{"id":199894,"date":"2026-08-03T03:23:30","date_gmt":"2026-08-03T03:23:30","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/clothing-the-gap-2\/"},"modified":"2026-08-03T03:26:09","modified_gmt":"2026-08-03T03:26:09","slug":"clothing-the-gap","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/clothing-the-gap\/","title":{"rendered":"A Clothing The Gaps constr\u00f3i conex\u00f5es mais fortes com o cliente usando o SMS da Sinch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Clothing The Gaps \u00e9 uma empresa social abor\u00edgine e Empresa B Certificada com ra\u00edzes em Wurundjeri Country, Austr\u00e1lia. Oferecendo de tudo, desde camisetas at\u00e9 sacolas, eles incentivam seus clientes a \u201cvestir seus valores em sua camiseta\u201d e iniciar conversas que d\u00e3o suporte \u00e0 justi\u00e7a das Primeiras Na\u00e7\u00f5es.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=LjBBYCPLpkc\" class=\"lazy-video-link\" data-lazy-video=\"LjBBYCPLpkc\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/LjBBYCPLpkc\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/LjBBYCPLpkc\/maxresdefault.jpg\" alt=\"How Clothing The Gaps Achieved 2,000% ROI with Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=LjBBYCPLpkc#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/LjBBYCPLpkc\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/LjBBYCPLpkc\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=LjBBYCPLpkc\",\n    \"name\": \"How Clothing The Gaps Achieved 2,000% ROI with Sinch Engage\",\n    \"description\": \"See how Clothing The Gaps, an Aboriginal social enterprise and certified B Corp, used Sinch Engage\\u2019s SMS and MMS platform (formerly MessageMedia) to cut through crowded digital channels, connect instantly with customers, and achieve a 2,000% ROI on their Black Friday campaign.\\n\\nThis case study highlights how co-founder Laura Thompson and her team combined strategy and technology to make SMS a central part of their marketing and advocacy efforts \\u2014 from driving sales to mobilizing community action.\\n\\nKey Takeaways:\\n- How Clothing The Gaps achieved 2,000% ROI and tens of thousands of site visits with targeted SMS campaigns\\n- Why personalized strategy and support from Sinch made all the difference\\n- How smart segmentation outperformed traditional email and social channels\\n- How SMS now powers both sales and advocacy messages \\u2014 from Black Friday to NAIDOC Week\\n\\nAbout Clothing The Gaps:\\nAn Aboriginal-owned social enterprise based in Wurundjeri Country, Australia, Clothing The Gaps sells apparel and accessories that inspire people to \\u201cwear their values\\u201d and champion First Nations causes.\\n\\nRead the full story: https:\/\/sinch.com\/engage\/customer-stories\/clothing-the-gaps\/\\n\\nReady to scale your messaging campaigns?\\nLearn more about Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/\\n\\nBook a demo with our messaging experts: https:\/\/sinch.com\/engage\/book-a-demo\/\\n\\nIf you\\u2019re a Shopify user, explore our top-rated integration: https:\/\/sinch.com\/engage\/integrations\/shopify\/\",\n    \"uploadDate\": \"2025-10-27T16:16:18+00:00\",\n    \"duration\": \"PT4M38S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">Mas, embora a Clothing The Gaps tivesse constru\u00eddo uma forte comunidade de apoiadores, eles tinham dificuldade para alcan\u00e7ar as pessoas de forma eficaz. Depender de newsletters por e-mail e publica\u00e7\u00f5es di\u00e1rias nas redes sociais n\u00e3o estava entregando o engajamento de que eles precisavam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEst\u00e1vamos usando e-mail marketing h\u00e1 muito tempo e public\u00e1vamos nas redes sociais todos os dias, mas n\u00e3o est\u00e1vamos vendo a penetra\u00e7\u00e3o e a taxa de abertura que procur\u00e1vamos\u201d, disse Laura Thompson, mulher Gunditjmara e CEO da Clothing The Gaps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi quando Laura come\u00e7ou a considerar o SMS para se conectar instantaneamente com sua comunidade. Inspirada pelo seu pr\u00f3prio engajamento com suas marcas favoritas, ela precisava de uma solu\u00e7\u00e3o que desse suporte a novos caminhos de comunica\u00e7\u00e3o com os clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trabalhando com a Sinch para campanhas inteligentes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Clothing The Gaps queria mais do que apenas uma plataforma digital de comunica\u00e7\u00e3o com o cliente. Eles precisavam de suporte e estrat\u00e9gia de um parceiro que pudesse ajud\u00e1-los a acertar na primeira vez. Eles sabiam que, com a Sinch*, receberiam mais do que apenas suporte t\u00e9cnico para enviar mensagens SMS \u2014 eles teriam insights sobre as melhores formas de alcan\u00e7ar seu p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse suporte veio de Cameron Kellaghan-Tasker da Sinch, que trabalhou em estreita colabora\u00e7\u00e3o com Laura e sua equipe para tornar o SMS uma parte central de suas comunica\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cConseguimos trabalhar com Laura e a Clothing The Gaps para implementar uma estrat\u00e9gia que fizesse sentido para sua base de clientes \u2014 sendo capazes de direcion\u00e1-los na fonte usando o SMS\u201d, disse Cameron.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a ajuda da Sinch, a Clothing The Gaps come\u00e7ou a desenvolver campanhas inteligentes e segmentadas que complementavam o e-mail e as redes sociais. Na Black Friday, em vez de enviar mensagens para toda a lista, eles focaram primeiro nos clientes com mais engajamento e lan\u00e7aram as mensagens em fases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLembro-me de pensar que na Black Friday ir\u00edamos apenas enviar uma mensagem de texto em massa para todos\u201d, disse Laura. \u201cMas com o suporte do Cam, na verdade, focamos primeiro em nosso p\u00fablico altamente engajado&#8230; e valeu a pena.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles viram os resultados imediatamente. O ROI da campanha atingiu impressionantes 2.000%, com o tr\u00e1fego no site deles na Shopify disparando no momento em que as mensagens foram enviadas. Milhares de pessoas estavam acessando o site em massa \u2014 algo que eles nunca tinham visto apenas com o e-mail marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Suporte em cada etapa do processo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de ver o aumento nas vendas da Black Friday, a Clothing The Gaps e a Sinch desenvolveram rapidamente uma estrat\u00e9gia de comunica\u00e7\u00e3o mais ampla e uma parceria de confian\u00e7a. A Sinch at\u00e9 d\u00e1 suporte \u00e0 Clothing The Gaps revisando os rascunhos de mensagem de texto antes de serem enviados, o que d\u00e1 \u00e0 empresa muita tranquilidade de que o que est\u00e3o enviando ter\u00e1 resson\u00e2ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m das campanhas de varejo, a Clothing The Gaps come\u00e7ou a usar o SMS para impulsionar seu trabalho de defesa de causas. Al\u00e9m de usar o SMS para falar sobre vendas, eles enviam mensagens na Semana do Comit\u00ea de Observ\u00e2ncia do Dia Nacional dos Abor\u00edgines e Ilh\u00e9us (NAIDOC) e durante outros momentos do ano quando est\u00e3o fazendo campanha para diferentes a\u00e7\u00f5es ou peti\u00e7\u00f5es que precisam ser assinadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe j\u00e1 est\u00e1 fazendo os planos para as festas de fim de ano, com a Sinch os ajudando a criar estrat\u00e9gias para as promo\u00e7\u00f5es da Black Friday e explorando como o SMS pode dar suporte \u00e0s suas campanhas de defesa de causas em torno do dia 26 de janeiro e outras datas importantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto para a Clothing The Gaps quanto para a Sinch, o relacionamento vai al\u00e9m da tecnologia, gra\u00e7as a um prop\u00f3sito compartilhado e a uma vis\u00e3o de crescimento a longo prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como disse Cameron, \u201cN\u00e3o se trata apenas de gerar retornos realmente positivos no sentido de campanha, mas tamb\u00e9m de espalhar uma mensagem muito importante.\u201d<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <i>A plataforma de SMS da Sinch tem a identidade de marca Sinch MessageMedia na regi\u00e3o APAC, mas \u00e9 conhecida como Sinch Engage em outras regi\u00f5es, incluindo Am\u00e9rica do Norte e EMEA. Quer saber mais? Explore <a href=\"https:\/\/sinch.com\/pt\/engage\/\" target=\"_blank\" rel=\"noopener noreferrer\">nossa plataforma confi\u00e1vel de SMS<\/a>\u00a0que tamb\u00e9m oferece suporte a WhatsApp, RCS e muito mais. \u00a0<\/i><p class=\"\"><\/p><p class=\"\"><\/p><p class=\"\"><\/p><p class=\"mb-0\"><\/p><\/div>\r\n    <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":70,"featured_media":170618,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[657],"customer_stories_products":[647,649,648],"class_list":["post-199894","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-varejo","customer_stories_products-engage","customer_stories_products-mms","customer_stories_products-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Clothing The Gaps constr\u00f3i 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