{"id":79588,"date":"2025-02-13T09:51:41","date_gmt":"2025-02-13T09:51:41","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/?post_type=blog&p=79588"},"modified":"2025-12-18T15:17:26","modified_gmt":"2025-12-18T15:17:26","slug":"otima-nutri-recuperacao-de-carrinho","status":"publish","type":"blog","link":"https:\/\/sinch.com\/pt\/blog\/otima-nutri-recuperacao-de-carrinho\/","title":{"rendered":"\u00d3tima Nutri: 25% de recupera\u00e7\u00e3o de carrinho via WhatsApp"},"content":{"rendered":"\n

Carrinho abandonado \u00e9 um problema de todo lojista. Se voc\u00ea tamb\u00e9m tem um e-commerce, inspire-se na hist\u00f3ria de sucesso da \u00d3tima Nutri, que consegue recuperar 25% de compras n\u00e3o conclu\u00eddas pelo WhatsApp e com a ajuda da Sinch Engage. <\/strong><\/p>\n\n\n\n

H\u00e1 mais de 10 anos no segmento de venda de suplementos alimentares<\/strong> no atacado e varejo, a \u00d3tima Nutri<\/a> \u00e9 refer\u00eancia no mercado e envia seus produtos a todo o Brasil. <\/p>\n\n\n\n

Utilizando o Google Ads como principal canal de aquisi\u00e7\u00e3o de clientes, a empresa sempre vendia seus produtos pelo seu site. Seu portal era tamb\u00e9m o principal canal para atendimento ao cliente<\/a> e para isso a loja tinha um servi\u00e7o de webchat (janela de conversa no site). <\/p>\n\n\n\n

Em 2021, a \u00d3tima Nutri come\u00e7ou a atender seus clientes tamb\u00e9m pelo WhatsApp<\/a>. A praticidade do suporte pelo app mais usado no Brasil<\/a> agradou seu p\u00fablico e esse foi s\u00f3 o come\u00e7o do sucesso da \u00d3tima Nutri com o canal. <\/p>\n\n\n\n

Baixe o guia de gra\u00e7a!<\/a><\/p>\n\n\n\n

\u00d3tima Nutri: WhatsApp para atendimento<\/h2>\n\n\n\n

Com o sucesso do seu atendimento pelo WhatsApp, o n\u00famero de mensagens no canal aumentou.<\/p>\n\n\n\n

No in\u00edcio, a \u00d3tima Nutri usava o aplicativo WhatsApp Business<\/a> para realizar o atendimento.<\/p>\n\n\n\n

Ficou logo claro, no entanto, que o app do WhatsApp n\u00e3o era pr\u00e1tico para o volume de mensagens recebidas, n\u00e3o preservava o hist\u00f3rico das conversas com clientes e o atendimento n\u00e3o era t\u00e3o r\u00e1pido como eles desejavam.  Foi ent\u00e3o que a \u00d3tima Nutri procurou uma plataforma para profissionalizar seu atendimento<\/strong> e encontrou a Sinch Engage<\/a> em fevereiro de 2023. <\/p>\n\n\n\n

Upgrade no atendimento: a API do WhatsApp<\/h2>\n\n\n\n

Nesse momento, a Sinch Engage apresentou \u00e0 \u00d3tima Nutri o WhatsApp para empresas<\/a> com mais recursos: a API do WhatsApp<\/a>.\u00a0<\/p>\n\n\n\n

A API do WhatsApp tem ferramentas exclusivas, tais como: <\/p>\n\n\n\n

\u2705 v\u00e1rios atendentes no mesmo n\u00famero de WhatsApp.<\/p>\n\n\n\n

\u2705 chatbot<\/a> para automa\u00e7\u00e3o de mensagens.<\/p>\n\n\n\n

\u2705 disparo de mensagens para um grande p\u00fablico.<\/p>\n\n\n\n

Em resumo<\/strong>: o WhatsApp API era tudo o que a \u00d3tima Nutri precisava para n\u00e3o apenas dar conta dos atendimentos, mas at\u00e9 mesmo para crescer e vender mais com o WhatsApp. <\/p>\n\n\n\n

Como parceira oficial do WhatsApp<\/a>, a Sinch Engage conectou a \u00d3tima Nutri com a API do WhatsApp. <\/p>\n\n\n\n

Acesse nosso WhatsApp!<\/a><\/p>\n\n\n\n

Sucesso da \u00d3tima Nutri: API do WhatsApp em toda a jornada do cliente<\/h2>\n\n\n\n

A partir deste momento, a \u00d3tima Nutri criou a primeira vers\u00e3o do seu chatbot direto na plataforma Engage \u2013 sem necessidade de conhecimento pr\u00e9vio em programa\u00e7\u00e3o.  <\/p>\n\n\n\n

Com um chatbot no WhatsApp, agora as mensagens dos clientes s\u00e3o filtradas por um menu com as op\u00e7\u00f5es: pedidos, financeiro, entrega, cupom e d\u00favidas. Ap\u00f3s selecionar uma dessas op\u00e7\u00f5es, o contato \u00e9 transferido para a equipe de atendentes, que inicia o atendimento com informa\u00e7\u00f5es b\u00e1sicas do usu\u00e1rio. <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Os bons resultados com o uso da API do WhatsApp levaram a \u00d3tima Nutri a usar o canal para estrat\u00e9gias de contato ativo com o cliente.<\/strong> Foi assim que eles criaram uma rotina de disparos di\u00e1rios<\/a> para clientes que paravam a compra no meio da jornada. E o resultado foi surpreendente! At\u00e9 25% dos carrinhos abandonados no meio da compra est\u00e3o sendo recuperados mensalmente com essa a\u00e7\u00e3o.  <\/p>\n\n\n

\n
\"Everton<\/figure>\n<\/div>\n\n\n

Com \u00bc dos clientes recuperados atrav\u00e9s dessa a\u00e7\u00e3o pelo WhatsApp, a \u00d3tima quer usar ainda mais o disparo ativo no WhatsApp, agora com campanhas promocionais pelo app,  como descontos para clientes mais frequentes. A \u00d3tima Nutri tamb\u00e9m estuda usar o WhatsApp para promover seus produtos outlet \u2013 com prazo de vencimento mais pr\u00f3ximo \u2013 que chegam a ter 70% de desconto. <\/p>\n\n\n\n

Nessa jornada de crescimento da empresa com o WhatsApp, a Sinch Engage sempre estar\u00e1 presente para ajudar no sucesso desse e de todos os seus clientes. <\/p>\n","protected":false},"author":30,"featured_media":74332,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[525],"class_list":["post-79588","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-campanas-2"],"acf":[],"yoast_head":"\n\u00d3tima Nutri: 25% de recupera\u00e7\u00e3o de carrinho via WhatsApp<\/title>\n<meta name=\"description\" content=\"Veja como a \u00d3tima Nutri recupera 25% de seus carrinhos abandonados com o disparo ativo de mensagens pelo WhatsApp.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/blog\/otima-nutri-recuperacao-de-carrinho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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