{"id":200423,"date":"2026-08-06T19:55:33","date_gmt":"2026-08-06T19:55:33","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/central-kids-2\/"},"modified":"2026-08-06T19:55:33","modified_gmt":"2026-08-06T19:55:33","slug":"central-kids","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/central-kids\/","title":{"rendered":"Como a Central Kids tornou a comunica\u00e7\u00e3o familiar mais r\u00e1pida e eficaz com o SMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para a Central Kids Early Education, a comunica\u00e7\u00e3o com as wh\u0101nau (pais) \u00e9 parte de como ela oferece suporte para que as crian\u00e7as se tornem aprendizes confiantes e capazes. Mas em dezenas de jardins de inf\u00e2ncia e creches, manter as fam\u00edlias informadas de forma r\u00e1pida e consistente nem sempre \u00e9 f\u00e1cil.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Central Kids \u00e9 uma institui\u00e7\u00e3o de caridade registrada que oferece educa\u00e7\u00e3o infantil e cuidados para fam\u00edlias em toda a regi\u00e3o central da Ilha Norte da Nova Zel\u00e2ndia. Com 48 jardins de inf\u00e2ncia e oito creches de per\u00edodo integral, a organiza\u00e7\u00e3o precisava de uma maneira pr\u00e1tica para que tanto a matriz quanto os centros individuais se comunicassem com as fam\u00edlias sobre as atualiza\u00e7\u00f5es di\u00e1rias, documenta\u00e7\u00e3o exigida e situa\u00e7\u00f5es urgentes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi a\u00ed que o\u00a0<strong>Sinch Engage (anteriormente MessageMedia)<\/strong>\u00a0entrou, por meio do recurso de envio de mensagens Info-Txt da Infocare Systems. Quando o SMS se tornou parte da abordagem de comunica\u00e7\u00e3o, a Central Kids descobriu que ele era mais eficaz do que o e-mail tradicional porque as mensagens chegavam aos pais instantaneamente em um canal no qual eles j\u00e1 prestavam aten\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comunica\u00e7\u00e3o mais r\u00e1pida, maior engajamento familiar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao usar o Sinch Engage por meio do Info-Txt, a Central Kids p\u00f4de enviar mensagens em toda a organiza\u00e7\u00e3o para as mais diversas necessidades: lembretes de eventos, mudan\u00e7as de hor\u00e1rios, atualiza\u00e7\u00f5es de matr\u00edculas, solicita\u00e7\u00f5es de compliance, avisos sobre objetos perdidos e comunica\u00e7\u00f5es de emerg\u00eancia, como inunda\u00e7\u00f5es ou fechamentos de centros. O mesmo sistema tamb\u00e9m facilitou oferecer vagas dispon\u00edveis quando uma crian\u00e7a estava ausente e manter as fam\u00edlias informadas sobre quando as crian\u00e7as estavam se adaptando ou com previs\u00e3o de come\u00e7ar.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os benef\u00edcios foram al\u00e9m da velocidade. A Central Kids afirma que o SMS melhorou o engajamento e as respostas dos pais, reduziu a carga administrativa de enviar cartas ou cobrar respostas, e forneceu \u00e0 equipe um registro hist\u00f3rico completo de mensagens e respostas. O formato tamb\u00e9m ajudou de maneiras pr\u00e1ticas as fam\u00edlias de migrantes, que podem achar as mensagens de texto mais f\u00e1ceis de ler e traduzir do que conversas telef\u00f4nicas.\u00a0<\/p>\n","protected":false},"author":75,"featured_media":181903,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-200423","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a Central Kids tornou a comunica\u00e7\u00e3o familiar mais r\u00e1pida e eficaz com o SMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/central-kids\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Central Kids tornou a comunica\u00e7\u00e3o familiar mais r\u00e1pida e eficaz com o SMS\" \/>\n<meta property=\"og:description\" content=\"Para a Central Kids Early Education, a comunica\u00e7\u00e3o com as wh\u0101nau (pais) \u00e9 parte de como ela oferece suporte para que as crian\u00e7as se tornem aprendizes confiantes e capazes. 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