{"id":196555,"date":"2026-07-04T03:49:32","date_gmt":"2026-07-04T03:49:32","guid":{"rendered":"https:\/\/sinch.com\/engage\/resources\/uncategorized\/como-usar-o-whatsapp-com-o-hubspot\/"},"modified":"2026-08-01T03:28:58","modified_gmt":"2026-08-01T03:28:58","slug":"como-usar-o-whatsapp-com-o-hubspot","status":"publish","type":"engage_resources","link":"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/","title":{"rendered":"Como usar o WhatsApp com o HubSpot: guia de marketing no WhatsApp"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You already use HubSpot to manage contacts, campaigns, and pipelines \u2013 but what if you could connect with your leads and customers where they\u2019re most active? By integrating WhatsApp with HubSpot, you can start conversations instantly, log every message in your CRM, and even automate responses or follow-ups \u2013 all without leaving your HubSpot workspace.<\/p>\n\n<p class=\"wp-block-paragraph\">In this guide, you\u2019ll learn exactly how to connect WhatsApp to HubSpot, plus smart ways to use it for marketing, sales, and customer support with the top HubSpot WhatsApp integration that\u2019s built to help HubSpot users get the most ROI out of WhatsApp marketing.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-4745\"><p class=\"h5 m-0\" id=\"toc-title-4745\">Tabela de conte\u00fado<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#first-why-should-you-use-whatsapp-messaging-with-hubspot\">First: Why should you use WhatsApp messaging with HubSpot?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whatsapp-marketing-vs-sms-or-mms-in-hubspot\">WhatsApp marketing vs. SMS or MMS in HubSpot<\/a><a class=\"scrollme link-body-color\" href=\"#global-reach\">Global reach<\/a><a class=\"scrollme link-body-color\" href=\"#growing-user-base\">Growing user base<\/a><a class=\"scrollme link-body-color\" href=\"#you-dont-have-to-choose-it-over-other-channels\">You don\u2019t have to choose it over other channels<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-do-you-send-whatsapp-messages-from-hubspot\">How do you send WhatsApp messages from HubSpot?<\/a><a class=\"scrollme link-body-color\" href=\"#option-1-send-natively-in-hubspot\">Option 1: Send natively in HubSpot<\/a><a class=\"scrollme link-body-color\" href=\"#option-2-use-a-top-rated-hubspot-whatsapp-integration\">Option 2: Use a top-rated HubSpot WhatsApp integration<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#examples-of-hubspot-whatsapp-workflows-and-use-cases\">Examples of HubSpot WhatsApp workflows and use cases<\/a><a class=\"scrollme link-body-color\" href=\"#marketing-promotional-campaigns\">Marketing promotional campaigns<\/a><a class=\"scrollme link-body-color\" href=\"#two-way-messaging-for-customer-support-and-retention\">Two-way messaging for customer support and retention<\/a><a class=\"scrollme link-body-color\" href=\"#triggered-workflows-for-lead-qualification\">Triggered workflows for lead qualification<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#step-by-step-guide-to-integrating-whatsapp-with-hubspot\">Step-by-step guide to integrating WhatsApp with HubSpot<\/a><a class=\"scrollme link-body-color\" href=\"#step-1-set-up-your-whatsapp-business-account\">Step 1: Set up your WhatsApp Business account<\/a><a class=\"scrollme link-body-color\" href=\"#step-2-connect-your-whatsapp-account-to-sinch-engage\">Step 2: Connect your WhatsApp account to Sinch Engage<\/a><a class=\"scrollme link-body-color\" href=\"#step-3-install-the-hubspot-integration\">Step 3: Install the HubSpot integration<\/a><a class=\"scrollme link-body-color\" href=\"#step-4-create-your-first-whatsapp-workflow\">Step 4: Create your first WhatsApp workflow<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#making-whatsapp-work-for-your-hubspot-marketing\">Making WhatsApp work for your HubSpot marketing<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">First: Why should you use WhatsApp messaging with HubSpot?<\/h2>\n\n<p class=\"wp-block-paragraph\">As your business &#8211; and your HubSpot workflows &#8211; get more complex, it\u2019s easy to lose sight of the fundamentals of customer outreach. Which is that, ideally, <strong>you should aim to reach customers on channels they\u2019re already using everyday<\/strong>. And <em>billions<\/em> of people worldwide use WhatsApp daily.<\/p>\n\n<p class=\"wp-block-paragraph\">People are increasingly turning to WhatsApp (not just SMS) to message family and friends, coordinate with local groups, and even order products ranging from gadgets to jewelry to food. The list is endless. And while you might think it\u2019s only for personal communication \u2013 think again.<\/p>\n\n<p class=\"wp-block-paragraph\">The numbers speak for themselves: WhatsApp has <a href=\"https:\/\/www.businessofapps.com\/data\/whatsapp-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">over 2.5 billion active users worldwide<\/a>, and more than <a href=\"https:\/\/www.statista.com\/statistics\/1401707\/whatsapp-business-mau-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">200 million businesses use WhatsApp Business<\/a> each month.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"849\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-WhatsApp-user-growth-1024x849.png\" alt=\"\" class=\"wp-image-170982\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-WhatsApp-user-growth-1024x849.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-WhatsApp-user-growth-300x249.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-WhatsApp-user-growth-768x637.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-WhatsApp-user-growth-1536x1274.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-WhatsApp-user-growth.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.businessofapps.com\/data\/whatsapp-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/about.fb.com\/news\/2020\/07\/connect-with-businesses-on-whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">As per Meta\u2019s last report<\/a>, over 40 million people use WhatsApp Catalog to browse and discover new products. This shows an audience primed to make buying decisions.<\/p>\n\n<p class=\"wp-block-paragraph\">On top of that, users open their WhatsApp messages <a href=\"https:\/\/business.whatsapp.com\/blog\/use-whatsapp-business-goals\" target=\"_blank\" rel=\"noreferrer noopener\">98% of the time<\/a>, whereas emails are only opened 20-25% of the time. That\u2019s a huge difference you can\u2019t ignore.<\/p>\n\n<h2 class=\"wp-block-heading\">WhatsApp marketing vs. SMS or MMS in HubSpot<\/h2>\n\n<p class=\"wp-block-paragraph\">You may wonder why WhatsApp matters when SMS marketing is already established and widely used. The answer comes down to where your customers actually spend their time and how they<em> prefer<\/em> to communicate, and how that preference is evolving.<\/p>\n\n<h3 class=\"wp-block-heading\">Global reach<\/h3>\n\n<p class=\"wp-block-paragraph\">SMS works well in the United States, but WhatsApp dominates internationally and has a growing presence stateside as well (with fastest growth in <a href=\"https:\/\/www.theverge.com\/2024\/7\/25\/24205421\/whatsapp-meta-apple-ios-android-smartphone\" target=\"_blank\" rel=\"noreferrer noopener\">Los Angeles, New York, Miami, and Seattle<\/a>). WhatsApp usage in the US is actually quite fascinating <a href=\"https:\/\/sinch.com\/blog\/whatsapp-in-the-us-potential\/\" target=\"_blank\" rel=\"noreferrer noopener\">across industries and demographics<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">And if you\u2019re marketing to customers in Europe, <a href=\"https:\/\/www.statista.com\/statistics\/1323710\/whatsapp-favorite-social-media-latin-american-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Latin America<\/a>, Asia, or Africa, it is expected to handle business conversations on WhatsApp.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"900\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Number-of-WhatsApp-Users-by-Country.png\" alt=\"\" class=\"wp-image-170426\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Number-of-WhatsApp-Users-by-Country.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Number-of-WhatsApp-Users-by-Country-300x264.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Number-of-WhatsApp-Users-by-Country-768x675.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/www.bankmycell.com\/blog\/number-of-whatsapp-users\/#1613581803467-76bfa-c1678a7f-e18553c4-2e8a2161-06453689e002-e6d075e8-7b5a\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">For example, <a href=\"https:\/\/www.statista.com\/statistics\/867539\/top-active-social-media-platforms-in-germany\" target=\"_blank\" rel=\"noreferrer noopener\">almost 85% of Germany\u2019s population uses WhatsApp<\/a>. In Brazil, WhatsApp is the primary messaging platform for both personal and business communication. So, unless you\u2019re a small local business with no plans to expand or reach new customers, WhatsApp is a channel you shouldn\u2019t ignore.<\/p>\n\n<h3 class=\"wp-block-heading\">Growing user base<\/h3>\n\n<p class=\"wp-block-paragraph\">WhatsApp Business has grown from <a href=\"https:\/\/www.statista.com\/statistics\/1305771\/whatsapp-business-downloads-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">98 million downloads in 2019 to over 300 million in 2024<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">That growth shows businesses are figuring out that WhatsApp works. Customers respond better, conversations don\u2019t feel robotic, and you can create a much more personal experience than is possible with SMS.<\/p>\n\n<p class=\"wp-block-paragraph\">Getting your business on WhatsApp now means you\u2019re connecting with people where your competitors probably aren\u2019t yet.<\/p>\n\n<h3 class=\"wp-block-heading\">You don\u2019t have to choose it over other channels<\/h3>\n\n<p class=\"wp-block-paragraph\">Some customers prefer email, others use SMS, and many want WhatsApp. Who says you have to pick one over the others? With a strong <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot integration that includes both SMS and WhatsApp<\/a>, you can test everything without juggling separate platforms or doing the same work twice.<\/p>\n\n<p class=\"wp-block-paragraph\">And in case you didn\u2019t know, Sinch Engage is a top HubSpot texting integration that does exactly that. It supports WhatsApp, SMS, MMS, and even RCS (the newer, better version of SMS), all on one platform, so your HubSpot workflows can reach people across different channels based on their preferences.<\/p>\n\n<h2 class=\"wp-block-heading\">How do you send WhatsApp messages from HubSpot?<\/h2>\n\n<p class=\"wp-block-paragraph\">You have two main options for using WhatsApp in your HubSpot CRM.<\/p>\n\n<h3 class=\"wp-block-heading\">Option 1: Send natively in HubSpot<\/h3>\n\n<p class=\"wp-block-paragraph\">HubSpot\u2019s built-in integration connects your WhatsApp Business account and does the basics. You can manage incoming messages, send personalized templates using CRM data, and create simple automations like welcome messages or cart reminders.<\/p>\n\n<p class=\"wp-block-paragraph\">However, the native setup quickly shows its limits.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Reddit-CRM-post-1024x415.png\" alt=\"\" class=\"wp-image-170989\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Reddit-CRM-post-1024x415.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Reddit-CRM-post-300x122.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Reddit-CRM-post-768x311.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Reddit-CRM-post-1536x623.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Reddit-CRM-post.png 1574w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Many HubSpot users have run into some friction, like needing to spend time manually logging chats, assigning conversations, and struggling to track leads. Previous message history doesn\u2019t sync when you connect your account, so old conversations disappear.<\/p>\n\n<p class=\"wp-block-paragraph\">Another drawback with the native HubSpot WhatsApp integration is that you lose access to sending from WhatsApp\u2019s mobile and web apps \u2013 everything must go through HubSpot. The 24-hour response rule also restricts flexibility: after the window closes, you can only reply with pre-approved templates.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Limitations-of-WhatsApp-in-HubSpot-1024x474.png\" alt=\"\" class=\"wp-image-170995\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Limitations-of-WhatsApp-in-HubSpot-1024x474.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Limitations-of-WhatsApp-in-HubSpot-300x139.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Limitations-of-WhatsApp-in-HubSpot-768x356.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Limitations-of-WhatsApp-in-HubSpot-1536x711.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Limitations-of-WhatsApp-in-HubSpot.png 1572w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/knowledge.hubspot.com\/inbox\/connect-whatsapp-to-the-conversations-inbox\/#limitations\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Side note: This seems to be a general issue with WhatsApp integrations.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">And for those looking for even more scale: Voice calls aren\u2019t supported, and high-volume chat handling can also become a bottleneck since you may spend more time updating HubSpot than engaging customers.<\/p>\n\n<p class=\"wp-block-paragraph\">Things don\u2019t have to be that way, though.<\/p>\n\n<h3 class=\"wp-block-heading\">Option 2: Use a top-rated HubSpot WhatsApp integration<\/h3>\n\n<p class=\"wp-block-paragraph\">A top-rated, <a href=\"https:\/\/sinch.com\/pt\/engage\/canais\/whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">third-party tool like Sinch Engage<\/a> closes the gaps in HubSpot\u2019s native WhatsApp integration. It connects directly to HubSpot and unlocks advanced WhatsApp marketing and automation features that maximizes its business value for HubSpot users:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Bulk campaigns:<\/strong> Send targeted WhatsApp messages to segmented lists.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Automated workflows:<\/strong> Trigger messages based on contact properties or events.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Two-way inboxes:<\/strong> Manage and assign conversations across teams in one view.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Every conversation syncs automatically to HubSpot, giving your team full visibility into customer history. You can also send rich media (images, videos, PDFs) and use interactive elements like quick replies, list messages, or product catalogs.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/02\/SI-Handset-Channels-WhatsApp-01-PT-1024x811.png\" alt=\"Conversa no WhatsApp com visualiza\u00e7\u00e3o de telefone m\u00f3vel\" class=\"wp-image-5831\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\">A HubSpot integration that\u2019s scalable and easy-to-use<\/h4>\n\n<p class=\"wp-block-paragraph\">For multi-brand or regional operations, Sinch Engage supports multiple WhatsApp numbers and devices. Teams can respond via mobile, web, or directly in HubSpot. And thanks to our powerful global network, we have advanced routing to ensure messages reach the right person fast, and real-time analytics and enterprise-grade compliance to offer the peace of mind that your messages are both impactful and secure.<\/p>\n\n<p class=\"wp-block-paragraph\">The integration itself is also easy-to-use all around.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-d126c32b4161a0d824a6ef0efe3026a7\">\r\n            \u201cThe tight integration with HubSpot is by far one of the highlights of using Sinch \tEngage and a big reason why it\u2019s been very valuable to us \u2013 the ease of use and the \tease of integration,\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-d126c32b4161a0d824a6ef0efe3026a7\">\r\n                        Claes Wolff                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">CIO of Lokal Forsikring<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\">His team was <a href=\"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/lokal-forsikring\/\" target=\"_blank\" rel=\"noreferrer noopener\">able to send emergency text alerts to their 33,000 customers<\/a> within a few hours (and fully track their delivery), thanks to Sinch Engage\u2019s HubSpot integration.<\/p>\n\n<h2 class=\"wp-block-heading\">Examples of HubSpot WhatsApp workflows and use cases<\/h2>\n\n<p class=\"wp-block-paragraph\">Once you have a proper integration set up, WhatsApp becomes incredibly versatile for marketing campaigns. Let\u2019s walk through the scenarios where WhatsApp consistently outperforms other channels.<\/p>\n\n<h3 class=\"wp-block-heading\">Marketing promotional campaigns<\/h3>\n\n<p class=\"wp-block-paragraph\">Replace ignored emails with timely WhatsApp messages. For example:<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cStill thinking about those Nike Air Zooms? Here\u2019s 15% off if you order in the next 24 hours.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">You can increase your chances for conversion by segmenting by purchase history, location, or lifecycle stage for more personalized offers.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Handset-Channels-WhatsApp-03-3-1024x757.png\" alt=\"Chat do WhatsApp da Comfy para a Jordan oferecendo um c\u00f3digo de desconto de 20% e mostrando a foto de uma nova linha de roupas\" class=\"wp-image-161729\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Two-way messaging for customer support and retention<\/h3>\n\n<p class=\"wp-block-paragraph\">WhatsApp\u2019s conversational nature makes it ideal for support. So, when you integrate WhatsApp with HubSpot you\u2019re not only able to reach customers on more engaging channel, but you can also continue to ensure every interaction \u2013 questions, product feedback, or upsell opportunities \u2013 is visible to your sales and service teams in one unified timeline.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cSinch Engage helps us improve customer reach through WhatsApp and boost our day-to-day efficiency,\u201d says <strong>Lisa Balthasar of Instamotion<\/strong>, <a href=\"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/instamotion\/\" target=\"_blank\" rel=\"noreferrer noopener\">who saw a <strong>116% lift in conversions<\/strong><\/a> after adopting our HubSpot WhatsApp integration.<\/p>\n\n<h3 class=\"wp-block-heading\">Triggered workflows for lead qualification<\/h3>\n\n<p class=\"wp-block-paragraph\">At Oxperta Capital, integrating Sinch Engage with HubSpot automated lead assignment and outreach. When someone fills out a loan form, HubSpot triggers a workflow that sends a WhatsApp intro from the right advisor within minutes. As a result, they get <a href=\"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/oxperta-capital\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>30% higher response rate<\/strong> and smoother follow-ups<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"854\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-Engage-HubSpot-WhatsApp-1024x854.png\" alt=\"\" class=\"wp-image-165960\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-Engage-HubSpot-WhatsApp-1024x854.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-Engage-HubSpot-WhatsApp-300x250.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-Engage-HubSpot-WhatsApp-768x640.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-Engage-HubSpot-WhatsApp-1536x1280.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-Engage-HubSpot-WhatsApp.png 1850w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Step-by-step guide to integrating WhatsApp with HubSpot<\/h2>\n\n<p class=\"wp-block-paragraph\">Getting WhatsApp to work properly with HubSpot requires more than just connecting the accounts. You need to set up your WhatsApp Business account correctly, configure your integration settings, and build workflows that take advantage of WhatsApp\u2019s unique capabilities.<\/p>\n\n<h3 class=\"wp-block-heading\">Step 1: Set up your WhatsApp Business account<\/h3>\n\n<p class=\"wp-block-paragraph\">Before connecting anything to HubSpot, you\u2019ll need a verified WhatsApp Business account. This involves verifying your business phone number, completing your business profile with accurate information, and getting approval from Meta for business messaging.<\/p>\n\n<h3 class=\"wp-block-heading\">Step 2: Connect your WhatsApp account to Sinch Engage<\/h3>\n\n<p class=\"wp-block-paragraph\">Once your WhatsApp Business account is active, connect it to Sinch Engage.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.app.sinch.com\/hc\/en-us\/articles\/11184192765455-Social-Messaging-How-to-connect-WhatsApp-to-your-Hub-account\" target=\"_blank\" rel=\"noreferrer noopener\">This support article<\/a> provides details on how to proceed with the process.<\/p>\n\n<h3 class=\"wp-block-heading\">Step 3: Install the HubSpot integration<\/h3>\n\n<p class=\"wp-block-paragraph\">With WhatsApp connected to Sinch Engage, <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/listing\/messagemedia-218459\" target=\"_blank\" rel=\"noreferrer noopener\">install the HubSpot integration from the HubSpot App Marketplace<\/a>. This creates the data sync between your HubSpot contact properties and your messaging campaigns.<\/p>\n\n<p class=\"wp-block-paragraph\">During setup, map your HubSpot contact properties to messaging personalization fields, set up conversation logging preferences, and configure which team members have access to WhatsApp conversations.<\/p>\n\n<h3 class=\"wp-block-heading\">Step 4: Create your first WhatsApp workflow<\/h3>\n\n<p class=\"wp-block-paragraph\">Start with a simple workflow to test your integration. This workflow can be triggered by outbound or inbound WhatsApp messages.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>How to <\/strong><a href=\"https:\/\/support.app.sinch.com\/hc\/en-us\/articles\/12891233119759-HubSpot-Add-WhatsApp-to-workflows-to-send-outbound-messages\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>create an outbound message outflow<\/strong><\/a><\/p>\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>From HubSpot\u2019s left-side navigation bar, click on \u201cAutomation\u201d and then \u201cWorkflows.\u201d<\/li>\n<\/ol>\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Click on the \u201cCreate workflow\u201d drop-down button and click \u201cFrom scratch\u201d.<\/li>\n<\/ol>\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/knowledge.hubspot.com\/workflows\/set-your-workflow-enrollment-triggers\" target=\"_blank\" rel=\"noreferrer noopener\">Select a trigger<\/a> to send your message.<\/li>\n<\/ol>\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Click on the + icon to open the list of available actions.<\/li>\n<\/ol>\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Scroll down and click on \u201cSinch SMS &amp; MMS\u201d from the Integrated Apps section to open the drop-down.<\/li>\n<\/ol>\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>From here, select Send WhatsApp. This is also where you can <a href=\"https:\/\/support.app.sinch.com\/hc\/en-us\/articles\/10570427557007\" target=\"_blank\" rel=\"noreferrer noopener\">add SMS \/ MMS to workflows<\/a>.<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"789\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Add-WhatsApp-to-HubSpot-workflow_EN-1024x789.png\" alt=\"\" class=\"wp-image-170420\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Add-WhatsApp-to-HubSpot-workflow_EN-1024x789.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Add-WhatsApp-to-HubSpot-workflow_EN-300x231.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Add-WhatsApp-to-HubSpot-workflow_EN-768x592.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Add-WhatsApp-to-HubSpot-workflow_EN-1536x1184.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Engage-Resources-HubSpot-Add-WhatsApp-to-HubSpot-workflow_EN.png 1982w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>Configure the WhatsApp action. You can work around details such as the phone number, account, template body, sender ID, and more.<\/li>\n<\/ol>\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li>Click Save.<\/li>\n<\/ol>\n\n<ol start=\"9\" class=\"wp-block-list\">\n<li>When you\u2019re ready, click \u201cReview and Publish.\u201d<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">You can also trigger actions and workflows using inbound WhatsApp replies. You can either add a branch inside an existing workflow or use an inbound reply as a workflow trigger.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>How to add a branch inside an existing workflow:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If you already have a workflow that sends WhatsApp messages, you can branch it based on the reply:<\/p>\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>In the workflow builder, click the + icon where you want to add a branch.<\/li>\n<\/ol>\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Select Branch, then AND\/OR logic, then + Add criteria.<\/li>\n<\/ol>\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Scroll to Integration filters, then select Sinch SMS &amp; MMS.<\/li>\n<\/ol>\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>In the search bar, type \u201creceived\u201d.<\/li>\n<\/ol>\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Select Sinch SMS &amp; MMS: WhatsApp Message Received Properties.<\/li>\n<\/ol>\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Define your conditions, such as:<\/li>\n<\/ol>\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Message contents (e.g., contact replies \u201cYES\u201d)<\/li>\n<\/ol>\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Workflow ID (to capture replies to messages sent from a specific workflow)<\/li>\n<\/ol>\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>Save the branch, then add actions for each outcome (e.g., enroll in nurture, mark as qualified, notify a rep).<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\"><strong>How to use an inbound reply as a workflow trigger<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">You can also start a brand-new workflow the moment someone replies:<\/p>\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Create a new workflow (or edit an existing one).<\/li>\n<\/ol>\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>In the Trigger workflow, choose either Met filter criteria (new) or When filter criteria are met (existing).<\/li>\n<\/ol>\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Under Eligible records, select Contact.<\/li>\n<\/ol>\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Under Add criteria, go to Integration filters, then select Sinch SMS &amp; MMS.<\/li>\n<\/ol>\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Search for \u201creceived\u201d and select WhatsApp Message Received Properties.<\/li>\n<\/ol>\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Define your trigger conditions (e.g., message content = \u201cYES\u201d or workflow ID = X).<\/li>\n<\/ol>\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>Save, then add the follow-up actions you want (such as sending confirmation, assigning to sales, or enrolling in a secondary workflow, etc.).<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Test this workflow with internal contacts first to ensure that messages are sent correctly, personalization works as expected, and conversations are logged back to HubSpot properly. Learn more in our <a href=\"https:\/\/support.app.sinch.com\/hc\/en-us\/articles\/12891233119759-HubSpot-Add-WhatsApp-to-workflows-to-send-outbound-messages\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot integration guide<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Making WhatsApp work for your HubSpot marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">WhatsApp integration with HubSpot can give you a real edge over competitors. You\u2019ll build stronger customer relationships, close deals faster, and personalize marketing efforts without having to do everything manually.<\/p>\n\n<p class=\"wp-block-paragraph\">The key is picking an integration that connects WhatsApp\u2019s features with HubSpot\u2019s workflow power. <a href=\"https:\/\/sinch.com\/pt\/engage\/agendar-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo<\/a> to see how Sinch Engage can transform your HubSpot WhatsApp marketing, or <a href=\"http:\/\/app.sinch.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">try it free<\/a> to see for yourself.<\/p>\n","protected":false},"author":70,"featured_media":171662,"template":"","meta":{"_acf_changed":false},"engage_resources_category":[678],"class_list":["post-196555","engage_resources","type-engage_resources","status-publish","has-post-thumbnail","hentry","engage_resources_category-hubspot"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como usar o WhatsApp no HubSpot: Um guia de marketing no WhatsApp<\/title>\n<meta name=\"description\" content=\"Conecte o WhatsApp ao HubSpot para impulsionar o engajamento e as vendas. Saiba por que as melhores equipes escolhem o Sinch Engage para um marketing no WhatsApp mais inteligente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como usar o WhatsApp no HubSpot: Um guia de marketing no WhatsApp\" \/>\n<meta property=\"og:description\" content=\"Conecte o WhatsApp ao HubSpot para impulsionar o engajamento e as vendas. Saiba por que as melhores equipes escolhem o Sinch Engage para um marketing no WhatsApp mais inteligente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-01T03:28:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Thumbnail-Engage-Resources-Hubspot-yellow.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/engage\\\/resources\\\/hubspot\\\/como-usar-o-whatsapp-com-o-hubspot\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/engage\\\/resources\\\/hubspot\\\/como-usar-o-whatsapp-com-o-hubspot\\\/\",\"name\":\"Como usar o WhatsApp no HubSpot: Um guia de marketing no WhatsApp\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/engage\\\/resources\\\/hubspot\\\/como-usar-o-whatsapp-com-o-hubspot\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/engage\\\/resources\\\/hubspot\\\/como-usar-o-whatsapp-com-o-hubspot\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/SI-Thumbnail-Engage-Resources-Whatsapp-yellow.png\",\"datePublished\":\"2026-07-04T03:49:32+00:00\",\"dateModified\":\"2026-08-01T03:28:58+00:00\",\"description\":\"Conecte o WhatsApp ao HubSpot para impulsionar o engajamento e as vendas. Saiba por que as melhores equipes escolhem o Sinch Engage para um marketing no WhatsApp mais inteligente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/engage\\\/resources\\\/hubspot\\\/como-usar-o-whatsapp-com-o-hubspot\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/pt\\\/engage\\\/resources\\\/hubspot\\\/como-usar-o-whatsapp-com-o-hubspot\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/engage\\\/resources\\\/hubspot\\\/como-usar-o-whatsapp-com-o-hubspot\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/SI-Thumbnail-Engage-Resources-Whatsapp-yellow.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/SI-Thumbnail-Engage-Resources-Whatsapp-yellow.png\",\"width\":800,\"height\":496},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/engage\\\/resources\\\/hubspot\\\/como-usar-o-whatsapp-com-o-hubspot\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Engage Resources\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/engage\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Como usar o WhatsApp com o HubSpot: guia de marketing no WhatsApp\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como usar o WhatsApp no HubSpot: Um guia de marketing no WhatsApp","description":"Conecte o WhatsApp ao HubSpot para impulsionar o engajamento e as vendas. Saiba por que as melhores equipes escolhem o Sinch Engage para um marketing no WhatsApp mais inteligente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/","og_locale":"pt_BR","og_type":"article","og_title":"Como usar o WhatsApp no HubSpot: Um guia de marketing no WhatsApp","og_description":"Conecte o WhatsApp ao HubSpot para impulsionar o engajamento e as vendas. Saiba por que as melhores equipes escolhem o Sinch Engage para um marketing no WhatsApp mais inteligente.","og_url":"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2026-08-01T03:28:58+00:00","og_image":[{"width":800,"height":496,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Thumbnail-Engage-Resources-Hubspot-yellow.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Est. tempo de leitura":"11 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/","url":"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/","name":"Como usar o WhatsApp no HubSpot: Um guia de marketing no WhatsApp","isPartOf":{"@id":"https:\/\/sinch.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Thumbnail-Engage-Resources-Whatsapp-yellow.png","datePublished":"2026-07-04T03:49:32+00:00","dateModified":"2026-08-01T03:28:58+00:00","description":"Conecte o WhatsApp ao HubSpot para impulsionar o engajamento e as vendas. Saiba por que as melhores equipes escolhem o Sinch Engage para um marketing no WhatsApp mais inteligente.","breadcrumb":{"@id":"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Thumbnail-Engage-Resources-Whatsapp-yellow.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Thumbnail-Engage-Resources-Whatsapp-yellow.png","width":800,"height":496},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/pt\/engage\/resources\/hubspot\/como-usar-o-whatsapp-com-o-hubspot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Engage Resources","item":"https:\/\/sinch.com\/pt\/engage\/resources\/"},{"@type":"ListItem","position":3,"name":"Como usar o WhatsApp com o HubSpot: guia de marketing no WhatsApp"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/pt\/#website","url":"https:\/\/sinch.com\/pt\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/pt\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/engage_resources\/196555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/engage_resources"}],"about":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/types\/engage_resources"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/users\/70"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media\/171662"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media?parent=196555"}],"wp:term":[{"taxonomy":"engage_resources_category","embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/engage_resources_category?post=196555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}