{"id":210706,"date":"2026-09-17T13:20:40","date_gmt":"2026-09-17T13:20:40","guid":{"rendered":"https:\/\/sinch.com\/blog\/black-friday-deliverability-guide-2\/"},"modified":"2026-09-17T14:52:29","modified_gmt":"2026-09-17T14:52:29","slug":"black-friday-deliverability-guide","status":"publish","type":"blog","link":"https:\/\/sinch.com\/pt\/blog\/black-friday-deliverability-guide\/","title":{"rendered":"O momento certo \u00e9 tudo: estrat\u00e9gias para superar atrasos no envio de mensagens na Black Friday"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00c0 medida que a Black Friday e a Cyber Monday (BFCM) se aproximam, varejistas est\u00e3o se preparando para um dos per\u00edodos de compras mais intensos do ano. Esses dias decisivos podem definir o sucesso ou o fracasso do faturamento de uma empresa, mas com estrat\u00e9gias inteligentes de envio de mensagens, voc\u00ea pode transform\u00e1-los em oportunidades para o aumento de receita.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em nosso relat\u00f3rio <a href=\"https:\/\/sinch.com\/pt\/blog\/black-friday-estatisticas-tendencias\/\">Pesquisa com consumidores da BFCM de 2026<\/a>, reunimos insights de 2.501 consumidores para ajudar as marcas a entender melhor as prefer\u00eancias de compras de fim de ano e os comportamentos de compra. A principal conclus\u00e3o? <strong>A velocidade \u00e9 tudo.<\/strong> Setenta e cinco por cento das pessoas que entrevistamos disseram que esperam receber mensagens transacionais em at\u00e9 cinco minutos ap\u00f3s a compra, e 93% consideram essas mensagens importantes durante as festas de fim de ano. A\u00ed entra o SMS, oferecendo entrega quase instant\u00e2nea para atender a essas altas expectativas. Nos EUA, Canad\u00e1, Austr\u00e1lia e Porto Rico, o MMS vai um passo al\u00e9m, oferecendo imagens, v\u00eddeos e tamb\u00e9m conte\u00fado da marca.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com muitos varejistas planejando usar o envio de mensagens m\u00f3veis para a BFCM, prevemos um <strong>pico significativo no tr\u00e1fego de SMS e MMS em 2026.<\/strong> Se voc\u00ea envia muitas <a href=\"https:\/\/sinch.com\/blog\/sms-vs-mms\/\">SMS ou MMS<\/a> mensagens durante essa \u00e9poca, planeje-se com anteced\u00eancia para manter o envio de mensagens funcionando perfeitamente durante esse per\u00edodo de alto tr\u00e1fego.\u00a0<\/p>\n\n\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-7006\"><p class=\"h5 m-0\" id=\"toc-title-7006\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#garanta-otimas-taxas-de-entregabilidade-nesta-black-friday\">Garanta \u00f3timas taxas de entregabilidade nesta Black Friday<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#algumas-outras-praticas-recomendadas-gerais\">Algumas outras pr\u00e1ticas recomendadas gerais<\/a><\/div><\/div><\/nav>\n\n\n<h2 class=\"wp-block-heading\">Garanta \u00f3timas taxas de entregabilidade nesta Black Friday<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o alguns insights de especialistas e t\u00e1ticas comprovadas para ajudar a garantir que as suas <a href=\"https:\/\/sinch.com\/blog\/black-friday-mobile-messaging\/\">mensagens m\u00f3veis de Black Friday<\/a> sejam entregues, eficazes e estejam em conformidade com as pr\u00e1ticas recomendadas do setor.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agende suas mensagens de SMS\/MMS estrategicamente.<\/strong> A maioria das organiza\u00e7\u00f5es envia mensagens na hora cheia, portanto, d\u00ea prefer\u00eancia a hor\u00e1rios entre :05 e :25 ou :35 e :55. Isso ajuda as suas mensagens a serem entregues quase instantaneamente e evita o congestionamento da rede.\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Envie suas mensagens nos hor\u00e1rios ideais.<\/strong> Se voc\u00ea estiver nos EUA, tente agendar as mensagens fora dos hor\u00e1rios de pico (09:30 \u2013 16:00 EST) para garantir a entrega ideal. \u00a0\u00a0<\/li>\n\n\n\n<li><strong>Identifique a sua marca em suas mensagens.<\/strong> Garanta que os seus clientes reconhe\u00e7am facilmente a sua marca para criar confian\u00e7a e credibilidade \u00e0 primeira vista.\u00a0<\/li>\n\n\n\n<li><strong>Implemente uma clara <\/strong> <a href=\"https:\/\/sinch.com\/pt\/blog\/opt-in-de-sms\/\"><strong>opt-in de SMS<\/strong><\/a> <strong>estrat\u00e9gia.<\/strong> Certifique-se de ter obtido consentimento expl\u00edcito dos assinantes que desejam receber suas mensagens, mantendo suas campanhas de SMS em conformidade e com foco no cliente.\u00a0<\/li>\n\n\n\n<li><strong>Seja breve.<\/strong> Mantenha o SMS dentro do limite de 160 caracteres para evitar a divis\u00e3o de mensagens, o que pode afetar a legibilidade e aumentar os custos. Se a sua mensagem for mais longa, considere usar o <a href=\"https:\/\/sinch.com\/blog\/what-is-mms-messaging\/\">Mensagens MMS<\/a> (que tem um limite de 5.000 caracteres com transcodifica\u00e7\u00e3o).\u00a0<\/li>\n\n\n\n<li><strong>Use o <\/strong> <a href=\"https:\/\/sinch.com\/blog\/mms-marketing\/\"><strong>marketing por MMS<\/strong><\/a> <strong>para enviar conte\u00fado mais rico e otimizar o tamanho do seu arquivo MMS.<\/strong> Recomendamos manter o tamanho das imagens abaixo de 300 KB e os v\u00eddeos com 25 segundos ou menos para obter os melhores resultados.\u00a0<\/li>\n\n\n\n<li><strong>Se voc\u00ea estiver nos EUA, registre as campanhas 10DLC bem antes da BFCM.<\/strong> Sua marca, campanha e seus n\u00fameros 10DLC precisar\u00e3o ser configurados bem antes de qualquer evento de envio de fim de ano. Isso ajuda a manter uma boa reputa\u00e7\u00e3o do remetente.\u00a0\n<ul class=\"wp-block-list\">\n<li><strong>A Sinch garante que seu n\u00famero 10DLC esteja pronto para uso em sete dias ou menos!<\/strong> Saiba mais sobre esse processo no nosso  <a href=\"https:\/\/sinch.com\/resources\/a-step-by-step-guide-to-10dlc-messaging\/\" data-type=\"link\" data-id=\"https:\/\/sinch.com\/resources\/a-step-by-step-guide-to-10dlc-messaging\/\">guia de 10DLC<\/a>, e <a href=\"https:\/\/dashboard.sinch.com\/signup?utmcsr=(direct)&amp;utmcmd=(none)&amp;utmccn=(not%20set)&amp;utmcsr=(direct)&amp;utmcmd=(none)&amp;utmccn=(not%20set)\" target=\"_blank\" rel=\"noreferrer noopener\">comece a sua campanha aqui<\/a>. \u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Planeje-se para os novos  requisitos de verifica\u00e7\u00e3o de c\u00f3digo curto dos EUA.<\/strong> Desde 15 de outubro de 2024, todas as marcas que alugam ou renovam manualmente  <a href=\"https:\/\/sinch.com\/pt\/blog\/envio-de-mensagens-por-codigos-curtos-o-que-empresas-precisam-saber\/\">c\u00f3digos curtos<\/a> nos EUA devem passar por um novo processo de verifica\u00e7\u00e3o introduzido pela CTIA e pelos EUA.  Short Code Registry dos EUA. <a href=\"https:\/\/community.sinch.com\/t5\/US-Short-Codes\/US-Short-Code-Brand-Client-Detail\/ta-p\/16100\" target=\"_blank\" rel=\"noreferrer noopener\">Ler sobre todo o processo<\/a>. \u00a0<\/li>\n\n\n\n<li><strong>N\u00e3o se esque\u00e7a do seu texto de opt-out (STOP)!<\/strong> Sempre inclua instru\u00e7\u00f5es claras para que os destinat\u00e1rios cancelem o recebimento de mensagens, se desejarem. <a href=\"https:\/\/sinch.com\/blog\/sms-compliance-guide\/\">A conformidade de SMS<\/a> n\u00e3o \u00e9 apenas um requisito legal, mas tamb\u00e9m um sinal de respeito pelas prefer\u00eancias e pela privacidade dos seus clientes.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Algumas outras pr\u00e1ticas recomendadas gerais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Garantir que as suas mensagens sejam entregues aos seus clientes na Black Friday e na Cyber Monday \u00e9 fundamental, mas n\u00e3o se esque\u00e7a dos princ\u00edpios b\u00e1sicos di\u00e1rios que impulsionar\u00e3o o sucesso da sua campanha. Aqui est\u00e3o algumas outras pr\u00e1ticas recomendadas que ajudar\u00e3o a maximizar suas campanhas de envio de mensagens em todos os canais:\u00a0\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mantenha a simplicidade.<\/strong> Apresente a sua oferta com clareza e inclua uma chamada para a\u00e7\u00e3o \u00fanica e forte para n\u00e3o confundir seus clientes.\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Personalize a mensagem.<\/strong> Use os nomes dos destinat\u00e1rios ou outros detalhes para que a mensagem pare\u00e7a relevante. <a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fsinch.com.mcas.ms%2Fcustomer-stories%2Fblack-friday-personalized-sms-campaigns%2F%3FMcasTsid%3D15600&amp;McasCSRF=1ad6079b84547b8f81ad4b2c68676a9182b43ffa3ec15d54f031892a727594e5\" target=\"_blank\" rel=\"noopener\"><\/a>\u00a0<\/li>\n\n\n\n<li><strong>Segmente o seu p\u00fablico.<\/strong> Segmente a sua lista de contatos em subgrupos com base em fatores demogr\u00e1ficos como idade, g\u00eanero, localiza\u00e7\u00e3o, interesses dos clientes e comportamento de compra anterior.\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Analise e adapte.<\/strong> Acompanhe continuamente o desempenho da sua campanha e ajuste a sua estrat\u00e9gia futura com base nesses insights para melhorar os resultados no ano que vem!\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Eleve sua estrat\u00e9gia de Black Friday tornando-se omnicanal\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma <a href=\"https:\/\/sinch.com\/blog\/omnichannel-strategy-bfcm\/\">abordagem omnicanal<\/a> para o engajamento do cliente pode ajudar voc\u00ea a interagir com os clientes de forma fluida por meio de diferentes canais de e-mail e envio de mensagens. Isso significa maior engajamento, fidelidade e convers\u00f5es \u2014 uma vit\u00f3ria para sua empresa e para os seus clientes!\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, assim como no SMS, existem certas pr\u00e1ticas recomendadas que voc\u00ea precisar\u00e1 seguir para garantir que as suas mensagens sejam entregues e gerem engajamento. Felizmente, essas n\u00e3o s\u00e3o nossas \u00fanicas dicas de entregabilidade de fim de ano, especialmente se voc\u00ea estiver usando outros canais para as suas campanhas de BFCM.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira estes outros recursos que com certeza ajudar\u00e3o a sua marca a chegar at\u00e9 os seus clientes nesta temporada de festas:\u00a0\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailjet.com\/blog\/deliverability\/deliverability-holiday-season\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dicas de entregabilidade de e-mail para evitar a pasta de spam nestas festas de fim de ano<\/a>\u00a0\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailgun.com\/blog\/email\/best-time-to-send-holiday-emails-investigated\/\" target=\"_blank\" rel=\"noreferrer noopener\">O melhor hor\u00e1rio para enviar e-mails de fim de ano \u2013 investigado<\/a>\u00a0\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/blog\/rcs-holiday-marketing-ideas\/\">Ideias de campanhas de fim de ano usando RCS<\/a>\u00a0\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/pt\/blog\/chatbot-para-atendimento-vantagens-e-dicas-de-como-criar\/\">Como usar chatbots no atendimento ao cliente com sucesso<\/a>\u00a0\u00a0<\/li>\n<\/ul>\n","protected":false},"author":92,"featured_media":210608,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[303],"class_list":["post-210706","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-recomendacoes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrat\u00e9gias para evitar atrasos no envio de mensagens na BFCM [2026]<\/title>\n<meta name=\"description\" content=\"Confira nossas dicas de especialistas para garantir a melhor entregabilidade de mensagens poss\u00edvel no 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