{"id":199882,"date":"2026-08-02T15:12:26","date_gmt":"2026-08-02T15:12:26","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/oneill-marketing-2\/"},"modified":"2026-08-02T15:12:26","modified_gmt":"2026-08-02T15:12:26","slug":"oneill-marketing","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/oneill-marketing\/","title":{"rendered":"Como a O\u2019Neill Marketing aumenta os resultados com a integra\u00e7\u00e3o de SMS com o Zoho CRM"},"content":{"rendered":"\n

A O\u2019Neill Marketing fornece suporte de marketing, treinamento e eventos para corretores de seguros em todos os Estados Unidos. Manter-se conectado a centenas de corretores ocupados \u00e9 fundamental para o sucesso da empresa \u2014 mas depender de e-mail e chamadas telef\u00f4nicas gerava inefici\u00eancias. Os corretores frequentemente perdiam lembretes importantes sobre webinars ou atualiza\u00e7\u00f5es, o que impactava diretamente a participa\u00e7\u00e3o e o engajamento.<\/p>\n\n\n\n

Assim como muitas empresas, a O\u2019Neill Marketing precisava de uma maneira mais r\u00e1pida e confi\u00e1vel de se conectar com os corretores. A equipe reconheceu que o SMS oferecia uma linha direta de comunica\u00e7\u00e3o que os corretores preferiam.<\/p>\n\n\n\n

\u201cNossos corretores apreciam mais uma mensagem de texto do que uma chamada telef\u00f4nica porque \u00e9 mais r\u00e1pida e conveniente\u201d, disse Bailey Hicks, do Suporte ao Corretor na O\u2019Neill Marketing.<\/p>\n\n\n\n

Dobrando as inscri\u00e7\u00f5es em eventos com SMS<\/h2>\n\n\n\n

Quando a O\u2019Neill Marketing come\u00e7ou a usar a integra\u00e7\u00e3o de SMS do Zoho pela Sinch Engage<\/a> (antiga MessageMedia), a diferen\u00e7a foi imediata. Para uma campanha de webinar, a equipe rastreou de onde vinham as inscri\u00e7\u00f5es: apenas duas inscri\u00e7\u00f5es foram feitas pelo site e 24 pela newsletter. Por\u00e9m, um simples lembrete por SMS gerou 52 inscri\u00e7\u00f5es em um dia \u2014 quase dobrando o n\u00famero total de participantes.<\/p>\n\n\n\n

\u201cPor exemplo, hoje temos um webinar e, pelo nosso site, obtivemos duas inscri\u00e7\u00f5es, 24 da nossa newsletter e 52 apenas por enviar uma mensagem de texto hoje. Ent\u00e3o, isso quase dobra nossas inscri\u00e7\u00f5es\u201d, disse Bailey.<\/p>\n\n\n\n

Com o SMS, a empresa agora tem uma maneira confi\u00e1vel de impulsionar o engajamento em eventos, garantindo que os agentes recebam lembretes oportunos e possam agir rapidamente.<\/p>\n\n\n\n

Comunica\u00e7\u00e3o mais r\u00e1pida com os agentes e melhor visibilidade da equipe<\/h2>\n\n\n\n

Al\u00e9m das promo\u00e7\u00f5es de eventos, o SMS melhorou a forma como a O\u2019Neill Marketing se comunica com os agentes no dia a dia. Em vez de depender de liga\u00e7\u00f5es que os agentes podem perder, a equipe pode enviar mensagens de texto que s\u00e3o lidas quase instantaneamente.<\/p>\n\n\n\n

\u201cEu uso praticamente todos os dias, pois lido com os agentes em um n\u00edvel mais pessoal. Tem sido extremamente \u00fatil entrar em contato com os agentes rapidamente e obter as informa\u00e7\u00f5es necess\u00e1rias\u201d, disse Sanjay Bidasee, Consultor de Marketing da O\u2019Neill Marketing.<\/p>\n\n\n\n

O SMS tamb\u00e9m resolveu um desafio interno: a visibilidade. Anteriormente, a comunica\u00e7\u00e3o podia estagnar quando a equipe estava fora do escrit\u00f3rio. Com a Sinch Engage, todos os membros da equipe podem ver e acompanhar as mensagens, garantindo continuidade e um melhor suporte para os agentes.<\/p>\n\n\n\n

\u201cCom a Sinch Engage, todos t\u00eam visibilidade sobre isso, ent\u00e3o, se algu\u00e9m estiver fora do escrit\u00f3rio, a equipe ainda pode ver as mensagens e dar andamento\u201d, acrescentou Sanjay.<\/p>\n\n\n\n

Forte suporte e onboarding f\u00e1cil<\/h2>\n\n\n\n

A equipe tamb\u00e9m ficou impressionada com a facilidade de configurar a integra\u00e7\u00e3o e o n\u00edvel de suporte fornecido durante a implementa\u00e7\u00e3o. A Sinch Engage orientou a O\u2019Neill Marketing durante o processo e garantiu que o sistema funcionasse perfeitamente desde o in\u00edcio.<\/p>\n\n\n\n

\u201cFiz algumas pesquisas, encontrei a Sinch Engage e eles foram muito prestativos e nos guiaram em tudo\u2026 S\u00f3 o atendimento ao cliente e o suporte da Sinch Engage j\u00e1 foram melhores do que qualquer coisa que eu tinha visto em qualquer outro lugar\u201d, disse Bailey.<\/p>\n\n\n\n

Principais benef\u00edcios com a Sinch Engage<\/h2>\n\n\n\n
    \n
  • Dobro de inscri\u00e7\u00f5es em eventos pelo envio de lembretes por SMS<\/li>\n\n\n\n
  • Comunica\u00e7\u00e3o mais r\u00e1pida com os agentes em compara\u00e7\u00e3o a telefone\/e-mail<\/li>\n\n\n\n
  • Visibilidade aprimorada em toda a equipe com acesso \u00e0 caixa de entrada compartilhada<\/li>\n<\/ul>\n","protected":false},"author":70,"featured_media":167194,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[659],"customer_stories_products":[],"class_list":["post-199882","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-customer-services"],"acf":[],"yoast_head":"\nO\u2019Neill Marketing melhora a comunica\u00e7\u00e3o com os agentes usando a Sinch Engage<\/title>\n<meta name=\"description\" content=\"A O\u2019Neill Marketing melhorou a colabora\u00e7\u00e3o da equipe e centralizou a comunica\u00e7\u00e3o entre os agentes usando a integra\u00e7\u00e3o do Zoho para a Sinch Engage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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