{"id":76563,"date":"2025-02-13T09:51:36","date_gmt":"2025-02-13T09:51:36","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/?post_type=blog&#038;p=76563"},"modified":"2025-12-18T15:17:34","modified_gmt":"2025-12-18T15:17:34","slug":"whatsapp-para-empresas-3","status":"publish","type":"blog","link":"https:\/\/sinch.com\/pt\/blog\/whatsapp-para-empresas-3\/","title":{"rendered":"WhatsApp para empresas: o guia completo!"},"content":{"rendered":"\n<p><strong>A Meta oferece duas op\u00e7\u00f5es de WhatsApp para empresas: o app WhatsApp Business e a plataforma API do WhatsApp. Descubra a diferen\u00e7a entre essas duas contas corporativas e veja qual delas \u00e9 a perfeita para sua empresa.&nbsp;<\/strong><\/p>\n\n\n\n<p>Se voc\u00ea tem uma empresa e quer atender clientes pelo WhatsApp, voc\u00ea precisa escolher uma das contas do <strong>WhatsApp para empresas<\/strong>: o app&nbsp;<a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=79173\">WhatsApp Business<\/a> ou a <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=77894\">API do WhatsApp<\/a>.&nbsp;<\/p>\n\n\n\n<p>A&nbsp; grande vantagem do app WhatsApp Business \u00e9 o fato dele ser gratuito. Por outro lado, as empresas n\u00e3o demoram para notar as limita\u00e7\u00f5es dessa conta corporativa: o atendimento \u00e9 feito por um celular e n\u00e3o \u00e9 centralizado, n\u00e3o h\u00e1 como mandar <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=76697\">mensagens em massa<\/a>&nbsp; e n\u00e3o \u00e9 poss\u00edvel adicionar um <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=77430\">chatbot para WhatsApp<\/a>.&nbsp;<\/p>\n\n\n\n<p>J\u00e1 a API do WhatsApp, por ser a conta do WhatsApp corporativo mais avan\u00e7ada, oferece todos esses recursos inexistentes no app.&nbsp;<\/p>\n\n\n\n<p>&nbsp;A seguir n\u00f3s explicamos em mais detalhes as duas contas de WhatsApp para empresas a fim de que voc\u00ea decida qual \u00e9 a ideal para seu neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<p><a class=\"btn btn-outline-secondary btn-sm d-none d-lg-block\" href=\"https:\/\/sinch.com\/blog\/whatsapp-business-api\/\">As \u00faltimas novidades!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">As vantagens do WhatsApp para empresas<\/h2>\n\n\n\n<p>Hoje em dia, o mais comum \u00e9 esperar que uma empresa tenha um n\u00famero de&nbsp;WhatsApp.<br>\nO primeiro motivo para a grande ado\u00e7\u00e3o do WhatsApp para empresas \u00e9 a&nbsp;<strong>popularidade do app<\/strong>: de acordo a <a href=\"https:\/\/www.statista.com\/topics\/7731\/whatsapp-in-brazil\/#topicHeader__wrapper\" rel=\"noopener\" target=\"_blank\">Statista<\/a>, 96% dos brasileiros usam o WhatsApp.&nbsp;Isso faz do Brasil<strong>&nbsp;o segundo pa\u00eds no mundo<\/strong> em n\u00famero de usu\u00e1rios, atr\u00e1s apenas da \u00cdndia.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-76564\" width=\"1080\" height=\"700\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Most-used-Messaging-Apps-Brazil-MP-Statistic-PT-BR-Blog-22cw15-02-3.png\" alt=\"Apps mais usados no Brasil Statista\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Most-used-Messaging-Apps-Brazil-MP-Statistic-PT-BR-Blog-22cw15-02-3.png 1080w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Most-used-Messaging-Apps-Brazil-MP-Statistic-PT-BR-Blog-22cw15-02-3-300x194.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Most-used-Messaging-Apps-Brazil-MP-Statistic-PT-BR-Blog-22cw15-02-3-1024x664.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Most-used-Messaging-Apps-Brazil-MP-Statistic-PT-BR-Blog-22cw15-02-3-768x498.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Com 96% de ades\u00e3o, o WhatsApp \u00e9 o app mais usado no Brasil.<\/figcaption><\/figure>\n\n\n\n<p>O segunda vantagem de uma empresa ter o WhatsApp \u00e9 o <strong>h\u00e1bito dos brasileiros<\/strong>: falar com uma empresa pelo WhatsApp j\u00e1 virou um costume entre n\u00f3s. Segundo a <a href=\"https:\/\/www.mobiletime.com.br\/noticias\/30\/03\/2022\/a-cada-dia-175-milhoes-de-pessoas-conversam-com-empresas-pelo-whatsapp-no-mundo\/\" rel=\"noopener\" target=\"_blank\">Mobile Time<\/a>,&nbsp;<strong>80% das pessoas <\/strong>j\u00e1 usaram o&nbsp; WhatsApp para falar com uma empresa.&nbsp;<\/p>\n\n\n\n<p>O atendimento pelo WhatsApp para empresas tamb\u00e9m \u00e9 <strong>mais eficiente<\/strong>: o suporte ao cliente via&nbsp;<a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=79173\">WhatsApp<\/a>&nbsp;e outros apps de mensagens&nbsp;consegue ser at\u00e9 <strong>60% mais r\u00e1pido<\/strong> do que por e-mail ou telefone.<\/p>\n\n\n\n<p>E se voc\u00ea quiser ir al\u00e9m do atendimento via WhatsApp e usar o WhatsApp corporativo para <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=77470\">disparar mensagens<\/a>, suas campanhas v\u00e3o ter mais retorno. Est\u00e1 comprovado que os <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=75561\">apps de mensagens<\/a> t\u00eam taxas de abertura muito superiores ao e-mail e a banner em sites, chegando a 35% de taxa de abertura!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-76565\" width=\"1920\" height=\"1080\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Click-through-rate-Graphic-PTBR-5.jpg\" alt=\"Click-through-rate Graphic PTBR\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Click-through-rate-Graphic-PTBR-5.jpg 1920w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Click-through-rate-Graphic-PTBR-5-300x169.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Click-through-rate-Graphic-PTBR-5-1024x576.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Click-through-rate-Graphic-PTBR-5-768x432.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Click-through-rate-Graphic-PTBR-5-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Al\u00e9m do atendimento, o WhatsApp \u00e9 um \u00f3timo canal para disparo de mensagens.&nbsp;<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">As duas contas do WhatsApp para empresas<\/h2>\n\n\n\n<p>Como j\u00e1 adiantamos, empresas t\u00eam \u00e0 sua disposi\u00e7\u00e3o dois WhatsApp para empresas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>(1) o <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=79173\">aplicativo WhatsApp Business<\/a><\/strong> e<\/li>\n\n\n\n<li><strong>(2) a <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=77894\">API do WhatsApp<\/a> (cujo nome oficial \u00e9 WhatsApp Business Platform)<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Aten\u00e7\u00e3o! <\/strong>De acordo com a Pol\u00edtica Comercial do WhatsApp e com seus Termos de Servi\u00e7o, <strong>empresas n\u00e3o podem usar a conta pessoal do WhatsApp.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-76566\" width=\"1080\" height=\"1350\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Platforms-Comparison-Graphic-PTBR-4-5-23cw26-12.jpg\" alt=\"WhatsApp Platforms Comparison Graphic - PTBR - 4-5 - 23cw26\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Platforms-Comparison-Graphic-PTBR-4-5-23cw26-12.jpg 1080w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Platforms-Comparison-Graphic-PTBR-4-5-23cw26-12-240x300.jpg 240w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Platforms-Comparison-Graphic-PTBR-4-5-23cw26-12-819x1024.jpg 819w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Platforms-Comparison-Graphic-PTBR-4-5-23cw26-12-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Quadro comparativo entre as tr\u00eas contas do WhatsApp<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"o-app-whatsapp-business\">1. O app WhatsApp Business<\/h3>\n\n\n\n<p>O WhatsApp Business \u00e9 um aplicativo e ideal pequenas empresas. Os principais recursos comerciais do WhatsApp Business s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mensagens autom\u00e1ticas, como <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=76558\">respostas de aus\u00eancia<\/a><\/li>\n\n\n\n<li>etiquetas nas conversas<\/li>\n\n\n\n<li>cat\u00e1logo de produtos<\/li>\n\n\n\n<li>perfil comercial da empresa, como site, hor\u00e1rio comercial e link para o perfil no Facebook e Instagram<\/li>\n<\/ul>\n\n\n\n<p>Por outro lado, para empresas maiores, que atendem um grande volume de mensagens ou que tem uma grande base de clientes, o WhatsApp j\u00e1 come\u00e7a a mostrar suas desvantagens.<\/p>\n\n\n\n<p>\ud83d\udc4e&nbsp;As <strong>desvantagens<\/strong> do&nbsp;<strong>WhatsApp Business:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O WhatsApp Business s\u00f3&nbsp;pode ser acessado por um celular<\/li>\n\n\n\n<li>N\u00e3o \u00e9 poss\u00edvel atender de forma centralizada, com v\u00e1rios&nbsp;atendentes no mesmo n\u00famero de WhatsApp<\/li>\n\n\n\n<li>N\u00e3o aceita chatbots<\/li>\n\n\n\n<li>Existe risco de <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=74715\">bloqueio de WhatsApp<\/a> se muitas listas de transmiss\u00e3o forem enviadas de uma vez.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a-api-do-whatsapp\">2. A API do WhatsApp<\/h3>\n\n\n\n<p>Como o WhatsApp Business \u00e9 uma conta muito limitada, em agosto de 2018 o WhatsApp lan\u00e7ou outra op\u00e7\u00e3o de WhatsApp para empresas: a&nbsp;<a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=77894\">API do WhatsApp<\/a>.<\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-76567\" width=\"640\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Thomas-Reis_Grupo-Viva-Eventos_When-change-to-API-was-crucial-4.png\" alt=\"Thomas Reis_Grupo Viva Eventos_When change to API was crucial\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Thomas-Reis_Grupo-Viva-Eventos_When-change-to-API-was-crucial-4.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Thomas-Reis_Grupo-Viva-Eventos_When-change-to-API-was-crucial-4-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Thomas-Reis_Grupo-Viva-Eventos_When-change-to-API-was-crucial-4-150x150.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p>A API do WhatsApp \u00e9 uma interface de programa\u00e7\u00e3o de aplicativos onde as empresas podem vincular seus servi\u00e7os de mensagem \u00e0 interface oficial do WhatsApp. A API \u00e9 projetada para empresas de m\u00e9dio e grande porte.<\/p>\n\n\n\n<p>Ao contr\u00e1rio do WhatsApp Business, a API n\u00e3o \u00e9 gratuita e as empresas precisam de <strong>provedores oficiais do WhatsApp<\/strong>, como a <a href=\"https:\/\/sinch.com\/pt\/engage\/\">Sinch Engage<\/a>, para ter acesso \u00e0 API WhatsApp.<\/p>\n\n\n\n<p>Entre os recursos que voc\u00ea s\u00f3 encontra na API do WhatsApp est\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> \ud83e\udd16 <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=77430\">C<strong>hatbots para WhatsApp<\/strong><\/a><\/li>\n\n\n\n<li> \ud83d\udcbb \u00danica conta em que \u00e9 poss\u00edvel <strong>integrar sistemas de CRM&nbsp;<\/strong><\/li>\n\n\n\n<li>\u2714\ufe0f Possibilidade de conseguir uma <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=75072\" target=\"_blank\" rel=\"noreferrer noopener\">conta verificada no WhatsApp<\/a><\/li>\n\n\n\n<li>Envio de <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=79484\">campanhas de marketing<\/a> para promo\u00e7\u00f5es, novidades e engajamento de clientes<\/li>\n\n\n\n<li> \ud83d\ude0e Sem risco de ter o <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=74715\">WhatsApp bloqueado<\/a> por uso indevido do WhatsApp corporativo<\/li>\n<\/ul>\n\n\n\n<p><a class=\"btn btn-outline-secondary btn-sm d-none d-lg-block\" href=\"https:\/\/engage.sinch.com\/lp\/pt-seu-guia-de-negocios-para-o-whatsapp?utm_source=mkt%20organic%20blog&amp;utm_medium=engage-blog&amp;utm_campaign=LT_PT_sinch-engage_playbook_blog_mkt-organic-blog_global-cta\">Baixe o guia de gra\u00e7a!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 um provedor oficial do WhatsApp?<\/h2>\n\n\n\n<p>A Meta n\u00e3o permite que qualquer pessoa ou entidade acesse sua interface. Ela s\u00f3 concede permiss\u00e3o a empresas. Essas empresas s\u00e3o chamadas de <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=75973\">provedores oficiais do WhatsApp<\/a> (<em>Business Solution Providers, <\/em>BSP, em ingl\u00eas), e<strong> s\u00e3o o elo entre a API e uma empresa que deseja usar o WhatsApp corporativo<\/strong>.<\/p>\n\n\n\n<p>Os provedores d\u00e3o \u00e0s empresas acesso ao WhatsApp API, permitindo o uso WhatsApp de forma profissional e escal\u00e1vel. A Sinch Engage \u00e9 uma das empresas que pertencem ao seleto grupo de provedores oficiais do WhatsApp (BSP). Resumindo,<strong> a Sinch Engage<\/strong><strong> \u00e9 uma BSP oficial<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-76568\" width=\"640\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Paulo-Machado_Escola-Master_PT-BR_Sinch-Engage-has-great-CS-2.png\" alt=\"Cita\u00e7\u00e3o de Paulo Machado da Escola Master Sinch Engage tem excelente CS\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Paulo-Machado_Escola-Master_PT-BR_Sinch-Engage-has-great-CS-2.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Paulo-Machado_Escola-Master_PT-BR_Sinch-Engage-has-great-CS-2-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Paulo-Machado_Escola-Master_PT-BR_Sinch-Engage-has-great-CS-2-150x150.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Quais s\u00e3o as vantagens do WhatsApp API?<\/h2>\n\n\n\n<p>&nbsp;A API do WhatsApp, como a conta mais potente do canal, d\u00e1 \u00e0s empresas um leque de possibilidades, do <strong>atendimento ao cliente<\/strong>, passando por <strong>vendas dentro WhatsApp<\/strong> e <strong>automa\u00e7\u00e3o via chatbots<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"atendimento-ao-cliente\">1. Atendimento ao cliente<\/h3>\n\n\n\n<p>O WhatsApp API <strong>centraliza o atendimento<\/strong> em um s\u00f3 lugar. Por conta disso, empresas podem usar o WhatsApp API para oferecer suporte ao cliente em tempo real, responder a perguntas frequentes, fornecer atualiza\u00e7\u00f5es sobre pedidos e resolver problemas de forma eficiente.<\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-76569\" width=\"640\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/PT_Julio-Cesar-Rocha-Cazares_Salud-Digna_customer-care-over-WhatsApp-4.png\" alt=\"Depoimento Julio Cesar Rocha vantagens WhatsApp\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/PT_Julio-Cesar-Rocha-Cazares_Salud-Digna_customer-care-over-WhatsApp-4.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/PT_Julio-Cesar-Rocha-Cazares_Salud-Digna_customer-care-over-WhatsApp-4-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/PT_Julio-Cesar-Rocha-Cazares_Salud-Digna_customer-care-over-WhatsApp-4-150x150.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"agendamento-de-consultas-e-servicos\">2. Agendamento de Consultas e Servi\u00e7os<\/h3>\n\n\n\n<p>Profissionais ou empresas de servi\u00e7os, como m\u00e9dicos, dentistas, cabeleireiros e mec\u00e2nicos, podem usar a API do WhatsApp para permitir que os <strong>clientes agendem consultas ou<\/strong>&nbsp;recebam lembretes de hor\u00e1rios. Com o WhatsApp Flows, um recurso exclusivo da API, o agendamento \u00e9 feito at\u00e9 mesmo na conversa do WhatsApp, sem que o cliente tenha que acessar link externo.<\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-76570\" width=\"326\" height=\"756\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Flows-Consorcio-Magalu-7.jpg\" alt=\"WhatsApp Flows - Conso\u0301rcio Magalu\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Flows-Consorcio-Magalu-7.jpg 326w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Flows-Consorcio-Magalu-7-129x300.jpg 129w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><figcaption class=\"wp-element-caption\">Empresas j\u00e1 est\u00e3o fazendo agendamentos direto na conversa do WhatsApp com o WhatsApp Flows.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing\">3. Marketing<\/h3>\n\n\n\n<p>Como conseguir que as ofertas de sua empresa entusiasmem seus clientes e se destaquem no meio de tantas promo\u00e7\u00f5es? Pelo WhatsApp! Fazendo marketing pelo WhatsApp, sua mensagem chega direto na tela das pessoas sem cair em nenhuma caixa de spam.&nbsp;<\/p>\n\n\n\n<p>Com a API WhatsApp, sua empresa pode <strong>conectar seu sistema CRM com o WhatsApp<\/strong> e assim criar campanhas direcionadas para grupos alvo. Com isso, voc\u00ea envia campanhas muito mais eficazes e focadas.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-76571\" width=\"640\" height=\"1285\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Black-Friday-MP-Fake-Screenshot-02-PT-BR-Phone-Jet-22cw40-01-15.png\" alt=\"Newsletter com aviso de Black Friday em PT\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Black-Friday-MP-Fake-Screenshot-02-PT-BR-Phone-Jet-22cw40-01-15.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Black-Friday-MP-Fake-Screenshot-02-PT-BR-Phone-Jet-22cw40-01-15-149x300.png 149w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Black-Friday-MP-Fake-Screenshot-02-PT-BR-Phone-Jet-22cw40-01-15-510x1024.png 510w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"atendimento-automatizado\">4. Atendimento automatizado<\/h3>\n\n\n\n<p>&nbsp;A API WhatsApp \u00e9 a \u00fanica conta a oferecer um <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=78866\">chatbot no Wha<\/a><a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=78866\">t<\/a><a href=\"https:\/\/engage.sinch.com\/pt\/blog\/como-criar-um-chatbot\/\">sApp<\/a>.&nbsp;<\/p>\n\n\n\n<p>Os chatbots s\u00e3o um dos recursos mais requisitados por empresas brasileiras. A procura \u00e9 tanta que a ind\u00fastria de bots <strong>dobra de tamanho<\/strong> a cada ano. Chatbots s\u00e3o excelentes ferramentas para automatizar o atendimento e para qualificar o cliente para o atendente correto, como o fez a Casagrande Neg\u00f3cios Imobili\u00e1rios.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-76572\" width=\"640\" height=\"1386\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Casagrande-Negocios-Imobiliarios-WhatsApp-and-chatbot-5.png\" alt=\"Casagrande Negocios Imobiliarios - WhatsApp and chatbot\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Casagrande-Negocios-Imobiliarios-WhatsApp-and-chatbot-5.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Casagrande-Negocios-Imobiliarios-WhatsApp-and-chatbot-5-139x300.png 139w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Casagrande-Negocios-Imobiliarios-WhatsApp-and-chatbot-5-473x1024.png 473w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p>Trabalhando em parceria com a Sinch Engage, o chatbot da Casagrande vem at\u00e9 mesmo com bot\u00f5es para que a pessoa nem tenha que digitar a op\u00e7\u00e3o desejada. <strong>O resultado \u00e9 um cliente atendido na hora e atendente com informa\u00e7\u00f5es b\u00e1sicas para fazer um atendimento mais r\u00e1pido e eficiente<\/strong>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-76573\" width=\"640\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Fernando-Casagrande_PT-BR_How-the-chatbot-paid-off-5.png\" alt=\"Fernando Casagrande_PT-BR_How the chatbot paid off\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Fernando-Casagrande_PT-BR_How-the-chatbot-paid-off-5.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Fernando-Casagrande_PT-BR_How-the-chatbot-paid-off-5-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Fernando-Casagrande_PT-BR_How-the-chatbot-paid-off-5-150x150.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p>Lembre-se que a newsletter do WhatsApp n\u00e3o \u00e9 mais gratuita. Se uma pessoa manda uma mensagem para sua empresa<strong>&nbsp;(contato&nbsp;iniciado pelo(a) usu\u00e1rio(a))<\/strong>&nbsp;com sua empresa, o custo \u00e9 menor do que se voc\u00ea sua empresa manda a primeira mensagem. <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing?locale=pt_BR\" target=\"_blank\" rel=\"noopener\">O custo real varia de acordo com o pa\u00eds<\/a>.<\/p>\n\n\n\n<p>Para incentivar as empresas a mandar mensagens, o WhatsApp anunciou que <strong>as primeiras mil conversas de uma empresa s\u00e3o gratuitas.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"notificacoes-e-alertas\">5 . Notifica\u00e7\u00f5es e Alertas<\/h3>\n\n\n\n<p>Empresas podem enviar notifica\u00e7\u00f5es importantes, como confirma\u00e7\u00f5es de pagamento, atualiza\u00e7\u00f5es de status de entrega e lembretes de compromissos, para manter os clientes informados de forma r\u00e1pida e conveniente.<\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-76574\" width=\"640\" height=\"1285\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/correto_LATAM-Airlines-WA-notification-PT-2.jpg\" alt=\"Notifica\u00e7\u00e3o no WhatsApp da cia LATAM Airlines\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/correto_LATAM-Airlines-WA-notification-PT-2.jpg 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/correto_LATAM-Airlines-WA-notification-PT-2-149x300.jpg 149w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/correto_LATAM-Airlines-WA-notification-PT-2-510x1024.jpg 510w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"feedback-e-pesquisas\">6. Feedback e Pesquisas<\/h3>\n\n\n\n<p>O WhatsApp API pode ser utilizado para coletar feedback dos clientes, realizar pesquisas de satisfa\u00e7\u00e3o e solicitar avalia\u00e7\u00f5es de produtos ou servi\u00e7os, ajudando as empresas a melhorar continuamente suas opera\u00e7\u00f5es.<\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-76575\" width=\"640\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Thomas-Reis_Grupo-Viva-Eventos_CSAT-growth-on-WhatsApp-4.png\" alt=\"Thomas Reis Grupo Viva Eventos\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Thomas-Reis_Grupo-Viva-Eventos_CSAT-growth-on-WhatsApp-4.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Thomas-Reis_Grupo-Viva-Eventos_CSAT-growth-on-WhatsApp-4-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Thomas-Reis_Grupo-Viva-Eventos_CSAT-growth-on-WhatsApp-4-150x150.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Posso criar sozinho um chatbot para o WhatsApp?<\/h2>\n\n\n\n<p><strong>Sim (e \u00e9 muito f\u00e1cil)!<\/strong> Basta ter a <a href=\"https:\/\/www.messengerpeople.com\/pt\/whatsapp-business-api\/\" target=\"_blank\" rel=\"noopener\">A<\/a>PI do WhatsApp, a \u00fanica conta a oferecer o recurso. Especialmente no in\u00edcio de uma conversa de vendas ou servi\u00e7o, os clientes perguntam as mesmas informa\u00e7\u00f5es. Ao usar os <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=77430\">chatbots para WhatsApp<\/a> como primeiro n\u00edvel de atendimento, as empresas atendem mais r\u00e1pido e economizam recursos.<\/p>\n\n\n\n<p>\u2757\ufe0fAten\u00e7\u00e3o: Como parte das atualiza\u00e7\u00f5es de outubro de 2020 do WhatsApp Business API, o WhatsApp anunciou que <strong>as empresas devem garantir que um bot no WhatsApp possa passar clientes a um atendente<\/strong>. Isto pode ser feito atrav\u00e9s de um chat, dando um n\u00famero de telefone ou e-mail, por atendimento na Internet ou formul\u00e1rio de atendimento. Com o criador de chatbot da Sinch Engage voc\u00ea cria um chatbot de forma r\u00e1pida e f\u00e1cil e que facilmente faz o transbordo a um agente humano. Os chatbots no WhatsApp podem ser extremamente \u00fateis na comunica\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chatbots representam atendimento a qualquer hora do dia<\/li>\n\n\n\n<li>S\u00e3o de f\u00e1cil manuten\u00e7\u00e3o<\/li>\n\n\n\n<li>Bots d\u00e3o respostas autom\u00e1ticas e r\u00e1pidas.<\/li>\n\n\n\n<li>Eles ret\u00e9m dados dos(as) clientes.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-76576\" width=\"640\" height=\"1285\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Escola-Master-Chatbot-3-PT-BR-2.png\" alt=\"Escola Master de Avia\u00e7\u00e3o Chatbot\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Escola-Master-Chatbot-3-PT-BR-2.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Escola-Master-Chatbot-3-PT-BR-2-149x300.png 149w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Escola-Master-Chatbot-3-PT-BR-2-510x1024.png 510w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Como ter a API WhatsApp<\/h2>\n\n\n\n<p>H\u00e1 duas maneiras para as empresas terem acesso \u00e0 API do WhatsApp:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"acesso-direto-com-a-meta\">1. Acesso direto com a Meta<\/h3>\n\n\n\n<p>Nesse caso, a Meta precisa dar permiss\u00e3o \u00e0 sua empresa, o que \u00e9 dif\u00edcil de acontecer, pois a empresa prefere trabalhar com provedores parceiros. Al\u00e9m disso, voc\u00ea tamb\u00e9m precisa de sua pr\u00f3pria infraestrutura de TI, servidores, e ter\u00e1 tamb\u00e9m que construir a integra\u00e7\u00e3o completa de software ou CRM. Esta acaba sendo uma op\u00e7\u00e3o apenas para empresas que tem uma complexa e pronta estrutura inform\u00e1tica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"acesso-atraves-de-um-provedor-oficial-do-whatsapp\">2. Acesso atrav\u00e9s de um provedor oficial do WhatsApp<\/h3>\n\n\n\n<p>Se voc\u00ea quer usar o WhatsApp para sua empresa imediatamente, sem precisar investir em recursos de TI e ter 100% de prote\u00e7\u00e3o de dados garantida, a Sinch Engage te oferece <a href=\"https:\/\/sinch.com\/pt\/solucao\/\">uma plataforma pronta para uso<\/a>! Com a Sinch Engage, as empresas recebem uma solu\u00e7\u00e3o de software com uma interface intuitiva que est\u00e1 pronta para a comunica\u00e7\u00e3o com o cliente. Uma solu\u00e7\u00e3o ideal para empresas com dez ou mais funcion\u00e1rios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A forma mais f\u00e1cil de ter a API do WhatsApp<\/h2>\n\n\n\n<p>A forma mais f\u00e1cil da sua marca ter o WhatsApp para empresas \u00e9 com a plataforma Sinch Engage. Com a Sinch Engage e com a conta mais completa do WhatsApp, a API do WhatsApp, sua empresa vai&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> \u200d\ud83d\udc68\u200d\u2696\ufe0f \u2026 usar o WhatsApp&nbsp;e outros canais de mensagens com 100% de prote\u00e7\u00e3o de dados e sem taxa de instala\u00e7\u00e3o.&nbsp;<\/li>\n\n\n\n<li> \ufe0f\ud83d\uddde\ufe0f \u2026 disparar\u202fcampanhas de marketing e de novidades da sua marca a todos seus(uas)\u202fclientes.&nbsp;<\/li>\n\n\n\n<li>\ud83d\ude80  \u2026 come\u00e7ar em poucos dias e sem equipe de TI.<\/li>\n\n\n\n<li> \ud83d\udcbb \u2026 gerenciar em um s\u00f3 lugar sua comunica\u00e7\u00e3o nos principais apps de mensagens.<\/li>\n\n\n\n<li>\u2194   \u2026 distribuir as d\u00favidas dos clientes na forma de tickets de forma manual ou autom\u00e1tica \u00e0 sua equipe de atendimento.&nbsp;<\/li>\n\n\n\n<li>\ud83e\udd16 \u2026 automatizar conversas com nosso gratuito criador de chatbot.<\/li>\n\n\n\n<li>\u2b06\ufe0f \u2026 aumentar a efici\u00eancia de seu SAC com respostas automatizadas.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><a class=\"btn btn-outline-secondary btn-sm d-none d-lg-block\" href=\"https:\/\/api.whatsapp.com\/send?phone=5511920145354&amp;text=Ol%C3%A1%2C%20equipe%20da%20Sinch%20Engage.%20Quero%20mais%20informa%C3%A7%C3%A3o%20sobre%20sua%20solu%C3%A7%C3%A3o%20para%20mensagens.\">Acesse nosso WhatsApp!<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":30,"featured_media":70481,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[520,521],"class_list":["post-76563","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-campanhas-2","blog_category-conversas-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp para empresas: o guia completo!<\/title>\n<meta name=\"description\" content=\"Quantas contas oferece o WhatsApp para empresas? 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