{"id":74805,"date":"2025-11-07T08:43:00","date_gmt":"2025-11-07T08:43:00","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/?post_type=blog&#038;p=74805"},"modified":"2026-04-20T14:44:13","modified_gmt":"2026-04-20T14:44:13","slug":"apps-de-mensagens-mais-populares-por-pais","status":"publish","type":"blog","link":"https:\/\/sinch.com\/pt\/blog\/apps-de-mensagens-mais-populares-por-pais\/","title":{"rendered":"Os apps de mensagens mais usados no mundo por pa\u00eds"},"content":{"rendered":"\n<p>Pessoas do mundo todo passam uma grande parte de seu tempo online em <a href=\"https:\/\/sinch.com\/blog\/conversational-messaging\/\" id=\"https:\/\/sinch.com\/blog\/conversational-messaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">aplicativos de mensagens<\/a>. De acordo com o mais recente Datareportal <a href=\"https:\/\/indd.adobe.com\/view\/87891b94-222f-4223-b76f-dcaee9f22b8b?allowFullscreen=true&amp;wmode=opaque\" target=\"_blank\" rel=\"noreferrer noopener\">Recomenda\u00e7\u00f5es<\/a> de outubro de 2025, os aplicativos de bate-papo permanecem entre os servi\u00e7os digitais mais usados \u2013 e at\u00e9 mostram uma tend\u00eancia de crescimento.<\/p>\n\n\n\n<p>E quais os apps de mensagens mais usados por pa\u00eds? Quais tend\u00eancias de mensagens est\u00e3o surgindo globalmente e o que elas significam para as empresas? Analisamos os n\u00fameros oficiais mais recentes e compilamos estat\u00edsticas mundiais, al\u00e9m de detalhar os apps de mensagens mais populares por pa\u00eds.<\/p>\n\n\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-9092\"><p class=\"h5 m-0\" id=\"toc-title-9092\">Tabela de conte\u00fado<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#os-dez-apps-de-mensagens-mais-populares-do-mundo-por-usuarios-ativos-mensais-maus\">Os dez apps de mensagens mais populares do mundo por usu\u00e1rios ativos mensais (MAUs).<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-whatsapp-3-bilhoes-de-maus\">1. WhatsApp (3 bilh\u00f5es de MAUs)<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-wechat-141-bilhao-de-maus\">2. WeChat (1,41 bilh\u00e3o de MAUs)<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-messenger-mais-de-1-bilhao-de-maus\">3. Messenger (mais de 1 bilh\u00e3o de MAUs)<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_4-telegram-1-bilhao-de-maus\">4. Telegram (1 bilh\u00e3o de MAUs)<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_5-snapchat-932-milhoes-de-maus\">5. Snapchat (932 milh\u00f5es de MAUs)<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_6-qq-532-milhoes-de-maus\">6. QQ (532 milh\u00f5es de MAUs)<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_7-viber-mais-de-200-milhoes-de-maus\">7. Viber (mais de 200 milh\u00f5es de MAUs)<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_8-line-194-milhoes-de-maus\">8. Line (194 milh\u00f5es de MAUs)<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_9-signal-40-a-100-milhoes-de-maus\">9. Signal (40 a 100 milh\u00f5es de MAUs)<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_10-kakaotalk-54-milhoes-de-maus\">10. KakaoTalk (54 milh\u00f5es de MAUs)<\/a><a class=\"scrollme link-body-color\" href=\"#e-quanto-ao-imessage-discord-e-instagram-direct\">E quanto ao iMessage, Discord e Instagram Direct?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#os-apps-de-mensagens-mais-usados-no-mundo-por-pais\">Os apps de mensagens mais usados no mundo por pa\u00eds<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#o-potencial-comercial-dos-apps-de-mensagens\">O potencial comercial dos apps de mensagens<\/a><\/div><\/div><\/nav>\n\n\n<h2 class=\"wp-block-heading\">Os dez apps de mensagens mais populares do mundo por usu\u00e1rios ativos mensais (MAUs).<\/h2>\n\n\n\n<p>Do WhatsApp ao Messenger e ao Signal, n\u00e3o faltam apps de mensagens. Alguns, como o WhatsApp, dominam o mercado h\u00e1 anos. Outros, como o Signal, est\u00e3o ganhando terreno, enquanto aplicativos como o Viber ou o WeChat t\u00eam fortes seguidores regionais. E outros, como o Snapchat, s\u00e3o populares entre as gera\u00e7\u00f5es mais jovens.<\/p>\n\n\n\n<p>Ent\u00e3o, vamos ver como os principais apps de mensagens do mundo se sobrep\u00f5em.<\/p>\n\n\n\n<p>Para essa compara\u00e7\u00e3o, analisamos os \u00faltimos usu\u00e1rios ativos mensais (MAUs) oficiais e classificamos os aplicativos de acordo. Ent\u00e3o vamos nessa!<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><b>Aviso de isen\u00e7\u00e3o de dados<\/b>: para alguns aplicativos de mensagens, as empresas propriet\u00e1rias n\u00e3o publicam estat\u00edsticas de usu\u00e1rios h\u00e1 anos. Embora tenhamos usado os dados oficiais mais recentes para classific\u00e1-las, lembre-se de que essas informa\u00e7\u00f5es nem sempre s\u00e3o as mais atualizadas.<\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h3 class=\"wp-block-heading\">1. WhatsApp (3 bilh\u00f5es de MAUs)<\/h3>\n\n\n\n<p>O CEO da Meta, Mark Zuckerberg\u202f<a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2025\/q1\/Transcripts\/META-Q1-2025-Earnings-Call-Transcript-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">anunciou<\/a>\u202fno primeiro trimestre de 2025 que o WhatsApp (de propriedade da Meta) atingiu a marca de tr\u00eas bilh\u00f5es de usu\u00e1rios.\u202fIsso faz com que o WhatsApp seja, de longe, o app de mensagens com o maior n\u00famero de usu\u00e1rios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. WeChat (1,41 bilh\u00e3o de MAUs)<\/h3>\n\n\n\n<p>O WeChat e sua vers\u00e3o para a China continental, o Weixin, s\u00e3o <em>os<\/em> aplicativos de mensagens para usu\u00e1rios chineses em todo o mundo. Enquanto os usu\u00e1rios na China usam a vers\u00e3o Weixin, os chineses que est\u00e3o no exterior acessam o WeChat.\u202f<a href=\"https:\/\/static.www.tencent.com\/uploads\/2025\/08\/13\/56af6c5c98acdc7bd757a7bd208d8189.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">De acordo com a Tencent, propriet\u00e1ria do WeChat<\/a>, os n\u00fameros combinados de usu\u00e1rios do WeChat e do Weixin atingiram 1,41 bilh\u00e3o de MAUs em junho de 2025. Isso representa um aumento de 2,9% em compara\u00e7\u00e3o com 1,37 bilh\u00e3o de MAUs em 2024.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Messenger (mais de 1 bilh\u00e3o de MAUs)<\/h3>\n\n\n\n<p>Ap\u00f3s anos de queda no n\u00famero de usu\u00e1rios, o Messenger do Facebook\u202f<a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2025\/q1\/Transcripts\/META-Q1-2025-Earnings-Call-Transcript.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ultrapassou<\/a> a marca de um bilh\u00e3o de usu\u00e1rios mensais novamente em 2025. Ao analisar especificamente o p\u00fablico potencial de an\u00fancios, o Messenger <a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noreferrer noopener\">conta com<\/a> 942 milh\u00f5es de usu\u00e1rios.<\/p>\n\n\n        <aside data-content-type=\"longform\"  class=\"longform-spacings\">\r\n            <article>\r\n                                    <a href=\"https:\/\/sinch.com\/pt\/blog\/facebook-messenger-para-empresas\/\" class=\"card-link text-decoration-none \" title=\"Facebook Messenger para empresas: veja as principais vantagens\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                    \r\n                        \r\n                        <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                                                            <img class=\"rounded-0\" decoding=\"async\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Facebook-Messenger-overview-SE-Blog-Title-01-784x486.jpg\" alt=\"Imagem para Facebook Messenger para empresas: veja as principais vantagens\">\r\n                                                    <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\">Campanhas<\/span>\r\n                                        <\/span>\r\n                                                                                                                <span>&#8211;<\/span>\r\n                                                                                                                <span class=\"time text-nowrap\">\r\n                                            9 min.                                        <\/span>\r\n                                                                    <\/div>\r\n                                                        <div class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                style='--sinch-card-title-clamp-lines: 4'>\r\n                                Facebook Messenger para empresas: veja as principais vantagens                            <\/div>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/Michelly-Purz.png\" width=\"40\" height=\"40\" alt=\"Foto de Michelly Purz\">\r\n                                                                <span class=\"fs-xs\">Michelly Purz<\/span>\r\n                            <\/address>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                    <\/article>\r\n        <\/aside>\r\n\n\n\n<h3 class=\"wp-block-heading\">4. Telegram (1 bilh\u00e3o de MAUs)<\/h3>\n\n\n\n<p>Em mar\u00e7o de 2025, o fundador do Telegram, Pavel Durov\u202f<a href=\"https:\/\/techcrunch.com\/2025\/03\/19\/telegram-founder-pavel-durov-says-app-now-has-1b-users-calls-whatsapp-a-cheap-watered-down-imitation\/\" target=\"_blank\" rel=\"noreferrer noopener\">disse<\/a>\u202fque o aplicativo de mensagens atingiu um bilh\u00e3o de MAUs (um aumento em rela\u00e7\u00e3o aos 950 milh\u00f5es em 2024), tornando-o o quarto aplicativo de mensagens mais popular do mundo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Snapchat (932 milh\u00f5es de MAUs)<\/h3>\n\n\n\n<p>No segundo trimestre de 2025, o Snapchat\u202f<a href=\"https:\/\/investor.snap.com\/news\/news-details\/2025\/Snap-Inc--Announces-Second-Quarter-2025-Financial-Results\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">informou<\/a>\u202fque o aplicativo havia atingido 932 milh\u00f5es de usu\u00e1rios ativos mensais \u2013 um aumento de 3,56% em rela\u00e7\u00e3o ao trimestre anterior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. QQ (532 milh\u00f5es de MAUs)<\/h3>\n\n\n\n<p>O outro aplicativo de mensagens popular da Tencent, o QQ,\u202f<a href=\"https:\/\/static.www.tencent.com\/uploads\/2025\/03\/19\/81cb1f36bec218d27d6e0b24eec012b6.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">conta com<\/a>\u202f532 milh\u00f5es de MAUs em junho de 2025. Isso representa uma redu\u00e7\u00e3o de 0,4% em rela\u00e7\u00e3o ao trimestre anterior e de 7% em rela\u00e7\u00e3o ao ano anterior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Viber (mais de 200 milh\u00f5es de MAUs)<\/h3>\n\n\n\n<p>Em 2014, a Rakuten, empresa controladora do Viber,\u202f<a href=\"https:\/\/www.mobileworldlive.com\/rakuten\/viber-highlights-security-user-count-tops-200-million\/\" target=\"_blank\" rel=\"noreferrer noopener\">disse<\/a>\u202fque havia atingido 209 milh\u00f5es de MAUs. Nenhum n\u00famero mais recente foi divulgado pela Rakuten desde ent\u00e3o. As estimativas de terceiros para 2025 variam muito entre <a href=\"https:\/\/mixpanel.com\/blog\/metrics-that-matter-to-viber-a-formula-to-meaningfully-measure-active-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">260<\/a> e <a href=\"https:\/\/www.manilatimes.net\/2025\/01\/06\/tmt-newswire\/globenewswire\/optimove-launches-viber-as-a-marketing-channel-through-mmdsmart-partnership\/2031515\" target=\"_blank\" rel=\"noreferrer noopener\">820 milh\u00f5es de MAUs<\/a>. <a href=\"https:\/\/sinch.com\/blog\/viber-business-account\/\" target=\"_blank\" rel=\"noreferrer noopener\">Viber<\/a>\u202f\u00e9 popular na R\u00fassia, no Leste Europeu, na Gr\u00e9cia e nas Filipinas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Line (194 milh\u00f5es de MAUs)<\/h3>\n\n\n\n<p>O Line \u00e9 um app de mensagens popular no Jap\u00e3o, em Taiwan, na Tail\u00e2ndia e na Indon\u00e9sia. Ele \u00e9 de propriedade do SoftBank Group. Em seu <a href=\"https:\/\/www.lycorp.co.jp\/en\/company\/global\/\" target=\"_blank\" rel=\"noreferrer noopener\">relat\u00f3rio mais recente<\/a> de mar\u00e7o de 2025, a LY Corporation (LYC) estima o n\u00famero de usu\u00e1rios ativos mensais do Line em 194 milh\u00f5es. A LYC \u00e9 uma empresa japonesa de Internet de propriedade da A Holdings, uma joint venture entre a SoftBank e a Naver.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Signal (40 a 100 milh\u00f5es de MAUs)<\/h3>\n\n\n\n<p>Conhecido por sua alta seguran\u00e7a, o app Signal tem uma base de usu\u00e1rios fi\u00e9is.\u202f<a href=\"https:\/\/www.nzz.ch\/technologie\/signal-schlaegt-alarm-chefin-meredith-whittaker-kritisiert-ki-agenten-ld.1875628\" target=\"_blank\" rel=\"noreferrer noopener\">De acordo com uma entrevista de abril de 2025 no jornal su\u00ed\u00e7o NZZ<\/a>\u202fcom Meredith Whittaker, presidente da Signal Foundation, o Signal tem entre 70 e 100 milh\u00f5es de MAUs. A BBC, por outro lado,\u202f<a href=\"https:\/\/www.bbc.com\/news\/articles\/c1kjd091019o\" target=\"_blank\" rel=\"noreferrer noopener\">disse<\/a>\u202fque o aplicativo de mensagens tinha apenas de 40 a 70 milh\u00f5es de usu\u00e1rios ativos em abril de 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. KakaoTalk (54 milh\u00f5es de MAUs)<\/h3>\n\n\n\n<p>De acordo com\u202f<a href=\"https:\/\/t1.kakaocdn.net\/kakaocorp\/admin\/ir\/event\/5854.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">seus n\u00fameros do segundo trimestre de 2025<\/a>, o KakaoTalk, o superaplicativo sul-coreano, tinha 54,27 milh\u00f5es de MAUs globalmente em dezembro de 2024 \u2013 sustentando seu crescimento cont\u00ednuo nos \u00faltimos dois anos. O KakaoTalk \u00e9 usado principalmente na Coreia do Sul, onde \u00e9 de longe o aplicativo de mensagens mais popular do pa\u00eds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E quanto ao iMessage, Discord e Instagram Direct?<\/h3>\n\n\n\n<p>Embora esses servi\u00e7os estejam dentro de plataformas maiores ou fa\u00e7am mais do que apenas enviar mensagens, o Instagram Direct Messenger, o iMessage e o Discord tamb\u00e9m fazem parte do universo de apps de mensagens populares.<\/p>\n\n\n\n<p><strong>O Instagram Direct Messenger<\/strong> \u00e9 o recurso de mensagens diretas integrado do Instagram para conversas privadas, e <a href=\"https:\/\/sinch.com\/blog\/customer-service-instagram-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">muitas marcas o utilizam para suporte e atendimento ao cliente<\/a>. A Meta n\u00e3o faz mais contagens separadas de usu\u00e1rios para o Instagram Direct, portanto, os MAUs exatos n\u00e3o s\u00e3o p\u00fablicos. Um sinal \u00fatil: no primeiro trimestre de 2025 da Meta <a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2025\/q1\/Transcripts\/META-Q1-2025-Earnings-Call-Transcript.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">observa\u00e7\u00f5es<\/a>, Mark Zuckerberg disse que o Instagram agora v\u00ea <strong>quase tantas mensagens enviadas por dia quanto o Messenger<\/strong>, que ainda atende mais de um bilh\u00e3o de pessoas mensalmente.<\/p>\n\n\n\n<p>O iMessage n\u00e3o tem uma contagem oficial de usu\u00e1rios, pois a Apple n\u00e3o publica n\u00fameros de usu\u00e1rios individuais para seus diferentes servi\u00e7os e dispositivos. De acordo com algumas estimativas, existem atualmente <strong>algo entre <\/strong><a href=\"https:\/\/www.demandsage.com\/iphone-user-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>1.38 bilh\u00f5es<\/strong><\/a><strong> e mais de <\/strong><a href=\"https:\/\/www.affiliatebooster.com\/iphone-user-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>1.4 bilh\u00f5es<\/strong><\/a><strong> usu\u00e1rios ativos de iPhone em todo o mundo<\/strong>. E, embora o iMessage esteja instalado em todos os iPhone por padr\u00e3o, isso n\u00e3o significa que todos os usu\u00e1rios do iPhone tamb\u00e9m conversem no iMessage. No entanto, \u00e9 seguro dizer que o uso do iMessage \u00e9 substancial.<\/p>\n\n\n\n<p><strong>O Discord<\/strong> mistura comunidade, f\u00f3runs e bate-papo, e \u00e9 um grande sucesso entre os jogadores. A empresa atualmente <a href=\"https:\/\/discord.com\/company\" target=\"_blank\" rel=\"noreferrer noopener\">cita<\/a> <strong>mais de 200 milh\u00f5es de usu\u00e1rios ativos mensais<\/strong> em todo o mundo.<\/p>\n\n\n\n<p>Agora que voc\u00ea j\u00e1 tem uma ideia do que est\u00e1 acontecendo, vamos dar uma olhada nos aplicativos que lideram em pa\u00edses espec\u00edficos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Os apps de mensagens mais usados no mundo por pa\u00eds<\/h2>\n\n\n\n<p>Quando voc\u00ea analisa os apps de mensagens mais populares por pa\u00eds, o quadro fica mais matizado. O WhatsApp ainda lidera em muitos mercados, mas <a href=\"https:\/\/sinch.com\/blog\/communication-channels-by-region\/\" target=\"_blank\" rel=\"noreferrer noopener\">as prefer\u00eancias regionais variam muito<\/a>, algo a se ter em mente para a sua comunica\u00e7\u00e3o com o cliente.<\/p>\n\n\n\n<p>A tabela abaixo mostra os principais apps de mensagens em todo o mundo, por pa\u00eds.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Pa\u00eds<\/strong><\/th><th><strong>App de Mensagens<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Argentina<\/td><td>WhatsApp<\/td><\/tr><tr><td>Austr\u00e1lia<\/td><td>Messenger<\/td><\/tr><tr><td>\u00c1ustria<\/td><td>WhatsApp<\/td><\/tr><tr><td>B\u00e9lgica<\/td><td>WhatsApp<\/td><\/tr><tr><td>Brasil<\/td><td>WhatsApp<\/td><\/tr><tr><td>Canad\u00e1<\/td><td>Messenger<\/td><\/tr><tr><td>Chile<\/td><td>WhatsApp<\/td><\/tr><tr><td>China<\/td><td>WeChat<\/td><\/tr><tr><td>Col\u00f4mbia<\/td><td>WhatsApp<\/td><\/tr><tr><td>Dinamarca<\/td><td>Messenger<\/td><\/tr><tr><td>Finl\u00e2ndia<\/td><td>Telegram<\/td><\/tr><tr><td>Fran\u00e7a<\/td><td>WhatsApp<\/td><\/tr><tr><td>Alemanha<\/td><td>WhatsApp<\/td><\/tr><tr><td>\u00cdndia<\/td><td>WhatsApp<\/td><\/tr><tr><td>Indon\u00e9sia<\/td><td>WhatsApp<\/td><\/tr><tr><td>Irlanda<\/td><td>WhatsApp<\/td><\/tr><tr><td>It\u00e1lia<\/td><td>WhatsApp<\/td><\/tr><tr><td>Jap\u00e3o<\/td><td>Line<\/td><\/tr><tr><td>Qu\u00eania<\/td><td>WhatsApp<\/td><\/tr><tr><td>Coreia do Sul<\/td><td>KakaoTalk<\/td><\/tr><tr><td>Mal\u00e1sia<\/td><td>WhatsApp<\/td><\/tr><tr><td>M\u00e9xico<\/td><td>WhatsApp<\/td><\/tr><tr><td>Pa\u00edses Baixos<\/td><td>WhatsApp<\/td><\/tr><tr><td>Nova Zel\u00e2ndia<\/td><td>Messenger<\/td><\/tr><tr><td>Nig\u00e9ria<\/td><td>WhatsApp<\/td><\/tr><tr><td>Noruega<\/td><td>Messenger<\/td><\/tr><tr><td>Paquist\u00e3o<\/td><td>WhatsApp<\/td><\/tr><tr><td>Peru<\/td><td>WhatsApp<\/td><\/tr><tr><td>Filipinas<\/td><td>Messenger<\/td><\/tr><tr><td>Portugal<\/td><td>WhatsApp<\/td><\/tr><tr><td>R\u00fassia<\/td><td>Telegram<\/td><\/tr><tr><td>Singapura<\/td><td>WhatsApp<\/td><\/tr><tr><td>\u00c1frica do Sul<\/td><td>WhatsApp<\/td><\/tr><tr><td>Espanha<\/td><td>WhatsApp<\/td><\/tr><tr><td>Su\u00e9cia<\/td><td>Messenger<\/td><\/tr><tr><td>Su\u00ed\u00e7a<\/td><td>WhatsApp<\/td><\/tr><tr><td>Turquia<\/td><td>WhatsApp<\/td><\/tr><tr><td>Emirados \u00c1rabes Unidos<\/td><td>WhatsApp<\/td><\/tr><tr><td>Reino Unido<\/td><td>WhatsApp<\/td><\/tr><tr><td>EUA<\/td><td>Messenger<\/td><\/tr><tr><td>Vietn\u00e3<\/td><td>Zalo<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>Aplicativos de mensagens mais usados em pa\u00edses selecionados (Fonte: pesquisa global da <a href=\"https:\/\/datareportal.com\/reports\/digital-2025-local-country-headlines\" target=\"_blank\" rel=\"noreferrer noopener\">GWI<\/a>).<\/em><\/figcaption><\/figure>\n\n\n\n<p>Detalhando a lista,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O WhatsApp<\/strong> \u00e9 o aplicativo de mensagens mais popular em 26 pa\u00edses<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O Messenger<\/strong> \u00e9 o aplicativo de mensagens mais popular em 8 pa\u00edses<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O Telegram<\/strong> \u00e9 o aplicativo de mensagens mais popular em 2 pa\u00edses<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O Line<\/strong> \u00e9 o aplicativo de mensagens mais popular em 1 pa\u00eds<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O WeChat<\/strong> \u00e9 o aplicativo de mensagens mais popular em 1 pa\u00eds<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O KakaoTalk<\/strong> \u00e9 o aplicativo de mensagens mais popular em 1 pa\u00eds<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O Zalo<\/strong> \u00e9 o aplicativo de mensagens mais popular em 1 pa\u00eds<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 dif\u00edcil n\u00e3o notar que o mundo tem um favorito quando se trata de apps de mensagens: o WhatsApp! Se voc\u00ea colocar a popularidade do WhatsApp em um mapa, o mundo parecer\u00e1 bem verde.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WhatsApp-Business-API-Countries-1024x527.png\" alt=\"\" class=\"wp-image-11347\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WhatsApp-Business-API-Countries-1024x527.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WhatsApp-Business-API-Countries-300x154.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WhatsApp-Business-API-Countries-768x395.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WhatsApp-Business-API-Countries.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Os pa\u00edses destacados em verde representam onde o WhatsApp \u00e9 o aplicativo de mensagens mais popular.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Mas lembre-se de que os consumidores normalmente n\u00e3o conversam exclusivamente em um \u00fanico app de mensagens.\u202fNa verdade, a maioria usa uma variedade de plataformas para diferentes finalidades e espera que as empresas os atendam l\u00e1. E tamb\u00e9m h\u00e1 <a href=\"https:\/\/sinch.com\/pt\/blog\/preferencias-de-comunicacao-por-geracao\/\" target=\"_blank\" rel=\"noreferrer noopener\">varia\u00e7\u00f5es nas prefer\u00eancias quando se trata de diferentes dados demogr\u00e1ficos<\/a>.<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p>Ao usar apps de mensagens para a comunica\u00e7\u00e3o com seus clientes, recomendamos que voc\u00ea se aprofunde para realmente entender e se adaptar \u00e0s necessidades espec\u00edficas e aos canais preferidos do seu p\u00fablico-alvo.  <\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">O potencial comercial dos apps de mensagens<\/h2>\n\n\n\n<p>Essas estat\u00edsticas de usu\u00e1rios mostram que as pessoas em todo o mundo usam o WhatsApp, o WeChat, o Telegram e outros aplicativos de bate-papo n\u00e3o apenas para manter contato com amigos e familiares, mas cada vez mais para se conectar com empresas. Nossos pr\u00f3prios dados confirmam isso. Em nossa pesquisa global de 2025 <a href=\"https:\/\/sinch.com\/pt\/state-of-customer-communications\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Como se comunicar com clientes<\/em><\/a>, cerca de 30% dos usu\u00e1rios em pa\u00edses como Brasil e M\u00e9xico dizem que preferem canais de mensagens como o WhatsApp para receber promo\u00e7\u00f5es de empresas.<\/p>\n\n\n\n<p>Dada a natureza interativa e envolvente dos apps de mensagens, isso n\u00e3o \u00e9 surpreendente. Estamos vendo uma tend\u00eancia muito semelhante com o <a href=\"https:\/\/sinch.com\/pt\/blog\/o-que-e-rcs\/\" target=\"_blank\" rel=\"noreferrer noopener\">RCS<\/a> servi\u00e7o de mensagens do Google nos EUA e na Europa.<\/p>\n\n\n\n<p>A mudan\u00e7a do consumidor para os canais de conversa\u00e7\u00e3o tem sido uma tend\u00eancia global h\u00e1 anos. Do ponto de vista comercial, \u00e9 uma excelente oportunidade de conhecer os clientes nos canais que eles j\u00e1 usam e adoram, e de criar experi\u00eancias mais significativas.<\/p>\n\n\n\n<p>\u00c9 por isso que plataformas como WhatsApp, WeChat, Apple Messages for Business e Messenger oferecem solu\u00e7\u00f5es comerciais dedicadas. Eles s\u00e3o bastante f\u00e1ceis de usar, especialmente se voc\u00ea os acessar por meio de provedores experientes como o Sinch.<\/p>\n\n\n\n<p>Mesmo que voc\u00ea queira usar mais de um aplicativo de mensagens na comunica\u00e7\u00e3o com o cliente, n\u00e3o precisa fazer malabarismos com cinco caixas de entrada ou ferramentas diferentes. As modernas plataformas de mensagens comerciais unificam esses canais em um \u00fanico lugar. Com a da Sinch <a href=\"https:\/\/sinch.com\/pt\/?post_type=apis&#038;p=162186\" target=\"_blank\" rel=\"noreferrer noopener\">Conversation API<\/a>, por exemplo, voc\u00ea pode alcan\u00e7ar clientes via WhatsApp, Messenger, Apple Messages for Business (iMessage), Telegram, Viber \u2013 e at\u00e9 mesmo SMS e RCS.<\/p>\n\n\n\n<p>N\u00e3o sabe por onde come\u00e7ar? Confira nosso guia de comunica\u00e7\u00e3o global para identificar a melhor combina\u00e7\u00e3o de canais para seu p\u00fablico.<\/p>\n\n\n        <aside data-content-type=\"longform\"  class=\"longform-spacings\">\r\n            <article>\r\n                                    <a href=\"https:\/\/sinch.com\/resources\/global-communication-channel-guide\/\" class=\"card-link text-decoration-none \" title=\"Connect globally, communicate locally\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                    \r\n                        \r\n                        <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                                                            <img class=\"rounded-0\" decoding=\"async\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/02\/SI-Guide-Connect-Globally-thumbnail-1-784x486.png\" alt=\"Imagem para Connect globally, communicate locally\">\r\n                                                    <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                                                                                                    <span class=\"time text-nowrap\">\r\n                                            1 min.                                        <\/span>\r\n                                                                    <\/div>\r\n                                                        <div class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                style='--sinch-card-title-clamp-lines: 4'>\r\n                                Connect globally, communicate locally                            <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                    <\/article>\r\n        <\/aside>\r\n","protected":false},"author":37,"featured_media":170736,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[303],"class_list":["post-74805","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Popular Messaging Apps by Country<\/title>\n<meta name=\"description\" content=\"The most popular messaging apps by country: See 2025\u2019s global leaders, local favorites, and MAU rankings for WhatsApp, WeChat, Telegram, Messenger, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/blog\/apps-de-mensagens-mais-populares-por-pais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Popular Messaging Apps by Country\" \/>\n<meta property=\"og:description\" content=\"The most popular messaging apps by country: See 2025\u2019s global leaders, local favorites, and MAU rankings for WhatsApp, WeChat, Telegram, Messenger, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/blog\/apps-de-mensagens-mais-populares-por-pais\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta 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