdeu a apresenta\u00e7\u00e3o ou est\u00e1 curioso para saber mais?\u00a0<a href=\"https:\/\/sinch.com\/pt\/engage\/agendar-demo\/\">Agende uma demo<\/a>\u00a0ou\u00a0<a href=\"https:\/\/sinch.com\/pt\/engage\/falar-com-um-especialista\/\">entre em contato com nossa equipe<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O envio de mensagens RCS de \u00faltima gera\u00e7\u00e3o j\u00e1 est\u00e1 dispon\u00edvel nos fluxos de trabalho da HubSpot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">E aqui est\u00e1, nosso grande lan\u00e7amento de produto para o INBOUND:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voc\u00ea j\u00e1 pode enviar interactive RCS messages com identidade de marca diretamente de seus fluxos de trabalho da HubSpot<\/strong>, com nossa confi\u00e1vel e bem avaliada <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">integra\u00e7\u00e3o de envio de mensagens da HubSpot<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-RCS-1024x585.png\" alt=\"\" class=\"wp-image-168451\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-RCS-1024x585.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-RCS-300x171.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-RCS-768x439.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-RCS.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea \u00e9 novo no RCS: <a href=\"https:\/\/sinch.com\/pt\/blog\/e-commerce-varejo-appsdemensagens\/rcs-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">RCS (Rich Communication Services)<\/a> combina o alcance e a familiaridade do SMS com os recursos ricos e interativos que os profissionais de marketing precisam para criar campanhas de destaque que ressoam e convertem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com este lan\u00e7amento de RCS na HubSpot:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Construa confian\u00e7a com perfis de remetente verificado<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engage mais com m\u00eddia rica, incluindo imagens, v\u00eddeos, rich cards, bot\u00f5es inteligentes e carross\u00e9is<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rastreie leituras, cliques e respostas e use dados de desempenho para reorientar clientes em potencial<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Somos os primeiros a permitir o envio de RCS na HubSpot. E como um  <a href=\"https:\/\/sinch.com\/pt\/noticias\/sinch-nomeada-um-essential-app-para-hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">App Essencial na HubSpot<\/a>na categoria de servi\u00e7os, a Sinch impulsiona a co-inova\u00e7\u00e3o diretamente com a HubSpot, permitindo-nos assumir a lideran\u00e7a nas mensagens avan\u00e7adas de RCS de \u00faltima gera\u00e7\u00e3o (e inova\u00e7\u00f5es de IA que est\u00e3o por vir).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deseja explorar o RCS na HubSpot voc\u00ea mesmo? Encontre e instale <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/listing\/messagemedia-218459?__hstc=205072591.f63a3059e8635648196a38f9cbf11a75.1754893796546.1758279394742.1758288857102.49&amp;__hssc=205072591.2.1758288857102&amp;__hsfp=875581106\" target=\"_blank\" rel=\"noreferrer noopener\">nosso aplicativo no marketplace da HubSpot<\/a>, ou leia nosso  <a href=\"https:\/\/support.app.sinch.com\/hc\/en-us\/articles\/13604780981775-HubSpot-Rich-Communication-Services-RCS-in-HubSpot\" target=\"_blank\" rel=\"noreferrer noopener\">artigo de suporte<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IA no envio de mensagens da HubSpot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mantendo os grandes temas do INBOUND e da palestra sobre IA de Julia, a Sinch tem muitas atualiza\u00e7\u00f5es empolgantes chegando que trar\u00e3o as capacidades de IA ainda mais profundamente para o seu envio de mensagens da HubSpot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">nossa integra\u00e7\u00e3o<\/a>, em breve voc\u00ea poder\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acionar automaticamente respostas bidirecionais e semelhantes \u00e0s humanas da HubSpot<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criar conversas 1:1 e modelos inteligentes com IA<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deixar a IA selecionar o melhor canal para enviar sua mensagem<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RCS personalizado por IA para evitar a rotatividade de clientes<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Usar Agentes de cliente de IA da HubSpot + canais de envio de mensagens da Sinch<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A Sinch Engage \u00e9 lan\u00e7ada nos EUA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O nome Sinch Engage \u00e9 novo para voc\u00ea? Isso porque ele \u00e9. <a href=\"https:\/\/sinch.com\/pt\/blog\/introducing-sinch-engage\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>A Sinch Engage (antiga MessageMedia) \u00e9 o novo nome da marca<\/strong><\/a> para a nossa plataforma segura e multicanal de envio de mensagens que facilita o alcance de seus clientes ao redor do mundo via SMS, MMS, RCS e WhatsApp \u2013 tudo em uma \u00fanica caixa de entrada.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Campaign-creation-stats-1024x684.png\" alt=\"\" class=\"wp-image-160751\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Campaign-creation-stats-1024x684.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Campaign-creation-stats-300x200.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Campaign-creation-stats-768x513.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Campaign-creation-stats.png 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com o apoio de mais de 20 anos de experi\u00eancia da Sinch, mais de 600 conex\u00f5es diretas com operadoras e seguran\u00e7a e compliance de n\u00edvel 1, a Sinch Engage \u00e9 a plataforma que agora potencializa nossa integra\u00e7\u00e3o com o HubSpot (e  <a href=\"https:\/\/sinch.com\/pt\/engage\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">muitas outras<\/a>), facilitando a conex\u00e3o com os clientes de forma mais r\u00e1pida, pessoal e em grande escala.<\/p>\n\n\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"light\" aria-labelledby=\"banner-block-block_ef6031966a4f568e935fbe31b5fcf5ed\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sinch Engage            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_ef6031966a4f568e935fbe31b5fcf5ed\">\r\n                Aumente seu p\u00fablico e sua receita com uma plataforma de envio de mensagens feita para escalar            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Com a Sinch Engage, voc\u00ea pode expandir facilmente a sua estrat\u00e9gia de engajamento do cliente para canais como SMS, WhatsApp e agora RCS, tudo a partir de uma \u00fanica plataforma. Obtenha todos os recursos de envio de mensagens que voc\u00ea precisa, como lembretes automatizados, textos em massa, conversas bidirecionais, caixa de entrada da equipe, an\u00e1lises e muito mais em uma plataforma segura na qual milhares das principais marcas globais confiam.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/sinch.com\/pt\/engage\/\"  class=\"btn btn-secondary\" >Conhe\u00e7a a Sinch Engage<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Evento de networking \u201cThe Final Buzz\u201d da Sinch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 esteve no INBOUND, sabe que alguns dos melhores momentos acontecem entre as sess\u00f5es. Nosso evento patrocinado, The Final Buzz, estava cheio de anima\u00e7\u00e3o e brindes, al\u00e9m de muitas \u00f3timas conversas com parceiros e muitos velhos e novos amigos por toda a comunidade da HubSpot.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"759\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-collage-1024x759.png\" alt=\"\" class=\"wp-image-168457\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-collage-1024x759.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-collage-300x222.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-collage-768x569.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-collage.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Principais conclus\u00f5es do HubSpot INBOUND<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na Sinch, sabemos que a IA pela IA n\u00e3o far\u00e1 as empresas vencerem nesta nova era. Neste novo mundo, a fun\u00e7\u00e3o do ser humano \u00e9 o gosto e o julgamento; a fun\u00e7\u00e3o da IA \u00e9 a velocidade, a escala e a execu\u00e7\u00e3o. Algumas cita\u00e7\u00f5es memor\u00e1veis do INBOUND refor\u00e7am essas ideias:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cConte\u00fado sem um ponto de vista \u00e9 apenas spam.\u201d<\/strong> e <strong>\u201cOs clientes esperam resultados, n\u00e3o apenas software.\u201d<\/strong> &#8211; Keynote da HubSpot por Yamini Rangan, CEO da HubSpot e Karen Ng, Chefe de Produto da HubSpot<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cOs humanos lideram e a IA acelera.\u201d<\/strong> &#8211; Jon Dick, Diretor de Sucesso do Cliente da HubSpot<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cO futuro\u2026 ser\u00e1 centrado no ser humano, ou n\u00e3o funcionar\u00e1.\u201d<\/strong> &#8211; Sarah McDevitt, Diretora S\u00eanior de Estrat\u00e9gia de Parceiros da HubSpot<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cA transforma\u00e7\u00e3o da IA est\u00e1 acontecendo, quer estejam prontos ou n\u00e3o.\u201d<\/strong> &#8211; Karen Ng, Chefe de Produto da HubSpot<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Resumindo, o HubSpot INBOUND deste ano nos deixou energizados e inspirados para o que est\u00e1 por vir, e estamos mais empolgados do que nunca em continuar inovando com (e para!) a comunidade HubSpot.<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><font color=\"#000000\"><span><b>Explore mais recursos da HubSpot:<\/b><\/span><\/font><\/p><\/div><ul class=\"mb-0 mt-3\"><li><p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/\">Todos os recursos de envio de mensagens da HubSpot\u00a0<\/a><br><\/p><\/li><li><p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/guia-de-automacao-de-sms-do-hubspot\/\">Guia de automa\u00e7\u00e3o de SMS da HubSpot<\/a><\/p><\/li><li><p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/guia-para-hubspot-e-sms\/\">Um guia para iniciantes sobre o HubSpot e SMS<\/a><\/p><\/li><li><p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/fluxo-de-sms-do-hubspot-para-vendas\/\">Fluxos de trabalho de SMS da HubSpot para equipes de vendas<\/a><br><\/p><\/li><li><p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/\">Como usar o WhatsApp com o HubSpot<\/a><\/p><\/li><\/ul>\r\n    <\/div>\r\n","protected":false},"author":70,"featured_media":172755,"template":"","meta":{"_acf_changed":true},"engage_resources_category":[678],"class_list":["post-196556","engage_resources","type-engage_resources","status-publish","has-post-thumbnail","hentry","engage_resources_category-hubspot"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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e atualiza\u00e7\u00f5es do Sinch Engage\" \/>\n<meta property=\"og:description\" content=\"Novidades do HubSpot INBOUND 2025: IA, Smart CRM, Breeze Agents, al\u00e9m do lan\u00e7amento do envio de mensagens RCS de \u00faltima gera\u00e7\u00e3o nos fluxos de trabalho da HubSpot \u2013 com a tecnologia do Sinch Engage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/hubspot-inbound-2025-recapitulacao-lancamento-rcs\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T02:43:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-Hubspot-Inbound-RCS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" 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