{"id":111147,"date":"2024-11-15T06:11:07","date_gmt":"2024-11-15T06:11:07","guid":{"rendered":"https:\/\/sinch.com\/connections\/chapter\/first-impression-matter-but-how-do-you-get-them-right\/"},"modified":"2026-02-02T06:32:13","modified_gmt":"2026-02-02T06:32:13","slug":"voce-esta-afastando-seus-clientes","status":"publish","type":"connections_chapter","link":"https:\/\/sinch.com\/pt\/connections\/chapter\/voce-esta-afastando-seus-clientes\/","title":{"rendered":"Voc\u00ea est\u00e1 afastando seus clientes?"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Mais de 3 em cada 4 consumidores dizem que uma experi\u00eancia ruim (apenas uma!) pode acabar com seu relacionamento com uma marca.<\/h2>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">20%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dos consumidores querem que seja f\u00e1cil trabalhar com a empresa<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">11%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dizem que a empresa deve oferecer informa\u00e7\u00f5es adicionais \u00fateis<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">13%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">esperam um in\u00edcio ou uma entrega r\u00e1pida<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">10%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">esperam respostas r\u00e1pidas para suas perguntas<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">A comunica\u00e7\u00e3o eficaz \u00e9 um componente essencial de uma experi\u00eancia positiva para o cliente.<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>\u00c9 por isso que <a href=\"https:\/\/sinch.com\/resources\/customer-experience-annual-report-retail-e-commerce\/\">voc\u00ea n\u00e3o pode se dar ao luxo de ter uma primeira intera\u00e7\u00e3o decepcionante.<\/a><\/p><p><b>Como causar uma boa primeira impress\u00e3o?<\/b><\/p><p class=\"mb-0\">Para mais de 54% dos consumidores que pesquisamos, a conveni\u00eancia \u00e9 o que causa o maior impacto.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">30%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dizem que a reputa\u00e7\u00e3o da empresa \u00e9 seu principal foco<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">11%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">dizem que querem que o app ou site da empresa seja seguro<\/p>    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order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Como voc\u00ea mant\u00e9m os novos clientes satisfeitos?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Tamb\u00e9m quer\u00edamos entender o que \u00e9 importante para os clientes rec\u00e9m-adquiridos logo ap\u00f3s a primeira compra (veja as respostas no gr\u00e1fico de pizza). \u00c9 claro que os relacionamentos com os clientes n\u00e3o s\u00e3o constru\u00eddos apenas com base nas primeiras impress\u00f5es. 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