{"id":36282,"date":"2023-03-27T05:23:00","date_gmt":"2023-03-27T05:23:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/customer-stories\/como-o-ifood-implementou-inteligencia-artificial-conversacional-para\/"},"modified":"2025-12-18T16:06:29","modified_gmt":"2025-12-18T16:06:29","slug":"como-o-ifood-implementou-inteligencia-artificial-conversacional-para","status":"publish","type":"customer-stories","link":"https:\/\/sinch.com\/pt\/customer-stories\/como-o-ifood-implementou-inteligencia-artificial-conversacional-para\/","title":{"rendered":"Como o iFood implementou a intelig\u00eancia artificial conversacional para melhorar a comunica\u00e7\u00e3o conversacional B2B com motoristas, restaurantes e usu\u00e1rios finais."},"content":{"rendered":"\n<p>iFood \u00e9 uma das maiores plataformas de entrega de alimentos online da Am\u00e9rica do Sul. Conecta clientes aos seus restaurantes favoritos por meio de seu site e aplicativo m\u00f3vel, tornando a entrega de comida f\u00e1cil e agrad\u00e1vel. Fundado no Brasil em 2011, o iFood cresceu para atender 15.000 restaurantes e processa incr\u00edveis quatro milh\u00f5es de pedidos mensalmente. COm uma partipa\u00e7\u00e3o de mercado de 80% na entrega de aliemntos no Brasil, \u00e9 seguro dizer que o iFood \u00e9 a plataforma preferida para entrega de comida na Am\u00e9rica Latina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desafio: Escalar o servi\u00e7o ao cliente<\/h2>\n\n\n\n<p> O iFood enfrentava um desafio significativo com o servi\u00e7o ao cliente dos motoristas &#8211; eles dependiam de um centro de suporte com equipe \u00b4para resolver os problemas quando os motoristas estavam em movimento. No entando, essa abordagem era demorada e quase imposs\u00edvel de escalar, representando um risco para a satisfa\u00e7\u00e3o dos motoristas e efici\u00eanicas dos custos. OiFood precisava melhorar toda a cadeia de entrega em cadastrar mais restaurantes, registrar novos funcion\u00e1rios de entrega e impulsionar as vendas e o servi\u00e7o ao cliente para o usu\u00e1rio final.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o: Trazendo a intelig\u00eancia artificial para a mesa<\/h2>\n\n\n\n<p>A\u00ed entra a Chatlayer e a magia da intelig\u00eancia artificial conversacional. Com a ajuda da Sinch, o iFood implementou um chatbot em aplicativos de mensagens populares como WhatsApp e no site para intensificar o suporte ao cliente e automatizar processos cruciais, como a integra\u00e7\u00e3o de novos mortoristas ou restaurantes.<\/p>\n\n\n\n<p>O Chatbot do iFood abordou os desafios dos clientes e otimizou o processo de integra\u00e7\u00e3o para novos restaurantes e funcion\u00e1rios de entrega. Essa iniciativa permitiu ao iFood converter cart\u00f5es-presentes de forma mais r\u00e1pida e medir pontua\u00e7\u00f5es de NPS por meio de pesquisas direcionadas ao clientes finais, restaurantes e funcion\u00e1rios.<\/p>\n\n\n\n<p>Com o chatbot em funcionamento, o iFood agora desfruta de servi\u00e7os de suporte ao cliente totalmente automatizados, tornando-o mais eficiente e eficaz para todas as partes envolvidas.<\/p>\n\n\n<div class=\"wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-17145\" width=\"528\" height=\"309\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Group-10412.png\" alt=\"Esquema de convers\u00e3o entre um bot do iFood e um cliente\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Group-10412.png 528w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Group-10412-300x176.png 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Resultados: Reduzindo custos em grande escala<\/h2>\n\n\n\n<p>O iFood deu um grande passo \u00e0 frente gra\u00e7as \u00e0 solu\u00e7\u00e3o de IA conversaciona da Sinch &#8211; os resultados falam por si! A solu\u00e7\u00e3o de IA lida e automzatiza 45% das consultas recebidas, resultando em uma redu\u00e7\u00e3o de 70% nos custos de entrega. AL\u00e9m disso, os funcion\u00e1rios de entrega cadastrados pelo chatbot deram ao iFood uma pontua\u00e7\u00e3o impressionante de 91% de satisfa\u00e7\u00e3o.<\/p>\n","protected":false},"author":4,"featured_media":36284,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-36282","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iFood: como implementou IA conversacional com sucesso | Sinch<\/title>\n<meta name=\"description\" content=\"Descubra como o iFood revolucionou a comunica\u00e7\u00e3o B2B com intelig\u00eancia artificial, otimizando processos e reduzindo custos em grande escala. 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