{"id":199922,"date":"2026-08-03T15:46:42","date_gmt":"2026-08-03T15:46:42","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/shrewsbury-college-2\/"},"modified":"2026-08-05T02:44:34","modified_gmt":"2026-08-05T02:44:34","slug":"shrewsbury-college","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/shrewsbury-college\/","title":{"rendered":"Como o Shrewsbury College aumentou o engajamento dos alunos com SMS &amp; RCS na HubSpot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.shrewsbury.ac.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shrewsbury College<\/a> \u00e9 uma importante institui\u00e7\u00e3o de ensino em Shrewsbury, Shropshire, Inglaterra, que oferece A Levels, qualifica\u00e7\u00f5es profissionais, programas de aprendizagem e programas de ensino superior para alunos com mais de 16 anos, com foco na excel\u00eancia em educa\u00e7\u00e3o e treinamento.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde o momento em que um aluno se inscreve na faculdade, ele recebe um fluxo constante de informa\u00e7\u00f5es por e-mail \u2013 de op\u00e7\u00f5es de assist\u00eancia financeira a resultados de exames e lembretes de aulas. Mas, potencialmente, com meses entre a inscri\u00e7\u00e3o e o in\u00edcio do semestre, era importante para a faculdade e o aluno manterem contato.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSentimos que uma abordagem multicanal para a comunica\u00e7\u00e3o seria a melhor maneira de manter os jovens engajados com a faculdade. Descobrimos que muitos jovens simplesmente n\u00e3o viam nossos e-mails\u201d, disse Miles Porton, coordenador de sites. \u201cEles recebem tantos que acabam ignorando-os ou perdendo-os completamente.\u201d\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe precisava de uma maneira alternativa e complementar de alcan\u00e7ar os alunos.<strong> Embora eles tivessem testado o SMS antes, o que queriam testar era encontrar uma maneira de expandir, automatizar e melhorar a comunica\u00e7\u00e3o via SMS.<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe acabou recorrendo ao envio de mensagens por SMS e RCS com a Sinch Engage, totalmente integrado aos seus fluxos de trabalho do HubSpot. E o que come\u00e7ou como um experimento rapidamente se tornou um canal de comunica\u00e7\u00e3o valioso \u2013 ajudando-os a obter mais respostas e um melhor engajamento em matr\u00edculas, mensalidades e muito mais.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Handset-SMS-Prospects-Education-3-1024x766.png\" alt=\"Mensagem de texto do The Bright School convidando os destinat\u00e1rios para um Open House em 10 de janeiro \u00e0s 18h com um link de RSVP\" class=\"wp-image-160471\" \/><figcaption class=\"wp-element-caption\"><em>Um exemplo de SMS que voc\u00ea pode enviar aos alunos com o Sinch Engage\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Uma simples mudan\u00e7a com resultados imediatos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro teste de SMS da faculdade com o Sinch Engage foi simples: enviar um lembrete por texto aos alunos qualificados para suporte financeiro.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cT\u00ednhamos enviado e-mails a algumas centenas de alunos sobre o esquema de bolsas de estudo, mas uma porcentagem not\u00e1vel de alunos eleg\u00edveis n\u00e3o respondeu\u201d, explicou Miles. \u201cEnt\u00e3o, enviamos um \u00fanico SMS com um link para o formul\u00e1rio \u2013 e vimos um pico not\u00e1vel nas inscri\u00e7\u00f5es imediatamente.\u201d\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, a equipe expandiu o uso de SMS e RCS em v\u00e1rios pontos de contato:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lembretes de matr\u00edcula<\/strong> para alunos que ainda n\u00e3o tinham agendado ou comparecido \u00e0 sua sess\u00e3o\u00a0<\/li>\n\n\n\n<li><strong>Mensagens personalizadas<\/strong> para aprendizes, incluindo IDs de aluno exclusivos e programa\u00e7\u00f5es de libera\u00e7\u00e3o di\u00e1ria\u00a0<\/li>\n\n\n\n<li><strong>Incentivos para inscri\u00e7\u00e3o em cursos<\/strong> para alunos do A-level que est\u00e3o ingressando na Extended Project Qualification (EPQ)\u00a0<\/li>\n\n\n\n<li><strong>Acompanhamentos de resultados de exames<\/strong> para alunos no exterior durante as f\u00e9rias de ver\u00e3o\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cUm SMS \u00e9 dif\u00edcil de ignorar\u201d, disse Miles. \u201c\u00c9 direto, \u00e9 simples e chega exatamente onde os alunos o ver\u00e3o: em seus telefones.\u201d\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><b><i>Saiba mais sobre a poderosa integra\u00e7\u00e3o da Sinch Engage que<br>habilita o <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/hubspot\/\">HubSpot SMS, MMS, RCS e WhatsApp<\/a>.<\/i><\/b><\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Uma integra\u00e7\u00e3o perfeita com o HubSpot oferece personaliza\u00e7\u00e3o e efici\u00eancia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de usar a <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Integra\u00e7\u00e3o de SMS da Sinch Engage com o HubSpot<\/a>, a faculdade enviava mensagens por meio de provedores de SMS independentes. Agora, cada mensagem \u00e9 totalmente automatizada por meio dos fluxos de trabalho do HubSpot, extraindo dados do aluno de forma integrada, como nome, curso e ID, para personaliza\u00e7\u00e3o em quest\u00e3o de alguns cliques.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cConstru\u00edmos alguns fluxos de trabalho muito complexos\u201d, disse Miles. \u201cAntes do Sinch Engage, se um aluno n\u00e3o respondesse a um e-mail, n\u00e3o t\u00ednhamos um canal de comunica\u00e7\u00e3o alternativo. Agora podemos acionar uma mensagem de texto ou uma mensagem RCS como acompanhamento, o que mant\u00e9m a conversa fluindo.\u201d\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E desde o uso do Sinch Engage, o impacto positivo geral que eles viram em toda a organiza\u00e7\u00e3o fala por si s\u00f3:\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aumento nas solicita\u00e7\u00f5es de bolsas de estudo<\/strong> ap\u00f3s complementar o e-mail com SMS\u00a0<\/li>\n\n\n\n<li><strong>Comunica\u00e7\u00e3o mais r\u00e1pida com os alunos <\/strong>e menos mensagens perdidas, j\u00e1 que os alunos percebem e respondem mais \u00e0s mensagens de texto\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Fluxos de trabalho otimizados<\/strong> no HubSpot, onde muitas das informa\u00e7\u00f5es dos alunos j\u00e1 est\u00e3o armazenadas\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Trabalho administrativo manual e chamadas telef\u00f4nicas reduzidos<\/strong>, liberando a equipe para focar em prestar suporte aos alunos, em vez de buscar respostas.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea estiver curioso sobre quais automa\u00e7\u00f5es de SMS e fluxos de trabalho do HubSpot s\u00e3o poss\u00edveis com o Sinch Engage, leia mais em nosso <a href=\"https:\/\/support.app.sinch.com\/hc\/en-us\/categories\/10560063843599-HubSpot-App-Support\" target=\"_blank\" rel=\"noreferrer noopener\">documenta\u00e7\u00e3o de suporte da integra\u00e7\u00e3o com o HubSpot<\/a>.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pioneirismo do RCS na educa\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 outro grande benef\u00edcio que a faculdade observou ao trabalhar com o Sinch Engage: o RCS.\u00a0 \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de obter sucesso com o SMS, <strong>a Shrewsbury College se tornou uma das primeiras no setor de educa\u00e7\u00e3o do Reino Unido a testar o Rich Communication Services (RCS)<\/strong>, gra\u00e7as ao aproveitamento da r\u00e1pida inova\u00e7\u00e3o da Sinch Engage no novo canal de envio de mensagens emergente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O RCS \u00e9 <a href=\"https:\/\/sinch.com\/pt\/blog\/e-commerce-varejo-appsdemensagens\/rcs-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">como o SMS, mas muito mais rico, com possibilidade de incluir marca e mais seguro<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"635\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1024x635.png\" alt=\"Tr\u00eas telas de dispositivos m\u00f3veis mostrando uma mensagem RCS do Shrewsbury College com um carrossel de op\u00e7\u00f5es educacionais\" class=\"wp-image-172369\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1024x635.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-300x186.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-768x476.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1208x748.png 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-784x486.png 784w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College.png 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">E acredite ou n\u00e3o: mesmo com milhares de alunos, o RCS \u00e9 na verdade econ\u00f4mico tamb\u00e9m para o envio de mensagens de texto na educa\u00e7\u00e3o.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPor cerca de 7 centavos de libra por interactive RCS message, \u00e9 um excelente valor\u201d, disse Miles. \u201cEm compara\u00e7\u00e3o com in\u00fameros e-mails de lembrete, o envio de mensagens \u00e9 muito mais eficiente \u2013 e tem o benef\u00edcio adicional de ser altamente mensur\u00e1vel.\u201d\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O RCS permite que a equipe explore mensagens interativas \u2013 completas com bot\u00f5es, m\u00eddias e carross\u00e9is \u2013 para campanhas e engajamento de alunos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTemos o melhor dos dois mundos\u201d, disse Miles. \u201cSMS simples para atualiza\u00e7\u00f5es importantes e RCS para narrativas mais ricas e visuais.\u201d\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Olhando para o futuro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A faculdade agora planeja incorporar o SMS e o RCS em sua estrat\u00e9gia de comunica\u00e7\u00e3o durante todo o ano com a solu\u00e7\u00e3o de mensagens de texto f\u00e1cil de usar e escal\u00e1vel da Sinch Engage, desde campanhas de marketing at\u00e9 iniciativas de reten\u00e7\u00e3o de alunos.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em particular, a faculdade planeja implementar bot\u00f5es de resposta r\u00e1pida via RCS para recriar as experi\u00eancias no estilo chatbot \u2013 mas agora totalmente integradas no HubSpot.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No geral, expandir sua estrat\u00e9gia de comunica\u00e7\u00f5es para SMS e RCS com a <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">integra\u00e7\u00e3o de envio de mensagens de texto no HubSpot da Sinch Engage<\/a> provou ser a escolha certa. Tendo escolhido a Sinch Engage em vez de outros provedores por sua facilidade de uso, entrega confi\u00e1vel e profunda integra\u00e7\u00e3o com o HubSpot, a faculdade construiu uma estrat\u00e9gia de envio de mensagens mais eficiente que economiza tempo e fortalece as conex\u00f5es com os alunos \u2013 desde a inscri\u00e7\u00e3o at\u00e9 a matr\u00edcula e muito mais.\u00a0<\/p>\n","protected":false},"author":70,"featured_media":171696,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[660],"customer_stories_products":[],"class_list":["post-199922","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-education"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Faculdade do Reino Unido impulsiona engajamento dos alunos via SMS e RCS no HubSpot<\/title>\n<meta name=\"description\" content=\"Uma das 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