{"id":36870,"date":"2021-12-11T04:49:00","date_gmt":"2021-12-11T04:49:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/sms-x-e-mail-marketing-x-whatsapp\/"},"modified":"2025-12-18T16:11:08","modified_gmt":"2025-12-18T16:11:08","slug":"sms-x-e-mail-marketing-x-whatsapp","status":"publish","type":"blog","link":"https:\/\/sinch.com\/pt\/blog\/sms-x-e-mail-marketing-x-whatsapp\/","title":{"rendered":"SMS x E-mail marketing x WhatsApp: quem vence esta disputa?"},"content":{"rendered":"\n<p>Os <strong>canais conversacionais<\/strong> tornaram-se uma excelente ferramenta para as empresas aproximarem-se dos clientes e realizarem diversos <strong>processos do funil de vendas<\/strong>, como campanhas de marketing, suporte ao cliente, <a href=\"https:\/\/latam.sinch.com\/blog\/sac-digital-saiba-como-integrar-chatbots-ao-atendimento\/\">SAC digital<\/a> e <a href=\"https:\/\/latam.sinch.com\/blog\/atendimento-pos-venda\/\">atendimento p\u00f3s-venda<\/a>. Tudo isso n\u00e3o somente ajudou as marcas a reduzirem gastos em opera\u00e7\u00f5es e otimizarem atividades, como tamb\u00e9m <strong>elevou muito a experi\u00eancia de compra<\/strong> do consumidor. Com isso, surge uma d\u00favida para muitas empresas: entre WhatsApp, SMS e e-mail marketing, <strong>qual o melhor canal<\/strong> a se utilizar? Para responder este questionamento, preparamos este texto com diversos dados que mostram as vantagens e desvantagens de cada um desses meios de comunica\u00e7\u00e3o. Ent\u00e3o, acompanhe e boa leitura! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que os dados revelam sobre esses canais conversacionais?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">E-mail Marketing<\/h3>\n\n\n\n<p>Ao contr\u00e1rio do que muitos pensam, o <strong>e-mail marketing<\/strong> n\u00e3o deixou de ser eficiente. No entanto, \u00e9 necess\u00e1rio analisar se os seus clientes utilizam majoritariamente esta rede ou est\u00e3o mais presentes no SMS e WhatsApp, por exemplo. Dependendo da gera\u00e7\u00e3o, a ader\u00eancia n\u00e3o \u00e9 t\u00e3o grande:<a href=\"https:\/\/bluecoreweb.wpengine.com\/resources\/millennials-engage-brands-report-2016\/\"> 74% dos chamados<\/a><strong>Baby Boomers<\/strong> \u2014 nascidos entre 1946 e 1964 \u2014 acreditam que o e-mail \u00e9 o melhor canal para receber comunica\u00e7\u00f5es de marcas, seguido por 72% da <strong>Gera\u00e7\u00e3o X<\/strong>, 64% da <strong>Gera\u00e7\u00e3o Y<\/strong> e 60% da <strong>Gera\u00e7\u00e3o Z. <\/strong>Por isso, \u00e9 importante que as empresas conhe\u00e7am sua persona, j\u00e1 que isso interfere diretamente no canal conversacional a ser usado. Outros dados importantes que as empresas devem considerar s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Existem <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\">4 bilh\u00f5es de usu\u00e1rios<\/a> de e-mail di\u00e1rios. Espera-se que esse n\u00famero suba para<strong> 4,6 bilh\u00f5es at\u00e9 2025<\/strong>.<\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/is-email-marketing-dead-heres-what-the-statistics-show\/\">99% dos usu\u00e1rios<\/a> de e-mail checam sua caixa de entrada todos os dias, sendo que alguns deles checam <strong>20 vezes por dia<\/strong>. Dessas pessoas, 58% dos consumidores checam as novidades neste canal durante a manh\u00e3.<\/li>\n\n\n\n<li>Quase <a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#location-industry\">22% de todas as campanhas<\/a> de e-mail s\u00e3o abertas na primeira hora ap\u00f3s o envio.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#location-industry\">8 em cada 10 pessoas<\/a> abrem um e-mail de boas-vindas, o que gera <strong>4x mais aberturas<\/strong> e 10x mais cliques do que outros tipos de e-mail.<\/li>\n\n\n\n<li>Normalmente as taxas de abertura e clique s\u00e3o maiores quando as marcas enviam menos de <a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#location-industry\">5 newsletters por semana<\/a>.<\/li>\n\n\n\n<li>Em todos os setores, a <strong>taxa m\u00e9dia de abertura<\/strong> de e-mail \u00e9 de 19,8%, a<a href=\"https:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/5409-average-industry-rates?lang=en_US\"> taxa de cliques \u00e9 de 11,3%<\/a> e a taxa de rejei\u00e7\u00e3o \u00e9 de 9,4%.<\/li>\n<\/ul>\n\n\n\n<p> Al\u00e9m de todos esses insights, \u00e9 v\u00e1lido ressaltar a import\u00e2ncia que a adapta\u00e7\u00e3o ao mobile tem para as empresas. Uma pesquisa realizada pela <a href=\"https:\/\/bluecoreweb.wpengine.com\/resources\/millennials-engage-brands-report-2016\/\">BlueCore<\/a> apontou que <strong>59% dos Millennials<\/strong> t\u00eam o smartphone como canal principal para verificar os e-mails, j\u00e1 para a Gera\u00e7\u00e3o Z, este n\u00famero \u00e9 ainda maior, chegando a enquanto 67%. Por outro lado, quase <a href=\"https:\/\/www.superoffice.com\/blog\/b2b-email-marketing-report\/\">1 em cada 5 campanhas<\/a> de e-mail n\u00e3o \u00e9 otimizada para dispositivos m\u00f3veis. Diante disso, nota-se a urg\u00eancia das marcas adentrarem ainda mais no <strong>universo do mobile<\/strong>, j\u00e1 que os consumidores est\u00e3o usando cada vez mais este meio e precisam de uma boa experi\u00eancia no celular tamb\u00e9m. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SMS<\/h3>\n\n\n\n<p>Antes de mencionarmos os dados, vale lembrarmos uma das maiores vantagens do<strong> SMS<\/strong>: a possibilidade de disparos de mensagens <strong>sem a necessidade de internet<\/strong>. Sem d\u00favidas, esse fator coloca este canal em um ranking elevado na disputa. Al\u00e9m disso, temos algumas estat\u00edsticas que mostram <strong>o valor do SMS<\/strong> para as empresas. Confira a seguir! <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enquanto a taxa de abertura do e-mail marketing \u00e9 de 22%, a do <a href=\"https:\/\/connectmogul.com\/2013\/03\/texting-statistics\">SMS chega a 97%<\/a>. <\/li>\n\n\n\n<li><a href=\"https:\/\/connectmogul.com\/2013\/03\/texting-statistics\">90% dos consumidores<\/a> abrem as mensagens em at\u00e9 <strong>3 minutos<\/strong>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.omnisend.com\/resources\/reports\/ecommerce-statistics-report-2021\/\">378% mais mensagens<\/a> de <a href=\"https:\/\/latam.sinch.com\/blog\/sms-marketing-como-encontrar-o-provedor-ideal\/\">SMS marketing<\/a> foram enviadas em 2020 do que em 2019.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.zipwhip.com\/state-of-texting\/\">58% das pessoas<\/a> afirmam que enviar mensagens de texto \u00e9 a maneira ideal das empresas entrarem em contato com elas.<\/li>\n\n\n\n<li>Os textos t\u00eam uma CTR \u2014 <strong>taxa de cliques<\/strong> \u2014 at\u00e9 30,5 vezes maior do que o e-mail.<\/li>\n\n\n\n<li><a href=\"https:\/\/simpletexting.com\/text-message-marketing-report\/\">45,5% dos consumidores<\/a> s\u00e3o mais propensos a optar pelo <strong>marketing feito via SMS<\/strong> de marcas de e-commerce e varejo.<\/li>\n\n\n\n<li><a href=\"https:\/\/simpletexting.com\/text-message-marketing-report\/\">75% dos consumidores<\/a> est\u00e3o abertos a receber textos de marcas sobre <strong>rastreamento de compras<\/strong>, enquanto 60,8% gostariam de enviar um SMS \u00e0s empresas sobre quest\u00f5es de <strong>suporte<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p> Diante desses n\u00fameros, fica claro que quando se trata de taxa de abertura, cliques e, at\u00e9 mesmo, facilidade em contatar o cliente, o <strong>SMS \u00e9 uma excelente ferramenta<\/strong>. No entanto, \u00e9 importante que a empresa opte pelo canal mais usado pelo seu consumidor. <\/p>\n\n\n\n<p><a href=\"https:\/\/latam.sinch.com\/sms\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=1002_SMS_SMSCampaign_sms-x-e-mail-marketing-x-whatsapp&amp;utm_content=100014_10000\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13952\" width=\"800\" height=\"200\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/AD-Blogpost-1-3.png\" alt=\"\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/AD-Blogpost-1-3.png 800w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/AD-Blogpost-1-3-300x75.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/AD-Blogpost-1-3-768x192.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">WhatsApp<\/h3>\n\n\n\n<p>O mais novo dos canais conversacionais, o<strong> WhatsApp<\/strong> pode ser dividido em tr\u00eas categorias: a utilizada amplamente pelo p\u00fablico; a vers\u00e3o <strong>Business<\/strong>, voltada para micro e pequenas empresas; e a <a href=\"https:\/\/latam.sinch.com\/blog\/whatsapp-api-business\/\"><strong>API Business<\/strong><\/a>, com diversas funcionalidades para atender grandes neg\u00f3cios. Neste texto iremos focar no <strong>Business<\/strong>, ent\u00e3o confira os dados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O WhatsApp atingiu <a href=\"https:\/\/www.statista.com\/chart\/4245\/whatsapp-user-growth\/\">2 bilh\u00f5es de usu\u00e1rios<\/a> em fevereiro de 2020. <\/li>\n\n\n\n<li>Em 2019 o <strong>WhatsApp Business<\/strong> atingiu a marca de <a href=\"https:\/\/www.pymnts.com\/mobile-applications\/2019\/whatsapp-business-messaging-app-users\/\">5 milh\u00f5es de usu\u00e1rios<\/a> corporativos. <\/li>\n\n\n\n<li><strong>76% dos consumidores<\/strong> entrevistados usam o WhatsApp para se comunicarem com as marcas, segundo a pesquisa <a href=\"https:\/\/www.mobiletime.com.br\/pesquisas\/mensageria-no-brasil-fevereiro-de-2021\/\">Mensageria no Brasil<\/a> da Panorama Mobile Time\/OpinionBox. <\/li>\n\n\n\n<li>Dentre os motivos que levam o consumidor a <a href=\"https:\/\/www.mobiletime.com.br\/pesquisas\/mensageria-no-brasil-fevereiro-de-2021\/\">contatar a empresa<\/a> via WhatsApp, est\u00e3o: Tirar d\u00favidas (76%); Receber suporte t\u00e9cnico (63%); Receber promo\u00e7\u00f5es (53%); e Comprar produtos e servi\u00e7os (52%). <\/li>\n\n\n\n<li><a href=\"https:\/\/www.mobiletime.com.br\/pesquisas\/mensageria-no-brasil-fevereiro-de-2021\/\">55% dos entrevistados<\/a> em fevereiro de 2021 disseram que realizaram a primeira compra pelo WhatsApp nos \u00faltimos 12 meses.<\/li>\n<\/ul>\n\n\n\n<p> As estat\u00edsticas sobre o WhatsApp s\u00e3o promissoras e a possibilidade de integrar a vers\u00e3o API do aplicativo a um <a href=\"https:\/\/latam.sinch.com\/blog\/chatbots-vendas-online\/\"><strong>chatbot<\/strong><\/a> tornam este canal de mensagens m\u00f3veis ainda mais atraentes \u00e0s marcas. Com a IA conversacional h\u00e1 maior <strong>possibilidade de <\/strong><a href=\"https:\/\/latam.sinch.com\/blog\/automacao-e-customer-experience\/\"><strong>automa\u00e7\u00e3o<\/strong><\/a>, aumento de agilidade em processos e <strong>melhora na experi\u00eancia do consumidor<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SMS x E-mail marketing x WhatsApp: qual o melhor para a sua empresa?<\/h2>\n\n\n\n<p>Por mais que um canal tenha vantagens e desvantagens em rela\u00e7\u00e3o ao outro, \u00e9 dif\u00edcil apontar qual deles \u00e9 o ideal para a sua empresa. Sendo assim, \u00e9 importante ressaltarmos que antes de decidir o seu favorito, \u00e9 v\u00e1lido analisar profundamente o <a href=\"https:\/\/latam.sinch.com\/blog\/comportamento-do-consumidor\/\"><strong>comportamento do seu consumidor<\/strong><\/a> e entender qual canal funciona melhor para o seu p\u00fablico-alvo. Al\u00e9m disso, cada vez mais se faz necess\u00e1ria uma <a href=\"https:\/\/latam.sinch.com\/blog\/whatsapp-na-black-friday-5-passos-para-uma-boa-estrategia\/\"><strong>comunica\u00e7\u00e3o omnichannel<\/strong><\/a>, assim apostar em mais de um canal pode ser uma boa op\u00e7\u00e3o para o seu neg\u00f3cio, al\u00e9m de aumentar as chances de agradar o consumidor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como a Sinch pode ajudar a sua empresa?<\/h2>\n\n\n\n<p>Depois de decidir o canal conversacional ideal para a sua empresa, \u00e9 hora de contar com quem sabe implement\u00e1-lo. A <a href=\"https:\/\/latam.sinch.com\/\"><strong>Sinch<\/strong><\/a>, empresa l\u00edder mundial no mercado de mensageria, \u00e9 a provedora ideal de <strong>SMS e WhatsApp API<\/strong>, al\u00e9m de criar e <strong>desenvolver bots<\/strong> que atendem as necessidades do seu neg\u00f3cio. N\u00f3s temos a <a href=\"https:\/\/latam.sinch.com\/blog\/atendimento-pos-venda\/\"><strong>solu\u00e7\u00e3o conversacional<\/strong><\/a> perfeita para voc\u00ea! Assim, te ajudaremos a melhorar o engajamento, atrair leads e <a href=\"https:\/\/latam.sinch.com\/blog\/como-os-bots-contribuem-na-fidelizacao-de-clientes\/\">fidelizar clientes<\/a> atrav\u00e9s das<strong> tecnologias conversacionais<\/strong>. Ent\u00e3o, n\u00e3o perca tempo e <a href=\"https:\/\/latam.sinch.com\/contato\/\">entre em contato<\/a> com a nossa equipe de especialistas.<\/p>\n","protected":false},"author":39,"featured_media":36872,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-36870","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comparativo: SMS, Email Marketing e WhatsApp | Sinch<\/title>\n<meta name=\"description\" content=\"Quer saber qual o melhor canal conversacional para sua empresa? 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