{"id":199843,"date":"2026-08-01T03:28:20","date_gmt":"2026-08-01T03:28:20","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/vinomofo-2\/"},"modified":"2026-08-01T03:28:20","modified_gmt":"2026-08-01T03:28:20","slug":"vinomofo","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/vinomofo\/","title":{"rendered":"Vinomofo destrava o crescimento com SMS para o HubSpot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Vinomofo nunca foi apenas mais uma varejista de vinhos. Com uma comunidade de mais de meio milh\u00e3o de membros, a marca construiu sua reputa\u00e7\u00e3o na curadoria de vinhos excepcionais e na entrega deles com personalidade, humor e autenticidade. Para a Vinomofo, a conex\u00e3o com o cliente n\u00e3o \u00e9 uma t\u00e1tica de marketing \u2014 \u00e9 a base do seu crescimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas \u00e0 medida que o neg\u00f3cio crescia, o e-mail come\u00e7ou a perder seu impacto. As caixas de entrada dos clientes estavam transbordando, promo\u00e7\u00f5es importantes eram perdidas e o engajamento estava caindo. Para campanhas urgentes, como lembretes de eventos ou vendas rel\u00e2mpago, isso era especialmente caro. A Vinomofo precisava de uma maneira de se destacar e entregar mensagens diretamente \u00e0 sua comunidade \u2014 sem criar mais trabalho manual para a equipe de marketing.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/Vinomofo-testimonial-FINALmusicvocals.mp3\"><\/audio><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Destacando-se na desordem da caixa de entrada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Vinomofo recorreu ao <strong>Sinch Engage (anteriormente MessageMedia)<\/strong> para adicionar o SMS ao seu mix de comunica\u00e7\u00e3o com o cliente. Ao usar a <strong><a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/hubspot\/\">integra\u00e7\u00e3o do Sinch Engage com o HubSpot<\/a><\/strong>, a equipe p\u00f4de enviar textos oportunos e personalizados diretamente dentro de seus fluxos de trabalho existentes do HubSpot. Isso facilitou a inclus\u00e3o de SMS em campanhas sem mudar de ferramentas ou processos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de torcer para que os e-mails fossem abertos, a Vinomofo podia alcan\u00e7ar os clientes instantaneamente \u2014 fosse para ofertas de vinho de \u00faltima hora, atualiza\u00e7\u00f5es de entrega ou convites exclusivos para eventos. O SMS deu \u00e0 marca uma linha direta com a sua comunidade e garantiu que ningu\u00e9m perdesse nenhuma oportunidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automatizando com facilidade<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com o SMS totalmente integrado ao HubSpot, a Vinomofo p\u00f4de automatizar comunica\u00e7\u00f5es e segmentar p\u00fablicos com a mesma facilidade do e-mail. As mensagens eram acionadas pelo comportamento do cliente e personalizadas em escala, tornando o alcance eficiente e relevante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso tamb\u00e9m liberou o tempo da equipe de marketing. Campanhas que antes exigiam horas de esfor\u00e7o manual agora podiam ser executadas automaticamente em segundo plano, dando \u00e0 equipe mais espa\u00e7o para se concentrar na estrat\u00e9gia criativa e no crescimento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ROI alcan\u00e7ado em semanas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os resultados vieram rapidamente. Em apenas seis semanas, a Vinomofo alcan\u00e7ou um retorno sobre o investimento de 120% com campanhas de SMS. Os clientes se engajaram a taxas muito mais altas do que apenas com o e-mail, enquanto o imediatismo do envio de mensagens de texto ajudou a marca a fortalecer sua abordagem conversacional voltada para a comunidade. Para a Vinomofo, a parceria com o <strong><a href=\"https:\/\/sinch.com\/engage\/\">Sinch Engage<\/a><\/strong> n\u00e3o se tratava apenas de adicionar mais um canal. Tratava-se de criar intera\u00e7\u00f5es mais aut\u00eanticas e oportunas que combinassem com a personalidade da marca \u2014 e mantivessem os amantes de vinho voltando para mais.<\/p>\n","protected":false},"author":6,"featured_media":166609,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-199843","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a Vinomofo alcan\u00e7ou 120x de ROI com SMS | Sinch Engage<\/title>\n<meta name=\"description\" content=\"Saiba como a varejista online de vinhos Vinomofo usou o Sinch Engage para reduzir o churn de clientes e alcan\u00e7ar um retorno sobre o investimento de 120x por meio de SMS personalizado integrado com o HubSpot.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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