{"id":165393,"date":"2025-10-17T21:10:09","date_gmt":"2025-10-17T21:10:09","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_cust_stories&#038;p=165393"},"modified":"2026-08-03T14:43:15","modified_gmt":"2026-08-03T14:43:15","slug":"oz-hair-and-beauty","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/cases-de-clientes\/oz-hair-and-beauty\/","title":{"rendered":"Como a Oz Hair and Beauty obteve um ROI 38 vezes maior com SMS personalizados"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Oz Hair and Beauty n\u00e3o vende apenas produtos premium. \u00c9 um local onde os clientes podem obter recomenda\u00e7\u00f5es personalizadas para tudo, desde o melhor xampu para cabelos secos at\u00e9 a rotina de cuidados com a pele certa para peles com tend\u00eancia \u00e0 acne.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Queremos conversar com nossos clientes sobre seus cabelos e pele, para que possamos orient\u00e1-los sobre os produtos certos&#8221;, disse Chris Haddad, gerente de CRM e e-commerce da Oz Hair and Beauty.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, como o varejista triplicou de tamanho nos \u00faltimos anos, manter o relacionamento com os clientes na loja e on-line tornou-se um desafio. Desta vez, Chris e sua equipe precisavam de suas pr\u00f3prias recomenda\u00e7\u00f5es personalizadas.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/vimeo.com\/1056027749\" class=\"lazy-video-link\" data-lazy-video=\"1056027749\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1981718613-757de817a6008a540615491fb0f0b835057105824b3ac8798de4ce2419c2546e-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1981718613-757de817a6008a540615491fb0f0b835057105824b3ac8798de4ce2419c2546e-d_1280?region=us\" alt=\"How Oz Hair and Beauty achieved a 38x ROI with personalized SMS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1056027749#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1981718613-757de817a6008a540615491fb0f0b835057105824b3ac8798de4ce2419c2546e-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1056027749\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1056027749\",\n    \"name\": \"How Oz Hair and Beauty achieved a 38x ROI with personalized SMS\",\n    \"description\": \"Discover how Australia's premium beauty retailer uses personalized SMS campaigns and two-way messaging to increase sales.\",\n    \"uploadDate\": \"2025-02-12T10:35:18+00:00\",\n    \"duration\": \"P0DT0H3M11S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Testando uma nova forma de se conectar com os clientes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chris entrou em contato com a Sinch* para aprender sobre maneiras econ\u00f4micas de alcan\u00e7ar os clientes. Juntos, eles optaram pelo marketing por SMS.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para testar a ideia, Chris enviou uma campanha simples com uma oferta de uma grande marca. A resposta foi imediata e avassaladora. O armaz\u00e9m registrou um aumento nos pedidos e os canais de atendimento ao cliente ficaram repletos de consultas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Foi ent\u00e3o que percebemos que precis\u00e1vamos ser mais estrat\u00e9gicos com o SMS. N\u00f3s nos divertimos, enviamos uma mensagem e obtivemos um \u00f3timo resultado, mas quer\u00edamos expandir isso&#8221;, disse Chris.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Criando experi\u00eancias personalizadas e conversacionais com SMS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, a Oz Hair and Beauty usa o SMS para aumentar o engajamento do cliente e as vendas por meio de:\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Campanhas promocionais direcionadas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para os principais eventos de vendas, como a Black Friday e a Cyber Monday, Chris segmenta os contatos com base em compras anteriores, interesses e comportamento. Para um engajamento ainda maior, ele personaliza as mensagens com campos personalizados como o nome do cliente, localiza\u00e7\u00e3o e prefer\u00eancias de produtos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Com a ajuda da Sinch, descobrimos o que funciona&#8221;, disse Chris. &#8220;Sabemos que podemos enviar um SMS de 160 caracteres em quest\u00e3o de minutos, e as pessoas responder\u00e3o a ele.&#8221;\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A abordagem direcionada e conversacional da Oz Hair and Beauty levou a resultados impressionantes. Por exemplo, sua campanha de Black Friday\/Cyber Monday de 2022 gerou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>12% de taxa de cliques<\/li>\n\n\n\n<li>15% de taxa de resposta<\/li>\n\n\n\n<li>100% de taxa de entrega\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Desde ent\u00e3o, todas as campanhas promocionais de SMS atingiram uma taxa de cliques de 10,32% ou mais.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Usando o SMS como uma ferramenta de engajamento e conversa\u00e7\u00e3o, podemos agregar mais valor aos nossos clientes&#8221;, disse Chris. \u201cE a Sinch \u00e9 a plataforma mais f\u00e1cil de usar para ter essas conversas.\u201d\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Mensagens de carrinho abandonado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eles tamb\u00e9m integraram os servi\u00e7os de SMS da Sinch ao Shopify, impulsionados pela <a href=\"https:\/\/sinch.com\/pt\/shopify-2\/\">integra\u00e7\u00e3o da Sinch<\/a>, para acionar mensagens com base no comportamento do cliente. Por exemplo, se um cliente abandonar os itens no carrinho, ele receber\u00e1 um SMS convidando-o a concluir a compra.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Observamos uma taxa de convers\u00e3o de 13% para isso, o que \u00e9 incr\u00edvel&#8221;, disse Annaliese Evans, Especialista em CRM e Fidelidade da Oz.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melhor ainda, eles geraram um ROI de at\u00e9 38 vezes em suas mensagens de carrinho abandonado.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Mensagens bidirecionais<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes podem enviar perguntas sobre produtos para a linha direta de SMS da Oz e receber recomenda\u00e7\u00f5es personalizadas de especialistas em beleza.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os especialistas em beleza podem fornecer conselhos e compartilhar promo\u00e7\u00f5es relevantes para incentivar as vendas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Sabemos o que nossos clientes querem, e com a Sinch, podemos enviar a eles ofertas dos produtos que adoram usando o canal que sabemos que eles preferem&#8221;, disse Chris.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desbloqueando o sucesso omnicanal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com base nesse sucesso, a Oz Hair and Beauty implementou uma estrat\u00e9gia omnicanal que conecta as experi\u00eancias on-line e na loja.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se um cliente receber um SMS promocional de um produto que n\u00e3o est\u00e1 em estoque na loja local, a equipe poder\u00e1 imediatamente facilitar um pedido on-line com envio direto.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experi\u00eancias de varejo integradas como essa, impulsionadas pelos recursos de SMS da Sinch, ajudar\u00e3o a Oz Hair and Beauty a se manter conectada com os clientes \u00e0 medida que cresce.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <i>A plataforma de SMS da Sinch tem a identidade de marca Sinch MessageMedia na regi\u00e3o APAC, mas \u00e9 conhecida como Sinch Engage em outras regi\u00f5es, incluindo Am\u00e9rica do Norte e EMEA. Quer saber mais? Explore <a href=\"https:\/\/sinch.com\/pt\/engage\/\" target=\"_blank\" rel=\"noopener noreferrer\">nossa plataforma confi\u00e1vel de SMS<\/a>\u00a0que tamb\u00e9m oferece suporte a WhatsApp, RCS e muito mais. \u00a0<\/i><p class=\"\"><\/p><p class=\"\"><\/p><p class=\"\"><\/p><p class=\"mb-0\"><\/p><\/div>\r\n    <\/div>\r\n","protected":false},"author":6,"featured_media":150514,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[657],"customer_stories_products":[647],"class_list":["post-165393","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-varejo","customer_stories_products-engage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oz Hair &amp; Beauty engaja compradores por mensagem de texto com a Sinch Engage<\/title>\n<meta name=\"description\" content=\"Veja como a Oz Hair &amp; Beauty 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