{"id":111150,"date":"2024-11-15T07:44:38","date_gmt":"2024-11-15T07:44:38","guid":{"rendered":"https:\/\/sinch.com\/connections\/chapter\/chatbots-dont-suck-but-the-way-youre-using-them-might\/"},"modified":"2026-01-30T06:04:29","modified_gmt":"2026-01-30T06:04:29","slug":"os-chatbots-nao-sao-ruins-mas-a-maneira-como-voce-os-esta-usando-pode-ser","status":"publish","type":"connections_chapter","link":"https:\/\/sinch.com\/pt\/connections\/chapter\/os-chatbots-nao-sao-ruins-mas-a-maneira-como-voce-os-esta-usando-pode-ser\/","title":{"rendered":"Os chatbots n\u00e3o s\u00e3o ruins, mas a maneira como voc\u00ea os est\u00e1 usando pode ser"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-2c4b693d5dfbac2dfcea04027f76e6c6\">\r\n            A IA generativa melhorar\u00e1 muito a automatiza\u00e7\u00e3o e a personaliza\u00e7\u00e3o no envolvimento do cliente.\r\n\r\nCom dados consolidados em v\u00e1rios canais de engajamento, as ferramentas ser\u00e3o muito melhores para personalizar as mensagens e responder mais rapidamente. Isso resultar\u00e1 em uma experi\u00eancia do cliente significativamente melhor.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Anders.png\" alt=\"Foto de Anders Lenman\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-2c4b693d5dfbac2dfcea04027f76e6c6\">\r\n                        Anders Lenman                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">VP de Produtos de Voz &amp; Opera\u00e7\u00f5es na Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Cerca de 30% das empresas j\u00e1 usam IA em plataformas de mensagens de conversa\u00e7\u00e3o.<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>E quase 63% disseram que est\u00e3o interessadas ou avaliando usar IA na intera\u00e7\u00e3o com seus clientes.<\/p><p>\u00c9 claro que o &#8220;est\u00e1 todo mundo usando&#8221; n\u00e3o deve ser sua justificativa para sua empresa adotar a IA. Portanto, vamos mudar o foco para o que realmente importa: seus clientes e a experi\u00eancia deles com sua empresa. O que os consumidores mais valorizam na IA e nos chatbots em suas intera\u00e7\u00f5es com as empresas? Como voc\u00ea pode usar a IA para criar conex\u00f5es mais profundas com seus clientes?&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/vimeo.com\/951850279\/7fe8663f8f\" class=\"lazy-video-link\" data-lazy-video=\"951850279?h=7fe8663f8f\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1886808236-6ff3337b110e0019950063b0c9f77433d4e68b65f99f39e080b79da62e3362be-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1886808236-6ff3337b110e0019950063b0c9f77433d4e68b65f99f39e080b79da62e3362be-d_1280?region=us\" alt=\"3 ways AI will revolutionize CX\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    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align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648\" height=\"648\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/chapter-4-argenta-2.png\" alt=\"Image for Casos de uso de chatbot\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Casos de uso de chatbot<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Para entender o que os consumidores esperam da IA nas comunica\u00e7\u00f5es comerciais, perguntamos em quais situa\u00e7\u00f5es eles gostariam de interagir com os chatbots.<\/p><p>Descobrimos que obter ajuda para solucionar problemas e fazer perguntas \u00e9, de longe, o caso de uso mais popular para o consumidor: 78% disseram que querem usar chatbots para essas finalidades.<\/p><p>As respostas tamb\u00e9m revelaram outros casos de uso interessantes: 13% disseram que querem usar chatbots para atualizar algo em suas contas, e um pouco menos de 9% gostariam de us\u00e1-los como assistentes de compras personalizados.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div 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que obter respostas r\u00e1pidas \u00e9 um dos principais motivos pelos quais os consumidores recorrem aos chatbots. Um total de 61% selecionou respostas relacionadas ao tempo de espera e \u00e0 disponibilidade.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">27%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">O chatbot responde corretamente<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">25%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">O chatbot me entende\u2028<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">16%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">O chatbot passa o comando para um agente quando n\u00e3o sabe a resposta<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">15%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">O chatbot responde de forma natural\u2028<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">15%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Posso obter ajuda mais rapidamente\u2028<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">2%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">O chatbot me ajuda como o ChatGPT faz<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Proporcionando experi\u00eancias positivas com o chatbot<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">No geral, mais de 80% dos consumidores t\u00eam uma atitude positiva ou aberta em rela\u00e7\u00e3o aos chatbots. Ainda assim, quase 20% preferem nunca interagir com um chatbot. Caso voc\u00ea tenha duvidado, isso confirma que as pessoas ainda querem falar com as pessoas. Portanto, ao adotar a IA, lembre-se de sempre manter uma presen\u00e7a humana. Embora os chatbots com IA sejam \u00f3timos para acelerar a resolu\u00e7\u00e3o de problemas, alguns clientes sempre precisar\u00e3o de assist\u00eancia humana, e voc\u00ea precisa facilitar o acesso aos agentes. Para entender melhor o que define uma experi\u00eancia positiva com um chatbot, tamb\u00e9m perguntamos aos consumidores o que eles acham que \u00e9 mais importante ao interagir com um chatbot, e aqui est\u00e1 o que eles disseram:<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">27%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Reduzir a carga de trabalho das equipes<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">25%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Ser inovador e estar \u00e0 frente da concorr\u00eancia<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">16%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Melhorar os processos, como o gerenciamento de dados<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">13%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Oferecer aos clientes um servi\u00e7o 24 horas por dia, 7 dias por semana<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">13%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Economia com custos operacionais ou com a equipe de atendimento<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Oportunidades e desafios de neg\u00f3cios<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">No lado dos neg\u00f3cios, as expectativas tamb\u00e9m s\u00e3o altas. 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          \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfNWUyZTU4NzYwMGY5ZDFkMmFiYmYzZThhY2M4NWEwNWE = \"highcharts_block_YmxvY2tfNWUyZTU4NzYwMGY5ZDFkMmFiYmYzZThhY2M4NWEwNWE\";\r\n            \/\/     chartInit_block_YmxvY2tfNWUyZTU4NzYwMGY5ZDFkMmFiYmYzZThhY2M4NWEwNWE(chartID_block_YmxvY2tfNWUyZTU4NzYwMGY5ZDFkMmFiYmYzZThhY2M4NWEwNWE);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00c9 claro que as novas oportunidades tamb\u00e9m trazem desafios e riscos<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Nossa pesquisa constatou que garantir que os chatbots de IA forne\u00e7am valor tang\u00edvel para os clientes \u00e9 uma das principais preocupa\u00e7\u00f5es das empresas. Garantir que os padr\u00f5es de seguran\u00e7a sejam atendidos ao usar chatbots com IA tamb\u00e9m \u00e9 visto como um desafio importante, e \u00e9 f\u00e1cil entender por qu\u00ea. N\u00e3o h\u00e1 escassez de t\u00e1ticas inovadoras de fraude, e os golpes habilitados para IA, como deepfakes em v\u00eddeo e voz, j\u00e1 est\u00e3o em ascens\u00e3o.<\/p><p>A boa not\u00edcia \u00e9 que a IA tamb\u00e9m pode contribuir para a cria\u00e7\u00e3o de ecossistemas mais seguros para comunica\u00e7\u00f5es, e os fornecedores de software j\u00e1 a est\u00e3o usando para proteger melhor suas redes e seus usu\u00e1rios finais.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Fa\u00e7a da IA um diferencial da experi\u00eancia do cliente a longo prazo  <\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">A corrida para adotar a IA nas comunica\u00e7\u00f5es com o cliente definitivamente j\u00e1 come\u00e7ou, mas quais casos de uso e recursos t\u00eam o potencial de agregar valor para sua empresa e seus clientes?<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648\" height=\"648\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-4-Image-2-2.png\" alt=\"Image for Crie chatbots para FAQs com limites\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Crie chatbots para FAQs com limites<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Lembra quando voc\u00ea tinha que adivinhar as palavras-chave do chatbot para obter respostas \u00e0s suas perguntas? Esses dias acabaram \u2014 vamos todos dar um grande suspiro de al\u00edvio.\u2014<\/p><p>As empresas agora podem criar experi\u00eancias de conversa\u00e7\u00e3o semelhantes \u00e0s humanas em minutos e permitir que os usu\u00e1rios interajam com seu chatbot com a tranquilidade de que receber\u00e3o respostas \u00fateis gra\u00e7as ao reconhecimento autom\u00e1tico de inten\u00e7\u00f5es e \u00e0 an\u00e1lise de sentimentos. Acabou o tempo das respostas sem sentido! Isso \u00e9 gra\u00e7as \u00e0 Compreens\u00e3o de Linguagem Natural (NLU) com barreiras de prote\u00e7\u00e3o.<\/p><p>E se o chatbot n\u00e3o tiver a resposta, os usu\u00e1rios podem ser transferidos para um agente humano ou receber instru\u00e7\u00f5es relevantes para encontrar a ajuda de que precisam. Estamos dispostos a apostar que isso convencer\u00e1 muitos usu\u00e1rios c\u00e9ticos a dar uma segunda chance aos chatbots.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/vimeo.com\/951854372\/18843e3281\" class=\"lazy-video-link\" data-lazy-video=\"951854372?h=18843e3281\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1886809000-5647059c8d3c6f4c7127f8f45972224772eb6324686eb83426d85f4bed6db4ef-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1886809000-5647059c8d3c6f4c7127f8f45972224772eb6324686eb83426d85f4bed6db4ef-d_1280?region=us\" alt=\"Stopping AI from going rogue\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/951854372\/18843e3281#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1886809000-5647059c8d3c6f4c7127f8f45972224772eb6324686eb83426d85f4bed6db4ef-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/951854372?h=18843e3281\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/951854372\/18843e3281\",\n    \"name\": \"Stopping AI from going rogue\",\n    \"uploadDate\": \"2024-05-30T04:00:57+00:00\",\n    \"duration\": \"P0DT0H1M26S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded-lg bg-primary-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                    \r\n                        <div class=\"col-md-6 col-lg-7 order-2 order-md-2 mt-5 mt-md-0 rounded overflow-hidden p-0 text-center\">\r\n                                                            <img decoding=\"async\"  width=\"648\" height=\"648\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/chapter4-image-3-2.png\" alt=\"Image for IA respons\u00e1vel em a\u00e7\u00e3o\">\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">Hist\u00f3ria do cliente<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">IA respons\u00e1vel em a\u00e7\u00e3o<\/h2>\r\n\r\n                        <p>A MINDD, uma empresa de sa\u00fade holandesa, \u00e9 um \u00f3timo exemplo de uso respons\u00e1vel de IA em um setor altamente regulamentado. <a href=\"https:\/\/sinch.com\/pt\/customer-stories\/how-mindd-built-ai-enabled-voice-chatbot-safely-triage-patients\/\">A empresa criou um bot de voz com IA<\/a> para ajudar na triagem de pacientes e permitir que eles marquem consultas sem esfor\u00e7o, tudo isso mantendo seguros os dados m\u00e9dicos confidenciais.<\/p><p class=\"mb-0\">Gra\u00e7as aos acionadores inteligentes no fluxo da conversa, o bot detecta automaticamente situa\u00e7\u00f5es que podem exigir aten\u00e7\u00e3o m\u00e9dica imediata e acelera a triagem quando um paciente parece estar em perigo.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/vimeo.com\/952149183\/b4f6419185\" class=\"lazy-video-link\" data-lazy-video=\"952149183?h=b4f6419185\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1886808030-077deac57fc6e10eb4568462dea88819fa0ea54ce1ee18a169b387268e895579-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1886808030-077deac57fc6e10eb4568462dea88819fa0ea54ce1ee18a169b387268e895579-d_1280?region=us\" alt=\"When AI does its job\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/952149183\/b4f6419185#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1886808030-077deac57fc6e10eb4568462dea88819fa0ea54ce1ee18a169b387268e895579-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/952149183?h=b4f6419185\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/952149183\/b4f6419185\",\n    \"name\": \"When AI does its job\",\n    \"uploadDate\": \"2024-05-30T20:16:04+00:00\",\n    \"duration\": \"P0DT0H1M6S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-63b6447a4824b7eec2d663fac72c1209\">\r\n            Um aspecto da Sinch SimpleTexting que considero particularmente valioso \u00e9 a utiliza\u00e7\u00e3o do recurso de IA para cria\u00e7\u00e3o de campanhas, que frequentemente incorporo \u00e0s minhas estrat\u00e9gias.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-63b6447a4824b7eec2d663fac72c1209\">\r\n                        Jenn                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Cliente da Sinch SimpleTexting<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Acelere a cria\u00e7\u00e3o de campanhas com tranquilidade<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Use a gera\u00e7\u00e3o de texto para automatizar e acelerar a cria\u00e7\u00e3o de conte\u00fado. Seja enviando mensagens de texto ou emails, agora voc\u00ea pode gerar conte\u00fado personalizado para a voz e o p\u00fablico-alvo da sua marca em segundos, em v\u00e1rios idiomas. Basta enviar um prompt, ter o conte\u00fado verificado e aprovado por um ser humano, e sua campanha estar\u00e1 pronta para ser lan\u00e7ada.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/vimeo.com\/951850845\/7107b807a4\" class=\"lazy-video-link\" data-lazy-video=\"951850845?h=7107b807a4\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1886808366-083763166a1c20a4fb06055805d0a31e9aebfd8768a8f7910f0ad6e00a873395-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1886808366-083763166a1c20a4fb06055805d0a31e9aebfd8768a8f7910f0ad6e00a873395-d_1280?region=us\" alt=\"Breadth &amp; Depth- The Sinch advantage in AI\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/951850845\/7107b807a4#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1886808366-083763166a1c20a4fb06055805d0a31e9aebfd8768a8f7910f0ad6e00a873395-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/951850845?h=7107b807a4\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/951850845\/7107b807a4\",\n    \"name\": \"Breadth & Depth- The Sinch advantage in AI\",\n    \"uploadDate\": \"2024-05-30T03:49:25+00:00\",\n    \"duration\": \"P0DT0H0M54S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-f9db877014a7a9fcb6aac73011d55c22\">\r\n            Esse tipo de integra\u00e7\u00e3o ajuda tanto os criadores de software B2B quanto as empresas, pois permite que as tarefas de processamento de linguagem natural (PNL) sejam treinadas com menos exemplos, resultando em respostas mais precisas e melhores experi\u00eancias do cliente.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-f9db877014a7a9fcb6aac73011d55c22\">\r\n                        Jon Campbell                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Diretor s\u00eanior de produtos de mensagens da Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">O poder da an\u00e1lise de mensagens<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Coloque a IA para trabalhar para turbinar as conversas com dados inexplorados dos clientes e aprimorar a personaliza\u00e7\u00e3o e a contextualiza\u00e7\u00e3o \u2014 tudo isso enquanto economiza tempo e dinheiro.<\/p><p>Com as ferramentas certas, voc\u00ea pode analisar as mensagens recebidas de qualquer canal, obter insights sobre as jornadas e a inten\u00e7\u00e3o do cliente e manter as conversas livres de conte\u00fado ilegal e ofensivo.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Intelig\u00eancia Artificial em que voc\u00ea pode confiar<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>De experi\u00eancias aprimoradas do cliente \u00e0 automa\u00e7\u00e3o eficiente, insights de dados aprimorados ou maior seguran\u00e7a, e muito mais, a IA tem o potencial de realmente transformar a maneira como as empresas e os consumidores se comunicam e constroem relacionamentos.<\/p><p>No entanto, para agregar valor real \u00e0 sua empresa e aos seus clientes com a IA, \u00e9 necess\u00e1rio ter guardi\u00f5es e medidas eficazes para manter a confian\u00e7a na tecnologia.<\/p><p>Na Sinch, criamos nossas ferramentas com seguran\u00e7a, transpar\u00eancia e experi\u00eancia do usu\u00e1rio em mente para que voc\u00ea possa adotar a IA com confian\u00e7a, independentemente do seu caso de uso.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded-lg bg-primary-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                    \r\n                        <div class=\"col-md-6 col-lg-7 order-2 order-md-2 mt-5 mt-md-0 rounded overflow-hidden p-0 text-center\">\r\n                                                            <img decoding=\"async\"  width=\"648\" height=\"648\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-4-Image-4-2.png\" alt=\"Image for Simplificando o processo de registro de sinistros de seguros com um chatbot\">\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">Hist\u00f3ria do cliente<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">Simplificando o processo de registro de sinistros de seguros com um chatbot<\/h2>\r\n\r\n                        <p>Como um dos maiores bancos da B\u00e9lgica, o Belfius oferece uma ampla gama de produtos de seguros, al\u00e9m de seu neg\u00f3cio banc\u00e1rio principal, atendendo a mais de 1,4 milh\u00e3o de clientes por meio de seu app. O Belfius precisava de um processo f\u00e1cil e conveniente para simplificar o registro de sinistros de seguros. Usando o app de IA conversacional da Sinch, a Chatlayer, a empresa integrou um chatbot inteligente em seu app que tornou o processo de preenchimento de reivindica\u00e7\u00f5es de seguro mais f\u00e1cil e mais personalizado para cada cliente. Hoje, o chatbot de IA MyBo do Belfius j\u00e1 processa mais de 2.000 sinistros mensalmente, economizando para o SAC do banco cerca de 600 horas de trabalho por m\u00eas.<\/p><p>E isso n\u00e3o \u00e9 tudo! As convers\u00f5es tamb\u00e9m aumentaram em 88% em compara\u00e7\u00e3o com os formul\u00e1rios tradicionais de sinistros de seguros. Com base nesse sucesso, a empresa tamb\u00e9m lan\u00e7ou um chatbot de IA personalizado para responder a perguntas banc\u00e1rias di\u00e1rias sobre pagamentos, transfer\u00eancias de dinheiro para o exterior, taxas e muito mais. A contraparte do MyBo agora responde a 5.000 consultas de clientes mensalmente, 24 horas por dia.&nbsp;<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":110953,"template":"","meta":{"_acf_changed":false},"class_list":["post-111150","connections_chapter","type-connections_chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Os chatbots n\u00e3o s\u00e3o ruins, mas a maneira como voc\u00ea os est\u00e1 usando pode ser - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/connections\/chapter\/os-chatbots-nao-sao-ruins-mas-a-maneira-como-voce-os-esta-usando-pode-ser\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os chatbots n\u00e3o s\u00e3o ruins, mas a maneira como voc\u00ea os est\u00e1 usando pode ser - Sinch\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/connections\/chapter\/os-chatbots-nao-sao-ruins-mas-a-maneira-como-voce-os-esta-usando-pode-ser\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T06:04:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/SI-Connections-Thumbnail-04.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1296\" \/>\n\t<meta property=\"og:image:height\" content=\"1071\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/os-chatbots-nao-sao-ruins-mas-a-maneira-como-voce-os-esta-usando-pode-ser\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/os-chatbots-nao-sao-ruins-mas-a-maneira-como-voce-os-esta-usando-pode-ser\\\/\",\"name\":\"Os chatbots n\u00e3o s\u00e3o ruins, mas a maneira como voc\u00ea os est\u00e1 usando pode ser - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/os-chatbots-nao-sao-ruins-mas-a-maneira-como-voce-os-esta-usando-pode-ser\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/os-chatbots-nao-sao-ruins-mas-a-maneira-como-voce-os-esta-usando-pode-ser\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/SI-Connections-Thumbnail-04.png\",\"datePublished\":\"2024-11-15T07:44:38+00:00\",\"dateModified\":\"2026-01-30T06:04:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/os-chatbots-nao-sao-ruins-mas-a-maneira-como-voce-os-esta-usando-pode-ser\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/os-chatbots-nao-sao-ruins-mas-a-maneira-como-voce-os-esta-usando-pode-ser\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/os-chatbots-nao-sao-ruins-mas-a-maneira-como-voce-os-esta-usando-pode-ser\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/SI-Connections-Thumbnail-04.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/SI-Connections-Thumbnail-04.png\",\"width\":1296,\"height\":1071},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/os-chatbots-nao-sao-ruins-mas-a-maneira-como-voce-os-esta-usando-pode-ser\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Os chatbots n\u00e3o s\u00e3o ruins, mas a maneira como voc\u00ea os est\u00e1 usando pode ser\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; 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