{"id":165406,"date":"2025-10-01T20:27:20","date_gmt":"2025-10-01T20:27:20","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_cust_stories&#038;p=165406"},"modified":"2026-07-31T03:12:11","modified_gmt":"2026-07-31T03:12:11","slug":"family-quest-entertainment","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/family-quest-entertainment\/","title":{"rendered":"Como a Family Quest aumentou a participa\u00e7\u00e3o em eventos com SMS personalizados"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nos \u00faltimos 10 anos, <a href=\"https:\/\/familyquestentertainment.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Family Quest Entertainment<\/a> a (FQE) tem proporcionado \u00e0s fam\u00edlias experi\u00eancias educacionais, interativas e divertidas como <a href=\"https:\/\/www.jurassicquest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jurassic Quest<\/a> e <a href=\"https:\/\/www.brickfestlive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brick Fest Live.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chad Collins, CEO da FQE, lidera a empresa na produ\u00e7\u00e3o de mais de 200 eventos por ano, cada um deles atraindo entre 8 e 20 mil participantes a cada fim de semana.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\" class=\"lazy-video-link\" data-lazy-video=\"6rybJP5cOuE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" alt=\"How Entertainment Production Company Fills 20K-Person Events with SMS Automation by Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/6rybJP5cOuE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\",\n    \"name\": \"How Entertainment Production Company Fills 20K-Person Events with SMS Automation by Sinch Engage\",\n    \"description\": \"See how Family Quest Entertainment, creators of Jurassic Quest and Brick Fest Live, uses Sinch Engage's SMS platform and HubSpot texting integration to manage 200+ events annually. This case study shows how CEO Chad Collins automated event marketing to reach busy parents and fill venues with 8,000-20,000 attendees every weekend. \\n\\nKey Takeaways:\\n- How SMS cuts through busy parents' communication overload better than email\\n- Why HubSpot automation workflows, made easy with Sinch Engage, helped them launch events extremely quickly \\n- How personalized SMS campaigns increased attendance at large-scale events \\n- The positive business impact of automating customer outreach for 200+ events per year \\n- Why SMS has been their secret weapon since 2017 \\\"before it was cool\\\"\\n-  How automation freed up team time for higher-level strategic work \\n\\nAbout Family Quest Entertainment: Event production company creating educational, interactive family experiences like Jurassic Quest and Brick Fest Live, producing over 200 events annually across the country. \\n\\nRead the full story: https:\/\/sinch.com\/engage\/customer-stories\/family-quest-entertainment\/\\n\\nReady to scale your messaging campaigns? \\nLearn more about Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nConnect with our messaging experts: https:\/\/sinch.com\/engage\/book-a-demo\/ \\nIf you\\u2019re a HubSpot user, explore our top-rated integration: https:\/\/sinch.com\/engage\/integrations\/hubspot\",\n    \"uploadDate\": \"2025-01-30T15:21:21+00:00\",\n    \"duration\": \"PT3M1S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Encontrando o parceiro de envio de mensagens certo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O alcance do cliente \u00e9 fundamental para manter e aumentar a participa\u00e7\u00e3o, e o e-mail e o SMS s\u00e3o elementos b\u00e1sicos no mix de canais da FQE \u2014 especialmente o SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cUsar o SMS tem sido muito importante para n\u00f3s. Temos enviado mensagens de texto desde 2017, antes de entrar na moda\u201d, disse Chad. \u201c\u00c9 mais direto e pessoal, destacando-se em meio ao ru\u00eddo de outros canais de comunica\u00e7\u00e3o.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas com um p\u00fablico t\u00e3o grande, Chad precisava de uma maneira de automatizar e personalizar as mensagens em escala. Chad testou outros provedores de SMS para ver se eles tinham:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma integra\u00e7\u00e3o nativa com a HubSpot<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre\u00e7os competitivos<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recursos multim\u00eddia<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTodas as t\u00e1ticas de envio de mensagens SMS que gostamos de usar podem ser um desafio para alguns provedores\u201d, disse Chad. \u201cNem toda empresa de envio de mensagens consegue lidar com tudo isso.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uma Integra\u00e7\u00e3o de SMS que atende a todos os requisitos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chad escolheu a Integra\u00e7\u00e3o de SMS da Sinch para a HubSpot para automatizar seus esfor\u00e7os de divulga\u00e7\u00e3o. A integra\u00e7\u00e3o permite que a FQE automatize e personalize suas campanhas de SMS por meio de fluxos de trabalho da HubSpot, para que as mensagens cheguem ao p\u00fablico certo no momento certo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO Sinch Engage \u00e9 uma escolha \u00f3bvia\u201d, disse Chad. \u201c\u00c9 acess\u00edvel, personaliz\u00e1vel e responsivo. Nossa velocidade para lan\u00e7ar um novo evento aumentou tremendamente por causa das automa\u00e7\u00f5es.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aumentando as convers\u00f5es em menos tempo com os servi\u00e7os de SMS da Sinch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desde a implementa\u00e7\u00e3o dos servi\u00e7os de SMS da Sinch, o engajamento do cliente da FQE e a participa\u00e7\u00e3o em eventos aumentaram tremendamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com Chad, os resultados falaram por si. \u201cTivemos altas taxas de convers\u00e3o, o que fez com que o investimento valesse a pena. A integra\u00e7\u00e3o com a HubSpot nos permitiu automatizar e personalizar nossa comunica\u00e7\u00e3o de forma eficaz, e nossa velocidade para lan\u00e7ar um novo evento foi tremendamente acelerada por causa das automa\u00e7\u00f5es. Isso liberou nossa equipe para trabalhar em tarefas mais complexas.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A capacidade de fornecer comunica\u00e7\u00e3o oportuna e personalizada n\u00e3o apenas melhorou a efici\u00eancia operacional, mas tamb\u00e9m aprimorou a experi\u00eancia do cliente, tornando os eventos da FQE ainda mais memor\u00e1veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA Sinch \u00e9 uma escolha \u00f3bvia\u201d, disse Chad. \u201cEla \u00e9 acess\u00edvel, personaliz\u00e1vel e responsiva.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para o futuro, Chad planeja explorar novas maneiras de usar o SMS, incluindo respostas automatizadas e intera\u00e7\u00f5es em tempo real com os clientes durante os eventos.<\/p>\n","protected":false},"author":6,"featured_media":149778,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[113],"customer_stories_products":[647],"class_list":["post-165406","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-travel","customer_stories_products-engage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Family Quest melhora a experi\u00eancia dos visitantes com SMS | Sinch Engage<\/title>\n<meta name=\"description\" content=\"Saiba como a Family Quest Entertainment engaja os visitantes usando alertas de SMS do Sinch Engage para atualiza\u00e7\u00f5es em tempo real, melhorando a satisfa\u00e7\u00e3o e as visitas recorrentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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