{"id":162855,"date":"2025-07-11T05:40:45","date_gmt":"2025-07-11T05:40:45","guid":{"rendered":"https:\/\/sinch.com\/?post_type=customer-stories&#038;p=162855"},"modified":"2025-07-11T05:40:48","modified_gmt":"2025-07-11T05:40:48","slug":"tv-globo","status":"publish","type":"customer-stories","link":"https:\/\/sinch.com\/pt\/customer-stories\/tv-globo\/","title":{"rendered":"Como a Sinch ajudou a TV Globo a expandir seu alcance e engajamento no WhatsApp com experi\u00eancias conversacionais personalizadas"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">O desafio<\/h2>\n\n\n\n<p>A Globo precisava ir al\u00e9m da TV tradicional, entregando conte\u00fado segmentado e relevante para seus diferentes p\u00fablicos, desde f\u00e3s de novelas a torcedores de esportes. O desafio era personalizar a comunica\u00e7\u00e3o para milh\u00f5es de usu\u00e1rios no WhatsApp, oferecendo uma experi\u00eancia relevante, al\u00e9m de garantir um fluxo \u00e1gil, eficiente e capaz de acompanhar as din\u00e2micas variadas da grade de programa\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A solu\u00e7\u00e3o<\/h2>\n\n\n\n<p>Para atender ao desafio de transformar uma programa\u00e7\u00e3o ampla e din\u00e2mica em uma experi\u00eancia conversacional personalizada e escal\u00e1vel, a Sinch alocou uma equipe especializada com perfis complementares para entender as particularidades da TV Globo, seus objetivos de engajamento e necessidades operacionais.<\/p>\n\n\n\n<p>Esse time trabalhou em conjunto com a equipe de marketing da emissora em reuni\u00f5es semanais, definindo estrat\u00e9gias, aprovando materiais e ajustando os fluxos com base em dados e comportamento da audi\u00eancia.<\/p>\n\n\n\n<p>Atrav\u00e9s do WhatsApp Flows, foram desenvolvidos diversos fluxos conversacionais com foco em interatividade e personaliza\u00e7\u00e3o. Entre os principais:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sess\u00e3o da Tarde \u2013 Especial 50 anos<\/h3>\n\n\n\n<p>Um fluxo interativo em que os usu\u00e1rios podiam descobrir qual filme estava passando na Sess\u00e3o da Tarde no dia em que nasceram. Mesmo quando n\u00e3o havia exibi\u00e7\u00e3o na data consultada, o bot entregava respostas contextualizadas, mantendo o engajamento.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Resultados:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>691 mil intera\u00e7\u00f5es (69% a mais que o BBB24)<\/li>\n\n\n\n<li>91% dos usu\u00e1rios informaram a data de nascimento<\/li>\n\n\n\n<li>85% de dados coletados (data e idade)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Menu de Esportes<\/h3>\n\n\n\n<p>Desenvolvido ap\u00f3s a an\u00e1lise de mensagens espont\u00e2neas dos usu\u00e1rios que pediam conte\u00fado esportivo. Em parceria com o Globo Esporte, o menu passou a oferecer placares, estat\u00edsticas e agendas de jogos em tempo real.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Resultados:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quase meio milh\u00e3o de intera\u00e7\u00f5es<\/li>\n\n\n\n<li>Menu mais acessado do bot da TV Globo<\/li>\n\n\n\n<li>Maior base segmentada de usu\u00e1rios<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Figurinhas dos cavalinhos do Fant\u00e1stico<\/h3>\n\n\n\n<p>Campanha em que o p\u00fablico escaneava um QR Code exibido na TV para receber a figurinha exclusiva via WhatsApp. A a\u00e7\u00e3o conectou a transmiss\u00e3o ao vivo com a experi\u00eancia no app, refor\u00e7ando o engajamento multiplataforma.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Resultado:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>282 mil intera\u00e7\u00f5es com o fluxo da figurinha<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">O poder da personaliza\u00e7\u00e3o em escala<\/h2>\n\n\n\n<p>Mais do que n\u00fameros expressivos, a parceria entre a Sinch e a TV Globo mostrou como \u00e9 poss\u00edvel criar relev\u00e2ncia em escala sem perder a conex\u00e3o individual com o p\u00fablico.<\/p>\n\n\n\n<p>Ao trazer as pautas da programa\u00e7\u00e3o em conversas, a TV Globo redesenhou a forma de se relacionar com seus f\u00e3s, abrindo caminho para novas abordagens que integram conte\u00fado, tecnologia e experi\u00eancia de marca.<\/p>\n\n\n\n<p>Essa jornada refor\u00e7ou um princ\u00edpio essencial no cen\u00e1rio atual: a personaliza\u00e7\u00e3o deve ser encarada como uma estrat\u00e9gia central de relacionamento.<\/p>\n\n\n\n<p>Se a sua empresa tamb\u00e9m busca um canal conversacional capaz de gerar valor real para o neg\u00f3cio, \u00e9 hora de entender o que a Sinch pode construir ao seu lado.<\/p>\n\n\n\n<p>Fale com um especialista e veja como se conectar com seus clientes no momento certo!<\/p>\n","protected":false},"author":19,"featured_media":162938,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"customer_stories_industry":[614],"customer_stories_products":[],"class_list":["post-162855","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-midia-entretenimento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a Sinch ajudou a TV Globo a expandir seu alcance e engajamento no WhatsApp com experi\u00eancias conversacionais personalizadas - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/customer-stories\/tv-globo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Sinch ajudou a TV Globo a expandir seu alcance e engajamento no WhatsApp com experi\u00eancias conversacionais personalizadas - Sinch\" \/>\n<meta property=\"og:description\" content=\"O desafio A Globo precisava ir al\u00e9m da TV tradicional, entregando conte\u00fado segmentado e relevante para seus diferentes p\u00fablicos, desde f\u00e3s de novelas a torcedores de esportes. 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