{"id":58140,"date":"2024-09-05T12:24:38","date_gmt":"2024-09-05T12:24:38","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/customer-stories\/salud-digna-2\/"},"modified":"2025-12-18T15:46:39","modified_gmt":"2025-12-18T15:46:39","slug":"salud-digna","status":"publish","type":"customer-stories","link":"https:\/\/sinch.com\/pt\/cases-de-clientes\/salud-digna\/","title":{"rendered":"Oferecendo uma experi\u00eancia perfeita para o paciente com WhatsApp Business API"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">O desafio: Fornecer cuidados de s\u00e1ude responsivos e de alta qualidade com recursos limitados durante a pandemia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que o COVID-19 se espalhava e as restri\u00e7\u00f5es pand\u00eamicas come\u00e7aram a ser aplicadas, Salud Digna enfrentou um n\u00famero recorde de pedidos de testes de laborat\u00f3rio, com menos locais abertos e equipe limitada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A fim de cumprir seu compromisso de oferecer servi\u00e7os de sa\u00fade de alto n\u00edvel \u00e0s popula\u00e7\u00f5es mais vulner\u00e1veis do M\u00e9xico, a organiza\u00e7\u00e3o sem fins lucrativos precisava de uma solu\u00e7\u00e3o inteligente e econ\u00f4mica para fornecer a milh\u00f5es de pacientes acesso r\u00e1pido e seguro a informa\u00e7\u00f5es cr\u00edticas sobre testes e resultados de testes de COVID-19.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A solu\u00e7\u00e3o: Suporte ao paciente em tempo real por meio de um assistente virtual constru\u00eddo no WhatsApp<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Salud Digna se juntou \u00e0 Sinch para automatizar a maioria das consultas de pacientes recebidas e minimizar o impacto emocional da pandemia em pacientes e funcion\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim nasceu o assistente virtual da Salud Digna no WhatsApp, permitindo acesso f\u00e1cil e seguro a consultas e resultados de exames laboratoriais e aliviando o estresse dos funcion\u00e1rios que trabalham em contato direto com os pacientes nas poucas cl\u00ednicas abertas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O assistente virtual do WhatApp nos permite responder rapidamente a perguntas comuns que anteriormente resultariam em uma visita presencial ao paciente. Fornecer essas comunica\u00e7\u00f5es altamente responsivas por meio do WhatsApp \u00e9 muito mais r\u00e1pido do que fornecer as mesmas informa\u00e7\u00f5es pessoalmente ou por telefone&#8221;, diz Pedro Josue Vidal Moreno, Gerente de Laborat\u00f3rio Digital da Salud Digna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A integra\u00e7\u00e3o bem-sucedida do assistente virtual da Salud Digna permitiu que a organiza\u00e7\u00e3o lidasse com efici\u00eancia o aumento dr\u00e1stico de consultas, garantindo excelente qualidade de servi\u00e7o para pacientes que desejam agendar consultas, acessar resultados de exames, localizar cl\u00ednicas e hor\u00e1rios de funcionamento e muito mais. At\u00e9 2021, o n\u00famero total de intera\u00e7\u00f5es com pacientes desde o in\u00edcio da pandemia chegou a 35,2 milh\u00f5es, com at\u00e9 190.000 intera\u00e7\u00f5es por dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salud Digna tamb\u00e9m usa o bot do WhatsApp para informar os pacientes sobre os tempos de espera e qualquer coisa que possa afetar sua experi\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Est\u00e1 claro que o WhatsApp agora \u00e9 uma ferramenta fundamental na forma como interagimos e atendemos nossos pacientes&#8221;, afirma Juilo C\u00e9sar Rocha C\u00e1zares, Gerente de Marketing Digital da Salud Digna.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-58141\" width=\"640\" height=\"877\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/ROCHA-CAZAREZ-JULIO-CESAR_3.png\" alt=\"Photo of Julio \" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/ROCHA-CAZAREZ-JULIO-CESAR_3.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/ROCHA-CAZAREZ-JULIO-CESAR_3-219x300.png 219w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Os resultados: aten\u00e7\u00e3o m\u00e9dica cinco estrelas em escala<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O canal de suporte automatizado do WhatsApp da Salud Digna permitiu que a organiza\u00e7\u00e3o sem fins lucrativos mantivesse a satisfa\u00e7\u00e3o e a confian\u00e7a do paciente mesmo durante os momentos mais desafiadores, ao mesmo tempo em que melhorava a efici\u00eancia operacional:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>89% das intera\u00e7\u00f5es n\u00e3o requerem um agente ativo<\/li>\n\n\n\n<li>50% menos tempo gasto em chamadas, permitindo que os agentes atendam 30% mais liga\u00e7\u00f5es<\/li>\n\n\n\n<li>712% de crescimento nas intera\u00e7\u00f5es em 2020 e 135% de crescimento em 2021<\/li>\n\n\n\n<li>32,5 milh\u00f5es de intera\u00e7\u00f5es cumulativas com at\u00e9 190.000 pacientes atendidos em um dia<\/li>\n\n\n\n<li>16,2 milh\u00f5es de pacientes atendidos desde o inc\u00edcio da pandemia<\/li>\n\n\n\n<li>3,7 milh\u00f5es de consultas feitas no WhatsApp at\u00e9 o momento<\/li>\n\n\n\n<li>5,1 milh\u00f5es de confirma\u00e7\u00f5es de agendamento de teste de COVID-19 enviadas<\/li>\n\n\n\n<li>2 milh\u00f5es de resultados de testes COVID-19 entregues de forma segura e autom\u00e1tica<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A Salud Digna agora est\u00e1 planejando usar WhatsApp Business API para melhorar a experi\u00eancia do paciente em mais de seus servi\u00e7os.<\/p>\n","protected":false},"author":6,"featured_media":58143,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"customer_stories_industry":[311],"customer_stories_products":[],"class_list":["post-58140","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-healthcare-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oferecendo uma experi\u00eancia perfeita para o paciente com WhatsApp Business API<\/title>\n<meta name=\"description\" content=\"Descubra como a Salud Digna mant\u00e9m uma experi\u00eancia de alta qualidade para milh\u00f5es de pacientes usando o WhatsApp Business API. 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