{"id":200073,"date":"2026-08-04T15:34:03","date_gmt":"2026-08-04T15:34:03","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/drummond-golf-2\/"},"modified":"2026-08-05T02:44:20","modified_gmt":"2026-08-05T02:44:20","slug":"drummond-golf","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/drummond-golf\/","title":{"rendered":"A Drummond Golf impulsiona o tr\u00e1fego nas lojas com campanhas de SMS mais r\u00e1pidas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para a Drummond Golf, o tempo \u00e9 tudo. Um SMS promocional que chega horas atrasado pode perder totalmente a janela de vendas, especialmente durante campanhas curtas de varejo em que os clientes precisam saber das ofertas imediatamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como a maior varejista de golfe fora de campos da Austr\u00e1lia, a Drummond Golf oferece suporte a 50 lojas operadas por propriet\u00e1rios em todo o pa\u00eds por meio de uma equipe enxuta na sede em Melbourne. Atrair clientes para as lojas \u00e9 uma parte essencial dessa fun\u00e7\u00e3o, e o SMS \u00e9 h\u00e1 muito tempo um canal importante para ajudar os franqueados a aumentar as vendas durante os principais per\u00edodos promocionais. Mas os provedores anteriores criaram problemas de entregabilidade. Algumas mensagens chegaram de quatro a 48 horas atrasadas, tornando mais dif\u00edcil transformar campanhas em visitas \u00e0 loja quando o tempo era fundamental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando a empresa adotou o HubSpot como seu CRM, ela tamb\u00e9m escolheu o <strong>Sinch Engage (anteriormente MessageMedia)<\/strong> como seu parceiro de SMS. A decis\u00e3o se resumiu a tr\u00eas prioridades: entrega r\u00e1pida, uma forte integra\u00e7\u00e3o com o HubSpot e um suporte ao cliente confi\u00e1vel. Essa combina\u00e7\u00e3o deu \u00e0 equipe uma configura\u00e7\u00e3o mais confi\u00e1vel para campanhas de SMS nacionais e locais.<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><b><i>Saiba mais sobre a poderosa integra\u00e7\u00e3o da Sinch Engage que<br>habilita o <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/hubspot\/\">HubSpot SMS, MMS, RCS e WhatsApp<\/a>.<\/i><\/b><\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Campanhas mais r\u00e1pidas no momento certo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Drummond Golf agora usa o SMS para dar suporte aos seus maiores per\u00edodos de vendas e promocionais, desde campanhas nacionais at\u00e9 mensagens espec\u00edficas de lojas locais. Algumas campanhas s\u00e3o enviadas para todo o banco de dados nacional e escalonadas por estado e fuso hor\u00e1rio, ajudando a distribuir o tr\u00e1fego do site e a garantir que os clientes recebam promo\u00e7\u00f5es no momento mais relevante do seu dia. Outras s\u00e3o personalizadas de acordo com a localiza\u00e7\u00e3o da loja e o hist\u00f3rico de compras do cliente, tornando as mensagens mais direcionadas e \u00fateis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O impacto foi \u00f3bvio desde o in\u00edcio. Jordan Blick lembra de enviar uma das primeiras campanhas de SMS em massa da equipe por meio do Sinch Engage e ver um pico de visitantes no site em 15 minutos. Para um varejista com eventos de vendas movimentados como a Black Friday e a temporada de festas de fim de ano, esse tipo de velocidade deu \u00e0 equipe de marketing muito mais confian\u00e7a de que as campanhas estavam chegando quando deveriam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mais fluxo de clientes, menos trabalho manual<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Sinch Engage integrado ao HubSpot, a Drummond Golf diz que agora alcan\u00e7a uma taxa de entrega de 100% em suas campanhas de SMS. Mais importante ainda, Jordan acompanha o fluxo de clientes nas lojas e v\u00ea consistentemente um forte aumento quando o SMS \u00e9 inclu\u00eddo em uma campanha, em compara\u00e7\u00e3o com as campanhas que n\u00e3o o utilizam. De acordo com ele, a diferen\u00e7a \u00e9 significativa o suficiente para que algumas lojas liguem para verificar se uma mensagem foi enviada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nova configura\u00e7\u00e3o tamb\u00e9m tornou a execu\u00e7\u00e3o da campanha mais eficiente. Em vez de passar um dia inteiro gerenciando envios e verificando se tudo estava funcionando, Jordan diz que a plataforma agora economiza um dia inteiro de trabalho. Os fluxos de trabalho automatizados com base no fuso hor\u00e1rio eliminaram grande parte do esfor\u00e7o manual e, ao mesmo tempo, melhoraram a experi\u00eancia do cliente.\u00a0<\/p>\n","protected":false},"author":75,"featured_media":181619,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-200073","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Drummond Golf impulsiona o tr\u00e1fego nas lojas com campanhas de SMS mais r\u00e1pidas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/drummond-golf\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Drummond Golf impulsiona o tr\u00e1fego nas lojas com campanhas de SMS mais r\u00e1pidas\" \/>\n<meta property=\"og:description\" content=\"Para a Drummond Golf, o tempo \u00e9 tudo. 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