{"id":78371,"date":"2025-02-13T09:57:10","date_gmt":"2025-02-13T09:57:10","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/?post_type=blog&#038;p=78371"},"modified":"2025-12-18T15:16:31","modified_gmt":"2025-12-18T15:16:31","slug":"whatsapp-business-platform-uso","status":"publish","type":"blog","link":"https:\/\/sinch.com\/pt\/blog\/whatsapp-business-platform-uso\/","title":{"rendered":"Quando usar e como implementar o WhatsApp Business Platform"},"content":{"rendered":"\n<p><strong>Cada vez mais empresas t\u00eam apostado em oferecer atendimento profissional com a conta WhatsApp Business Platform. No artigo a seguir explicamos o que \u00e9 a Plataforma do WhatsApp Business, mostramos seus principais casos de uso e ensinamos como aderir a essa conta.<\/strong><\/p>\n\n\n\n<p>Presente como nunca no cotidiano dos(as) brasileiros(as), o <a href=\"https:\/\/sinch.com\/pt\/blog\/whatsapp-no-brasil\/\">WhatsApp<\/a> hoje tamb\u00e9m \u00e9 uma ferramenta comercial. Para empresas que desejam n\u00e3o apenas responder a seus(uas) clientes pelo app, mas tamb\u00e9m enviar campanhas e at\u00e9 vender, o WhatsApp tem desde 2018 uma conta espec\u00edfica para isso: o WhatsApp Business Platform.<\/p>\n\n\n\n<p>Essa Plataforma do <a href=\"https:\/\/sinch.com\/pt\/blog\/whatsapp-business-para-empresas\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp Business<\/a>, tamb\u00e9m conhecida como &#8220;a conta empresarial do WhatsApp&#8221;, \u00e9 cada vez mais adotada. De fato, segundo dados do WhatsApp, mais de <strong>60% das principais empresas brasileiras j\u00e1 implementaram o WhatsApp Business Platform<\/strong>.<\/p>\n\n\n\n<p>Pensando na demanda crescente pela plataforma, preparamos um especial explicando em detalhes a conta, seus principais cen\u00e1rios de uso e como sua empresa pode come\u00e7ar a us\u00e1-la.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 o WhatsApp Business Platform?<\/h2>\n\n\n\n<p>Atualmente h\u00e1 tr\u00eas tipos de contas do WhatsApp. A primeira e mais conhecida \u00e9 o <strong>WhatsApp pessoal<\/strong>, o app com que falamos com amigos(as) e familiares. As duas outras s\u00e3o as contas comerciais do WhatsApp: o <strong>WhatsApp Business <\/strong>e o <strong>WhatsApp Business Platform.&nbsp;<\/strong><\/p>\n\n\n\n<p>O <a href=\"https:\/\/sinch.com\/pt\/blog\/vantagens-e-desvantagens-do-app-whatsapp-business\/\">WhatsApp Business<\/a> \u00e9 um app gratuito para celular. Por sua simplicidade, o WhatsApp Business \u00e9 uma vers\u00e3o ideal para empresas com poucos(as) funcion\u00e1rios(as) ou que ainda est\u00e3o crescendo.<\/p>\n\n\n\n<p>J\u00e1 o<strong> WhatsApp Business Platform<\/strong>, como o nome em ingl\u00eas diz, \u00e9 uma <strong>plataforma<\/strong> <strong>do WhatsApp<\/strong>. Diferente do WhatsApp pessoal e Business, seu acesso \u00e9 por um programa de computador. Essa \u00e9 a vers\u00e3o com recursos exclusivos do WhatsApp, como chatbots, integra\u00e7\u00e3o com CRMs e at\u00e9 outros <a href=\"https:\/\/sinch.com\/pt\/blog\/aplicativos-de-mensagens-no-brasil\/\">aplicativos de mensagens<\/a>, como Instagram Direct, Facebook Messenger e Telegram.<\/p>\n\n\n\n<p>A grande vantagem do WhatsApp Business Platform \u00e9 <strong>profissionalizar o uso do WhatsApp <\/strong>aproveitando dos recursos exclusivos dessa vers\u00e3o. Com a Plataforma WhatsApp Business, companhias podem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>centralizar o atendimento no WhatsApp em uma \u00fanica plataforma e com um \u00fanico n\u00famero<\/li>\n\n\n\n<li>enviar <a href=\"https:\/\/sinch.com\/pt\/blog\/notificacoes-do-whatsapp-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">notifica\u00e7\u00f5es em massa<\/a><\/li>\n\n\n\n<li>estar em <a href=\"https:\/\/sinch.com\/pt\/blog\/protecao-de-dados-pelo-whatsapp\/\">conformidade com a LGPD<\/a><\/li>\n\n\n\n<li>criar um<a href=\"https:\/\/sinch.com\/pt\/blog\/chatbot-para-whatsapp\/\"> chatbot para WhatsApp<\/a><\/li>\n\n\n\n<li>ter uma<a href=\"https:\/\/sinch.com\/pt\/blog\/conta-verificada-no-whatsapp\/\"> conta verificada<\/a> (com selo verde) no WhatsApp<\/li>\n<\/ul>\n\n\n\n<p>Abaixo, montamos um quadro comparativo da <strong>Plataforma WhatsApp Business (API)<\/strong> com as demais contas do WhatsApp.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78372\" width=\"360\" height=\"1024\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/facts-whatsapp-business-ecosystem-app-business-api-pt-br-2022-02-magazin-360x1024-2.png\" alt=\"Compara\u00e7\u00e3o das diferentes vers\u00f5es de contas no WhatsApp\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/facts-whatsapp-business-ecosystem-app-business-api-pt-br-2022-02-magazin-360x1024-2.png 360w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/facts-whatsapp-business-ecosystem-app-business-api-pt-br-2022-02-magazin-360x1024-2-105x300.png 105w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p>Compara\u00e7\u00e3o entre as diferentes contas do WhatsApp.Com tantas vantagens, \u00e9 hora de saber <strong>como colocar em pr\u00e1tica<\/strong> esses benef\u00edcios. Veja a seguir <strong>os principais casos de uso<\/strong> do WhatsApp Business Platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cen\u00e1rios de uso do WhatsApp Business Platform<\/h2>\n\n\n\n<p>A cada ano o WhatsApp oferece mais recursos para empresas operarem nesse canal. O WhatsApp Business Platform \u00e9 a conta que d\u00e1 total acesso a esses recursos, do marketing a vendas.<\/p>\n\n\n\n<p><strong>1. Comunica\u00e7\u00e3o com clientes e entre departamentos<\/strong><\/p>\n\n\n\n<p>Com o WhatsApp Business Platform, clientes podem iniciar conversas com empresas e receber suporte, por exemplo, sobre status de pedidos de compra, consultas de pagamento, informa\u00e7\u00f5es sobre produtos ou problemas individuais.<\/p>\n\n\n\n<p>Empresas podem tamb\u00e9m usar o WhatsApp Business Platform para <strong>a comunica\u00e7\u00e3o interna<\/strong>, j\u00e1 que \u00e9 poss\u00edvel conectar a plataforma com sistemas de CRM.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78373\" width=\"315\" height=\"632\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/bloom-care-1-pt-br-1-315x632-4.png\" alt=\"atendimento ao cliente bloom care\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/bloom-care-1-pt-br-1-315x632-4.png 315w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/bloom-care-1-pt-br-1-315x632-4-150x300.png 150w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/figure>\n\n\n\n<p>Atendimento ao cliente com o WhatsApp Business Platform<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78374\" width=\"315\" height=\"632\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/bloom-care-2-pt-br-315x632-11.png\" alt=\"atendimento bloom care\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/bloom-care-2-pt-br-315x632-11.png 315w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/bloom-care-2-pt-br-315x632-11-150x300.png 150w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/figure>\n\n\n\n<p>Atendimento ao cliente com outro recurso exclusivo da plataforma: chatbots<\/p>\n\n\n\n<p><strong>2. Atendimento eficiente e 24 horas com chatbots<\/strong><\/p>\n\n\n\n<p>Uma das indiscut\u00edveis vantagens do WhatsApp Business Platform s\u00e3o os chatbots. <strong>A outra conta corporativa do WhatsApp, o WhatsApp Business, n\u00e3o tem esse recurso.&nbsp;<\/strong><\/p>\n\n\n\n<p>Com um <a href=\"https:\/\/sinch.com\/pt\/blog\/chatbot-para-whatsapp\/\">chatbot para WhatsApp<\/a>, uma empresa fica sempre dispon\u00edvel ao cliente. Al\u00e9m disso, ao responder perguntas mais frequentes, chatbots aliviam o trabalho de SACs, que podem usar seu tempo para responder solicita\u00e7\u00f5es mais complexas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78375\" width=\"315\" height=\"632\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/escola-master-chatbot-3-pt-br-315x632_0-9.png\" alt=\"chatbots para WhatsApp escola master\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/escola-master-chatbot-3-pt-br-315x632_0-9.png 315w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/escola-master-chatbot-3-pt-br-315x632_0-9-150x300.png 150w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/figure>\n\n\n\n<p>Cliente obt\u00e9m informa\u00e7\u00f5es como a agenda da escola sem precisar acionar um(a) atendente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78376\" width=\"640\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Escola-Master-de-Aviacao-chatbot-quote-10.png\" alt=\"Cita\u00e7\u00e3o de Marcio Vieira da Escola Master sobre Chatbot\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Escola-Master-de-Aviacao-chatbot-quote-10.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Escola-Master-de-Aviacao-chatbot-quote-10-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Escola-Master-de-Aviacao-chatbot-quote-10-150x150.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p><strong>3. Notifica\u00e7\u00f5es e alertas<\/strong><\/p>\n\n\n\n<p>Empresas tamb\u00e9m podem usar a Plataforma do WhatsApp Business para enviar informa\u00e7\u00f5es ou altera\u00e7\u00f5es importantes a seus(uas) clientes. Essa \u00e9 uma forma muito pr\u00e1tica de comunica\u00e7\u00e3o, pois o(a) usu\u00e1rio(a) recebe diretamente a mensagem, direto na tela de bloqueio celular.<\/p>\n\n\n\n<p>Essas mensagens podem ser sobre <strong>confirma\u00e7\u00f5es de reserva<\/strong> ou pagamentos realizados, alertas sobre o <strong>status de uma entrega<\/strong> ou a <strong>altera\u00e7\u00e3o de hor\u00e1rios<\/strong> de voos e lembretes sobre compromissos ou cobran\u00e7as.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78377\" width=\"315\" height=\"632\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/correto_latam-airlines-wa-notification-pt-315x632-8.png\" alt=\"Latam Airlines Screenshot\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/correto_latam-airlines-wa-notification-pt-315x632-8.png 315w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/correto_latam-airlines-wa-notification-pt-315x632-8-150x300.png 150w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/figure>\n\n\n\n<p><strong>4. Envio de promo\u00e7\u00f5es e ofertas<\/strong><\/p>\n\n\n\n<p>Com o WhatsApp Business Platform, empresas transformam o WhatsApp em um poderoso <strong>canal de marketing<\/strong>.<\/p>\n\n\n\n<p>A Plataforma do WhatsApp permite n\u00e3o apenas o acesso ao hist\u00f3rico das conversas, como tamb\u00e9m o armazenamento das prefer\u00eancias dos clientes. Com base nessas informa\u00e7\u00f5es, empresas podem enviar <a href=\"https:\/\/sinch.com\/pt\/blog\/mensagem-em-massa-no-whatsapp\/\">campanhas no WhatsApp<\/a> para diferentes p\u00fablicos-alvo. Em per\u00edodo de altas nas vendas, como <a href=\"https:\/\/sinch.com\/pt\/blog\/como-turbinar-vendas-na-black-friday\/\">Black Friday<\/a> ou Natal, enviar uma oferta pelo WhatsApp pode ser o diferencial para uma empresa se destacar da concorr\u00eancia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78378\" width=\"315\" height=\"632\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/black-friday-mp-fake-screenshot-02-pt-br-phone-jet-22cw40-01-315x632-10.png\" alt=\"loja no whatsapp black friday\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/black-friday-mp-fake-screenshot-02-pt-br-phone-jet-22cw40-01-315x632-10.png 315w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/black-friday-mp-fake-screenshot-02-pt-br-phone-jet-22cw40-01-315x632-10-150x300.png 150w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/figure>\n\n\n\n<p>Aviso de promo\u00e7\u00e3o de Black Friday enviado de forma autom\u00e1tica e a v\u00e1rios contatos no WhatsApp.<\/p>\n\n\n\n<p><strong>5. Vendas direto pelo WhatsApp<\/strong><\/p>\n\n\n\n<p>A Plataforma do WhatsApp Business permite uma jornada do cliente inteira no app, da considera\u00e7\u00e3o pelo marketing at\u00e9 a compra.<\/p>\n\n\n\n<p>No WhatsApp, sua empresa anuncia produtos e pode enviar de forma segura um link para o pagamento. Al\u00e9m do mais, o WhatsApp anunciou que no futuro clientes poder\u00e3o pagar por suas compras direto no chat e sem sair do app. S\u00f3 basta aprova\u00e7\u00e3o das autoridades reguladoras.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78379\" width=\"315\" height=\"603\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/your-watch-1-pt-br-315x603-3.png\" alt=\"your watch\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/your-watch-1-pt-br-315x603-3.png 315w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/your-watch-1-pt-br-315x603-3-157x300.png 157w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/figure>\n\n\n\n<p>Aviso de produto de volta ao estoque.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78380\" width=\"315\" height=\"603\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/your-watch-2-pt-br-1.png\" alt=\"your watch\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/your-watch-2-pt-br-1.png 315w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/your-watch-2-pt-br-1-157x300.png 157w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/figure>\n\n\n\n<p>Envio de nota fiscal e acompanhamento no p\u00f3s-venda.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como implementar o WhatsApp Business Platform na sua empresa<\/h2>\n\n\n\n<p>H\u00e1 tr\u00eas maneiras para as empresas terem acesso ao WhatsApp Business Platform:<\/p>\n\n\n\n<p><strong>1. Por acesso direto<\/strong><\/p>\n\n\n\n<p>Empresas podem ter o WhatsApp Business Platform solicitando a conta direto com a Meta. A quest\u00e3o \u00e9 que a pr\u00f3pria Meta hesita em dar esse acesso. Normalmente o que a Meta faz \u00e9 convidar certas empresas, normalmente grandes <em>enterprises<\/em>, a fazer projetos juntos.<\/p>\n\n\n\n<p>Outro entrave \u00e9 que para ter o acesso direto \u00e0 Plataforma do WhatsApp Business, sua empresa precisa de uma infraestrutura de TI pr\u00f3pria e seus pr\u00f3prios servidores, para construir e abrigar o software que conecta \u00e0 Plataforma do WhatsApp Business.<\/p>\n\n\n\n<p>Por esses motivos, o acesso direto ao WhatsApp Business Platform \u00e9 uma op\u00e7\u00e3o apenas para empresas que possuem muitos recursos de TI e necessidades muito individuais!<\/p>\n\n\n\n<p><strong>2. Pela interface de um fornecedor de API<\/strong><\/p>\n\n\n\n<p>Aqui, a interface \u00e9 dada por um <a href=\"https:\/\/sinch.com\/pt\/blog\/provedor-oficial-do-whatsapp\/\">provedor oficial do WhatsApp<\/a>, como a MessengerPeople by Sinch. Para implementar a solu\u00e7\u00e3o, por outro lado, sua empresa ainda precisa de sua pr\u00f3pria equipe de TI.<\/p>\n\n\n\n<p>Se esta op\u00e7\u00e3o atender \u00e0s suas necessidades, a MessengerPeople oferece a <a href=\"https:\/\/www.messengerpeople.dev\/\" target=\"_blank\" rel=\"noopener\">WhatsApp API solution<\/a> (p\u00e1gina em ingl\u00eas), uma interface \u00fanica para o WhatsApp e outros apps, como Telegram, Instagram Direct e Facebook Messenger.<\/p>\n\n\n\n<p><strong>3. Por uma plataforma de um Parceiro Oficial do WhatsApp<\/strong><\/p>\n\n\n\n<p>A terceira maneira de se conectar ao WhatsApp Business Platform \u00e9 usando o programa de um provedor oficial do WhatsApp. Esses provedores sao empresas parceiras e selecionadas pela Meta para conectarem as empresas \u00e0 plataforma do WhatsApp.<\/p>\n\n\n\n<p>As grandes vantagens de trabalhar com um provedor \u00e9 que sua precisa n\u00e3o precisa investir em recursos de TI ou criar um software para gerir a Plataforma do WhatsApp. Outro diferencial dos provedores \u00e9 o armazenamento dos dados em total cumprimento com a LGPD.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78381\" width=\"640\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Paulo-Machado_Escola-Master_PT-BR_Sinch-Engage-has-great-CS_0-2.png\" alt=\"Cita\u00e7\u00e3o de Paulo Machado da Escola Master de Avia\u00e7\u00e3o sobre a Sinch Engage\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Paulo-Machado_Escola-Master_PT-BR_Sinch-Engage-has-great-CS_0-2.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Paulo-Machado_Escola-Master_PT-BR_Sinch-Engage-has-great-CS_0-2-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Paulo-Machado_Escola-Master_PT-BR_Sinch-Engage-has-great-CS_0-2-150x150.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"author":30,"featured_media":73300,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[521],"class_list":["post-78371","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-conversas-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quando usar e como implementar o WhatsApp Business Platform | Sinch Engage<\/title>\n<meta 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