Voc\u00ea j\u00e1 recebeu uma mensagem de texto com um link suspeito?<\/strong><\/p>\n\n\n\n A resposta provavelmente \u00e9 sim, e o problema est\u00e1 aumentando. Os \u00faltimos anos viram um enorme aumento no smishing visando consumidores em todo o mundo – e isso s\u00f3 se intensificou durante a pandemia COVID-19. \u00c0 medida que a fraude via SMS atinge n\u00edveis recordes, os consumidores est\u00e3o sendo colocados em risco.<\/p>\n\n\n\n
Uma pesquisa de 2022 mostrou que empresas brasileiras perdem pelo menos R$7 milh\u00f5es devido a smishing e fraude SMS. Desde ent\u00e3o, esses n\u00fameros cresceram significativamente. A fraude estimada do smishing aumentou em 667% no primeiro m\u00eas da pandemia COVID-19. O SMS \u00e9 uma abordagem mais direta e pessoal para alcan\u00e7ar indiv\u00edduos do que outros canais de comunica\u00e7\u00e3o, como o e-mail. As consequ\u00eancias? Uma maneira mais eficaz para os fraudadores enganarem os consumidores.<\/p>\n\n\n\n
Smishing e fraude tamb\u00e9m minam a confian\u00e7a dos consumidores no SMS empresarial, que \u00e9 essencial para permitir que empresas e organiza\u00e7\u00f5es se conectem com consumidores e transmitam comunica\u00e7\u00f5es cr\u00edticas. A confian\u00e7a precisa ser protegida e o smishing precisa acabar.<\/p>\n\n\n\n
A maioria dessas mensagens suspeitas \u00e9 enviada atrav\u00e9s de chipeiras. Ao usar cart\u00f5es SIM do consumidor de maneiras n\u00e3o autorizadas, as chipeiras violam os Termos e Condi\u00e7\u00f5es das operadores m\u00f3veis e permitem que os fraudadores enviem SMS empresariais de forma bem mais barata e em larga escala, causando danos e impactos maiores.<\/p>\n\n\n\n
As chipeiras s\u00e3o frequentemente usadas para fins prejudiciais, como spam e golpes, e facilitam o roubo de dados, pois coletam n\u00fameros de telefone e outras informa\u00e7\u00f5es pessoais sens\u00edveis dos clientes para uso futuro. Em resumo: esta \u00e9 uma amea\u00e7a muito s\u00e9ria para os consumidores em todo o mundo.<\/p>\n\n\n\n
\u00c0 medida que nos aproximamos do Dia Mundial dos Direitos do Consumidor em 15 de mar\u00e7o, a Sinch est\u00e1 aumentando a conscientiza\u00e7\u00e3o sobre o smishing e o dano que ele causa.<\/strong><\/p>\n\n\n\n Na Sinch, a prote\u00e7\u00e3o do consumidor est\u00e1 no centro de tudo o que fazemos. Temos as ferramentas \u00e0 nossa disposi\u00e7\u00e3o para relatar, rastrear e eliminar o smishing, mas ser\u00e1 necess\u00e1rio que todos os representantes na cadeia de valor, desde empresas at\u00e9 operadoras m\u00f3veis at\u00e9 reguladores, ajam e ofere\u00e7am melhor prote\u00e7\u00e3o.<\/p>\n\n\n\n
Todos precisamos trabalhar mais pr\u00f3ximos para promover iniciativas como o c\u00f3digo de conduta para SMS corporativos do F\u00f3rum de Ecossistema M\u00f3vel. Al\u00e9m disso, a ado\u00e7\u00e3o de solu\u00e7\u00f5es t\u00e9cnicas, como os registros de ID de remetente e os servi\u00e7os nacionais de relat\u00f3rios de spam, precisam ser incentivados em mais pa\u00edses para ajudar a detectar, bloquear e prevenir fraudes. As operadoras m\u00f3veis j\u00e1 est\u00e3o adotando medidas importantes para lidar e ajudar a prevenir fazendas de SIM, atrav\u00e9s da introdu\u00e7\u00e3o de firewalls para SMS. Encorajamos esses esfor\u00e7os a continuarem e se expandirem para que possamos garantir a prote\u00e7\u00e3o em todo o mundo.<\/p>\n\n\n\n
Tamb\u00e9m pedimos aos formuladores de pol\u00edticas e reguladores que aumentem a conscientiza\u00e7\u00e3o e garantam melhor fiscaliza\u00e7\u00e3o da legisla\u00e7\u00e3o de prote\u00e7\u00e3o do consumidor e de dados existente, para proteger cada um de n\u00f3s.<\/p>\n\n\n\n
Sem uma forte prote\u00e7\u00e3o dos consumidores, o crescimento cont\u00ednuo do setor de mensagens empresariais, que beneficia tanto as empresas quanto os consumidores, est\u00e1 em risco. Estamos ansiosos para trabalhar junto com empresas, operadoras m\u00f3veis, formuladores de pol\u00edticas e organiza\u00e7\u00f5es de consumidores para proteger melhor os consumidores. Se voc\u00ea quiser saber mais, entre em contato!<\/p>\n","protected":false},"author":39,"featured_media":36291,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-36290","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n
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