{"id":111148,"date":"2024-11-15T06:30:05","date_gmt":"2024-11-15T06:30:05","guid":{"rendered":"https:\/\/sinch.com\/connections\/chapter\/connect-where-and-when-it-matters\/"},"modified":"2026-02-02T06:28:08","modified_gmt":"2026-02-02T06:28:08","slug":"conecte-se-onde-e-quando-importar","status":"publish","type":"connections_chapter","link":"https:\/\/sinch.com\/pt\/connections\/chapter\/conecte-se-onde-e-quando-importar\/","title":{"rendered":"Conecte-se onde e quando for importante"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Como as empresas preferem se comunicar com seus clientes?<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Descobrimos que o email \u00e9, de longe, o canal de comunica\u00e7\u00e3o empresarial mais popular, seguido pelo SMS e os apps de mensagens WhatsApp, Instagram e Facebook Messenger.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYjg5OWM0NmFjZjQ5Y2JlMWJhYTM0NmM1YzFkNzk3NmQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYjg5OWM0NmFjZjQ5Y2JlMWJhYTM0NmM1YzFkNzk3NmQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYjg5OWM0NmFjZjQ5Y2JlMWJhYTM0NmM1YzFkNzk3NmQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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contato com as empresas, o email foi o vencedor, com 40% dos votos, seguido por liga\u00e7\u00f5es telef\u00f4nicas (23%) e SMS (22%).<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Atender aos clientes de acordo com o que eles querem<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>Atender \u00e0s prefer\u00eancias de comunica\u00e7\u00e3o dos clientes para atend\u00ea-los em seus pr\u00f3prios termos durante toda a jornada \u00e9 a chave para proporcionar experi\u00eancias valiosas, coesas e que promovam conex\u00f5es 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altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Esteja onde seus clientes est\u00e3o em cada etapa  <\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Ap\u00f3s descobrirem uma empresa e se inscrever em sua newsletter, como os consumidores querem que essa empresa se comunique com eles?<\/p><p>De acordo com nossa pesquisa, o email \u00e9 o canal individual preferido dos consumidores para comunica\u00e7\u00f5es pr\u00e9-compra, como ofertas promocionais e conte\u00fado educacional, com 36%. <\/p><p>SMS (18%) e redes sociais (15%) s\u00e3o os demais canais mais populares. <\/p><p>Como voc\u00ea pode ver no gr\u00e1fico, os h\u00e1bitos de comunica\u00e7\u00e3o das empresas est\u00e3o bastante alinhados com as prefer\u00eancias dos consumidores.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  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<div class=\"content-body\"><p>Mas se juntamos os votos dos consumidores para os canais de mensagens m\u00f3veis como um todo, eles foram claramente os favoritos: 43% dos consumidores e 54% das empresas classificaram as mensagens como sua principal op\u00e7\u00e3o para comunica\u00e7\u00f5es pr\u00e9-compra. Tamb\u00e9m est\u00e1 claro que os canais de mensagens avan\u00e7adas, como MMS, WhatsApp, Facebook Messenger, Messenger API para Instagram e Apple Messages for Business, est\u00e3o crescendo em popularidade, pois representaram 25% dos votos dos consumidores.<\/p><p>E quanto \u00e0s empresas? Eles est\u00e3o liderando o caminho para experi\u00eancias de comunica\u00e7\u00e3o mais inovadoras nos canais que os clientes usam. Um total de 36% das empresas que pesquisamos disseram que usam canais de mensagens avan\u00e7adas para interagir com novos assinantes.&nbsp;<\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Como os consumidores preferem receber comunica\u00e7\u00f5es p\u00f3s-compra?<\/h2>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"557\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/messaging-channels-charts-updated-2.png\" class=\"img-fluid\" alt=\"Image for Os canais de mensagens s\u00e3o a principal escolha dos consumidores, com o SMS ainda liderando o grupo\" sizes=\"(min-width: 1200px) 648px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/messaging-channels-charts-updated-2.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/messaging-channels-charts-updated-2-300x258.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/messaging-channels-charts-updated-2-1024x881.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/messaging-channels-charts-updated-2-768x661.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Os canais de mensagens s\u00e3o a principal escolha dos consumidores, com o SMS ainda liderando o grupo<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Em m\u00e9dia, os consumidores t\u00eam prefer\u00eancia por canais de mensagens para comunica\u00e7\u00f5es relacionadas a uma compra ou reserva, como confirma\u00e7\u00f5es, c\u00f3digos de verifica\u00e7\u00e3o, faturas e recibos ou confirma\u00e7\u00f5es de envio. Os canais de mensagens s\u00e3o visivelmente mais populares para verifica\u00e7\u00e3o de identidade e notifica\u00e7\u00f5es de entrega.<\/p><p>Ainda assim, uma m\u00e9dia de 37% dos consumidores prefere o email nesse est\u00e1gio de sua jornada, especialmente para faturas e recibos.<\/p><p>As chamadas telef\u00f4nicas tamb\u00e9m desempenham um papel importante na experi\u00eancia de compra, recebendo pouco menos de 17% dos votos dos consumidores para confirma\u00e7\u00f5es de pedidos e reservas e quase 16% para verifica\u00e7\u00e3o de identidade.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Embora n\u00e3o exista uma \u00fanica jornada de compra para seu p\u00fablico, h\u00e1 alguns denominadores comuns para o sucesso das empresas: imediatismo e seguran\u00e7a.<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Os consumidores querem saber que suas informa\u00e7\u00f5es est\u00e3o seguras e que suas compras est\u00e3o sendo gerenciadas \u2014 e de forma r\u00e1pida Se fizer isso corretamente, voc\u00ea n\u00e3o apenas proporcionar\u00e1 uma experi\u00eancia de compra perfeita, mas tamb\u00e9m gerar\u00e1 confian\u00e7a de longo prazo em sua marca e aprofundar\u00e1 os v\u00ednculos com os clientes.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Como os consumidores querem que as empresas interajam com eles quando se tornam clientes regulares de um produto ou servi\u00e7o?<\/h2>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNTM3ZTgzYjQ0MzU5ZWI4OGMyZGEzZTRjMWEyOGU3MWE\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNTM3ZTgzYjQ0MzU5ZWI4OGMyZGEzZTRjMWEyOGU3MWE() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNTM3ZTgzYjQ0MzU5ZWI4OGMyZGEzZTRjMWEyOGU3MWE\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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chartInit_block_YmxvY2tfNzE1Mjg2ZWJjNGNlNjA2NzUyZDY3YTljMjQ1MDczNDA(chartID_block_YmxvY2tfNzE1Mjg2ZWJjNGNlNjA2NzUyZDY3YTljMjQ1MDczNDA);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Atendimento ao cliente:<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Para o atendimento ao cliente, os apps de mensagens foram claramente vencedores em compara\u00e7\u00e3o com o email (38% vs. 29%).<\/p><p>\u00c9 tamb\u00e9m nesse ponto que as chamadas telef\u00f4nicas realmente se destacam: quase 20% das pessoas preferem usar esse canal para o atendimento ao cliente.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Resumo do engajamento inteligente entre canais<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Para criar conex\u00f5es significativas com seu p\u00fablico, \u00e9 necess\u00e1rio aproveitar os pontos fortes exclusivos dos canais que as pessoas usam para aprimorar cada etapa de sua jornada. \u00c9 assim que voc\u00ea atender\u00e1 \u00e0s necessidades imediatas deles, mas tamb\u00e9m construir\u00e1 relacionamentos positivos e de longo prazo.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/vimeo.com\/951852666\/3edf6aab9d\" class=\"lazy-video-link\" data-lazy-video=\"951852666?h=3edf6aab9d\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1886807303-cc1a5491e1c89260e08bc7367b7844f43db7d0c1718b90a285db0344de177c79-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1886807303-cc1a5491e1c89260e08bc7367b7844f43db7d0c1718b90a285db0344de177c79-d_1280?region=us\" alt=\"Email is sexy\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/951852666\/3edf6aab9d#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1886807303-cc1a5491e1c89260e08bc7367b7844f43db7d0c1718b90a285db0344de177c79-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/951852666?h=3edf6aab9d\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/951852666\/3edf6aab9d\",\n    \"name\": \"Email is sexy\",\n    \"uploadDate\": \"2024-05-30T03:55:32+00:00\",\n    \"duration\": \"P0DT0H0M44S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">O email continua sendo um canal fundamental para todos os tipos de comunica\u00e7\u00e3o<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Os consumidores e as empresas concordam: apesar do crescimento dos casos de uso de mensagens de conversa\u00e7\u00e3o, o email continua sendo um pilar fundamental da experi\u00eancia do cliente. <\/p><p>Mais de 91% das empresas o utilizam para falar com seus clientes e <a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-customer-experience\/\">85% dos consumidores verificam seus emails pelo menos duas vezes por dia.  <\/a><\/p><p class=\"mb-0\">De acordo com os consumidores, o email oferece os maiores benef\u00edcios para sua experi\u00eancia quando usado para:&nbsp;&nbsp;<\/p><\/div><ul class=\"list-styled-check mt-3 text-body-color\"><li>Envio de comunica\u00e7\u00f5es transacionais, como faturas e recibos<\/li><li>Coleta de feedback ou envio de uma pesquisa<\/li><li>Possibilitando conversas iniciadas pelo consumidor<\/li><li>Envio de promo\u00e7\u00f5es ou recomenda\u00e7\u00f5es e ofertas personalizadas de produtos com base no hist\u00f3rico de compras<\/li><\/ul>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Nossa pesquisa mostra que, quando combinados, os canais de mensagens m\u00f3veis s\u00e3o a principal escolha dos consumidores, atingindo consistentemente pontua\u00e7\u00f5es m\u00e9dias de 40 a 43% em cada est\u00e1gio da jornada do cliente.<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">63%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">das empresas integram canais de mensagens em sistemas de CRM<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">57%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">diretamente em seu site ou aplicativo<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">51%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">em plataformas de com\u00e9rcio eletr\u00f4nico<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">50%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">em plataformas de automa\u00e7\u00e3o de marketing<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">34%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">em sistemas ERP<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Como as empresas integram canais de mensagens em seus sistemas<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>As empresas que pesquisamos est\u00e3o bem cientes da import\u00e2ncia dos canais de mensagens m\u00f3veis.<\/p><p>Mais de 41% est\u00e3o planejando adicionar um ou mais canais de mensagens ao seu mix de comunica\u00e7\u00f5es em 2024.<\/p><p>E, como voc\u00ea pode ver, muitos j\u00e1 os integraram em seus sistemas:&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-sand-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"648\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-2x.png\" class=\"img-fluid\" alt=\"Image for Apesar do surgimento de canais mais novos e repletos de recursos, o SMS ainda \u00e9, de longe, o canal de mensagens m\u00f3veis preferido dos consumidores.\" sizes=\"(min-width: 1200px) 648px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-2x.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-2x-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-2x-1024x1024.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-2x-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-2x-768x768.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Apesar do surgimento de canais mais novos e repletos de recursos, o SMS ainda \u00e9, de longe, o canal de mensagens m\u00f3veis preferido dos consumidores.<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Isso se aplica a casos de uso que abrangem toda a jornada do cliente, desde a verifica\u00e7\u00e3o de identidade at\u00e9 notifica\u00e7\u00f5es e alertas, ofertas promocionais, intera\u00e7\u00f5es bidirecionais e muito mais.<\/p><p>Ao combinar os canais de comunica\u00e7\u00e3o tradicionais, como email e SMS, com canais mais novos e avan\u00e7ados, voc\u00ea atender\u00e1 \u00e0s prefer\u00eancias de um p\u00fablico diversificado e mais amplo e, ao mesmo tempo, diferenciar\u00e1 sua marca para casos de uso que exigem algo mais.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-808cc92988a1bcad2e35166ca4c24910\">\r\n            A ado\u00e7\u00e3o do RCS \u2014 impulsionada pelos recursos de m\u00eddia rica, v\u00eddeo e conversa\u00e7\u00e3o, bem como pelos dados granulares de eventos dispon\u00edveis para a otimiza\u00e7\u00e3o de campanhas \u2014 trar\u00e1 um grande impacto nas estrat\u00e9gias de experi\u00eancia do cliente e nas comunica\u00e7\u00f5es diretas com o consumidor, assim como foi o email.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Matt.png\" alt=\"Foto de Matt Ramerman\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-808cc92988a1bcad2e35166ca4c24910\">\r\n                        Matt Ramerman                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Vice-presidente S\u00eanior de Sucesso do Cliente e Inova\u00e7\u00e3o na Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Canais de mensagens ricos e conversacionais continuam ganhando espa\u00e7o<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Voc\u00ea tem ouvido isso h\u00e1 anos, e ainda \u00e9 verdade: os consumidores esperam intera\u00e7\u00f5es valiosas e em tempo real com as empresas.<\/p><p>Dar aos seus clientes a oportunidade de responder \u00e0s suas mensagens e iniciar conversas nos canais que eles usam com a fam\u00edlia e os amigos n\u00e3o \u00e9 apenas uma maneira infal\u00edvel de aprimorar a experi\u00eancia deles. Quando bem feito, ele tamb\u00e9m pode ser um canal de vendas poderoso.<\/p><p>Prepare-se para ver cada vez mais trocas de mensagens por meio de canais avan\u00e7ados no futuro pr\u00f3ximo. Mais de 40% das empresas pesquisadas planejam adotar pelo menos um canal de rich messaging este ano, e isso \u00e9 apenas o come\u00e7o.<\/p><p class=\"mb-0\">Seja no WhatsApp, Telegram, <a href=\"https:\/\/sinch.com\/pt\/blog\/o-que-sao-mensagens-rcs\/\">RCS (Rich Communication Services)<\/a> ou Apple Messages for Business, as mensagens avan\u00e7adas s\u00e3o perfeitas para criar experi\u00eancias imersivas para os clientes. Elas tamb\u00e9m oferecem mais seguran\u00e7a com mensagens com marca e <a href=\"https:\/\/sinch.com\/pt\/blog\/rcs-verified-senders\/\">IDs de remetente verificados<\/a>, o que significa menos risco de spam ou smishing.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/vimeo.com\/962882238\/eda0448d16\" class=\"lazy-video-link\" data-lazy-video=\"962882238?h=eda0448d16\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1886807146-309187753974570759434131016c331ddb3ff3a0aa13b4f1f69dde0040a7dccc-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1886807146-309187753974570759434131016c331ddb3ff3a0aa13b4f1f69dde0040a7dccc-d_1280?region=us\" alt=\"RCS What it is and why it&#039;s a no-brainer\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/962882238\/eda0448d16#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1886807146-309187753974570759434131016c331ddb3ff3a0aa13b4f1f69dde0040a7dccc-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/962882238?h=eda0448d16\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/962882238\/eda0448d16\",\n    \"name\": \"RCS What it is and why it's a no-brainer\",\n    \"uploadDate\": \"2024-06-20T00:31:49+00:00\",\n    \"duration\": \"P0DT0H2M3S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"644\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-3-2.png\" class=\"img-fluid\" alt=\"Image for Se j\u00e1 houve um momento para adotar o recurso de mensagens ricas e, mais especificamente, do RCS, esse momento \u00e9 agora.\" sizes=\"(min-width: 1200px) 648px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-3-2.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-3-2-300x298.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-3-2-1024x1018.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-3-2-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-3-2-768x764.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Se j\u00e1 houve um momento para adotar o recurso de mensagens ricas e, mais especificamente, do RCS, esse momento \u00e9 agora.<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A partir de 2024, o <a href=\"https:\/\/sinch.com\/pt\/blog\/rcs-ios-18\/\">RCS ser\u00e1 compat\u00edvel com o iOS 18<\/a>. Isso significa que a atual experi\u00eancia de mensagens entre usu\u00e1rios de iPhone e Android vai passar por uma transforma\u00e7\u00e3o.<\/p><p>E quando a Apple adotar o RCS para mensagens comerciais, isso poder\u00e1 significar o suporte a recursos avan\u00e7ados, como perfis empresariais completos, remetentes verificados, recibos de leitura, bot\u00f5es de resposta sugerida, carross\u00e9is de m\u00faltipla escolha e muito mais.<\/p><p class=\"mb-0\">Em alguns mercados, a ado\u00e7\u00e3o generalizada do RCS j\u00e1 \u00e9 uma realidade e as empresas de todos os setores est\u00e3o colhendo os frutos de experi\u00eancias de mensagens ricas e interativas.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/vimeo.com\/962883549\/1c63805ac8\" class=\"lazy-video-link\" data-lazy-video=\"962883549?h=1c63805ac8\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1886806952-2ab4d61bc8687f2b0aa07a973e4e551750db1434319ab70b7a57a63fcfaa7730-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1886806952-2ab4d61bc8687f2b0aa07a973e4e551750db1434319ab70b7a57a63fcfaa7730-d_1280?region=us\" alt=\"3 ways to prepare for RCS\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/962883549\/1c63805ac8#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1886806952-2ab4d61bc8687f2b0aa07a973e4e551750db1434319ab70b7a57a63fcfaa7730-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/962883549?h=1c63805ac8\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/962883549\/1c63805ac8\",\n    \"name\": \"3 ways to prepare for RCS\",\n    \"uploadDate\": \"2024-06-20T00:36:12+00:00\",\n    \"duration\": \"P0DT0H1M54S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-5 py-7 p-md-9 justify-content-lg-center rounded-lg bg-sand-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 gx-lg-7 gx-md-6 \">\r\n\r\n                                            <div class=\"col-md-6 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/vimeo.com\/951851424\/2b573ba109\" class=\"lazy-video-link\" data-lazy-video=\"951851424?h=2b573ba109\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1886807227-3d044c70670d65968f726692a8977f20c9752a5d8e1f4d771678b68833da6476-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1886807227-3d044c70670d65968f726692a8977f20c9752a5d8e1f4d771678b68833da6476-d_1280?region=us\" alt=\"Creating an immersive conversational experience\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/951851424\/2b573ba109#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1886807227-3d044c70670d65968f726692a8977f20c9752a5d8e1f4d771678b68833da6476-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/951851424?h=2b573ba109\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/951851424\/2b573ba109\",\n    \"name\": \"Creating an immersive conversational experience\",\n    \"uploadDate\": \"2024-05-30T03:51:06+00:00\",\n    \"duration\": \"P0DT0H1M22S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    \r\n                    <div class=\"col-md-6 order-1 order-md-1\">\r\n                                                    <p class=\"text-uppercase section-caption\">Hist\u00f3ria de sucesso do cliente<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">Como a Picard conseguiu atender todos os seus clientes durante as festas de fim de ano com o RCS. <\/h2>\r\n\r\n                        <p>Para fortalecer a estrat\u00e9gia de ativa\u00e7\u00e3o do cliente durante a \u00e9poca crucial das festas de fim de ano, a varejista francesa de alimentos congelados Picard criou uma <a href=\"https:\/\/sinch.com\/customer-stories\/how-picard-increased-customer-engagement-42-conversational-rcs-experience\/\">experi\u00eancia conversacional<\/a> imersiva de ponta a ponta com RCS, permitindo que os consumidores se inspirassem e comprassem refei\u00e7\u00f5es para as festas de fim de ano diretamente no canal de mensagens.<\/p><p>Com essa campanha,<a href=\"https:\/\/sinch.com\/customer-stories\/how-picard-increased-customer-engagement-42-conversational-rcs-experience\/\"> a Picard observou um aumento de 42% no engajamento do cliente e mais de 10% de redirecionamentos para o site.<\/a><\/p><p class=\"mb-0\">\u00c9 assim que voc\u00ea cria campanhas para celular que n\u00e3o v\u00e3o passar despercebidas. Ceia de fim de ano f\u00e1cil de preparar? Com certeza!&nbsp;&nbsp;<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"648\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-4.png\" class=\"img-fluid\" alt=\"Image for Os consumidores ainda querem falar com um atendente\" sizes=\"(min-width: 1200px) 648px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-4.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-4-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-4-1024x1024.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-4-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Resized-Chapter-2-Image-4-768x769.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Os consumidores ainda querem falar com um atendente<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>As chamadas telef\u00f4nicas continuam sendo um toque humano bem-vindo em um mundo que est\u00e1 se tornando mais tecnol\u00f3gico a cada dia que passa. 40% das empresas classificam as chamadas telef\u00f4nicas como um dos principais canais para receber feedback dos clientes, e mais de 23% dos consumidores dizem que esse \u00e9 seu canal favorito para entrar em contato com as empresas.<\/p><p>E n\u00e3o acredite que as chamadas telef\u00f4nicas est\u00e3o ficando para tr\u00e1s quando se trata de inova\u00e7\u00e3o. Os recentes avan\u00e7os na tecnologia de voz est\u00e3o tornando as chamadas telef\u00f4nicas mais envolventes e seguras do que nunca. Por exemplo, as chamadas com marca permitem que as empresas exibam as informa\u00e7\u00f5es de sua empresa quando entram em contato com os clientes.<\/p><p>Al\u00e9m de dar \u00e0s empresas o controle sobre sua marca, tamb\u00e9m ajuda a combater o phishing por voz e a manter a confian\u00e7a nas comunica\u00e7\u00f5es por voz, garantindo aos consumidores que est\u00e3o interagindo com uma empresa leg\u00edtima.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"647\" height=\"634\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/phone-security-2.png\" class=\"img-fluid\" alt=\"Image for A privacidade e a seguran\u00e7a dos dados devem ser priorit\u00e1rias e vis\u00edveis\" sizes=\"(min-width: 1200px) 648px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/phone-security-2.png 1294w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/phone-security-2-300x294.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/phone-security-2-1024x1003.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/phone-security-2-768x753.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">A privacidade e a seguran\u00e7a dos dados devem ser priorit\u00e1rias e vis\u00edveis<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A seguran\u00e7a \u00e9 um ingrediente essencial para um relacionamento duradouro com o cliente, e as empresas precisam fazer com que cada etapa da jornada do cliente seja segura e protegida. Como?<\/p><p>Usando canais de comunica\u00e7\u00e3o verificados e de marca. Permitindo que os clientes mudem de um chatbot para um agente humano. Mantendo a verifica\u00e7\u00e3o de identidade r\u00e1pida e f\u00e1cil, tornando-a uma parte vis\u00edvel da experi\u00eancia do cliente.<\/p><p>E, \u00e9 claro, trabalhando com parceiros de tecnologia que priorizam a prote\u00e7\u00e3o e a seguran\u00e7a dos dados.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":110941,"template":"","meta":{"_acf_changed":false},"class_list":["post-111148","connections_chapter","type-connections_chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conecte-se onde e quando for importante - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/connections\/chapter\/conecte-se-onde-e-quando-importar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conecte-se onde e quando for importante - Sinch\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/connections\/chapter\/conecte-se-onde-e-quando-importar\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T06:28:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/SI-Connections-Thumbnail-02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1296\" \/>\n\t<meta property=\"og:image:height\" content=\"1071\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/conecte-se-onde-e-quando-importar\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/conecte-se-onde-e-quando-importar\\\/\",\"name\":\"Conecte-se onde e quando for importante - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/conecte-se-onde-e-quando-importar\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/conecte-se-onde-e-quando-importar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/SI-Connections-Thumbnail-02.png\",\"datePublished\":\"2024-11-15T06:30:05+00:00\",\"dateModified\":\"2026-02-02T06:28:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/conecte-se-onde-e-quando-importar\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/conecte-se-onde-e-quando-importar\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/conecte-se-onde-e-quando-importar\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/SI-Connections-Thumbnail-02.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/SI-Connections-Thumbnail-02.png\",\"width\":1296,\"height\":1071},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/connections\\\/chapter\\\/conecte-se-onde-e-quando-importar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conecte-se onde e quando for importante\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; 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