{"id":191952,"date":"2026-06-12T22:06:41","date_gmt":"2026-06-12T22:06:41","guid":{"rendered":"https:\/\/sinch.com\/engage\/product-updates\/rcs-launch-2\/"},"modified":"2026-06-12T22:06:42","modified_gmt":"2026-06-12T22:06:42","slug":"rcs-launch","status":"publish","type":"engage_prod_updates","link":"https:\/\/sinch.com\/pt\/engage\/product-updates\/rcs-launch\/","title":{"rendered":"RCS na Sinch Engage: envio de mensagens rico e branded na caixa de entrada nativa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Com\u00a0mais de\u00a0<a href=\"https:\/\/blog.google\/products\/android\/billion-rcs-messages\/\" target=\"_blank\" rel=\"noreferrer noopener\">um bilh\u00e3o de mensagens RCS enviadas todos os dias<\/a>\u00a0somente nos EUA,\u00a0e\u00a0empresas\u00a0<a href=\"https:\/\/sinch.com\/customer-stories\/rcs-brings-big-boost-brand-visibility-and-customer-interaction\/\" target=\"_blank\" rel=\"noreferrer noopener\">observando um \u00edndice sete vezes maior de<\/a>\u00a0taxas de cliques\u00a0com ele\u00a0do que com SMS,\u00a0o RCS\u00a0(Rich Communication Services)\u00a0representa\u00a0uma enorme\u00a0\u00e1rea de crescimento para o\u00a0business messaging.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A partir de 1\u00ba de dezembro, o RCS estar\u00e1 dispon\u00edvel na Sinch Engage\u00a0<\/strong>para que voc\u00ea possa enviar mensagens interativas, ricas e branded \u2013\u00a0seja a partir do nosso aplicativo web,\u00a0API ou da nossa\u00a0<a href=\"https:\/\/sinch.com\/pt\/engage\/integrations\/hubspot\/\">integra\u00e7\u00e3o com a HubSpot<\/a>\u00a0(com mais integra\u00e7\u00f5es por vir).\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1\u00a0uma\u00a0vis\u00e3o geral de\u00a0como o\u00a0RCS na\u00a0Sinch\u00a0Engage\u00a0funciona,\u00a0o valor que ele traz para as comunica\u00e7\u00f5es com o cliente,\u00a0os principais\u00a0casos de uso de RCS\u00a0e como\u00a0come\u00e7ar\u00a0hoje mesmo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja como as marcas <a href=\"https:\/\/sinch.com\/pt\/rcs\/chapter\/como-o-rcs-mantem-os-clientes-engajados-informados-seguros-e-satisfeitos-em-todos-os-setores\/\">em todos os setores<\/a> est\u00e3o usando o RCS para manter os clientes engajados, informados e seguros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como o RCS funciona na Sinch Engage<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Enviando uma\u00a0mensagem\u00a0RCS<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1\u00a0aplicativos\u00a0extras\u00a0para baixar\u00a0(nem para voc\u00ea\u00a0nem para os destinat\u00e1rios da mensagem)\u00a0quando voc\u00ea envia um RCS\u00a0na Sinch Engage.\u00a0As mensagens RCS s\u00e3o\u00a0enviadas pela sua operadora da mesma forma que o SMS;\u00a0portanto,\u00a0quando\u00a0voc\u00ea estiver\u00a0na\u00a0plataforma Sinch Engage,\u00a0enviar\u00a0uma campanha RCS\u00a0ser\u00e1 t\u00e3o f\u00e1cil quanto enviar\u00a0um\u00a0SMS.\u00a0\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"941\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-1024x941.png\" alt=\"Interface para compor uma mensagem RCS de rich card com um t\u00edtulo, descri\u00e7\u00e3o e uma pr\u00e9-visualiza\u00e7\u00e3o no celular \u00e0 direita\" class=\"wp-image-173776\" style=\"width:772px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-1024x941.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-300x276.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-768x705.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-1536x1411.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform.png 1744w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Como as\u00a0mensagens\u00a0RCS\u00a0oferecem suporte a m\u00eddia rica\u00a0e\u00a0funcionalidades\u00a0interativas de chat\u00a0que o SMS\u00a0n\u00e3o oferece,\u00a0voc\u00ea\u00a0encontrar\u00e1\u00a0op\u00e7\u00f5es\u00a0adicionais\u00a0para\u00a0enviar\u00a0RCS\u00a0na Sinch Engage,\u00a0incluindo:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choosing your message content type,&nbsp;<strong>Rich Cards<\/strong>&nbsp;or&nbsp;<strong>Text Message<\/strong>&nbsp;\n<ul class=\"wp-block-list\">\n<li>Se for rich cards: incorpore m\u00eddia aut\u00f4noma, rich card ou carrossel\u00a0<\/li>\n\n\n\n<li>If Text Message: Incorporate Up to 2,000 characters and&nbsp;up to four&nbsp;optional&nbsp;button&nbsp;types:&nbsp;\n<ul class=\"wp-block-list\">\n<li>Resposta r\u00e1pida\u00a0<\/li>\n\n\n\n<li>Abrir uma URL\u00a0<\/li>\n\n\n\n<li>Ligar para\u00a0um n\u00famero de telefone\u00a0<\/li>\n\n\n\n<li>Compartilhar uma localiza\u00e7\u00e3o\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Mensagem de fallback de SMS: \u00e9 isso que os seus destinat\u00e1rios recebem se o dispositivo n\u00e3o oferecer suporte a mensagens RCS.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1002\" height=\"1024\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-1002x1024.png\" alt=\"Interface para criar uma mensagem de marketing com campos de formul\u00e1rio \u00e0 esquerda e uma pr\u00e9-visualiza\u00e7\u00e3o para dispositivos m\u00f3veis \u00e0 direita\" class=\"wp-image-173782\" style=\"width:781px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-1002x1024.png 1002w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-293x300.png 293w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-768x785.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-1503x1536.png 1503w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage.png 1798w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para facilitar ainda mais para voc\u00ea aprender e visualizar\u00a0como o RCS funciona,\u00a0fizemos uma\u00a0r\u00e1pida demonstra\u00e7\u00e3o de\u00a0como enviar um RCS na Sinch Engage:\u00a0<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=0fT_5iazkso\" class=\"lazy-video-link\" data-lazy-video=\"0fT_5iazkso\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/0fT_5iazkso\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/0fT_5iazkso\/maxresdefault.jpg\" alt=\"How to create and send RCS campaigns | Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=0fT_5iazkso#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/0fT_5iazkso\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/0fT_5iazkso\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=0fT_5iazkso\",\n    \"name\": \"How to create and send RCS campaigns | Sinch Engage\",\n    \"description\": \"Sinch Engage is your easy, secure, multichannel messaging platform for scaling customer communication across SMS, MMS, WhatsApp \\u2014 and now RCS, too.  \\n\\nIn this short demo, we'll show you how to set up an RCS campaign in Sinch Engage's intuitive platform. \\n\\nBy the end, you'll know how to:\\u202f \\n- Build a rich card carousel with images, descriptions, and buttons \\n- Create a text-based RCS message with interactive buttons as your calls to action\\n- Set up an SMS fallback message for non-RCS enabled devices \\n- Analyze campaign performance with detailed reporting \\n\\nWant to learn more about RCS or explore the Sinch Engage platform further? \\n\\nLearn more about RCS: https:\/\/sinch.com\/engage\/channels\/rcs\/  \\nExplore Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nTalk to our team: https:\/\/sinch.com\/engage\/talk-to-us\/  \\n\\n#RCS #SinchEngage #CustomerEngagement #Messaging \\\"\",\n    \"uploadDate\": \"2025-12-03T15:41:56+00:00\",\n    \"duration\": \"PT1M17S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">Em compara\u00e7\u00e3o com o SMS, as mensagens RCS oferecem o benef\u00edcio\u00a0de serem\u00a0<strong>branded, verificadas, interativas e imersivas.<\/strong>\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-1024x638.png\" alt=\"Smartphone exibindo um aplicativo de envio de mensagens com a marca oficial (branded) contendo os r\u00f3tulos de recursos Branded, Verificado, Imersivo e Interativo\" class=\"wp-image-173770\" style=\"width:934px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-1024x638.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-300x187.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-768x479.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-1536x957.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-2048x1277.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>O RCS tamb\u00e9m est\u00e1 dispon\u00edvel nos\u00a0fluxos de trabalho da HubSpot<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Usa a HubSpot para a comunica\u00e7\u00e3o com o cliente?\u00a0Nossa integra\u00e7\u00e3o com a HubSpot permite que voc\u00ea\u00a0automatize campanhas RCS diretamente dos\u00a0seus\u00a0fluxos de trabalho.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja\u00a0o que isso significa para voc\u00ea:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Capture o engajamento com m\u00eddia rica<\/strong>\u00a0\u2013 Envie interactive RCS messages com imagens, bot\u00f5es e carross\u00e9is acionados por automa\u00e7\u00f5es da HubSpot.\u00a0<\/li>\n\n\n\n<li><strong>Crie confian\u00e7a com mensagens de marca verificadas<\/strong>\u00a0\u2013 Destaque-se na caixa de entrada com IDs do remetente verificados.\u00a0<\/li>\n\n\n\n<li><strong>Otimize com insights em tempo real<\/strong>\u00a0\u2013 Acompanhe leituras, cliques e respostas diretamente\u00a0na\u00a0HubSpot.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Shrewsbury College,\u00a0uma das principais faculdades do Reino Unido e um dos nossos valiosos clientes,\u00a0j\u00e1 est\u00e1 usando o RCS\u00a0por meio da\u00a0<a href=\"https:\/\/sinch.com\/pt\/engage\/integrations\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">integra\u00e7\u00e3o da Sinch Engage e HubSpot<\/a>\u00a0para\u00a0promover os pr\u00f3ximos cursos, est\u00e1gios e exames de qualifica\u00e7\u00e3o.\u00a0Eles observaram uma melhoria\u00a0em m\u00e9tricas essenciais,\u00a0como o\u00a0aumento\u00a0de inscri\u00e7\u00f5es\u00a0e a melhoria do\u00a0engajamento\u00a0dos alunos e dos tempos de\u00a0resposta, enquanto\u00a0reduziam\u00a0simultaneamente\u00a0a carga administrativa.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Criamos alguns fluxos de trabalho realmente complexos&#8221;, afirma Miles Porton, Coordenador de Site do Shrewsbury College. &#8220;Antes da Sinch Engage, se um aluno\u00a0n\u00e3o\u00a0respondesse a um e-mail, n\u00f3s\u00a0n\u00e3o\u00a0t\u00ednhamos um canal de comunica\u00e7\u00e3o alternativo. Agora podemos acionar uma mensagem de texto ou uma mensagem RCS como acompanhamento, o que mant\u00e9m a conversa fluindo.\u201d\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"635\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1024x635.png\" alt=\"Tr\u00eas telas de dispositivos m\u00f3veis mostrando uma mensagem RCS do Shrewsbury College com um carrossel de op\u00e7\u00f5es educacionais\" class=\"wp-image-172369\" style=\"width:726px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1024x635.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-300x186.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-768x476.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1208x748.png 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-784x486.png 784w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College.png 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Leia mais sobre como o\u00a0<a href=\"https:\/\/sinch.com\/engage\/customer-stories\/shrewsbury-college\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shrewsbury College usa a\u00a0Sinch Engage com a\u00a0HubSpot<\/a>\u00a0para SMS e RCS\u00a0ou explore o nosso\u00a0aplicativo\u00a0voc\u00ea mesmo\u00a0no\u00a0<a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/listing\/sinch-engage-sms\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot App Marketplace<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O valor do\u00a0RCS<\/strong>: <strong>mais\u00a0engajamento\u00a0e convers\u00f5es<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A natureza rica e interativa do RCS permite que voc\u00ea transforme cada conversa em uma experi\u00eancia mais visual, confi\u00e1vel e mensur\u00e1vel.\u00a0Com o\u00a0RCS\u00a0agora ativo\u00a0na Sinch Engage, isso significa que\u00a0nossos\u00a0usu\u00e1rios se beneficiam\u00a0instantaneamente\u00a0de\u00a0quatro pilares de valor fundamentais:\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Envio de mensagens branded sem um\u00a0aplicativo\u00a0adicional<\/strong>. Envie mensagens de alto impacto com seu logotipo, imagens e bot\u00f5es de a\u00e7\u00e3o \u2013 tudo entregue diretamente na caixa de entrada do seu cliente da mesma forma que\u00a0voc\u00ea\u00a0enviaria um SMS.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Conversas visuais e envolventes que geram convers\u00e3o<\/strong>. Transforme mensagens unidirecionais em t\u00f3picos interativos com carross\u00e9is, suggested replies e CTAs clic\u00e1veis, que convidam o seu leitor a ler, responder e se engajar mais.\u00a0<\/li>\n\n\n\n<li><strong>Criado para se adequar ao seu stack e \u00e0 sua escala<\/strong>. Seja por meio do construtor sem c\u00f3digo da Sinch Engage,\u00a0<a href=\"https:\/\/sinch.com\/pt\/apis\/mensagens\/rcs\/\">via API da Engage<\/a>, ou\u00a0<a href=\"https:\/\/sinch.com\/engage\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">nossas integra\u00e7\u00f5es<\/a>, o RCS \u00e9 flex\u00edvel para atender \u00e0s suas necessidades de volume, automa\u00e7\u00e3o e compliance.\u00a0<\/li>\n\n\n\n<li><strong>Verificado e\u00a0seguro<\/strong>. Toda\u00a0mensagem\u00a0branded\u00a0\u00e9 enviada a partir de seu Agente RCS\u00a0verificado. Al\u00e9m disso,\u00a0<strong>o fallback de SMS<\/strong>\u00a0garante que voc\u00ea sempre alcance seus clientes, n\u00e3o importa o que aconte\u00e7a<\/li>\n<\/ol>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Explore o\u00a0RCS\u00a0na\u00a0Sinch Engage na nossa\u00a0<a href=\"https:\/\/sinch.com\/engage\/channels\/rcs\/\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina de produto RCS<\/a>\u00a0ou no\u00a0nosso\u00a0<a href=\"https:\/\/support.app.sinch.com\/hc\/en-us\/categories\/11844926892047-RCS-Rich-Communication-Services\" target=\"_blank\" rel=\"noopener noreferrer\">centro de suporte<\/a>.\u00a0<\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Casos de uso de RCS<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas conversas com o cliente podem se beneficiar da m\u00eddia rica e da interatividade &#8211; mas a realidade \u00e9 que muitas mensagens s\u00e3o enviadas como SMS apenas de texto devido a custos, entregabilidade ou motivos operacionais (como presumir que voc\u00ea precisa baixar outro aplicativo).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o\u00a0RCS\u00a0agora dispon\u00edvel\u00a0na\u00a0plataforma de envio de mensagens\u00a0segura\u00a0da Sinch\u00a0Engage,\u00a0voc\u00ea\u00a0pode\u00a0facilmente\u00a0incorporar m\u00eddia\u00a0atraente, carross\u00e9is e\u00a0suggested replies\u00a0na\u00a0sua\u00a0estrat\u00e9gia de\u00a0SMS\u00a0existente\u00a0\u2013\u00a0encantando\u00a0seus clientes e\u00a0aumentando\u00a0o engajamento diretamente da mesma plataforma em que voc\u00ea envia SMS.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-1024x672.png\" alt=\"Interface de chat na qual um usu\u00e1rio seleciona uma receita Spicy Mac &amp; Cheese da Urban Field Market para ver os ingredientes e um bot\u00e3o para comprar\" class=\"wp-image-171864\" style=\"width:686px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-768x504.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01.png 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o alguns\u00a0exemplos de\u00a0casos de uso de\u00a0RCS\u00a0que voc\u00ea j\u00e1 pode explorar na Sinch Engage\u00a0e que podem\u00a0gerar imediatamente\u00a0mais\u00a0ROI a partir do envio de mensagens de texto comerciais:\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>RCS para mensagens promocionais<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gere mais engajamento para as suas mensagens de\u00a0marketing com recursos visuais envolventes e CTAs toc\u00e1veis:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ofertas, descontos, atualiza\u00e7\u00f5es de produtos\u00a0<\/li>\n\n\n\n<li>Campanhas e lan\u00e7amentos\u00a0<\/li>\n\n\n\n<li>Lembretes para concluir uma compra (ex.: carrinho abandonado)\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>RCS para atualiza\u00e7\u00f5es transacionais confi\u00e1veis<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entregue\u00a0informa\u00e7\u00f5es\u00a0importantes\u00a0e oportunas\u00a0com\u00a0mais\u00a0clareza\u00a0e presen\u00e7a da marca:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alertas de fraude ou de seguran\u00e7a\u00a0<\/li>\n\n\n\n<li>Confirma\u00e7\u00f5es (tickets, compromissos, compras)\u00a0<\/li>\n\n\n\n<li>Atualiza\u00e7\u00f5es de viagem, entrega ou servi\u00e7os\u00a0<\/li>\n\n\n\n<li>Atualiza\u00e7\u00f5es de conta ou de produtos\u00a0<\/li>\n\n\n\n<li>Solicita\u00e7\u00f5es de\u00a0feedback ou alertas de not\u00edcias\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>RCS para autentica\u00e7\u00e3o segura (OTP e 2FA)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Envie mensagens de verifica\u00e7\u00e3o confi\u00e1veis e branded nas quais os clientes possam agir instantaneamente:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OTP \/ 2FA\u00a0<\/li>\n\n\n\n<li>Redefini\u00e7\u00f5es de senha\u00a0<\/li>\n\n\n\n<li>Aprova\u00e7\u00f5es de transa\u00e7\u00f5es on-line\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Disponibilidade do envio de mensagens RCS e como come\u00e7ar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com esse lan\u00e7amento de produto, o\u00a0RCS\u00a0agora est\u00e1\u00a0dispon\u00edvel na\u00a0plataforma Sinch Engage\u00a0na\u00a0maioria\u00a0das\u00a0nossas principais regi\u00f5es,\u00a0incluindo\u00a0<strong>EUA, Reino Unido, Alemanha, Espanha e Fran\u00e7a<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os pre\u00e7os e a funcionalidade\u00a0s\u00e3o\u00a0adaptados \u00e0 estrutura do plano de cada mercado:\u00a0Explore\u00a0a nossa\u00a0<a href=\"https:\/\/sinch.com\/pt\/engage\/channels\/rcs\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1gina de vis\u00e3o geral do RCS<\/a>\u00a0para mais\u00a0Perguntas frequentes\u00a0e destaques de recursos,\u00a0ou\u00a0<a href=\"https:\/\/sinch.com\/pt\/engage\/falar-com-um-especialista\/\" target=\"_blank\" rel=\"noreferrer noopener\">fale com um de nossos especialistas<\/a>\u00a0se tiver d\u00favidas sobre a disponibilidade regional.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre que\u00a0voc\u00ea estiver\u00a0pronto para come\u00e7ar, a nossa equipe o orientar\u00e1 em cada etapa. O processo em si \u00e9 simples:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Envie o seu\u00a0Registro de Agente RCS dentro da\u00a0Sinch\u00a0Engage\u00a0<\/li>\n\n\n\n<li>Conclua a aprova\u00e7\u00e3o da operadora\u00a0e do\u00a0Google\u00a0<\/li>\n\n\n\n<li>Confirme os termos e pre\u00e7os do RCS\u00a0<\/li>\n\n\n\n<li>Comece a enviar rich messages\u00a0(sem necessidade de desenvolvedor)\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como come\u00e7ar com o RCS<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1\u00a0uma r\u00e1pida vis\u00e3o geral em v\u00eddeo sobre o registro do RCS\u00a0\u2013 desde a configura\u00e7\u00e3o do Agente RCS at\u00e9 o envio da sua primeira mensagem de teste em cinco minutos:\u00a0<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=_1Lrcfpl7Bs\" class=\"lazy-video-link\" data-lazy-video=\"_1Lrcfpl7Bs\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/_1Lrcfpl7Bs\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/_1Lrcfpl7Bs\/maxresdefault.jpg\" alt=\"How to register your RCS Agent in Sinch Engage in five minutes\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=_1Lrcfpl7Bs#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/_1Lrcfpl7Bs\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/_1Lrcfpl7Bs\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=_1Lrcfpl7Bs\",\n    \"name\": \"How to register your RCS Agent in Sinch Engage in five minutes\",\n    \"description\": \"With Sinch Engage, you can setup and send test messages from your RCS agent in less than five minutes. \\n\\nCurious what RCS Agent registration actually entails? 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Follow along to learn how to:  \\n\\n- Create an RCS agent in Sinch Engage  \\n- Customize your agent's profile with your brand's information  \\n- Define message triggers and user interactions  \\n- Configure country-specific requirements  \\n- Submit your agent for approval  \\n- Add test numbers to your agent  \\n \\nWant to learn more about this feature or explore the Sinch Engage platform? \\nLearn more about RCS: https:\/\/sinch.com\/engage\/channels\/rcs\/  \\nExplore Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nTalk to our team: https:\/\/sinch.com\/engage\/talk-to-us\/  \\n\\n#rcs  #SinchEngage #customerengagement  #messaging\",\n    \"uploadDate\": \"2025-12-03T15:25:00+00:00\",\n    \"duration\": \"PT4M10S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pronto\u00a0para adicionar o RCS \u00e0 sua estrat\u00e9gia de engajamento do cliente?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O RCS \u00e9 um dos canais de envio de mensagens de crescimento mais r\u00e1pido no mundo\u00a0hoje\u00a0e\u00a0atualmente \u00e9 a\u00a0<em>melhor<\/em>\u00a0maneira de se destacar na caixa de entrada nativa (onde a aten\u00e7\u00e3o do cliente \u00e9 maior). E\u00a0com esta atualiza\u00e7\u00e3o de produto,\u00a0est\u00e1\u00a0mais f\u00e1cil do que nunca traz\u00ea-lo para os seus\u00a0fluxos de trabalho de envio de mensagens existentes\u00a0com a Sinch Engage.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inicie a sua jornada com o RCS:\u00a0<a href=\"https:\/\/sinch.com\/pt\/engage\/falar-com-um-especialista\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conecte-se com a nossa equipe<\/a>\u00a0para discutir os seus objetivos e as pr\u00f3ximas etapas, ou\u00a0<a href=\"https:\/\/app.sinch.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">come\u00e7ar<\/a>\u00a0agora\u00a0explorando a nossa\u00a0plataforma de\u00a0envio de mensagens\u00a0voc\u00ea mesmo.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com\u00a0mais de\u00a0um bilh\u00e3o de mensagens RCS enviadas todos os dias\u00a0somente nos EUA,\u00a0e\u00a0empresas\u00a0observando um \u00edndice sete vezes maior de\u00a0taxas de cliques\u00a0com ele\u00a0do que com SMS,\u00a0o RCS\u00a0(Rich Communication Services)\u00a0representa\u00a0uma enorme\u00a0\u00e1rea de crescimento para o\u00a0business messaging.\u00a0\u00a0 A partir de 1\u00ba de dezembro, o RCS estar\u00e1 dispon\u00edvel na Sinch Engage\u00a0para que voc\u00ea possa enviar mensagens interativas, ricas e branded [&hellip;]<\/p>\n","protected":false},"featured_media":162216,"template":"","meta":{"_acf_changed":false},"class_list":["post-191952","engage_prod_updates","type-engage_prod_updates","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RCS na Sinch Engage: envio de mensagens rico e branded na caixa de entrada nativa<\/title>\n<meta name=\"description\" content=\"A Sinch Engage agora oferece suporte ao RCS. 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