{"id":200072,"date":"2026-08-04T15:34:02","date_gmt":"2026-08-04T15:34:02","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/revive-financial-2\/"},"modified":"2026-08-04T15:34:02","modified_gmt":"2026-08-04T15:34:02","slug":"revive-financial","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/revive-financial\/","title":{"rendered":"A Revive Financial usa SMS bidirecional para tornar o suporte de d\u00edvidas mais acess\u00edvel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Falar sobre d\u00edvidas j\u00e1 \u00e9 dif\u00edcil por si s\u00f3. Para muitas pessoas, at\u00e9 mesmo pedir ajuda financeira pode causar constrangimento, ansiedade ou uma sensa\u00e7\u00e3o de estigma. A Revive Financial queria tornar essas conversas mais f\u00e1ceis de come\u00e7ar \u2014 e mais f\u00e1ceis de continuar \u2014 sem adicionar atrito para os clientes que j\u00e1 est\u00e3o em uma posi\u00e7\u00e3o vulner\u00e1vel.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa fornece servi\u00e7os de suporte de d\u00edvidas para indiv\u00edduos e empresas, criando planos personalizados para ajudar as pessoas a recuperar o controle de suas finan\u00e7as. Sua equipe j\u00e1 usava uma combina\u00e7\u00e3o de canais de comunica\u00e7\u00e3o, incluindo e-mail, telefone e um portal online, mas sabia que essas op\u00e7\u00f5es nem sempre eram a melhor escolha para um suporte sens\u00edvel e em tempo real. Era necess\u00e1rio um canal mais direto e menos intrusivo.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao mesmo tempo, a Revive Financial precisava se manter dentro de rigorosos requisitos de compliance. Os membros da equipe n\u00e3o podiam simplesmente enviar mensagens aos clientes de telefones pessoais, ent\u00e3o qualquer solu\u00e7\u00e3o de SMS precisava ser centralizada, rastre\u00e1vel e f\u00e1cil de gerenciar em escala. Isso levou a empresa ao <strong>Sinch Engage (anteriormente MessageMedia)<\/strong>, com uma integra\u00e7\u00e3o \u00e0 sua configura\u00e7\u00e3o existente do HubSpot.<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><b><i>Saiba mais sobre a poderosa integra\u00e7\u00e3o da Sinch Engage que<br>habilita o <a href=\"https:\/\/sinch.com\/engage\/integrations\/hubspot\/\">HubSpot SMS, MMS, RCS e WhatsApp<\/a>.<\/i><\/b><\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Tornando o suporte mais acess\u00edvel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Sinch Engage integrado ao HubSpot, a Revive Financial p\u00f4de enviar SMS diretamente da plataforma que sua equipe j\u00e1 usava. Isso tornou mais f\u00e1cil incorporar o SMS aos fluxos de trabalho existentes sem alternar entre sistemas, al\u00e9m de manter as comunica\u00e7\u00f5es com o cliente vis\u00edveis e organizadas em um s\u00f3 lugar.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe usou fluxos de SMS automatizados para dar suporte aos clientes em escala. Gatilhos baseados em regras ajudaram a nutrir os clientes atrav\u00e9s do funil e gui\u00e1-los por processos dif\u00edceis, enquanto mensagens personalizadas abriram espa\u00e7o para momentos mais humanos, incluindo marcos financeiros e check-ins sazonais. Em uma categoria onde a confian\u00e7a \u00e9 importante, esses toques ajudaram a tornar as comunica\u00e7\u00f5es mais relevantes e solid\u00e1rias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conversas bidirecionais que reduzem o atrito<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A maior mudan\u00e7a veio das mensagens bidirecionais. Em vez de depender apenas de chamadas ou atualiza\u00e7\u00f5es unidirecionais, a Revive Financial p\u00f4de dar aos clientes uma maneira simples de trocar mensagens de texto com seu especialista de sucesso do cliente em tempo real. Isso tornou o suporte menos formal, menos intrusivo e mais acess\u00edvel para pessoas que podiam estar hesitantes em discutir d\u00edvidas abertamente.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com o Chief Marketing and Digital Officer, James O\u2019Neile, essa capacidade de fornecer suporte de maneira menos intrusiva e em tempo real \u00e9 algo que a vulner\u00e1vel base de clientes da empresa valoriza profundamente. Para a Revive Financial, o SMS fez mais do que melhorar a capacidade de resposta \u2014 ajudou a remover algumas das barreiras que impedem as pessoas de se engajarem em conversas financeiras em primeiro lugar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Forte engajamento em escala<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os resultados mostram que os clientes responderam. Em apenas um ano, a Revive Financial recebeu mais de 9.000 mensagens SMS de entrada, alcan\u00e7ou taxas de cliques de at\u00e9 35% e continuou a construir uma forte reputa\u00e7\u00e3o refletida em mais de 2.500 avalia\u00e7\u00f5es de cinco estrelas. A empresa diz que a integra\u00e7\u00e3o a ajudou a oferecer uma experi\u00eancia omnicanal mais fluida, ao mesmo tempo que d\u00e1 suporte a volumes maiores de clientes necessitados.<\/p>\n","protected":false},"author":75,"featured_media":181625,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-200072","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Revive Financial usa SMS bidirecional para tornar o suporte de d\u00edvidas mais acess\u00edvel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/revive-financial\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Revive Financial usa SMS bidirecional para tornar o suporte de d\u00edvidas mais acess\u00edvel\" \/>\n<meta property=\"og:description\" content=\"Falar sobre d\u00edvidas j\u00e1 \u00e9 dif\u00edcil por si s\u00f3. 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