{"id":199946,"date":"2026-08-04T03:26:57","date_gmt":"2026-08-04T03:26:57","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/the-better-health-generation-2\/"},"modified":"2026-08-04T03:26:57","modified_gmt":"2026-08-04T03:26:57","slug":"the-better-health-generation","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/the-better-health-generation\/","title":{"rendered":"Como a TBHG usou lembretes por SMS para otimizar as comunica\u00e7\u00f5es sobre consultas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A The Better Health Generation (TBHG) fornece servi\u00e7os de sa\u00fade e bem-estar nas \u00e1reas de sa\u00fade f\u00edsica e mental, incluindo avalia\u00e7\u00f5es individuais, interven\u00e7\u00f5es, programas em grupo e solu\u00e7\u00f5es digitais. \u00c0 medida que a organiza\u00e7\u00e3o crescia, precisava de uma maneira mais eficiente de gerenciar as comunica\u00e7\u00f5es sobre consultas em escala.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na \u00e9poca, a TBHG estava usando o Outlook para gerenciar consultas e lidando manualmente com cerca de 200 consultas por semana. A equipe precisava de uma maneira automatizada de enviar lembretes por SMS 24 horas antes das consultas, ajudando a maximizar as taxas de leitura e melhorar o comparecimento. Tamb\u00e9m precisava de uma maneira mais r\u00e1pida e eficaz de comunicar os detalhes das consultas e atualiza\u00e7\u00f5es de cancelamento aos clientes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para resolver isso, a TBHG recorreu ao <strong>Sinch Engage (anteriormente MessageMedia)<\/strong>. Usando o portal da web, a organiza\u00e7\u00e3o conseguiu criar subcontas individuais para os usu\u00e1rios e conectar seus calend\u00e1rios nativos do Outlook diretamente \u00e0 plataforma. Os n\u00fameros de ID de consulta tamb\u00e9m podiam ser inclu\u00eddos e correspondidos com a plataforma de gerenciamento de casos da organiza\u00e7\u00e3o, tornando o processo mais conectado e f\u00e1cil de gerenciar.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A configura\u00e7\u00e3o tamb\u00e9m deu \u00e0 TBHG espa\u00e7o para crescer. \u00c0 medida que novos contratos s\u00e3o concedidos e novos funcion\u00e1rios s\u00e3o contratados, conex\u00f5es adicionais de calend\u00e1rio podem ser adicionadas facilmente, dando suporte \u00e0 escalabilidade futura da organiza\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uma maneira mais eficiente de gerenciar lembretes de consulta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Sinch Engage (anteriormente MessageMedia), os usu\u00e1rios da TBHG agora podem agendar consultas com mais efici\u00eancia e acionar automaticamente lembretes por SMS em intervalos definidos antes do evento. Isso removeu grande parte do trabalho manual do processo e facilitou a entrega de lembretes oportunos de forma consistente.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A organiza\u00e7\u00e3o tamb\u00e9m usou mensagens bidirecionais para melhorar a comunica\u00e7\u00e3o com os clientes. Isso permitiu que conversas por texto ocorressem diretamente atrav\u00e9s do portal da web, com as mensagens armazenadas em um s\u00f3 lugar para melhor visibilidade. Para os clientes, o SMS ofereceu uma maneira simples e conveniente de receber atualiza\u00e7\u00f5es e responder quando necess\u00e1rio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oferecendo suporte \u00e0 escala e reduzindo o n\u00e3o comparecimento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com a TBHG, a plataforma tem se mostrado amig\u00e1vel ao usu\u00e1rio e f\u00e1cil de implementar, o que tem sido especialmente valioso \u00e0 medida que novos funcion\u00e1rios s\u00e3o integrados para dar suporte a contratos adicionais. A organiza\u00e7\u00e3o diz que a solu\u00e7\u00e3o ajudou a reduzir o n\u00e3o comparecimento de clientes e tamb\u00e9m tornou mais f\u00e1cil para os clientes reagendarem consultas em tempo h\u00e1bil.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para uma organiza\u00e7\u00e3o de sa\u00fade em crescimento, essa combina\u00e7\u00e3o \u00e9 importante. Lembretes automatizados ajudam a reduzir o esfor\u00e7o administrativo, enquanto o SMS bidirecional oferece aos clientes uma maneira simples de se manterem informados e responderem rapidamente. O resultado \u00e9 um processo de comunica\u00e7\u00e3o de consultas mais escal\u00e1vel, que d\u00e1 um melhor suporte tanto para os funcion\u00e1rios quanto para os clientes.<\/p>\n","protected":false},"author":75,"featured_media":181595,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-199946","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a TBHG usou lembretes por SMS para otimizar as comunica\u00e7\u00f5es sobre consultas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/the-better-health-generation\/\" \/>\n<meta property=\"og:locale\" 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