{"id":165393,"date":"2025-10-17T21:10:09","date_gmt":"2025-10-17T21:10:09","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_cust_stories&#038;p=165393"},"modified":"2025-10-17T21:10:12","modified_gmt":"2025-10-17T21:10:12","slug":"oz-hair-and-beauty","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/customer-stories\/oz-hair-and-beauty\/","title":{"rendered":"Como a Oz Hair and Beauty teve um ROI 38x maior com SMS personalizados"},"content":{"rendered":"\n<p>A Oz Hair &amp; Beauty n\u00e3o vende apenas produtos premium. \u00c9 um local em que os clientes recebem recomenda\u00e7\u00f5es personalizadas para tudo, desde o melhor xampu para cabelos secos at\u00e9 a rotina de cuidados com a pele correta para peles com tend\u00eancia a acne.  <\/p>\n\n<p>&#8220;Queremos conversar com nossos clientes sobre seus cabelos e pele, para que possamos orient\u00e1-los sobre os produtos certos,&#8221; disse Chris Haddad, Gerente de CRM e E-Commerce da Oz Hair &amp; Beauty.  <\/p>\n\n<p>Mas, como o varejista triplicou de tamanho nos \u00faltimos anos, manter o relacionamento com os clientes na loja e on-line tornou-se um desafio. Dessa vez, Chris e sua equipe precisavam de algumas recomenda\u00e7\u00f5es personalizadas.<\/p>\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/vimeo.com\/1056027749\" class=\"lazy-video-link\" data-lazy-video=\"1056027749\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1981718613-757de817a6008a540615491fb0f0b835057105824b3ac8798de4ce2419c2546e-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1981718613-757de817a6008a540615491fb0f0b835057105824b3ac8798de4ce2419c2546e-d_1280?region=us\" alt=\"How Oz Hair and Beauty achieved a 38x ROI with personalized SMS\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1056027749#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1981718613-757de817a6008a540615491fb0f0b835057105824b3ac8798de4ce2419c2546e-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1056027749\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1056027749\",\n    \"name\": \"How Oz Hair and Beauty achieved a 38x ROI with personalized SMS\",\n    \"description\": \"Discover how Australia's premium beauty retailer uses personalized SMS campaigns and two-way messaging to increase sales.\",\n    \"uploadDate\": \"2025-02-12T10:35:18+00:00\",\n    \"duration\": \"P0DT0H3M11S\"\n}        <\/script>\r\n        \r\n\t\r\n\n<h2 class=\"wp-block-heading\">Testando uma nova forma de se conectar com os clientes<\/h2>\n\n<p>Chris entrou em contato com a Sinch para saber mais sobre formas econ\u00f4micas de alcan\u00e7ar os clientes. Juntos, eles chegaram ao SMS marketing.  <\/p>\n\n<p>Para testar a ideia, Chris enviou uma campanha simples com uma oferta de uma grande marca de produtos de beleza. A resposta foi imediata e avassaladora. O armaz\u00e9m registrou um aumento nos pedidos e os canais de atendimento ao cliente ficaram repletos de consultas.  <\/p>\n\n<p>&#8220;Foi ent\u00e3o que percebemos que precis\u00e1vamos ser mais estrat\u00e9gicos com o SMS. N\u00f3s nos divertimos, enviamos uma mensagem e obtivemos um \u00f3timo resultado, mas quer\u00edamos expandir isso&#8221;, disse Chris.  <\/p>\n\n<h2 class=\"wp-block-heading\">Criando experi\u00eancias personalizadas e que convertem com SMS<\/h2>\n\n<p>Agora, a Oz Hair &amp; Beauty usa o SMS para aumentar o engajamento do cliente e as vendas:  <\/p>\n\n<h3 class=\"wp-block-heading\">1. Campanhas promocionais direcionadas<\/h3>\n\n<p>Para os principais eventos de vendas, como a Black Friday e a Cyber Monday, Chris segmenta os contatos com base em compras anteriores, interesses e comportamento. Para aumentar ainda mais o engajamento, ele personaliza as mensagens com campos personalizados, como o nome do cliente, o local e as prefer\u00eancias de produtos.  <\/p>\n\n<p>&#8220;Com a ajuda da Sinch, descobrimos o que funciona&#8221;, disse Chris. &#8220;Sabemos que podemos enviar um SMS de 160 caracteres em quest\u00e3o de minutos, e as pessoas responder\u00e3o a ele.&#8221;  <\/p>\n\n<p>A abordagem conversacional e direcionada da Oz Hair &amp; Beauty levou a resultados impressionantes. Por exemplo, sua campanha de Black Friday eCyber Monday de 2022 gerou:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>22% taxa de cliques<\/li>\n\n\n\n<li>15% taxa de resposta<\/li>\n\n\n\n<li>100% taxa de entrega  <\/li>\n<\/ul>\n\n<p>Desde ent\u00e3o, todas as campanhas promocionais de SMS atingiram uma taxa de cliques de 10,32% ou mais.  <\/p>\n\n<p>&#8220;Usando o SMS como uma ferramenta de engajamento e conversa\u00e7\u00e3o, podemos agregar mais valor aos nossos clientes&#8221;, disse Chris. &#8220;E a Sinch \u00e9 a plataforma mais f\u00e1cil de usar para ter essas conversas.&#8221;  <\/p>\n\n<h3 class=\"wp-block-heading\">2. Mensagens de carrinho abandonado<\/h3>\n\n<p>Eles tamb\u00e9m integraram os servi\u00e7os de SMS da Sinch ao Shopify para disparar mensagens com base no comportamento do cliente. Por exemplo, se um cliente abandonar os itens no carrinho, ele receber\u00e1 um SMS convidando-o a concluir a compra.  <\/p>\n\n<p>&#8220;Observamos uma taxa de convers\u00e3o de 13% dessa mensagem, o que \u00e9 incr\u00edvel&#8221;, disse Annaliese Evans, especialista em CRM e fidelidade da Oz.  <\/p>\n\n<p>Melhor ainda, eles geraram um ROI de at\u00e9 38 vezes em suas mensagens de carrinho abandonado.  <\/p>\n\n<h3 class=\"wp-block-heading\">3. Mensagens bidirecionais<\/h3>\n\n<p>Os clientes podem enviar perguntas sobre produtos para a linha direta de SMS da Oz e receber recomenda\u00e7\u00f5es personalizadas de especialistas em beleza.  <\/p>\n\n<p>Os especialistas em beleza podem fornecer conselhos e compartilhar promo\u00e7\u00f5es relevantes para incentivar as vendas.  <\/p>\n\n<p>&#8220;Sabemos o que nossos clientes querem e, com a Sinch, podemos enviar ofertas dos produtos que eles adoram usando o canal que sabemos que eles preferem&#8221;, acrescentou Chris.  <\/p>\n\n<h2 class=\"wp-block-heading\">Desbloqueando o sucesso do omnichannel<\/h2>\n\n<p>Com base nesse sucesso, a Oz Hair &amp; Beauty implementou uma estrat\u00e9gia omnichannel que conecta as experi\u00eancias on-line e na loja.  <\/p>\n\n<p>Por exemplo, se um cliente receber um SMS promocional de um produto que n\u00e3o est\u00e1 em estoque na loja local, a equipe poder\u00e1 imediatamente facilitar um pedido on-line com envio direto.  <\/p>\n\n<p>Experi\u00eancias de compra integradas como essa, com os recursos de SMS da Sinch, ajudar\u00e3o a Oz Hair &amp; Beauty a se manter conectada com os clientes \u00e0 medida que cresce.  <\/p>\n\n<p><\/p>\n","protected":false},"featured_media":168830,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[657],"customer_stories_products":[647],"class_list":["post-165393","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-varejo","customer_stories_products-engage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch Engage | Como a Oz Hair &amp; Beauty engaja seus clientes<\/title>\n<meta name=\"description\" content=\"Veja como a Oz Hair &amp; Beauty usa a Sinch Engage para enviar ofertas por SMS e email, aumentando o engajamento e fideliza\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/engage\/customer-stories\/oz-hair-and-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinch Engage | Como a Oz Hair &amp; 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