{"id":37167,"date":"2021-03-24T11:20:00","date_gmt":"2021-03-24T11:20:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/datas-comemorativas-do-varejo\/"},"modified":"2025-02-27T13:02:02","modified_gmt":"2025-02-27T13:02:02","slug":"datas-comemorativas-do-varejo","status":"publish","type":"blog","link":"https:\/\/sinch.com\/pt\/blog\/datas-comemorativas-do-varejo\/","title":{"rendered":"Datas comemorativas do varejo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Segundo expectativa da Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC), em 2020 o varejo deve ter um aumento de 5,4% nas vendas. E para sua empresa fazer parte desse \u00edndice, aumentando a receita, \u00e9 importante criar estrat\u00e9gias para aproveitar as datas comemorativas do varejo, que incluem n\u00e3o s\u00f3 a famosa Black Friday, mas tamb\u00e9m datas como Dia das M\u00e3es e Natal. Confira abaixo formas de aproveitar as datas comemorativas do varejo e um calend\u00e1rio com todas elas.&nbsp;<strong>Como aproveitar as datas comemorativas<\/strong>&nbsp;N\u00e3o adianta tentar se aproveitar de datas que n\u00e3o t\u00eam rela\u00e7\u00e3o com segmento ou a comunica\u00e7\u00e3o da sua empresa, j\u00e1 que essa atitude pode gerar danos para a imagem e afastar clientes que se sentem conectados com a marca ou apenas n\u00e3o gerar engajamento e convers\u00f5es. Por isso, o primeiro passo para aumentar as vendas \u00e9&nbsp; analisar todas as oportunidades, identificando quais podem ser aproveitadas pela empresa. Ap\u00f3s a escolha das datas a serem trabalhadas, \u00e9 hora de analisar quais ser\u00e3o as ofertas, como ser\u00e1 a comunica\u00e7\u00e3o, quem ser\u00e1 o p\u00fablico-alvo, al\u00e9m de preparar a opera\u00e7\u00e3o para atender o aumento das demandas.&nbsp;<strong>Calend\u00e1rio de datas comemorativas do varejo<\/strong>&nbsp;Quais datas a sua empresa pode aproveitar? Confira abaixo um calend\u00e1rio com todas as comemora\u00e7\u00f5es do mercado.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>25\/02 Carnaval<\/li>\n\n\n\n<li>08\/03 Dia Internacional da Mulher<\/li>\n\n\n\n<li>15\/03 Dia do Consumidor<\/li>\n\n\n\n<li>17\/03 Saint Patrick\u2019s Day<\/li>\n\n\n\n<li>12\/04 P\u00e1scoa<\/li>\n\n\n\n<li>10\/05 Dia das M\u00e3es<\/li>\n\n\n\n<li>12\/06 Dia dos Namorados<\/li>\n\n\n\n<li>20\/07 Dia do Amigo<\/li>\n\n\n\n<li>09\/08 Dia dos Pais<\/li>\n\n\n\n<li>15\/09 Dia do Cliente<\/li>\n\n\n\n<li>12\/10 Dia das Crian\u00e7as<\/li>\n\n\n\n<li>27\/11 Black Friday<\/li>\n\n\n\n<li>30\/11 Cyber Monday<\/li>\n\n\n\n<li>25\/12 Natal<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;<strong>A\u00e7\u00f5es promocionais para datas comemorativas<\/strong>&nbsp;Outro fator essencial para o sucesso de campanhas de vendas voltadas para datas comemorativas \u00e9 a divulga\u00e7\u00e3o. Al\u00e9m de administrar estoque, a capacidade de acessos ao site da&nbsp; empresa ou o tamanho da equipe de atendimento, \u00e9 importante adotar uma comunica\u00e7\u00e3o clara e de f\u00e1cil assimila\u00e7\u00e3o para impactar e conquistar clientes. Grande parte da popula\u00e7\u00e3o tem acesso a smartphones. Para se ter ideia, uma pesquisa realizada em 2018 mostrou que o Brasil j\u00e1 tem mais de um smartphone ativo por pessoa. A partir disso, o SMS pode ser um grande aliado na etapa de divulga\u00e7\u00e3o. O SMS, al\u00e9m disso de ser compat\u00edvel com todos os aparelhos, n\u00e3o demanda uso de internet, garantindo que todos os contatos recebam o conte\u00fado, independentemente de utilizarem 3G ou Wi-Fi. Outra vantagem do SMS \u00e9 que ele apresenta alta taxa de abertura. Vale destacar que 90% dos usu\u00e1rios checam todas as mensagens recebidas em, no m\u00e1ximo, 3 minutos ap\u00f3s o envio. Obtenha sucesso nas suas campanhas de vendas para as datas comemorativas do varejo com o uso de SMS! Entre em contato com nossos consultores e conhe\u00e7a solu\u00e7\u00f5es ideais para a sua empresa.<\/p>\n","protected":false},"author":39,"featured_media":37168,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-37167","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Datas Comemorativas: Aproveite no Varejo | Sinch<\/title>\n<meta name=\"description\" content=\"Maximize suas vendas aproveitando as datas comemorativas do varejo. 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