{"id":192430,"date":"2026-06-17T00:37:22","date_gmt":"2026-06-17T00:37:22","guid":{"rendered":"https:\/\/sinch.com\/email-marketing\/customer-stories\/burson-2\/"},"modified":"2026-06-17T15:50:16","modified_gmt":"2026-06-17T15:50:16","slug":"burson","status":"publish","type":"em_cust_stories","link":"https:\/\/sinch.com\/pt\/email-marketing\/customer-stories\/burson\/","title":{"rendered":"Como a Burson unificou as opera\u00e7\u00f5es de e-mail em 43 mercados com o Sinch Mailjet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para a Burson, uma ag\u00eancia global de comunica\u00e7\u00f5es, o e-mail \u00e9 a principal forma como a sua equipe alcan\u00e7a os clientes. Ao longo do tempo, equipes em 43 mercados da Burson adotaram suas pr\u00f3prias ferramentas e processos, criando uma teia emaranhada de sistemas de e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa falta de padroniza\u00e7\u00e3o dificultou o acompanhamento de desempenho, a manuten\u00e7\u00e3o do compliance e a garantia de alta entregabilidade. A Burson come\u00e7ou a procurar uma plataforma de e-mail para satisfazer todas as necessidades de suas equipes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Encontrando o equil\u00edbrio perfeito entre controle e flexibilidade<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s avaliar mais de 30 plataformas de e-mail, a Burson escolheu o Sinch Mailjet. Agora, todas as equipes que dependem do e-mail t\u00eam acesso a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um  <a href=\"https:\/\/www.mailjet.com\/products\/email-marketing\/email-editor\/\" target=\"_blank\" rel=\"noreferrer noopener\">editor de e-mail<\/a>  flex\u00edvel e intuitivo para campanhas simples e personalizadas<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailjet.com\/products\/email-marketing\/segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gest\u00e3o de listas e segmenta\u00e7\u00e3o<\/a>\u00a0recursos para enviar mensagens relevantes e personalizadas enquanto\u00a0mant\u00e9m\u00a0os regulamentos de opt-in e opt-out nos mercados<\/li>\n\n\n\n<li>Ferramentas de higiene de lista para remover automaticamente rejei\u00e7\u00f5es, sinalizar endere\u00e7os inv\u00e1lidos e atualizar listas de supress\u00e3o<\/li>\n\n\n\n<li>Rastreamento em tempo real  <a href=\"https:\/\/www.mailjet.com\/products\/email-marketing\/tracking-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">do desempenho da campanha<\/a>, incluindo taxas de abertura, taxas de cliques e outras m\u00e9tricas de engajamento<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Em tr\u00eas meses, a Burson integrou milhares de membros da equipe com o suporte da equipe de integra\u00e7\u00e3o dedicada do Sinch Mailjet. Isso incluiu treinamento pr\u00e1tico do produto, sess\u00f5es de P&amp;R ao vivo e acesso a uma central de recursos on-line. O Sinch Mailjet tamb\u00e9m configurou um subdom\u00ednio dedicado para cada escrit\u00f3rio para ajudar a manter uma reputa\u00e7\u00e3o de dom\u00ednio positiva e alta entregabilidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O Mailjet nos d\u00e1 o equil\u00edbrio perfeito entre controle e flexibilidade, al\u00e9m de padroniza\u00e7\u00e3o global com adaptabilidade local&#8221;, disse Maria Vasiliev, L\u00edder de Produto na Burson.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impulsionando o engajamento e a entregabilidade a novos patamares<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Sinch Mailjet, a Burson padronizou as comunica\u00e7\u00f5es por e-mail em sua rede global e dobrou seu volume de envio de e-mails m\u00eas ap\u00f3s m\u00eas. Hoje, seus escrit\u00f3rios de melhor desempenho enviam mais de 100.000 e-mails por m\u00eas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveitando os recursos de an\u00e1lises e relat\u00f3rios do Sinch Mailjet, a Burson agora pode acompanhar o desempenho de e-mail em todos os mercados, ajustar as estrat\u00e9gias de engajamento e otimizar a efic\u00e1cia da campanha. A Burson tem uma taxa de abertura m\u00e9dia de 30% \u2014 bem acima da <a href=\"https:\/\/dma.org.uk\/article\/email-benchmarking-report-2018\" target=\"_blank\" rel=\"noreferrer noopener\">refer\u00eancia da ind\u00fastria B2B de 15,1%<\/a>. Al\u00e9m disso, as taxas de entrega de e-mail da Burson permanecem consistentemente acima de 90%, superando a taxa m\u00e9dia de entregabilidade de <a href=\"https:\/\/www.emailtooltester.com\/en\/blog\/email-deliverability-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">83,1% em v\u00e1rios provedores de servi\u00e7os de e-mail<\/a>. Essas m\u00e9tricas s\u00e3o particularmente impressionantes, considerando que os e-mails enviados para destinos B2B geralmente apresentam desafios de engajamento e filtragem mais rigorosos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A transi\u00e7\u00e3o para o Sinch Mailjet tamb\u00e9m melhorou a reputa\u00e7\u00e3o de dom\u00ednio da Burson. Os recursos de relat\u00f3rio integrados do Sinch Mailjet, bem como os relat\u00f3rios abrangentes fornecidos pela equipe de servi\u00e7os de entregabilidade, ajudaram a identificar a\u00e7\u00f5es a serem tomadas em rela\u00e7\u00e3o \u00e0 gest\u00e3o de contatos para maximizar a entregabilidade e a reputa\u00e7\u00e3o de dom\u00ednio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada equipe agora tem seu pr\u00f3prio subdom\u00ednio dedicado, o que permite operar de forma independente e manter a reputa\u00e7\u00e3o do dom\u00ednio principal segura. Subdom\u00ednios que come\u00e7aram a enviar e-mails j\u00e1 estabeleceram uma alta reputa\u00e7\u00e3o, conforme confirmado pelo Google Postmaster Tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O Mailjet nos d\u00e1 o equil\u00edbrio perfeito entre padroniza\u00e7\u00e3o global e adaptabilidade local\u201d, disse Maria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com uma solu\u00e7\u00e3o de e-mail escal\u00e1vel e baseada em dados, a Burson est\u00e1 capacitando suas equipes para impulsionar um maior engajamento do cliente globalmente.<\/p>\n","protected":false},"featured_media":175496,"template":"","meta":{"_acf_changed":false},"class_list":["post-192430","em_cust_stories","type-em_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a Burson unificou as opera\u00e7\u00f5es de e-mail em 43 mercados com o Sinch Mailjet - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/email-marketing\/customer-stories\/burson\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Burson unificou as opera\u00e7\u00f5es de e-mail em 43 mercados com o Sinch Mailjet - Sinch\" \/>\n<meta property=\"og:description\" content=\"Para a Burson, uma ag\u00eancia global de comunica\u00e7\u00f5es, o e-mail \u00e9 a principal forma como a sua equipe alcan\u00e7a os clientes. 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