{"id":165406,"date":"2025-10-01T20:27:20","date_gmt":"2025-10-01T20:27:20","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_cust_stories&#038;p=165406"},"modified":"2025-10-01T20:27:23","modified_gmt":"2025-10-01T20:27:23","slug":"family-quest-entertainment","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/customer-stories\/family-quest-entertainment\/","title":{"rendered":"Como a Family Quest aumentou a participa\u00e7\u00e3o em eventos com SMS personalizados"},"content":{"rendered":"\n<p>Nos \u00faltimos 10 anos, a <a href=\"https:\/\/familyquestentertainment.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Family Quest Entertainment<\/a> (FQE) proporcionou \u00e0s fam\u00edlias experi\u00eancias educacionais, interativas e divertidas, como o <a href=\"https:\/\/www.jurassicquest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jurassic Quest<\/a> e o <a href=\"https:\/\/www.brickfestlive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brick Fest Live.<\/a>   <\/p>\n\n<p>Chad Collins, CEO da FQE, lidera a empresa na produ\u00e7\u00e3o de mais de 200 eventos por ano, cada um deles atraindo entre 8 e 20 mil participantes a cada fim de semana.  <\/p>\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\" class=\"lazy-video-link\" data-lazy-video=\"6rybJP5cOuE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" alt=\"How Entertainment Production Company Fills 20K-Person Events with SMS Automation by Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/6rybJP5cOuE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\",\n    \"name\": \"How Entertainment Production Company Fills 20K-Person Events with SMS Automation by Sinch Engage\",\n    \"description\": \"See how Family Quest Entertainment, creators of Jurassic Quest and Brick Fest Live, uses Sinch Engage's SMS platform and HubSpot texting integration to manage 200+ events annually. This case study shows how CEO Chad Collins automated event marketing to reach busy parents and fill venues with 8,000-20,000 attendees every weekend. \\n\\nKey Takeaways:\\n- How SMS cuts through busy parents' communication overload better than email\\n- Why HubSpot automation workflows, made easy with Sinch Engage, helped them launch events extremely quickly \\n- How personalized SMS campaigns increased attendance at large-scale events \\n- The positive business impact of automating customer outreach for 200+ events per year \\n- Why SMS has been their secret weapon since 2017 \\\"before it was cool\\\"\\n-  How automation freed up team time for higher-level strategic work \\n\\nAbout Family Quest Entertainment: Event production company creating educational, interactive family experiences like Jurassic Quest and Brick Fest Live, producing over 200 events annually across the country. \\n\\nRead the full story: https:\/\/sinch.com\/engage\/customer-stories\/family-quest-entertainment\/\\n\\nReady to scale your messaging campaigns? \\nLearn more about Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nConnect with our messaging experts: https:\/\/sinch.com\/engage\/book-a-demo\/ \\nIf you\\u2019re a HubSpot user, explore our top-rated integration: https:\/\/sinch.com\/engage\/integrations\/hubspot\",\n    \"uploadDate\": \"2025-01-30T15:21:21+00:00\",\n    \"duration\": \"PT3M1S\"\n}        <\/script>\r\n        \r\n\t\r\n\n<h2 class=\"wp-block-heading\">Encontrando o parceiro de mensagens certo<\/h2>\n\n<p>O contato com o cliente \u00e9 fundamental para manter e aumentar o engajamento. Para alcan\u00e7ar esse objetivo, o email e especialmente o SMS s\u00e3o canais essenciais.  <\/p>\n\n<p>&#8220;O SMS tem sido muito importante para n\u00f3s. Mandamos SMS desde 2017, antes mesmo dessa forma de mensagem entrar na moda&#8221;, disse Chad. &#8220;\u00c9 mais direto e pessoal, quando comparado a outros canais de comunica\u00e7\u00e3o.&#8221;  <\/p>\n\n<p>Mas com um p\u00fablico t\u00e3o grande, Chad precisava de uma maneira de automatizar e personalizar as mensagens em escala. Chad testou outros provedores de SMS para ver se eles tinham:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Uma integra\u00e7\u00e3o nativa com a HubSpot  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Pre\u00e7os competitivos  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Recursos multim\u00eddia  <\/li>\n<\/ul>\n\n<p>&#8220;As t\u00e1ticas de mensagens SMS que gostamos de usar podem ser um desafio para alguns provedores&#8221;, disse Chad. &#8220;Nem todas as empresas de mensagens atendem essa demanda.&#8221;  <\/p>\n\n<h2 class=\"wp-block-heading\">Uma integra\u00e7\u00e3o de SMS que atende a todos os requisitos<\/h2>\n\n<p>Chad escolheu a integra\u00e7\u00e3o de SMS da Sinch para a HubSpot para automatizar seus esfor\u00e7os de divulga\u00e7\u00e3o. A integra\u00e7\u00e3o permite que a FQE automatize e personalize suas campanhas de SMS por meio de fluxos de trabalho da HubSpot, para que as mensagens cheguem ao p\u00fablico certo no momento certo.  <\/p>\n\n<p>&#8220;A Sinch Engage \u00e9 uma \u00f3tima solu\u00e7\u00e3o&#8221;, disse Chad. &#8220;Ela \u00e9 acess\u00edvel, personaliz\u00e1vel e responsiva. Anunciamos eventos muito mais r\u00e1pido por causa das automa\u00e7\u00f5es.&#8221;  <\/p>\n\n<h2 class=\"wp-block-heading\">Aumento das convers\u00f5es em menos tempo com os servi\u00e7os de SMS da Sinch<\/h2>\n\n<p>Desde a implementa\u00e7\u00e3o dos servi\u00e7os de SMS da Sinch, o engajamento dos clientes da FQE e o comparecimento aos eventos aumentaram tremendamente.  <\/p>\n\n<p>De acordo com Chad, os resultados falam por si. Tivemos altas taxas de convers\u00e3o, o que fez com que o investimento valesse a pena.&#8221; A integra\u00e7\u00e3o com a HubSpot nos permitiu automatizar e personalizar nossa comunica\u00e7\u00e3o de forma eficaz, e nossa velocidade para lan\u00e7ar um novo evento foi tremendamente acelerada por causa das automa\u00e7\u00f5es. Isso liberou nossa equipe para trabalhar em tarefas mais complexas.&#8221;  <\/p>\n\n<p>A possibilidade de mandar rapidamente mensagens personalizadas n\u00e3o apenas nos fez mais eficientes, mas tamb\u00e9m aprimorou a experi\u00eancia do cliente, tornando os eventos da FQE ainda mais memor\u00e1veis.  <\/p>\n\n<p>&#8220;A Sinch \u00e9 uma \u00f3tima solu\u00e7\u00e3o&#8221;, disse Chad. &#8220;Ela \u00e9 acess\u00edvel, personaliz\u00e1vel e responsiva.&#8221;  <\/p>\n\n<p>Para o futuro, Chad planeja explorar novas maneiras de usar o SMS, incluindo respostas automatizadas e intera\u00e7\u00f5es em tempo real com os clientes durante os eventos.  <\/p>\n\n<p><\/p>\n","protected":false},"featured_media":149782,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[647],"class_list":["post-165406","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_products-engage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Family Quest se conecta com seus clientes com atualiza\u00e7\u00f5es em tempo real<\/title>\n<meta name=\"description\" content=\"Veja como a Family Quest Entertainment manda atualiza\u00e7\u00f5es por SMS, mantendo seus clientes informados e engajados antes, durante e depois das visitas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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