{"id":36432,"date":"2022-03-17T06:47:00","date_gmt":"2022-03-17T06:47:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/cpaas-com-ia-conversacional\/"},"modified":"2025-02-27T13:01:12","modified_gmt":"2025-02-27T13:01:12","slug":"cpaas-com-ia-conversacional","status":"publish","type":"blog","link":"https:\/\/sinch.com\/pt\/blog\/cpaas-com-ia-conversacional\/","title":{"rendered":"CPaaS com IA conversacional: o que faz a Sinch se destacar"},"content":{"rendered":"\n<p>Voc\u00ea n\u00e3o odeia quando entra em contato com uma empresa e fala com uma pessoa diferente a cada vez? Quando voc\u00ea tem que reexplicar seu problema ou pergunta repetidamente? A vida n\u00e3o seria mais f\u00e1cil se a empresa j\u00e1 entendesse quem voc\u00ea \u00e9 e o que voc\u00ea precisa, independentemente de voc\u00ea entrar em contato com ela por mensagem de texto, WhatsApp ou Facebook? Acontece que a maioria das pessoas sente o mesmo. Os clientes preferem uma conversa cont\u00ednua, mesmo quando utilizam canais e dispositivos diferentes &#8211; mas a maioria das empresas n\u00e3o oferece esse tipo de experi\u00eancia. Voc\u00ea sabe o que isso significa? Esta \u00e9 uma oportunidade \u00fanica para as marcas oferecerem experi\u00eancias de conversa\u00e7\u00e3o ricas e significativas. Os cases de neg\u00f3cios s\u00e3o muitos. Usando a tecnologia para manter uma conversa constante em v\u00e1rios canais de clientes, as empresas viram: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30-50% aumento de convers\u00f5es <\/li>\n\n\n\n<li>20-80% redu\u00e7\u00e3o de custos no atendimento ao cliente <\/li>\n\n\n\n<li>3X aumento nas pontua\u00e7\u00f5es do NPS <\/li>\n<\/ul>\n\n\n\n<p> Tamb\u00e9m fizemos a nossa pr\u00f3pria investiga\u00e7\u00e3o &#8211; e um estudo encomendado pela Sinch mostrou que a melhoria dos n\u00edveis de satisfa\u00e7\u00e3o do cliente (57%) e um aumento do n\u00edvel global das intera\u00e7\u00f5es de envolvimento do cliente (52%) s\u00e3o as principais \u00e1reas impactadas pelos investimentos em conversa\u00e7\u00f5es de envolvimento do cliente. Aqui na Sinch, nosso objetivo \u00e9 ajudar as empresas a criar experi\u00eancias de conversa\u00e7\u00e3o excepcionais \u2013 experi\u00eancias que impulsionam o engajamento e aumentam a fidelidade. Ent\u00e3o, naturalmente, estamos empolgados com esses n\u00fameros! E agora, temos mais uma confirma\u00e7\u00e3o de que estamos no caminho certo. O primeiro Gartner\u00ae Magic Quadrant\u2122 for Enterprise Conversational AI Platforms acaba de ser lan\u00e7ado e temos orgulho de dizer que o Sinch est\u00e1 inclusa. E h\u00e1 uma \u00eanfase na plataforma Sinch Chatlayer. \u201cCom o CPaaS, possibilitamos que as empresas alcancem pessoas em qualquer lugar, em praticamente qualquer canal\u201d, disse Oscar Werner, CEO da Sinch. \u201cCom aplicativos como a Chatlayer, facilitamos \u2013 sem a necessidade de recursos t\u00e9cnicos \u2013 para automatizar a comunica\u00e7\u00e3o com o cliente usando chatbots de IA e bots de voz.\u201d O Gartner reconheceu nossos fortes recursos de bots de voz e chatbot em PLN, modelos de chatbot, an\u00e1lises avan\u00e7adas e testes dispon\u00edveis com a Chatlayer. Mas, al\u00e9m disso, o alcance e a disponibilidade do canal global, bem como o marketing m\u00f3vel e os recursos do contact center \u2013 criando um efeito de solu\u00e7\u00f5es combinadas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"964\" height=\"1024\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Gartner-Magic-Quadrant-for-Conavrestional-AI-platforms-original-964x1024.png\" alt=\"\" class=\"wp-image-40028\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Gartner-Magic-Quadrant-for-Conavrestional-AI-platforms-original-964x1024.png 964w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Gartner-Magic-Quadrant-for-Conavrestional-AI-platforms-original-282x300.png 282w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Gartner-Magic-Quadrant-for-Conavrestional-AI-platforms-original-768x816.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Gartner-Magic-Quadrant-for-Conavrestional-AI-platforms-original-1446x1536.png 1446w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Gartner-Magic-Quadrant-for-Conavrestional-AI-platforms-original.png 1920w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 o Quadrante M\u00e1gico do Gartner para Plataformas de IA Conversacional Corporativa? <\/h2>\n\n\n\n<p> Tudo bem, ent\u00e3o o que isso tudo significa? No primeiro Magic Quadrant for Enterprise Conversational AI Platforms, o Gartner avalia as plataformas de chatbot e voicebot com base na \u201ccompletude da vis\u00e3o\u201d e \u201ccapacidade de execu\u00e7\u00e3o\u201d. Basicamente, este Magic Quadrant ajuda as empresas a entender o mercado e encontrar as solu\u00e7\u00f5es mais adequadas para atingir seus objetivos e sua configura\u00e7\u00e3o organizacional. <strong>Vamos deixar isso para o Gartner: <\/strong> &#8220;O Gartner define o mercado de plataforma de IA conversacional corporativa como o mercado de aplicativos de software usados para criar, orquestrar e dar suporte ao desenvolvimento de v\u00e1rios casos de uso de automa\u00e7\u00e3o conversacional, visando v\u00e1rias fun\u00e7\u00f5es dentro da empresa. O Enterprise CAIP permite a automa\u00e7\u00e3o de conversa\u00e7\u00e3o como um recurso empresarial estrat\u00e9gico. &#8221; Convencido? Temos certeza que sim. <a href=\"https:\/\/buzz.sinch.com\/quadrante-gartner-2022-pt?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=1002_0&amp;utm_content=100013_10000\"><strong>Fa\u00e7a o download do relat\u00f3rio completo do Gartner aqui<\/strong><\/a>, saiba mais sobre as plataformas de IA de conversa\u00e7\u00e3o e comece a transformar a experi\u00eancia do seu cliente! <\/p>\n\n\n\n<p><strong>Aviso Legal: <\/strong><\/p>\n\n\n\n<p><strong>GARTNER \u00e9 uma marca registrada e marca de servi\u00e7o da Gartner, Inc. e\/ou suas afiliadas nos EUA e internacionalmente e \u00e9 usada aqui com permiss\u00e3o. Todos os direitos reservados. O Gartner n\u00e3o endossa nenhum fornecedor, produto ou servi\u00e7o descrito em nossas publica\u00e7\u00f5es de pesquisa e n\u00e3o aconselha os usu\u00e1rios de tecnologia a selecionar apenas os fornecedores com as classifica\u00e7\u00f5es mais altas ou outra designa\u00e7\u00e3o. As publica\u00e7\u00f5es de pesquisa do Gartner consistem nas opini\u00f5es da organiza\u00e7\u00e3o de pesquisa do Gartner e n\u00e3o devem ser interpretadas como declara\u00e7\u00f5es de fatos. O Gartner se isenta de todas as garantias, expressas ou impl\u00edcitas, com rela\u00e7\u00e3o a esta pesquisa, incluindo quaisquer garantias de comercializa\u00e7\u00e3o ou adequa\u00e7\u00e3o a uma finalidade espec\u00edfica. <\/strong><\/p>\n\n\n\n<p><strong> 1 Gartner, \u201cMagic Quadrant for Enterprise Conversational AI Platforms\u201d, Magnus Revang, Anthony Mullen e Bern Elliot, publicado em 24 de janeiro de 2022. <\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":39,"featured_media":36433,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-36432","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPaaS com IA Conversacional: O Diferencial da Sinch | Sinch<\/title>\n<meta name=\"description\" content=\"O primeiro Gartner\u00ae Magic 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