{"id":199895,"date":"2026-08-03T03:23:32","date_gmt":"2026-08-03T03:23:32","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/smart-horizons-2\/"},"modified":"2026-08-03T03:23:32","modified_gmt":"2026-08-03T03:23:32","slug":"smart-horizons","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/smart-horizons\/","title":{"rendered":"Como a Smart Horizons usa o SMS integrado ao Salesforce para mensagens personalizadas ao estudante"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Em todos os Estados Unidos, milh\u00f5es de jovens e adultos que abandonaram o ensino m\u00e9dio precisam de uma segunda chance de se formar. A Smart Horizons Career Online Education (SHCOE), lan\u00e7ada em 2009, ajuda a suprir essa necessidade fornecendo suporte acad\u00eamico a estudantes n\u00e3o tradicionais. Desde o seu in\u00edcio, a SHCOE ajudou mais de 14.000 alunos a se formarem \u2014 e as matr\u00edculas continuam a aumentar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ajudando alunos n\u00e3o tradicionais a superar barreiras<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A SHCOE queria expandir sua comunica\u00e7\u00e3o\u2026 sem perder o toque pessoal. Como uma escola projetada para alunos n\u00e3o tradicionais, a SHCOE recebe pessoas de todas as esferas da vida. De pais ou m\u00e3es solteiros que abandonaram a escola para colocar comida na mesa a imigrantes rec\u00e9m-chegados ao pa\u00eds, os alunos da SHCOE enfrentam s\u00e9rios desafios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00c9 dif\u00edcil se manter motivado com algo quando voc\u00ea est\u00e1 trabalhando em per\u00edodo integral, criando filhos, administrando uma casa\u201d, disse Kelley Newman, L\u00edder da Equipe de Orientadores Acad\u00eamicos da SHCOE. \u201cEstamos l\u00e1 para atuar como orientadores acad\u00eamicos e incentivadores para ajudar nossos alunos a terem sucesso.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas com a escola recebendo alunos mais r\u00e1pido do que nunca, a SHCOE precisava de uma maneira de se comunicar em escala, ao mesmo tempo em que fazia com que cada aluno se sentisse totalmente visto e apoiado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A solu\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eles decidiram fornecer suporte direto e imediato por meio de SMS automatizado e pessoal para os alunos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com tantos alunos precisando de orienta\u00e7\u00e3o acad\u00eamica e suporte, a SHCOE recorreu \u00e0 <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/salesforce\/\">Integra\u00e7\u00e3o de SMS do Salesforce do Sinch Engage<\/a> (anteriormente Mercury SMS) como a abordagem perfeita que combinaria contato pessoal com automa\u00e7\u00e3o. A SHCOE usa o Salesforce para gerenciar os registros dos alunos, e a integra\u00e7\u00e3o de SMS fornece uma \u00f3tima maneira para os orientadores de alunos automatizarem mensagens padr\u00e3o, e tamb\u00e9m enviarem mensagens pessoais (e \u00e0s vezes motivacionais) aos alunos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNem tudo pode ou deve ser enviado por mensagem de texto manualmente\u201d, explicou Kelley. \u201cSe estou pedindo hist\u00f3ricos escolares, podemos automatizar isso. Mas se eu noto que um aluno tem faltado \u00e0s tarefas, o SMS tamb\u00e9m me d\u00e1 uma maneira de entrar em contato pessoalmente e perguntar se est\u00e1 tudo bem.\u201d Ao usar o SMS para se comunicar, os orientadores acad\u00eamicos da SHCOE podem lidar com cargas de at\u00e9 300 alunos sem sacrificar a aten\u00e7\u00e3o pessoal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Os resultados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora os alunos se sentem vistos, valorizados e motivados a concluir o ensino m\u00e9dio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a automa\u00e7\u00e3o de SMS tenha ajudado a SHCOE a expandir seu suporte aos alunos, o envio de mensagens de texto pessoais ainda representa at\u00e9 80% da comunica\u00e7\u00e3o que os alunos recebem. Esse alcance est\u00e1 tendo um impacto. \u201cIsso ajuda os alunos a obterem uma resposta r\u00e1pida de seu orientador \u2014 eles n\u00e3o ficam atualizando o e-mail ou deixando uma mensagem de voz. As mensagens de texto fazem com que os alunos sintam que s\u00e3o sua prioridade m\u00e1xima\u201d, disse Kelley.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para os alunos determinados a obter seus diplomas, ter um orientador em contato pr\u00f3ximo pode fazer uma diferen\u00e7a que muda a vida. Kelley Newman diz que adicionar o envio de mensagens de texto ao seu mix de comunica\u00e7\u00f5es estudantis permitiu aos orientadores acad\u00eamicos garantir que cada aluno se sinta totalmente visto e apoiado.<\/p>\n","protected":false},"author":70,"featured_media":167276,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[660],"customer_stories_products":[],"class_list":["post-199895","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-education"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Smart Horizons Career Online Education d\u00e1 suporte ao sucesso do aluno com o Sinch Engage<\/title>\n<meta name=\"description\" content=\"A Smart Horizons Career Online Education usa o SMS do Sinch Engage para impulsionar o suporte aos alunos e melhorar a comunica\u00e7\u00e3o com os estudantes.\" 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