{"id":111149,"date":"2024-11-15T06:50:33","date_gmt":"2024-11-15T06:50:33","guid":{"rendered":"https:\/\/sinch.com\/connections\/chapter\/https-sinchcomstg-wpenginepowered-com-connections-chapter-timing-is-everything-dont-blow-it\/"},"modified":"2026-07-27T03:39:17","modified_gmt":"2026-07-27T03:39:17","slug":"o-momento-certo-e-tudo-nao-estrague-tudo","status":"publish","type":"connections_chapter","link":"https:\/\/sinch.com\/pt\/connections\/chapter\/o-momento-certo-e-tudo-nao-estrague-tudo\/","title":{"rendered":"O timing \u00e9 tudo. N\u00e3o estrague tudo!"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Entrega confi\u00e1vel e velocidade s\u00e3o tudo<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">Com que rapidez os consumidores esperam receber um retorno de uma empresa para diferentes tipos de comunica\u00e7\u00f5es?<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-color=\"#fada5a\" data-chart-values=\"[&quot;80&quot;,&quot;62&quot;,&quot;61&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Esperam receber um retorno de uma empresa em 24 horas ou menos ap\\u00f3s se inscreverem para receber promo\\u00e7\\u00f5es&quot;,&quot;Esperam receber faturas e recibos em cinco minutos ou menos ap\\u00f3s fazerem uma compra online&quot;,&quot;Esperam que os c\\u00f3digos de verifica\\u00e7\\u00e3o sejam entregues em um minuto ou menos&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">A li\u00e7\u00e3o? Independentemente dos canais que voc\u00ea utiliza, voc\u00ea deve ter controle da entregabilidade.<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">Se suas comunica\u00e7\u00f5es n\u00e3o forem oportunas, ou pior, nunca chegarem \u00e0 caixa de entrada, isso n\u00e3o apenas criar\u00e1 atrito desnecess\u00e1rio, mas tamb\u00e9m poder\u00e1 afetar a reputa\u00e7\u00e3o da sua empresa.<\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">Ent\u00e3o, como voc\u00ea pode garantir que chegar\u00e1 aos seus clientes de forma r\u00e1pida e confi\u00e1vel?<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Aqui est\u00e1 o que voc\u00ea deve ter em mente para garantir que suas comunica\u00e7\u00f5es cheguem onde e quando devem, sempre.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Reputa\u00e7\u00e3o do remetente                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Proteja a reputa\u00e7\u00e3o do remetente de e-mail mantendo suas listas de contatos limpas e segmentando-as por engajamento. Voc\u00ea tamb\u00e9m deve fornecer uma maneira f\u00e1cil para os assinantes ajustarem suas prefer\u00eancias.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shield-badge-check.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Compliance de e-mail                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Fique por dentro do compliance de e-mail e dos padr\u00f5es de seguran\u00e7a, como a autentica\u00e7\u00e3o DMARC (Gmail e Yahoo agora a exigem para todos os remetentes em massa). <a href=\"https:\/\/www.mailgun.com\/blog\/email\/understanding-email-deliverability\/\">Confira nosso post dedicado no blog<\/a> para saber mais sobre como a entregabilidade de e-mail funciona.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-tower.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Rede de envio de mensagens                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Para obter a m\u00e1xima entregabilidade nos canais de envio de mensagens, trabalhe com um parceiro que possa lidar com qualquer volume de tr\u00e1fego sem problemas, com conex\u00f5es diretas a operadoras m\u00f3veis em todo o mundo e controle de ponta a ponta e visibilidade de sua rede.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-call.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Rede de voz                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Para chamadas telef\u00f4nicas, escolha um provedor com uma rede independente, extensa e georredundante para garantir o m\u00e1ximo alcance, confiabilidade e qualidade de servi\u00e7o. <a href=\"https:\/\/sinch.com\/blog\/network-diversity-checklist\/\">checklist \u00fatil<\/a> para ajudar voc\u00ea a escolher uma operadora com confian\u00e7a.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/vimeo.com\/951854804\/a8d6598a27\" class=\"lazy-video-link\" data-lazy-video=\"951854804?h=a8d6598a27\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1886807968-c290cae1c3a561d35bb5186ef1e5b3e4d9fc4dbea44fd3f543e25fe62effec19-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1886807968-c290cae1c3a561d35bb5186ef1e5b3e4d9fc4dbea44fd3f543e25fe62effec19-d_1280?region=us\" alt=\"What&#039;s the worst thing that can happen to a brand\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/951854804\/a8d6598a27#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1886807968-c290cae1c3a561d35bb5186ef1e5b3e4d9fc4dbea44fd3f543e25fe62effec19-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/951854804?h=a8d6598a27\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/951854804\/a8d6598a27\",\n    \"name\": \"What's the worst thing that can happen to a brand\",\n    \"uploadDate\": \"2024-05-30T04:02:23+00:00\",\n    \"duration\": \"P0DT0H0M58S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">A entregabilidade \u00e9 um t\u00f3pico complexo<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Para manter as coisas simples e garantir que voc\u00ea sempre alcance seus clientes no momento certo, trabalhe com um parceiro de comunica\u00e7\u00e3o que possa cuidar dessas complexidades para voc\u00ea!<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-5 py-7 p-md-9 justify-content-lg-center rounded-lg bg- bg-sand-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 gx-lg-7 gx-md-6 \">\r\n\r\n                    \r\n                    \r\n                        <div class=\"col-md-6 order-2 order-md-2 mt-5 mt-md-0 text-center\">\r\n                            <img decoding=\"async\" width=\"648\" height=\"648\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/triodos-bank-2.png\" class=\"img-fluid\" alt=\"Image for Verifica\u00e7\u00e3o de usu\u00e1rio tranquila e f\u00e1cil em grande escala\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 528px, (min-resolution: 2dppx) and (min-width: 1200px) 528px, (min-width: 1200px) 1056px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/triodos-bank-2.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/triodos-bank-2-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/triodos-bank-2-1024x1024.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/triodos-bank-2-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/triodos-bank-2-768x768.png 768w\" \/>                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 order-1 order-md-1\">\r\n                                                    <p class=\"text-uppercase section-caption\">Case do cliente<\/p>\r\n                        \r\n                        <h3 class=\"h4 mb-3 mb-lg-4\">Verifica\u00e7\u00e3o de usu\u00e1rio tranquila e f\u00e1cil em grande escala<\/h3>\r\n\r\n                        <p>O Triodos Bank, l\u00edder mundial em servi\u00e7os banc\u00e1rios sustent\u00e1veis, usa a verifica\u00e7\u00e3o por SMS da Sinch para verificar as identidades dos clientes e transa\u00e7\u00f5es sem comprometer a experi\u00eancia do usu\u00e1rio.<\/p><p>Com taxas de entrega de SMS l\u00edderes do setor, a Sinch garante que as senhas de uso \u00fanico (OTPs) cheguem aos destinat\u00e1rios em segundos.<\/p><p>\u201cA Sinch simplificou nossas opera\u00e7\u00f5es com a funcionalidade de OTP\u201d, disse David Barreales, gerente de TI do Triodos Bank. \u201cOs clientes recebem uma senha de forma r\u00e1pida e f\u00e1cil e, em seguida, podem realizar prontamente transa\u00e7\u00f5es seguras em suas contas.\u201d<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-9957cd645e7fa4b17dbe59ededaaaeab\">\r\n            A entregabilidade de e-mail \u00e9 fundamental para a SIGNiX. Sem que esses e-mails sejam entregues de maneira oportuna e confi\u00e1vel, ter\u00edamos dificuldade em manter nossos clientes felizes.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-9957cd645e7fa4b17dbe59ededaaaeab\">\r\n                        Anthony Sims                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Diretor de Marketing da SIGNiX<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Case do cliente<\/p><h3 class=\"h4 mb-0\">Entregando milh\u00f5es de e-mails transacionais com confiabilidade inigual\u00e1vel<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Enviar milh\u00f5es de e-mails transacionais todos os meses mantendo uma boa reputa\u00e7\u00e3o do remetente pode ser desafiador sem o parceiro de tecnologia certo. A SIGNiX, provedora de software no espa\u00e7o de assinatura eletr\u00f4nica, recorreu ao Sinch Mailgun para melhorar sua reputa\u00e7\u00e3o do remetente e alcan\u00e7ou taxas de entrega de e-mail de mais de 99%.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">N\u00e3o seja um spammer \u2014 mas tamb\u00e9m n\u00e3o decepcione<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Sim, seus clientes querem receber not\u00edcias suas, mas n\u00e3o a cada 10 minutos e n\u00e3o necessariamente todos os dias.<\/p><p>Acertar na frequ\u00eancia \u00e9 fundamental. Mais de 26% das pessoas que entrevistamos disseram que receber comunica\u00e7\u00f5es com muita frequ\u00eancia as desencorajaria de comprar de uma empresa. E acredite ou n\u00e3o, para quase 10% dos consumidores, n\u00e3o enviar comunica\u00e7\u00f5es suficientes tamb\u00e9m \u00e9 um potencial fator de desist\u00eancia.<\/p><p>Somando tudo, isso significa que mais de 35% dos consumidores encerrariam o relacionamento com uma empresa devido \u00e0 frequ\u00eancia de comunica\u00e7\u00e3o.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Com que frequ\u00eancia os consumidores desejam ser contatados sobre promo\u00e7\u00f5es?            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column-grouped\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-values=\"[[&quot;34&quot;,&quot;48&quot;],[&quot;25&quot;,&quot;14&quot;],[&quot;26&quot;,&quot;22&quot;],[&quot;15&quot;,&quot;14&quot;]]\" data-chart-colors=\"[&quot;#ff6047&quot;,&quot;#059688&quot;]\" data-chart-titles=\"[&quot;Sempre que surgirem&quot;,&quot;No m\\u00e1ximo diariamente&quot;,&quot;No m\\u00e1ximo semanalmente&quot;,&quot;No m\\u00e1ximo mensalmente&quot;]\" data-chart-series=\"[&quot;Expectativas dos consumidores&quot;,&quot;O que as empresas fazem&quot;]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 flex-wrap justify-content-center\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #ff6047\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                Expectativas dos consumidores            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #059688\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                O que as empresas fazem            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">34%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">querem receb\u00ea-las sempre que surgirem<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">25%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">est\u00e3o abertos a receber comunica\u00e7\u00f5es promocionais uma vez por dia<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">26%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">querem receber not\u00edcias sobre promo\u00e7\u00f5es semanalmente<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">15%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">escolheram &#8220;No m\u00e1ximo mensalmente&#8221;<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Quando perguntamos aos consumidores com que frequ\u00eancia eles desejavam ser contatados sobre promo\u00e7\u00f5es depois de se inscreverem para receber comunica\u00e7\u00f5es de uma empresa, descobrimos que:<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">17%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">est\u00e3o abertos a receb\u00ea-las diariamente<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">40%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">preferem receb\u00ea-las semanalmente<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">24%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">disseram &#8220;No m\u00e1ximo mensalmente&#8221;<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Quando se trata de newsletters com atualiza\u00e7\u00f5es ou dicas enviadas aos clientes existentes, nossa pesquisa revelou que:<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">O resultado final? Seja transparente e flex\u00edvel em rela\u00e7\u00e3o \u00e0 frequ\u00eancia. <\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Certifique-se de que os seus assinantes saibam o que esperar ao se inscreverem para receber comunica\u00e7\u00f5es da sua empresa e, ainda melhor, permita que eles escolham a frequ\u00eancia ideal para eles.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":110943,"template":"","meta":{"_acf_changed":true},"class_list":["post-111149","connections_chapter","type-connections_chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O timing \u00e9 tudo. 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