{"id":192428,"date":"2026-06-17T00:37:16","date_gmt":"2026-06-17T00:37:16","guid":{"rendered":"https:\/\/sinch.com\/email-marketing\/customer-stories\/outdooractive-2\/"},"modified":"2026-06-17T00:37:16","modified_gmt":"2026-06-17T00:37:16","slug":"outdooractive","status":"publish","type":"em_cust_stories","link":"https:\/\/sinch.com\/pt\/email-marketing\/customer-stories\/outdooractive\/","title":{"rendered":"Como a Outdooractive envia 3,5 milh\u00f5es de e-mails &#8220;Para voc\u00ea&#8221; altamente personalizados por semana com o Sinch Mailjet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Com mais de 60 milh\u00f5es de usu\u00e1rios, mais de 1,1 milh\u00e3o de roteiros em sua plataforma e uma rede B2B com 8.500 parceiros, a Outdooractive \u00e9 a maior plataforma da Europa para entusiastas de atividades ao ar livre em busca de sua pr\u00f3xima aventura.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com um volume de e-mails impulsionado por atualiza\u00e7\u00f5es da comunidade, mensagens automatizadas do sistema e campanhas B2B de mais de 300 milh\u00f5es de e-mails por ano, a Outdooractive precisa de uma configura\u00e7\u00e3o que envie de forma confi\u00e1vel e personalizada em grande escala. A equipe precisa entregar um conte\u00fado consistente, em conformidade e direcionado \u2014 enquanto mant\u00e9m os fluxos de trabalho eficientes e transparentes entre v\u00e1rios stakeholders internos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sua solu\u00e7\u00e3o anterior n\u00e3o era flex\u00edvel o suficiente para gerenciar diferentes tipos de e-mail com efici\u00eancia, e n\u00e3o era f\u00e1cil de usar. A Outdooractive queria uma configura\u00e7\u00e3o que fosse eficiente, escal\u00e1vel, transparente e intuitiva.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mantendo as campanhas consistentes e personalizadas em grande escala<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Sinch Mailjet, a equipe encontrou a solu\u00e7\u00e3o certa para enviar diferentes tipos de e-mails com uma apar\u00eancia coesa e branded em grande escala. <a href=\"https:\/\/www.mailjet.com\/products\/email-marketing\/email-editor\/\">O editor de e-mail intuitivo do Mailjet<\/a> permite que criem modelos de e-mail branded e componentes reutiliz\u00e1veis para manter a consist\u00eancia em toda a organiza\u00e7\u00e3o, e a <a href=\"https:\/\/www.mailjet.com\/products\/email-api\/\">API do Mailjet<\/a> sincroniza automaticamente os dados do usu\u00e1rio e as inscri\u00e7\u00f5es na newsletter diretamente na plataforma.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O Sinch Mailjet combina o controle t\u00e9cnico via API com um trabalho eficiente no editor de e-mail&#8221;, afirmou Pirmin M\u00f6sle, CTO da Outdooractive. &#8220;Esse exato equil\u00edbrio \u00e9 o que nos torna bem-sucedidos.&#8221;\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles tamb\u00e9m simplificaram os processos de aprova\u00e7\u00e3o, gra\u00e7as \u00e0s ferramentas integradas de coment\u00e1rios e colabora\u00e7\u00e3o. Sua equipe economiza tempo e evita atritos, mesmo quando v\u00e1rios departamentos est\u00e3o envolvidos.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todas as semanas, a Outdooractive envia um e-mail &#8216;Para Voc\u00ea&#8217; baseado em seus interesses e idioma preferido. A segmenta\u00e7\u00e3o avan\u00e7ada do Mailjet permite que direcionem grupos com precis\u00e3o com base em dados de perfil, idioma e comportamento do usu\u00e1rio.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os blocos de conte\u00fado din\u00e2mico exibem automaticamente o conte\u00fado certo, enquanto os fluxos de trabalho automatizados de campanha garantem que cada destinat\u00e1rio receba o e-mail mais relevante no momento certo \u2014 tudo isso enquanto mant\u00e9m uma imagem de marca consistente em milh\u00f5es de caixas de entrada.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para aproveitar ao m\u00e1ximo essas campanhas, a Outdooractive foca em listas de destinat\u00e1rios limpas, baixas taxas de spam e alta entregabilidade. Eles usam os recursos do Mailjet, como limpeza automatizada de listas, an\u00e1lise de entregabilidade e exclus\u00e3o direcionada que deixam de fora os contatos inativos, para que o conte\u00fado certo sempre chegue ao leitor certo.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando precisam de ajuda, seja sobre d\u00favidas de API, configura\u00e7\u00e3o de modelo ou entregabilidade, seu Gerente T\u00e9cnico de Conta pessoal &#8211; <strong><a href=\"https:\/\/www.mailjet.com\/products\/deliverability\/expert-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">Servi\u00e7os de entregabilidade de e-mail do Mailjet<\/a><\/strong> &#8211; fornece assist\u00eancia direta.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pirmin explicou: &#8220;Com o Sinch Mailjet, n\u00e3o \u00e9 apenas a configura\u00e7\u00e3o t\u00e9cnica que \u00e9 ideal para n\u00f3s, mas tamb\u00e9m a consultoria e o suporte. Nosso Gerente T\u00e9cnico de Conta pessoal nos ajuda a manter nossas taxas de entregabilidade consistentemente acima de 96%.&#8221;\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estrat\u00e9gias de e-mail mais r\u00e1pidas e eficientes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, a Outdooractive pode criar uma infraestrutura de e-mail escal\u00e1vel que abrange de forma confi\u00e1vel tanto campanhas em massa quanto comunica\u00e7\u00f5es direcionadas para grupos e aplica\u00e7\u00f5es espec\u00edficos. Al\u00e9m disso, o Mailjet permite que eles criem, direcionem e entreguem campanhas de e-mail com mais rapidez e seguran\u00e7a.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No lado do design, o Mailjet facilita para as equipes n\u00e3o t\u00e9cnicas a cria\u00e7\u00e3o de conte\u00fado de forma independente. Modelos modulares os ajudam a preservar sua identidade de marca, e a conex\u00e3o da API sincroniza automaticamente os dados para reduzir o trabalho manual.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferramentas de colabora\u00e7\u00e3o integradas melhoram o trabalho em equipe, enquanto a manuten\u00e7\u00e3o regular de listas mant\u00e9m a entregabilidade acima de 96% \u2014 muito maior do que a taxa m\u00e9dia de 83,1% relatada pelo <em>Emailtooltester<\/em>.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sua taxa de spam tamb\u00e9m permanece abaixo de 0,01%, e suas taxas de abertura s\u00e3o consistentemente altas. Gra\u00e7as ao Mailjet, a Outdooractive supera significativamente os padr\u00f5es da ind\u00fastria, sem sobrecarregar suas equipes com novos trabalhos, n\u00e3o importa o quanto cres\u00e7am.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O Mailjet \u00e9 uma poderosa solu\u00e7\u00e3o de e-mail dentro do Sinch Communication Cloud&#8221;, disse Pirmin. &#8220;O portf\u00f3lio mais amplo da Sinch nos d\u00e1 uma base escal\u00e1vel para gerenciar todos os casos de uso de comunica\u00e7\u00e3o com o cliente \u2014 tudo a partir de um \u00fanico parceiro de confian\u00e7a.&#8221;\u00a0<\/p>\n","protected":false},"featured_media":172002,"template":"","meta":{"_acf_changed":false},"class_list":["post-192428","em_cust_stories","type-em_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a Outdooractive envia 3,5 milh\u00f5es de e-mails &quot;Para voc\u00ea&quot; 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