{"id":77489,"date":"2025-02-13T09:29:05","date_gmt":"2025-02-13T09:29:05","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/?post_type=blog&#038;p=77489"},"modified":"2025-12-18T15:22:12","modified_gmt":"2025-12-18T15:22:12","slug":"plataforma-whatsapp-business","status":"publish","type":"blog","link":"https:\/\/sinch.com\/pt\/blog\/plataforma-whatsapp-business\/","title":{"rendered":"Saiba mais sobre a Plataforma WhatsApp Business"},"content":{"rendered":"\n<p><strong>Saiba mais sobre a Plataforma WhatsApp Business: a conta com mais recursos do WhatsApp para empresas.&nbsp;<\/strong><\/p>\n\n\n\n<p>Se voc\u00ea tem uma empresa ou \u00e9 empreendedor, \u00e9 bem prov\u00e1vel que voc\u00ea tenha um n\u00famero de WhatsApp. Presente em <a href=\"https:\/\/sinch.com\/pt\/blog\/whatsapp-no-brasil\/\">99% dos celulares no Brasil<\/a>, o WhatsApp j\u00e1 est\u00e1 virando <strong>a norma<\/strong> na comunica\u00e7\u00e3o entre empresa e clientes.\u00a0<\/p>\n\n\n\n<p>Para empresas que j\u00e1 n\u00e3o d\u00e3o conta do n\u00famero de mensagens recebidas no <a href=\"https:\/\/sinch.com\/pt\/blog\/whatsapp-business\/\">WhatsApp Business<\/a>, que querem mandar <a href=\"https:\/\/sinch.com\/pt\/blog\/whatsapp-marketing\/\">campanhas de marketing<\/a> pelo app ou que querem organizar melhor seu contato pelo canal, o WhatsApp oferece uma conta espec\u00edfica: a Plataforma WhatsApp Business.\u00a0<\/p>\n\n\n\n<p>Mas o que seria especificamente essa plataforma? Quanto custa a&nbsp;Plataforma WhatsApp Business? Como ter a plataforma? Saiba mais no nosso guia!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 a Plataforma WhatsApp Business?&nbsp;<\/h2>\n\n\n\n<p>A Plataforma WhatsApp Business (cujo nome em ingl\u00eas \u00e9 WhatsApp Business Platform) \u00e9 uma ferramenta do WhatsApp <strong>para atender empresas em crescimento<\/strong>. Ela tem recursos exclusivos em compara\u00e7\u00e3o com o WhatsApp Business, permitindo que as empresas aprimorem a comunica\u00e7\u00e3o com clientes e gerenciem suas intera\u00e7\u00f5es de maneira mais eficiente.<\/p>\n\n\n\n<p>Seu acesso se d\u00e1 pela nuvem (internet) e por essa raz\u00e3o ela \u00e9 <strong>muito mais segura<\/strong> que o WhatsApp Business, que \u00e9 acessado por um celular.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m da seguran\u00e7a, outros benef\u00edcios da Plataforma WhatsApp Business s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83e\udd16 <a href=\"https:\/\/sinch.com\/pt\/blog\/chatbot-para-whatsapp\/\"><strong>Chatbots para WhatsApp<\/strong><\/a><\/li>\n\n\n\n<li>\ud83d\udcbb \u00danica conta em que \u00e9 poss\u00edvel <strong>integrar sistemas de CRM\u00a0<\/strong><\/li>\n\n\n\n<li>\u2714\ufe0f Possibilidade de conseguir uma <a href=\"https:\/\/sinch.com\/pt\/blog\/conta-verificada-no-whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">conta verificada no WhatsApp<\/a><\/li>\n\n\n\n<li>Envio de <a href=\"https:\/\/sinch.com\/pt\/blog\/marketing-conversacional\/\">campanhas de marketing<\/a> para promo\u00e7\u00f5es, novidades e engajamento de clientes<\/li>\n\n\n\n<li>\ud83d\ude0e Sem risco de ter o <a href=\"https:\/\/sinch.com\/pt\/blog\/whatsapp-bloqueado\/\">WhatsApp bloqueado<\/a> por uso indevido da conta do WhatsApp<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Como ter a&nbsp;Plataforma WhatsApp Business?<\/h2>\n\n\n\n<p>Sua empresa pode ter a Plataforma do WhatsApp Business de tr\u00eas formas:&nbsp;<\/p>\n\n\n\n<p><strong>1) Acesso direto \u00e0 API do WhatsApp<\/strong><\/p>\n\n\n\n<p>&nbsp;Nesse caso, a Meta precisa dar permiss\u00e3o \u00e0 sua empresa, o que \u00e9 dif\u00edcil de acontecer, pois a Meta prefere trabalhar com provedores parceiros. Al\u00e9m disso, voc\u00ea tamb\u00e9m precisa de sua pr\u00f3pria infraestrutura de TI, servidores, e ter\u00e1 tamb\u00e9m que construir a integra\u00e7\u00e3o completa de software ou CRM. Esta acaba sendo uma op\u00e7\u00e3o apenas para empresas que tem \u00e0 m\u00e3o uma complexa&nbsp; estrutura inform\u00e1tica.<\/p>\n\n\n\n<p><strong>2) Interface API de um fornecedor de API<\/strong><\/p>\n\n\n\n<p>Aqui, o provedor oficial do WhatsApp fornece a interface API, mas n\u00e3o seus servi\u00e7os de hospedagem, atendimento ou plataforma espec\u00edfica. Portanto, para implementar a solu\u00e7\u00e3o, voc\u00ea ainda vai precisar de sua pr\u00f3pria equipe de TI. Se esta op\u00e7\u00e3o atender \u00e0s suas necessidades, a Sinch Engage oferece a\u00a0<a href=\"https:\/\/www.messengerpeople.dev\/\" target=\"_blank\" rel=\"noopener\">WhatsApp API solution<\/a>\u00a0(p\u00e1gina em ingl\u00eas), uma interface \u00fanica para v\u00e1rios aplicativos de mensagens como o WhatsApp, <a href=\"https:\/\/sinch.com\/pt\/blog\/como-criar-um-bot-do-telegram\/\">Telegram <\/a>e o <a href=\"https:\/\/sinch.com\/pt\/blog\/facebook-messenger-para-empresas\/\">Facebook Messenger<\/a>. Tudo oficial e autorizado pelo WhatsApp.\u00a0<\/p>\n\n\n\n<p><strong>3) Usar os servi\u00e7os de um\u00a0<a href=\"https:\/\/sinch.com\/pt\/blog\/provedor-oficial-do-whatsapp\/\">provedor oficial do WhatsApp<\/a><\/strong><\/p>\n\n\n\n<p>Se voc\u00ea quer usar o WhatsApp para sua empresa imediatamente, sem precisar investir em recursos de TI e de <strong>um provedor do WhatsApp oficial,<\/strong> a <a href=\"https:\/\/sinch.com\/pt\/\">Sinch Engage<\/a> te oferece\u00a0<a href=\"https:\/\/sinch.com\/pt\/solucao\/\">uma plataforma pronta para uso<\/a>! Nossa plataforma conecta sua empresa \u00e0 Plataforma WhatsApp Business de maneira r\u00e1pida e simplificada.<\/p>\n\n\n\n<p>Quer saber mais sobre a Sinch Engage? Ent\u00e3o \u00e9 s\u00f3 clicar no v\u00eddeo abaixo:<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=Kw_Kyci4w5Y\" class=\"lazy-video-link\" data-lazy-video=\"Kw_Kyci4w5Y\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/Kw_Kyci4w5Y\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/Kw_Kyci4w5Y\/maxresdefault.jpg\" alt=\"\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=Kw_Kyci4w5Y#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/Kw_Kyci4w5Y\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/Kw_Kyci4w5Y\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=Kw_Kyci4w5Y\"\n}        <\/script>\r\n        \r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Quanto custa a Plataforma WhatsApp Business?&nbsp;<\/h2>\n\n\n\n<p>Diferente do WhatsApp Business, a Plataforma WhatsApp Business \u00e9 paga. Os pre\u00e7os s\u00e3o calculados pelos tipos de conversa que uma empresa tem com seu p\u00fablico, classificados&nbsp;<strong>em quatro pelo WhatsApp<\/strong>:&nbsp;<\/p>\n\n\n\n<p><strong>1. Mensagens de Marketing:<\/strong>&nbsp;Conversas iniciadas pela empresa para vender um produto ou servi\u00e7o, tais como aviso de ofertas e novidades. Elas custam&nbsp;<strong>US$ 0.06.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-77490\" width=\"535\" height=\"417\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Plataforma-WhatsApp-Business-Mensagem-de-Marketing-1.png\" alt=\"Plataforma WhatsApp Business - Mensagem de Marketing\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Plataforma-WhatsApp-Business-Mensagem-de-Marketing-1.png 535w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Plataforma-WhatsApp-Business-Mensagem-de-Marketing-1-300x234.png 300w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><figcaption class=\"wp-element-caption\">Exemplo de mensagem de marketing (Fonte: WhatsApp)<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>2. Mensagens de Utilidade e P\u00f3s-Venda:<\/strong>&nbsp;Conversas iniciadas pela empresa para <strong>avisos em geral<\/strong>, como envio de contas, confirma\u00e7\u00e3o de pedidos,&nbsp;atualiza\u00e7\u00f5es de envio, etc. Custam&nbsp;<strong>US$ 0.03.<\/strong><\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-77491\" width=\"530\" height=\"218\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Plataforma-WhatsApp-Business-Mensagem-de-Utilidade-1.png\" alt=\"Plataforma WhatsApp Business - Mensagem de Utilidade\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Plataforma-WhatsApp-Business-Mensagem-de-Utilidade-1.png 530w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Plataforma-WhatsApp-Business-Mensagem-de-Utilidade-1-300x123.png 300w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><figcaption class=\"wp-element-caption\">Exemplo de mensagem de utilidade (Fonte: WhatsApp)<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>3. Mensagens de Autentica\u00e7\u00e3o:<\/strong>&nbsp;Conversas iniciadas pela empresa para autenticar usu\u00e1rios com senhas \u00fanicas durante o acesso ou recupera\u00e7\u00e3o de contas.&nbsp;Custam&nbsp;<strong>US$ 0.03.<\/strong><\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-77492\" width=\"522\" height=\"299\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Plataforma-WhatsApp-Business-Mensagem-de-Autenticacao-1.png\" alt=\"Plataforma WhatsApp Business - Mensagem de Autenticac\u0327a\u0303o\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Plataforma-WhatsApp-Business-Mensagem-de-Autenticacao-1.png 522w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Plataforma-WhatsApp-Business-Mensagem-de-Autenticacao-1-300x172.png 300w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><figcaption class=\"wp-element-caption\">Exemplo de mensagem de autentica\u00e7\u00e3o (Fonte: WhatsApp)<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>4. Mensagens de Atendimento e Servi\u00e7o<\/strong>: Qualquer mensagem da empresa que responda a uma conversa iniciada pelo cliente. Custam&nbsp;<strong>US$ 0.03.<\/strong><\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-77493\" width=\"559\" height=\"364\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Plataforma-WhatsApp-Business-Mensagem-de-Atendimento-1.png\" alt=\"Plataforma WhatsApp Business - Mensagem de Atendimento\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Plataforma-WhatsApp-Business-Mensagem-de-Atendimento-1.png 559w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Plataforma-WhatsApp-Business-Mensagem-de-Atendimento-1-300x195.png 300w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><figcaption class=\"wp-element-caption\">Exemplo de mensagem de atendimento (Fonte: WhatsApp)<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Not\u00edcia boa<\/strong>: para incentivar as empresas a usar a Plataforma WhatsApp Business, a Meta n\u00e3o cobra as primeiras 1.000 mensagens de atendimento por m\u00eas!&nbsp;<\/p>\n\n\n\n<p>Quer saber mais sobre <strong>o c\u00e1lculo do valor<\/strong> das mensagens na Plataforma do WhatsApp? Ent\u00e3o <a href=\"https:\/\/sinch.com\/pt\/blog\/preco-whatsapp-business-api\/\">leia o nosso especial.<\/a><\/p>\n\n\n\n<p>Al\u00e9m do pre\u00e7o das conversas, h\u00e1 tamb\u00e9m o valor mensal a pagar ao <a href=\"https:\/\/sinch.com\/pt\/blog\/provedor-oficial-do-whatsapp\/\">provedor oficial do WhatsApp<\/a> (tamb\u00e9m conhecido como BSP, do termo em ingl\u00eas), a empresa respons\u00e1vel por conectar a sua organiza\u00e7\u00e3o \u00e0 Plataforma WhatsApp Business.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benef\u00edcios de ter a&nbsp;Plataforma WhatsApp Business com a Sinch Engage&nbsp;<\/h2>\n\n\n\n<p>A Sinch Engage \u00e9 um dos principais provedores oficiais do WhatsApp do Brasil. Temos n\u00e3o apenas um time de vendas no pa\u00eds, mas tamb\u00e9m de atendimento que pode te acompanhar no passo a passo para ter a Plataforma WhatsApp Business. Al\u00e9m da nossa expertise, com a Sinch Engage voc\u00ea vai ter: &#8216;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udc68\u200d\u2696\ufe0f \u2026 usar a Plataforma WhatsApp Business e outras APIs com um provedor oficial do WhatsApp.\u00a0<\/li>\n\n\n\n<li>\ud83d\uddde\ufe0f \u2026 disparar\u202fcampanhas de marketing e de novidades da sua marca a todos seus clientes.\u00a0<\/li>\n\n\n\n<li>\ud83d\ude80\u2026 come\u00e7ar em poucos dias e sem equipe de TI .<\/li>\n\n\n\n<li>\ud83d\udcbb\u2026 gerenciar em um s\u00f3 lugar todas as mensagens do WhatsApp\u00a0<\/li>\n\n\n\n<li>\u2194 \u2026 distribuir as d\u00favidas dos clientes na forma de tickets de forma manual ou autom\u00e1tica \u00e0 sua equipe de atendimento.\u00a0<\/li>\n\n\n\n<li>\ud83e\udd16 \u2026 automatizar conversas com nosso gratuito criador de chatbot.<\/li>\n\n\n\n<li>\u2b06\ufe0f \u2026 aumentar a efici\u00eancia de seu SAC com respostas automatizadas.<\/li>\n<\/ul>\n\n\n\n<p><a class=\"btn btn-outline-secondary btn-sm d-none d-lg-block\" href=\"https:\/\/api.whatsapp.com\/send?phone=5511920145354&amp;text=Ol%C3%A1%2C%20equipe%20da%20Sinch%20Engage.%20Quero%20mais%20informa%C3%A7%C3%A3o%20sobre%20sua%20solu%C3%A7%C3%A3o%20para%20mensagens.\">Acesse nosso WhatsApp!<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":30,"featured_media":70784,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[520,521],"class_list":["post-77489","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-campanhas-2","blog_category-conversas-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saiba mais sobre a Plataforma WhatsApp Business<\/title>\n<meta name=\"description\" content=\"Descubra os benef\u00edcios da Plataforma WhatsApp Business. Otimize sua comunica\u00e7\u00e3o e impulsione seus neg\u00f3cios no canal mais usado no Brasil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/blog\/plataforma-whatsapp-business\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saiba mais sobre a Plataforma WhatsApp Business\" \/>\n<meta property=\"og:description\" content=\"Descubra os benef\u00edcios da Plataforma WhatsApp Business. 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