{"id":199828,"date":"2026-07-31T15:44:23","date_gmt":"2026-07-31T15:44:23","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/apc-2\/"},"modified":"2026-07-31T15:44:23","modified_gmt":"2026-07-31T15:44:23","slug":"apc","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/apc\/","title":{"rendered":"Como a Appliance Parts Company otimizou as notifica\u00e7\u00f5es de pedidos em 16 unidades"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para a Appliance Parts Company (APC), manter os clientes informados em 16 lojas de varejo em cinco estados era um desafio crescente. Com mais de 400.000 produtos, o rastreamento e a comunica\u00e7\u00e3o do status dos pedidos de forma eficiente tornaram-se cada vez mais complexos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Precis\u00e1vamos de uma maneira de informar aos nossos clientes quando seus pedidos chegavam e estavam prontos para retirada&#8221;, disse Jim Swane, Gerente S\u00eanior da APC. Com os clientes fazendo pedidos online, por telefone e na loja, o processo manual de notifica\u00e7\u00e3o simplesmente n\u00e3o era suficiente.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe da APC precisava verificar v\u00e1rios sistemas, gerar relat\u00f3rios e depender de anota\u00e7\u00f5es feitas \u00e0 m\u00e3o antes de ligar para os clientes um por um. Esse processo gerou v\u00e1rios pontos de dor:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tempo da equipe desperdi\u00e7ado em tarefas manuais e repetitivas\u00a0<\/li>\n\n\n\n<li>Atrasos na notifica\u00e7\u00e3o aos clientes quando os pedidos chegavam\u00a0<\/li>\n\n\n\n<li>Frustra\u00e7\u00e3o do cliente devido a hor\u00e1rios de retirada pouco claros\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSe um cliente n\u00e3o estivesse dispon\u00edvel ou nossos funcion\u00e1rios estivessem ocupados, ter\u00edamos que come\u00e7ar o processo todo de novo\u201d, disse Jim. \u201cN\u00e3o era eficiente, escal\u00e1vel ou particularmente agrad\u00e1vel para a nossa equipe.\u201d\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automa\u00e7\u00e3o das notifica\u00e7\u00f5es por SMS com o Sinch Engage\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A APC fez uma parceria com o Sinch Engage para simplificar o processo integrando <a href=\"https:\/\/sinch.com\/pt\/engage\/integracoes\/netsuite\/\">notifica\u00e7\u00f5es automatizadas por SMS no NetSuite<\/a>. Agora, assim que um pedido est\u00e1 pronto para retirada, o cliente recebe uma mensagem de texto.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs mensagens s\u00e3o curtas e simples, o que \u00e9 perfeito para SMS\u201d, disse Jim. \u201cQuando nossa equipe viu o quanto isso facilitou o trabalho deles, eles abra\u00e7aram totalmente a ideia de manter os registros dos clientes precisos no NetSuite.\u201d\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Melhor comunica\u00e7\u00e3o, maior satisfa\u00e7\u00e3o\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desde a implementa\u00e7\u00e3o da solu\u00e7\u00e3o de SMS da Sinch, a APC observou grandes melhorias:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fim das idas e vindas de chamadas telef\u00f4nicas\u00a0<\/li>\n\n\n\n<li>Menos erros e uma comunica\u00e7\u00e3o mais clara\u00a0<\/li>\n\n\n\n<li>Menos tempo gasto com notifica\u00e7\u00f5es e mais no atendimento ao cliente\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Isso fez uma diferen\u00e7a real na forma como atendemos os clientes e mantemos nossos funcion\u00e1rios felizes&#8221;, disse Jim. \u201cEsse sistema melhorou nossa efici\u00eancia e fortaleceu o relacionamento com os clientes. \u00c9 uma situa\u00e7\u00e3o em que todos saem ganhando.\u201d\u00a0<\/p>\n","protected":false},"author":70,"featured_media":154494,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[657],"customer_stories_products":[647],"class_list":["post-199828","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-varejo","customer_stories_products-engage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a Appliance Parts Company automatizou as atualiza\u00e7\u00f5es de pedidos no NetSuite | Sinch Engage<\/title>\n<meta name=\"description\" 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