{"id":200392,"date":"2026-08-06T15:17:37","date_gmt":"2026-08-06T15:17:37","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/estia-health-2\/"},"modified":"2026-08-06T15:17:37","modified_gmt":"2026-08-06T15:17:37","slug":"estia-health","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/estia-health\/","title":{"rendered":"Como o SMS ajudou a Estia Health a reduzir a administra\u00e7\u00e3o e melhorar a cobertura de turnos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No atendimento a idosos, um turno vago n\u00e3o \u00e9 apenas um problema de agendamento. Isso pode afetar a carga de trabalho da equipe, os tempos de resposta e a continuidade do atendimento aos residentes. \u00c9 por isso que a Estia Health precisava de uma maneira mais r\u00e1pida e confi\u00e1vel de comunicar lacunas urgentes na escala para sua for\u00e7a de trabalho.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Estia Health \u00e9 um dos maiores provedores de atendimento residencial a idosos da Austr\u00e1lia e usa o Humanforce, anteriormente conhecido como TimeTarget, como parte de sua configura\u00e7\u00e3o de gerenciamento de for\u00e7a de trabalho e escalas. Antes da introdu\u00e7\u00e3o do SMS, as licen\u00e7as n\u00e3o planejadas eram frequentemente gerenciadas por meio de p\u00f4steres anunciando hor\u00e1rios de turnos ou por funcion\u00e1rios fazendo liga\u00e7\u00f5es \u2014 ambos inconsistentes, caros e demorados.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para resolver isso, a Estia usou o\u00a0<strong>Sinch Engage (anteriormente MessageMedia)<\/strong>\u00a0atrav\u00e9s da integra\u00e7\u00e3o da Humanforce. Isso permitiu que a equipe enviasse e recebesse SMS de dentro do sistema de escalas, facilitando a notifica\u00e7\u00e3o das pessoas sobre os turnos vagos e o suporte \u00e0 oferta de turnos com base nos candidatos mais adequados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preenchimento de turnos mais r\u00e1pido, menos press\u00e3o administrativa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para a Estia, o caso de uso mais valioso foi o preenchimento de licen\u00e7as n\u00e3o planejadas nas escalas. O SMS deu \u00e0s equipes uma maneira mais r\u00e1pida de alcan\u00e7ar a equipe dispon\u00edvel do que p\u00f4steres ou \u00e1rvores de chamadas, ao mesmo tempo em que reduziu o tempo que os administradores gastavam tentando cobrir os turnos manualmente. A Estia tamb\u00e9m expandiu seu uso do Sinch Engage al\u00e9m do preenchimento de turnos para comunica\u00e7\u00e3o da equipe e alertas de notifica\u00e7\u00e3o, como hor\u00e1rios de reuni\u00f5es e informa\u00e7\u00f5es sobre vacina\u00e7\u00e3o contra a gripe.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O impacto operacional foi significativo. Jeremy Cassidy estimou que os custos com ag\u00eancias ca\u00edram at\u00e9\u00a0<strong>20%<\/strong>\u00a0nas instala\u00e7\u00f5es da Estia que usam o servi\u00e7o, enquanto os turnos eram preenchidos de forma mais eficiente. A Estia tamb\u00e9m descobriu que os funcion\u00e1rios preferiam receber mensagens de texto sobre turnos vagos, e os administradores viram um importante benef\u00edcio indireto: melhor continuidade do atendimento para residentes vulner\u00e1veis.<\/p>\n","protected":false},"author":75,"featured_media":181889,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-200392","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como o SMS ajudou a Estia Health a reduzir a administra\u00e7\u00e3o e melhorar a cobertura de turnos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/estia-health\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como o SMS ajudou a Estia Health a reduzir a administra\u00e7\u00e3o e melhorar a cobertura de turnos\" \/>\n<meta property=\"og:description\" content=\"No atendimento a idosos, um turno vago n\u00e3o \u00e9 apenas um problema de agendamento. 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