{"id":191952,"date":"2026-06-12T22:06:41","date_gmt":"2026-06-12T22:06:41","guid":{"rendered":"https:\/\/sinch.com\/engage\/product-updates\/rcs-launch-2\/"},"modified":"2026-10-05T14:54:08","modified_gmt":"2026-10-05T14:54:08","slug":"rcs-launch","status":"publish","type":"engage_prod_updates","link":"https:\/\/sinch.com\/pt\/engage\/atualizacoes-de-produto\/rcs-launch\/","title":{"rendered":"RCS na Sinch Engage: envio de mensagens rico e branded na caixa de entrada nativa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Com mais de <a href=\"https:\/\/blog.google\/products\/android\/billion-rcs-messages\/\">um bilh\u00e3o de mensagens RCS enviadas todos os dias<\/a> s\u00f3 nos EUA, e as empresas <a href=\"https:\/\/sinch.com\/pt\/customer-stories\/rcs-brings-big-boost-brand-visibility-and-customer-interaction\/\">observando um \u00edndice sete vezes maior de<\/a> taxas de cliques com ele do que com o SMS, o RCS (Rich Communication Services) representa uma \u00e1rea de enorme crescimento para as mensagens para empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A partir de 1\u00ba de dezembro, o RCS estar\u00e1 dispon\u00edvel no Sinch Engage<\/strong> para que voc\u00ea possa enviar mensagens ricas, interativas e com identidade de marca \u2014 seja pelo nosso aplicativo web, pela API ou pela nossa <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/hubspot\/\">integra\u00e7\u00e3o com a HubSpot<\/a> (com mais integra\u00e7\u00f5es a caminho).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1 uma vis\u00e3o geral de como o RCS no Sinch Engage funciona, o valor que ele traz para a comunica\u00e7\u00e3o com o cliente, os principais casos de uso do RCS e como come\u00e7ar hoje mesmo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja como as marcas <a href=\"https:\/\/sinch.com\/pt\/rcs\/chapter\/como-o-rcs-mantem-os-clientes-engajados-informados-seguros-e-satisfeitos-em-todos-os-setores\/\">em todos os setores<\/a> est\u00e3o usando o RCS para manter os clientes engajados, informados e seguros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como o RCS funciona na Sinch Engage<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Como enviar uma mensagem RCS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1 aplicativos extras para baixar (nem para voc\u00ea nem para os destinat\u00e1rios da mensagem) quando voc\u00ea envia um RCS no Sinch Engage. As mensagens RCS s\u00e3o enviadas pela sua operadora exatamente como o SMS. Por isso, quando voc\u00ea est\u00e1 na plataforma Sinch Engage, enviar uma campanha RCS \u00e9 t\u00e3o f\u00e1cil quanto enviar um SMS.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"941\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-1024x941.png\" alt=\"Interface para compor uma mensagem RCS de rich card com um t\u00edtulo, descri\u00e7\u00e3o e uma pr\u00e9-visualiza\u00e7\u00e3o no celular \u00e0 direita\" class=\"wp-image-173776\" style=\"width:772px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-1024x941.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-300x276.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-768x705.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-1536x1411.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform.png 1744w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Como as mensagens RCS oferecem suporte a m\u00eddias e recursos de chat interativo que o SMS n\u00e3o possui, voc\u00ea encontrar\u00e1 op\u00e7\u00f5es adicionais para enviar RCS no Sinch Engage, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escolher o tipo de conte\u00fado da mensagem: <strong>Rich Cards<\/strong> ou <strong>Mensagem de texto<\/strong>\n<ul class=\"wp-block-list\">\n<li>Para Rich Cards: incluir m\u00eddias independentes, rich card ou carrossel<\/li>\n\n\n\n<li>Para Mensagem de texto: incluir at\u00e9 2.000 caracteres e at\u00e9 quatro tipos de bot\u00f5es opcionais:\n<ul class=\"wp-block-list\">\n<li>Resposta r\u00e1pida<\/li>\n\n\n\n<li>Abrir uma URL<\/li>\n\n\n\n<li>Ligar para um n\u00famero de telefone<\/li>\n\n\n\n<li>Compartilhar uma localiza\u00e7\u00e3o<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Mensagem de fallback de SMS: \u00e9 isso que os destinat\u00e1rios recebem se o dispositivo deles n\u00e3o tiver suporte para mensagens RCS.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1002\" height=\"1024\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-1002x1024.png\" alt=\"Interface para criar uma mensagem de marketing com campos de formul\u00e1rio \u00e0 esquerda e uma pr\u00e9-visualiza\u00e7\u00e3o para dispositivos m\u00f3veis \u00e0 direita\" class=\"wp-image-173782\" style=\"width:781px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-1002x1024.png 1002w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-293x300.png 293w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-768x785.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-1503x1536.png 1503w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage.png 1798w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para facilitar ainda mais o aprendizado e a visualiza\u00e7\u00e3o de como o RCS funciona, preparamos uma demonstra\u00e7\u00e3o r\u00e1pida de como enviar um RCS no Sinch Engage:<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=0fT_5iazkso\" class=\"lazy-video-link\" data-lazy-video=\"0fT_5iazkso\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/0fT_5iazkso\/maxresdefault.jpg\" title=\"V\u00eddeo da Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/0fT_5iazkso\/maxresdefault.jpg\" alt=\"How to create and send RCS campaigns | Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=0fT_5iazkso#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/0fT_5iazkso\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/0fT_5iazkso\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=0fT_5iazkso\",\n    \"name\": \"How to create and send RCS campaigns | Sinch Engage\",\n    \"description\": \"Sinch Engage is your easy, secure, multichannel messaging platform for scaling customer communication across SMS, MMS, WhatsApp \\u2014 and now RCS, too.  \\n\\nIn this short demo, we'll show you how to set up an RCS campaign in Sinch Engage's intuitive platform. \\n\\nBy the end, you'll know how to:\\u202f \\n- Build a rich card carousel with images, descriptions, and buttons \\n- Create a text-based RCS message with interactive buttons as your calls to action\\n- Set up an SMS fallback message for non-RCS enabled devices \\n- Analyze campaign performance with detailed reporting \\n\\nWant to learn more about RCS or explore the Sinch Engage platform further? \\n\\nLearn more about RCS: https:\/\/sinch.com\/engage\/channels\/rcs\/  \\nExplore Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nTalk to our team: https:\/\/sinch.com\/engage\/talk-to-us\/  \\n\\n#RCS #SinchEngage #CustomerEngagement #Messaging \\\"\",\n    \"uploadDate\": \"2025-12-03T15:41:56+00:00\",\n    \"duration\": \"PT1M17S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">Em compara\u00e7\u00e3o com o SMS, as mensagens RCS oferecem a vantagem de serem <strong>com identidade de marca, verificadas, interativas e imersivas.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-1024x638.png\" alt=\"Smartphone exibindo um aplicativo de envio de mensagens com a marca oficial (branded) contendo os r\u00f3tulos de recursos Branded, Verificado, Imersivo e Interativo\" class=\"wp-image-173770\" style=\"width:934px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-1024x638.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-300x187.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-768x479.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-1536x957.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-2048x1277.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>O RCS tamb\u00e9m est\u00e1 dispon\u00edvel nos fluxos de trabalho do HubSpot<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea usa o HubSpot para a comunica\u00e7\u00e3o com o cliente? Nossa integra\u00e7\u00e3o com o HubSpot permite automatizar campanhas RCS diretamente dos seus fluxos de trabalho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja o que isso significa para voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Capture o engajamento com m\u00eddia<\/strong> \u2013 envie interactive RCS messages com imagens, bot\u00f5es e carross\u00e9is acionadas por automa\u00e7\u00f5es do HubSpot.<\/li>\n\n\n\n<li><strong>Gere confian\u00e7a com mensagens de marca verificadas<\/strong> \u2013 destaque-se na caixa de entrada com IDs do remetente verificados.<\/li>\n\n\n\n<li><strong>Otimize com insights em tempo real<\/strong> \u2013 acompanhe leituras, cliques e respostas diretamente no HubSpot.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Shrewsbury College, uma das principais faculdades do Reino Unido e um de nossos valiosos clientes, j\u00e1 est\u00e1 usando o RCS atrav\u00e9s do <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/hubspot\/\">integra\u00e7\u00e3o da Sinch Engage e HubSpot<\/a> para promover os pr\u00f3ximos cursos, programas de aprendizagem e exames de qualifica\u00e7\u00e3o. Eles observaram uma melhoria em m\u00e9tricas importantes, como o aumento das inscri\u00e7\u00f5es, al\u00e9m da melhora no engajamento e nos tempos de resposta dos alunos, reduzindo simultaneamente a carga administrativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Criamos alguns fluxos de trabalho realmente complexos&#8221;, afirma Miles Porton, Coordenador de Site do Shrewsbury College. \u201cAntes do Sinch Engage, se um aluno n\u00e3o respondesse a um e-mail, n\u00e3o t\u00ednhamos um canal de comunica\u00e7\u00e3o alternativo. Agora podemos acionar um texto ou uma mensagem RCS como acompanhamento, o que mant\u00e9m a conversa fluindo.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"635\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1024x635.png\" alt=\"Tr\u00eas telas de dispositivos m\u00f3veis mostrando uma mensagem RCS do Shrewsbury College com um carrossel de op\u00e7\u00f5es educacionais\" class=\"wp-image-172369\" style=\"width:726px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1024x635.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-300x186.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-768x476.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1208x748.png 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-784x486.png 784w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College.png 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Leia mais sobre como <a href=\"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/shrewsbury-college\/\">Shrewsbury College usa o Sinch Engage com o HubSpot<\/a> para SMS &amp; RCS ou explore nosso aplicativo por conta pr\u00f3pria no <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/listing\/sinch-engage-sms\">HubSpot App Marketplace<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O valor do RCS: <strong>mais engajamento e convers\u00f5es<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A natureza rica e interativa do RCS permite que voc\u00ea transforme cada conversa em uma experi\u00eancia mais visual, confi\u00e1vel e mensur\u00e1vel. Com o RCS agora dispon\u00edvel no Sinch Engage, nossos usu\u00e1rios se beneficiam instantaneamente de quatro pilares principais de valor:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Envio de mensagens com identidade de marca, sem um aplicativo adicional<\/strong>. Envie mensagens de alto impacto com o seu logotipo, imagens e bot\u00f5es de a\u00e7\u00e3o \u2013 tudo entregue direto na caixa de entrada do seu cliente, da mesma forma que voc\u00ea enviaria um SMS.<\/li>\n\n\n\n<li><strong>Conversas visuais e envolventes que geram convers\u00e3o<\/strong>. Transforme mensagens unidirecionais em t\u00f3picos interativos com carross\u00e9is, suggested replies e CTAs clic\u00e1veis, que convidam o seu leitor a ler, responder e se engajar mais.<\/li>\n\n\n\n<li><strong>Criado para se adequar ao seu stack e \u00e0 sua escala<\/strong>. Seja por meio do construtor sem c\u00f3digo do Sinch Engage, <a href=\"https:\/\/sinch.com\/pt\/apis\/mensagens\/rcs\/\">via API do Engage<\/a>, ou <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/\">nossas integra\u00e7\u00f5es<\/a>, o RCS \u00e9 flex\u00edvel para atender \u00e0s suas necessidades de volume, automa\u00e7\u00e3o e compliance.<\/li>\n\n\n\n<li><strong>Verificado e seguro<\/strong>. Cada mensagem com identidade de marca \u00e9 enviada a partir do seu agente de RCS verificado. Al\u00e9m disso, o <strong>fallback de SMS<\/strong> garante que voc\u00ea sempre alcance os seus clientes, n\u00e3o importa o que aconte\u00e7a<\/li>\n<\/ol>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Explore o RCS no Sinch Engage na nossa <a href=\"https:\/\/sinch.com\/pt\/engage\/canais\/rcs\/\">p\u00e1gina do produto RCS<\/a> ou na nossa<a href=\"https:\/\/support.app.sinch.com\/hc\/en-us\/categories\/11844926892047-RCS-Rich-Communication-Services\"> central de suporte<\/a>.<\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Casos de uso de RCS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas conversas com clientes podem se beneficiar de m\u00eddia e interatividade \u2013 mas a realidade \u00e9 que muitas mensagens s\u00e3o enviadas como SMS apenas de texto devido a custos, entregabilidade ou motivos operacionais (como a suposi\u00e7\u00e3o de que \u00e9 preciso baixar outro aplicativo).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o RCS agora dispon\u00edvel na plataforma segura de envio de mensagens do Sinch Engage, voc\u00ea pode incorporar facilmente m\u00eddias chamativas, carross\u00e9is e sugest\u00f5es de resposta \u00e0 sua estrat\u00e9gia de SMS existente \u2013 encantando seus clientes e aumentando o engajamento diretamente da mesma plataforma em que voc\u00ea envia SMS.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-1024x672.png\" alt=\"Interface de chat na qual um usu\u00e1rio seleciona uma receita Spicy Mac &amp; Cheese da Urban Field Market para ver os ingredientes e um bot\u00e3o para comprar\" class=\"wp-image-171864\" style=\"width:686px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-768x504.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01.png 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Veja alguns exemplos de casos de uso do RCS que voc\u00ea j\u00e1 pode explorar no Sinch Engage para gerar de forma imediata mais ROI com mensagens comerciais:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RCS para mensagens promocionais<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gere mais engajamento para as suas mensagens de marketing com recursos visuais atrativos e CTAs clic\u00e1veis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ofertas, descontos, atualiza\u00e7\u00f5es de produtos<\/li>\n\n\n\n<li>Campanhas e lan\u00e7amentos<\/li>\n\n\n\n<li>Lembretes para concluir uma compra (por exemplo, carrinho abandonado)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">RCS para atualiza\u00e7\u00f5es transacionais confi\u00e1veis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entregue informa\u00e7\u00f5es importantes e oportunas com mais clareza e presen\u00e7a de marca:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alertas de fraude ou seguran\u00e7a<\/li>\n\n\n\n<li>Confirma\u00e7\u00f5es (tickets, compromissos, compras)<\/li>\n\n\n\n<li>Atualiza\u00e7\u00f5es de viagens, entregas ou servi\u00e7os<\/li>\n\n\n\n<li>Atualiza\u00e7\u00f5es de conta ou produto<\/li>\n\n\n\n<li>Solicita\u00e7\u00f5es de feedback ou alertas de not\u00edcias<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">RCS para autentica\u00e7\u00e3o segura (OTP e 2FA)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Envie mensagens de verifica\u00e7\u00e3o confi\u00e1veis e com identidade de marca nas quais os clientes podem agir instantaneamente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OTP \/ 2FA<\/li>\n\n\n\n<li>Redefini\u00e7\u00f5es de senha<\/li>\n\n\n\n<li>Aprova\u00e7\u00f5es de transa\u00e7\u00f5es online<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Disponibilidade do envio de mensagens RCS e como come\u00e7ar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com este lan\u00e7amento de produto, o RCS agora est\u00e1 dispon\u00edvel na plataforma Sinch Engage em grande parte das nossas principais regi\u00f5es, incluindo <strong>EUA, Reino Unido, Alemanha, Espanha e Fran\u00e7a<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os pre\u00e7os e as funcionalidades s\u00e3o adaptados \u00e0 estrutura de planos de cada mercado: explore a nossa <a href=\"https:\/\/sinch.com\/pt\/?attachment_id=41773\">p\u00e1gina de vis\u00e3o geral do RCS<\/a> para ver mais Perguntas frequentes e destaques de recursos, ou <a href=\"https:\/\/sinch.com\/pt\/engage\/falar-com-um-especialista\/\">fale com um de nossos especialistas<\/a> se tiver d\u00favidas sobre a disponibilidade regional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea estiver com tudo pronto para come\u00e7ar, a nossa equipe o guiar\u00e1 em cada etapa. O processo em si \u00e9 simples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Envie o registro do seu agente de RCS dentro do Sinch Engage<\/li>\n\n\n\n<li>Conclua a aprova\u00e7\u00e3o da operadora e do Google<\/li>\n\n\n\n<li>Confirme os termos e os pre\u00e7os do RCS<\/li>\n\n\n\n<li>Comece a enviar mensagens avan\u00e7adas (n\u00e3o \u00e9 necess\u00e1rio um desenvolvedor)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Como come\u00e7ar com o RCS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1 uma r\u00e1pida vis\u00e3o geral em v\u00eddeo sobre o registro do RCS \u2013 desde a configura\u00e7\u00e3o do agente de RCS at\u00e9 o envio da sua primeira mensagem de teste em cinco minutos:<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=_1Lrcfpl7Bs\" class=\"lazy-video-link\" data-lazy-video=\"_1Lrcfpl7Bs\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/_1Lrcfpl7Bs\/maxresdefault.jpg\" title=\"V\u00eddeo da Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/_1Lrcfpl7Bs\/maxresdefault.jpg\" alt=\"How to register your RCS Agent in Sinch Engage in five minutes\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=_1Lrcfpl7Bs#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/_1Lrcfpl7Bs\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/_1Lrcfpl7Bs\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=_1Lrcfpl7Bs\",\n    \"name\": \"How to register your RCS Agent in Sinch Engage in five minutes\",\n    \"description\": \"With Sinch Engage, you can setup and send test messages from your RCS agent in less than five minutes. \\n\\nCurious what RCS Agent registration actually entails? This step-by-step tutorial covers it all - from creating your agent to submitting it for approval. Follow along to learn how to:  \\n\\n- Create an RCS agent in Sinch Engage  \\n- Customize your agent's profile with your brand's information  \\n- Define message triggers and user interactions  \\n- Configure country-specific requirements  \\n- Submit your agent for approval  \\n- Add test numbers to your agent  \\n \\nWant to learn more about this feature or explore the Sinch Engage platform? \\nLearn more about RCS: https:\/\/sinch.com\/engage\/channels\/rcs\/  \\nExplore Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nTalk to our team: https:\/\/sinch.com\/engage\/talk-to-us\/  \\n\\n#rcs  #SinchEngage #customerengagement  #messaging\",\n    \"uploadDate\": \"2025-12-03T15:25:00+00:00\",\n    \"duration\": \"PT4M10S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Tudo pronto para adicionar o RCS \u00e0 sua estrat\u00e9gia de engajamento do cliente?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o RCS \u00e9 um dos canais de envio de mensagens que mais crescem no mundo e \u00e9 a <em>melhor<\/em> forma de se destacar na caixa de entrada nativa (onde a aten\u00e7\u00e3o do cliente \u00e9 maior). E com esta atualiza\u00e7\u00e3o de produto, est\u00e1 mais f\u00e1cil do que nunca integr\u00e1-lo aos seus fluxos de trabalho de envio de mensagens existentes com o Sinch Engage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comece a sua jornada com o RCS: <a href=\"https:\/\/sinch.com\/pt\/engage\/falar-com-um-especialista\/\">Conecte-se com a nossa equipe<\/a> para discutir as suas metas e as pr\u00f3ximas etapas, ou <a href=\"https:\/\/app.sinch.com\/register\">come\u00e7ar<\/a> agora mesmo, explorando a nossa plataforma de envio de mensagens por conta pr\u00f3pria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O RCS j\u00e1 est\u00e1 dispon\u00edvel no Sinch Engage\u00a0para que voc\u00ea possa enviar mensagens ricas, interativas e com identidade de marca \u2013\u00a0seja pelo nosso aplicativo web,\u00a0API ou pela nossa\u00a0integra\u00e7\u00e3o com o HubSpot\u00a0(com outras integra\u00e7\u00f5es a caminho).\u00a0<\/p>\n","protected":false},"author":19,"featured_media":162216,"template":"","meta":{"_acf_changed":true},"class_list":["post-191952","engage_prod_updates","type-engage_prod_updates","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RCS na Sinch Engage: envio de mensagens rico e branded na caixa de entrada nativa<\/title>\n<meta name=\"description\" content=\"A Sinch Engage agora oferece suporte ao RCS. 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