{"id":199887,"date":"2026-08-03T02:51:28","date_gmt":"2026-08-03T02:51:28","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/ridership-2\/"},"modified":"2026-08-03T02:51:28","modified_gmt":"2026-08-03T02:51:28","slug":"ridership","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/ridership\/","title":{"rendered":"Como a Ridership usa o SMS para expandir os neg\u00f3cios e contratar rapidamente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Ridership \u00e9 uma afiliada da empresa de compartilhamento de patinetes Bird. Sediada na regi\u00e3o de Washington D.C. e arredores, a Ridership \u00e9 respons\u00e1vel por fazer a manuten\u00e7\u00e3o, carregar e posicionar patinetes em \u00e1reas p\u00fablicas para o uso dos clientes. A Ridership recruta prestadores de servi\u00e7os para executar as tarefas di\u00e1rias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Necessidades imediatas de contrata\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando as cidades aumentam sua capacidade para patinetes el\u00e9tricos, a Ridership pode, de repente, se deparar com a responsabilidade de manter algumas centenas de patinetes extras. Assim, o fundador Christopher Parler precisa atrair prestadores de servi\u00e7os para se juntarem \u00e0 sua equipe de uma hora para a outra e come\u00e7arem a trabalhar j\u00e1 em 24 horas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SMS para candidaturas de emprego<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/zoho-crm\/\">SMS da Sinch Engage para o Zoho CRM<\/a> foi a solu\u00e7\u00e3o que a Ridership estava procurando. A integra\u00e7\u00e3o com a Zoho facilita para a Ridership a coleta de informa\u00e7\u00f5es de contato e o rastreamento dos candidatos. A Ridership veiculou an\u00fancios direcionados a empreendedores, paisagistas, entregadores de bicicleta e trabalhadores aut\u00f4nomos, fornecendo um n\u00famero para o qual poderiam enviar uma mensagem de texto para se candidatarem por meio de um formul\u00e1rio da Zoho. A Ridership, em seguida, usou a Zoho para categorizar e atribuir uma tag a esses leads com base na cidade espec\u00edfica em que moram. Isso permitiu que eles distribu\u00edssem rapidamente os leads para as equipes adequadas e garantissem que fosse feito o contato com os indiv\u00edduos certos para as oportunidades o mais r\u00e1pido poss\u00edvel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Os resultados: Mais leads do que conseguem dar conta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O envio de mensagens por SMS por meio do <a href=\"https:\/\/sinch.com\/engage\/\">Sinch Engage (antiga MessageMedia)<\/a> fez maravilhas para expandir a for\u00e7a de trabalho da Ridership. A Ridership agora tem mais leads do que precisa e conseguiu se expandir para novas \u00e1reas. Al\u00e9m disso, a empresa pode armazenar leads n\u00e3o utilizados para resegmentar quando necess\u00e1rio, permitindo que a Ridership promova relacionamentos com os candidatos e lhes ofere\u00e7a outras oportunidades de neg\u00f3cios relacionadas. Isso mant\u00e9m as opera\u00e7\u00f5es \u00e1geis e a qualidade do servi\u00e7o alta. O SMS automatizado tamb\u00e9m economizou cerca de 15 horas de m\u00e3o de obra por semana. No fim das contas, a Ridership estima que, para cada d\u00f3lar gasto em SMS, eles faturam pelo menos US$ 50 de volta.<\/p>\n","protected":false},"author":75,"featured_media":181513,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[113],"customer_stories_products":[],"class_list":["post-199887","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-travel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Ridership simplifica as candidaturas a empregos e expande os neg\u00f3cios | Sinch Engage<\/title>\n<meta name=\"description\" content=\"A Ridership usa o Sinch Engage para marketing por mensagem de texto visando simplificar as candidaturas de emprego, economizando tempo e criando um processo mais r\u00e1pido para motoristas e recrutadores.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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