{"id":199880,"date":"2026-08-02T15:12:18","date_gmt":"2026-08-02T15:12:18","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/maaco-midwest-2\/"},"modified":"2026-08-02T15:12:18","modified_gmt":"2026-08-02T15:12:18","slug":"maaco-midwest","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/maaco-midwest\/","title":{"rendered":"Como a Maaco Midwest passou das chamadas di\u00e1rias a alcan\u00e7ar centenas de pessoas com SMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Maaco Midwest, uma l\u00edder regional em servi\u00e7os de funilaria e pintura automotiva, depende de um fluxo constante de leads para manter suas oficinas ocupadas. Mas para a Gerente de Desenvolvimento de Neg\u00f3cios, Michele Brewer, gerar esses leads era mais dif\u00edcil do que precisava ser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes do SMS, Michele dependia de chamadas telef\u00f4nicas individuais para se conectar com os clientes potenciais. Em seus dias mais produtivos, ela conseguia ligar para pouco mais de 100 pessoas \u2014 mas isso consumia muito tempo, era repetitivo e ainda n\u00e3o garantia respostas. O programa existente deles tamb\u00e9m carecia de recursos para gerenciar o alcance em grande escala, tornando imposs\u00edvel entrar em contato com listas maiores de clientes de forma eficiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEu estava fazendo chamadas de celular individuais, uma de cada vez. E eu conseguia alcan\u00e7ar at\u00e9 pouco mais de 100 pessoas em um dia dessa forma. No entanto, o programa que temos dispon\u00edvel para n\u00f3s&#8230; simplesmente n\u00e3o tem as capacidades para nos ajudar a alcan\u00e7ar um grande n\u00famero de pessoas\u201d, explicou Michele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Passando das chamadas telef\u00f4nicas para o SMS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reconhecendo as limita\u00e7\u00f5es do alcance manual, a Maaco Midwest adotou o Sinch Engage (anteriormente MessageMedia) para introduzir o SMS na sua estrat\u00e9gia de comunica\u00e7\u00e3o com o cliente. Com o envio de mensagens de texto, Michele p\u00f4de enviar atualiza\u00e7\u00f5es e promo\u00e7\u00f5es para centenas de clientes de uma s\u00f3 vez, substituindo um processo que costumava levar um dia inteiro de discagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO SMS \u00e9 simplesmente uma maneira melhor de entrar em contato com as pessoas. Eu obtenho uma resposta maior com o SMS e com a Sinch MessageMedia porque posso alcan\u00e7ar centenas de pessoas ao mesmo tempo\u201d, disse ela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de passar horas insistindo em chamadas telef\u00f4nicas, Michele agora podia se comunicar com um p\u00fablico maior em minutos, liberando tempo para outras prioridades de neg\u00f3cios e garantindo que os clientes recebessem mensagens relevantes e oportunas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Respostas mais r\u00e1pidas e leads mais qualificados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O SMS n\u00e3o apenas economizou tempo \u2014 ele tamb\u00e9m melhorou os resultados. Os clientes responderam mais rapidamente \u00e0s mensagens de texto do que \u00e0s chamadas telef\u00f4nicas, permitindo que Michele iniciasse mais conversas e convertesse o interesse em leads qualificados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com as mensagens bidirecionais integradas ao Sinch Engage (anteriormente MessageMedia), os clientes potenciais podiam facilmente responder aos textos, fazer perguntas ou confirmar detalhes, criando um caminho mais r\u00e1pido desde o alcance at\u00e9 o engajamento. Como resultado, a Maaco Midwest viu um pipeline mais forte e uma maneira mais confi\u00e1vel de impulsionar novos neg\u00f3cios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao mudar para o SMS, Michele transformou seu alcance de uma rotina di\u00e1ria exaustiva de chamadas telef\u00f4nicas para um processo escal\u00e1vel, eficiente e mais eficaz \u2014 um processo que continua a fornecer suporte ao crescimento da Maaco Midwest.<\/p>\n","protected":false},"author":19,"featured_media":167201,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[659],"customer_stories_products":[],"class_list":["post-199880","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-customer-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Maaco Midwest impulsiona leads mais rapidamente com o Sinch 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