{"id":165390,"date":"2025-10-01T20:41:57","date_gmt":"2025-10-01T20:41:57","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_cust_stories&#038;p=165390"},"modified":"2025-10-01T20:41:59","modified_gmt":"2025-10-01T20:41:59","slug":"telarus","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/pt\/engage\/customer-stories\/telarus\/","title":{"rendered":"Como a Telarus aumenta a participa\u00e7\u00e3o em eventos e o engajamento com SMS"},"content":{"rendered":"\n<p>Com uma rede de mais de 10.000 consultores de tecnologia, a Telarus \u00e9 uma das maiores distribuidoras de servi\u00e7os de tecnologia de capital fechado dos Estados Unidos. Eles t\u00eam um portf\u00f3lio de mais de 350 fornecedores de tecnologia confi\u00e1veis para ajudar os consultores e seus clientes a expandir seus neg\u00f3cios.<\/p>\n\n<p>A Telarus adicionou estrategicamente a Sinch ao seu portf\u00f3lio de fornecedores para ajudar a atender \u00e0 crescente demanda por solu\u00e7\u00f5es digitais de comunica\u00e7\u00e3o com o cliente, como mensagens, SIP trunking, Microsoft Operator Connect e servi\u00e7os de longa dist\u00e2ncia.<\/p>\n\n<p>Logo ap\u00f3s a parceria com a Sinch, a Telarus percebeu uma oportunidade de usar suas solu\u00e7\u00f5es para um de seus desafios: comunica\u00e7\u00f5es sobre eventos.<\/p>\n\n<h2 class=\"wp-block-heading\">Buscando uma melhor comunica\u00e7\u00e3o com os participantes de eventos<\/h2>\n\n<p>Durante um evento t\u00edpico, a equipe precisa enviar atualiza\u00e7\u00f5es r\u00e1pidas, como lembretes de sess\u00e3o, mudan\u00e7as de local e instru\u00e7\u00f5es de estacionamento.<\/p>\n\n<p>Para seu maior evento anual, o Partner Summit, a empresa precisa coordenar as comunica\u00e7\u00f5es para mais de 1.800 participantes em v\u00e1rias sess\u00f5es e locais.<\/p>\n\n<p>A equipe da Telarus notou que participantes muito ocupados perdiam atualiza\u00e7\u00f5es importantes por email ou se esqueciam completamente dos eventos.<\/p>\n\n<p>Mas h\u00e1 um canal de comunica\u00e7\u00e3o que mesmo os mais ocupados n\u00e3o perdem: o SMS.<\/p>\n\n<p>&#8220;Quer\u00edamos ver uma maior participa\u00e7\u00e3o e melhores resultados em nossos eventos&#8221;, disse Bailee Reyes, Gerente de Eventos da Telarus. &#8220;Mandar SMS \u00e9 uma das melhores maneiras de garantir que as pessoas vejam as informa\u00e7\u00f5es de que precisam.&#8221;<\/p>\n\n<h2 class=\"wp-block-heading\">Contatando os participantes mais rapidamente com textos personalizados<\/h2>\n\n<p>A Telarus passou a usar a Sinch Engage para enviar atualiza\u00e7\u00f5es aos participantes do evento por mensagem de texto.<\/p>\n\n<p>&#8220;Est\u00e1vamos procurando um programa que fosse f\u00e1cil de usar e que aceitasse v\u00e1rios usu\u00e1rios, j\u00e1 que nem sempre h\u00e1 apenas uma pessoa usando-o&#8221;, disse Connie Strouse, Vice-presidente de Eventos e Marketing de Campo da Telarus. &#8220;Nossa equipe precisa ser capaz de carregar textos e agend\u00e1-los rapidamente, al\u00e9m de importar e exportar informa\u00e7\u00f5es com facilidade.&#8221;<\/p>\n\n<p>Eles utilizam a Sinch Engage para falar com os participantes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Antes do evento para combinar a log\u00edstica<\/li>\n\n\n\n<li>Durante o evento, para atualizar os atendentes da programa\u00e7\u00e3o<\/li>\n\n\n\n<li>Ap\u00f3s o evento, para receber feedback<\/li>\n<\/ul>\n\n<p>Mas n\u00e3o se trata apenas de divulgar informa\u00e7\u00f5es \u2014 trata-se de gerar expectativa e um senso de comunidade.<\/p>\n\n<p>&#8220;As mensagens de texto nos permitem ser profissionais com uma pitada de divers\u00e3o&#8221;, disse Bailee. &#8220;Podemos tornar os textos mais pessoais com emojis e chamando os participantes por seus primeiros nomes.&#8221;<\/p>\n\n<p>Como um b\u00f4nus adicional, a IA da Sinch Engage ajuda a equipe a criar mensagens mais eficazes quando o tempo \u00e9 curto. Eles podem listar detalhes importantes que desejam incluir, e o gerador de mensagens de texto com IA aprimora a mensagem.<\/p>\n\n<p>A Telarus est\u00e1 t\u00e3o confiante em sua escolha da plataforma Sinch Engage que termina a maioria das campanhas de texto com &#8220;Powered by Sinch&#8221;. Dessa forma, os consultores de tecnologia experimentar\u00e3o a solu\u00e7\u00e3o em primeira m\u00e3o e a recomendar\u00e3o a seus clientes.<\/p>\n\n<h2 class=\"wp-block-heading\">Envio de SMS para aumentar as taxas de participa\u00e7\u00e3o e resposta<\/h2>\n\n<p>Desde que passou a usar a Sinch Engage para as comunica\u00e7\u00f5es de seus eventos, a equipe da Telarus observou melhorias significativas no engajamento e na participa\u00e7\u00e3o dos participantes. Agora eles podem gerenciar o desgaste de forma mais eficaz enviando lembretes 48 e 24 horas antes dos eventos.<\/p>\n\n<p>&#8220;Observamos uma melhora not\u00e1vel no comparecimento porque estamos lembrando as pessoas com anteced\u00eancia&#8221;, disse Connie. &#8220;As pessoas geralmente respondem confirmando sua participa\u00e7\u00e3o, o que nos ajuda a manter o engajamento com elas.&#8221;<\/p>\n\n<p>O impacto foi particularmente not\u00e1vel nas taxas de resposta das pesquisas. Quando a Telarus realizou eventos de tecnologia em Irvine e na Fl\u00f3rida, no final de 2024, alcan\u00e7ou as taxas de resposta de pesquisa mais altas de todos os tempos para eventos dessa escala.<\/p>\n\n<p>&#8220;Tivemos muito sucesso usando a Sinch para aprimorar nosso recente Telarus Partner Summit&#8221;, Richard Murray, Diretor Comercial da Telarus. &#8220;Estamos animados para continuar usando a plataforma em eventos futuros. Sua plataforma Sinch Engage \u00e9 um divisor de \u00e1guas.&#8221;<\/p>\n\n<p>Richard recomenda que todos os consultores de tecnologia da Telarus explorem as solu\u00e7\u00f5es de mensagens da Sinch \u2014 n\u00e3o apenas para eventos, mas para campanhas de marketing, alertas, lembretes de agendamento, notifica\u00e7\u00f5es de faturamento e pagamento e muito mais.<\/p>\n","protected":false},"featured_media":149706,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[],"customer_stories_products":[647],"class_list":["post-165390","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_products-engage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Telarus agiliza as comunica\u00e7\u00f5es com parceiros com a Sinch SMS Texting<\/title>\n<meta name=\"description\" content=\"Descubra como a Telarus usa a Sinch Mailgun para fornecer comunica\u00e7\u00e3o SMS escalon\u00e1vel e confi\u00e1vel que d\u00e1 suporte \u00e0 sua crescente rede de parceiros. 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