{"id":200517,"date":"2026-08-07T00:25:01","date_gmt":"2026-08-07T00:25:01","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/monkey-software-2\/"},"modified":"2026-08-07T00:27:07","modified_gmt":"2026-08-07T00:27:07","slug":"monkey-software","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/monkey-software\/","title":{"rendered":"A Monkey Software ajuda os optometristas a reduzir as faltas com SMS integrado"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para a Monkey Software, o SMS n\u00e3o foi um recurso complementar. Foi uma das primeiras maneiras pelas quais a empresa tornou o Optomate mais \u00fatil para os optometristas e mais conveniente para os pacientes. A Monkey Software, uma empresa australiana e parte do maior fornecedor de TI \u00f3ptica do mundo para optometristas independentes, transformou o Optomate em um dos sistemas de gest\u00e3o de cl\u00ednicas mais utilizados por optometristas e t\u00e9cnicos em \u00f3ptica na Austr\u00e1lia e na Nova Zel\u00e2ndia.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa come\u00e7ou a trabalhar com a MessageMedia em 2002, muito antes de o envio de mensagens de texto comerciais se tornar algo comum. Chris Monks e a equipe perceberam cedo que o SMS oferecia qualidades que importavam na comunica\u00e7\u00e3o em sa\u00fade: era breve, instant\u00e2neo e onipresente. T\u00e3o importante quanto isso, o <strong>Sinch Engage (anteriormente MessageMedia)<\/strong> ofereceu recursos compat\u00edveis com uma verdadeira integra\u00e7\u00e3o de software, incluindo mensagens bidirecionais e uma API com a qual a Monkey Software considerou f\u00e1cil trabalhar. Isso tornou poss\u00edvel incorporar o envio de mensagens diretamente no Optomate, em vez de deixar as cl\u00ednicas gerenciarem a comunica\u00e7\u00e3o fora do sistema.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Incorporando o SMS ao fluxo de trabalho di\u00e1rio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inicialmente, a Monkey Software integrou o Sinch Engage para confirma\u00e7\u00f5es de consultas e o envio de mensagens pontuais a pacientes ou representantes de vendas. Isso deu \u00e0s cl\u00ednicas um benef\u00edcio operacional imediato, pois a confirma\u00e7\u00e3o de presen\u00e7a ocorre instantaneamente e as consultas canceladas podem ser remarcadas mais facilmente a partir de uma lista de espera. A Glenn Howell Optometrists disse que o sistema era muito mais r\u00e1pido do que fazer liga\u00e7\u00f5es telef\u00f4nicas e mais f\u00e1cil de gerenciar para os funcion\u00e1rios, porque qualquer membro da equipe em um computador poderia enviar, verificar e acompanhar as mensagens.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o tempo, a Monkey Software expandiu a fun\u00e7\u00e3o do SMS dentro do Optomate. As cl\u00ednicas come\u00e7aram a usar o Sinch Engage para lembretes de retirada de pedidos, onde uma notifica\u00e7\u00e3o de coleta predefinida poderia ser enviada ao telefone m\u00f3vel do cliente em segundos, reduzindo as contas de telefone e economizando o tempo da equipe. Mais recentemente, o Optomate Touch adicionou o SMS em massa para retorno de pacientes, permitindo que os profissionais identifiquem pacientes com base em crit\u00e9rios como n\u00e3o ter tido uma consulta em mais de 12 meses e enviem um lembrete para agendar novamente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contato mais r\u00e1pido com o paciente, menos faltas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esse uso mais amplo do Sinch Engage \u00e9 o que tornou a integra\u00e7\u00e3o mais valiosa do que uma simples ferramenta de lembretes. Monks disse que o SMS integrado oferece grandes benef\u00edcios tanto para os clientes da Monkey Software quanto para seus pacientes, pois permite um contato f\u00e1cil e r\u00e1pido, ajuda as cl\u00ednicas a fazerem um melhor uso do seu tempo e d\u00e1 aos pacientes a sensa\u00e7\u00e3o de que est\u00e3o lidando com profissionais progressistas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":75,"featured_media":182035,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-200517","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Monkey Software ajuda os optometristas a reduzir as faltas com SMS integrado<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/monkey-software\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Monkey Software ajuda os optometristas a reduzir as faltas com SMS integrado\" \/>\n<meta property=\"og:description\" content=\"Para a Monkey Software, o SMS n\u00e3o foi um recurso complementar. 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