{"id":199838,"date":"2026-07-31T15:44:52","date_gmt":"2026-07-31T15:44:52","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/instamotion-2\/"},"modified":"2026-07-31T15:44:52","modified_gmt":"2026-07-31T15:44:52","slug":"instamotion","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/instamotion\/","title":{"rendered":"O WhatsApp e o Sinch Engage levam a 5% mais vendas de carros em apenas dois meses para a instamotion"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Dando um toque humano \u00e0s vendas de carros<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O contato pessoal faz toda a diferen\u00e7a ao comprar um carro usado \u2013 mas cada vez mais consumidores desejam comprar seus carros on-line. A instamotion, uma plataforma on-line de carros usados, tenta criar um toque pessoal por meio do envio de mensagens e descobre que o WhatsApp oferece a combina\u00e7\u00e3o perfeita de maiores convers\u00f5es e redu\u00e7\u00e3o da carga de trabalho.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Um processo de compra r\u00e1pido e f\u00e1cil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No momento em que um comprador de carros chega \u00e0 concession\u00e1ria, normalmente ele j\u00e1 fez uma pesquisa on-line e sabe exatamente qual modelo deseja. O mesmo se aplica aos carros usados \u2013 os clientes est\u00e3o bem informados antes de comprar. O que os clientes mais querem \u00e9 um processo de compra r\u00e1pido e conveniente.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 exatamente isso que a plataforma on-line de carros usados instamotion oferece. Compradores interessados podem adquirir carros usados certificados com garantia em apenas quatro etapas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo com um processo t\u00e3o simples, os clientes t\u00eam d\u00favidas sobre financiamento, detalhes do ve\u00edculo ou entrega. A equipe de atendimento da instamotion est\u00e1 l\u00e1 para ajudar, dispon\u00edvel por telefone para auxiliar os compradores.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas a equipe de atendimento ao cliente nem sempre conseguia alcan\u00e7ar as pessoas por telefone, o que significava que muitas consultas ficavam esquecidas. Para combater esse desafio, a instamotion introduziu o WhatsApp como um canal de atendimento ao cliente.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Combinando suporte pessoal e automa\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O WhatsApp oferece muitas vantagens ao atendimento ao cliente da instamotion.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por um lado, o WhatsApp tem um amplo alcance: 82% dos alem\u00e3es usam o WhatsApp regularmente. Isso significa que a equipe da instamotion pode acessar facilmente seus contatos atrav\u00e9s do WhatsApp, e ningu\u00e9m precisa baixar um novo aplicativo, pois mais de 90% dos alem\u00e3es j\u00e1 possuem o aplicativo instalado em seus smartphones.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A comunica\u00e7\u00e3o pelo WhatsApp tem outra vantagem: mesmo que os clientes n\u00e3o possam responder \u00e0s mensagens da instamotion imediatamente, eles podem v\u00ea-las mais tarde em seus chats do WhatsApp e podem responder quando for conveniente para eles. O estilo de comunica\u00e7\u00e3o ass\u00edncrona torna mais f\u00e1cil para a instamotion alcan\u00e7ar os compradores interessados.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para aproveitar esses pontos fortes e estar em conformidade com o GDPR, a instamotion usa o Sinch Engage, que fornece uma caixa de entrada unificada para gerenciar mensagens do WhatsApp em escala. A solu\u00e7\u00e3o baseada na web com servidores na Europa tamb\u00e9m tem 100% de prote\u00e7\u00e3o de dados.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como a instamotion obt\u00e9m mais convers\u00f5es com o WhatsApp<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A instamotion usa o WhatsApp quando o atendimento ao cliente n\u00e3o consegue alcan\u00e7ar os contatos por telefone. A resposta mostra que os clientes desejam ser contatados pelo WhatsApp: de cerca de 1.900 mensagens do WhatsApp enviadas, a equipe recebeu uma taxa de resposta de 19%.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir desses chats do WhatsApp, a instamotion conseguiu converter mais leads. A taxa de convers\u00e3o da consulta at\u00e9 a compra melhorou em 116%. E apenas nos dois primeiros meses de uso do WhatsApp, a instamotion registrou 5% mais vendas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro benef\u00edcio \u00e9 que, como os clientes concordaram com a comunica\u00e7\u00e3o pelo WhatsApp, a instamotion tamb\u00e9m pode enviar-lhes newsletters personalizadas pelo WhatsApp. Isso provou ser particularmente bem-sucedido na reativa\u00e7\u00e3o de leads.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o WhatsApp, a instamotion pode fazer mais do que impulsionar as convers\u00f5es \u2013 ela tamb\u00e9m pode construir relacionamentos duradouros com os clientes atrav\u00e9s de uma comunica\u00e7\u00e3o oportuna e personalizada.<\/p>\n","protected":false},"author":70,"featured_media":164877,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-199838","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instamotion impulsiona vendas e convers\u00f5es com o Sinch Engage + WhatsApp<\/title>\n<meta name=\"description\" content=\"Descubra como a Instamotion aproveitou o Sinch Engage com o WhatsApp para impulsionar um aumento de 5% nas vendas de carros e um aumento de 116% na convers\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/instamotion\/\" \/>\n<meta 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