{"id":208217,"date":"2026-09-07T17:13:30","date_gmt":"2026-09-07T17:13:30","guid":{"rendered":"https:\/\/sinch.com\/blog\/tendencias-de-ia\/"},"modified":"2026-09-07T17:15:15","modified_gmt":"2026-09-07T17:15:15","slug":"tendencias-de-ia","status":"publish","type":"blog","link":"https:\/\/sinch.com\/pt\/blog\/tendencias-de-ia\/","title":{"rendered":"Estas s\u00e3o as cinco principais tend\u00eancias de IA para 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Quais s\u00e3o as maiores tend\u00eancias em IA conversacional no momento e como as empresas podem se beneficiar? Analisamos as cinco principais tend\u00eancias de IA para 2023 e compartilhamos insights de profissionais da \u00e1rea!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dos novos \u00f3culos de realidade virtual da Apple ao <a href=\"https:\/\/sinch.com\/pt\/blog\/chatgpt-para-empresas\/\">ChatGPT<\/a>: a IA claramente est\u00e1 vivendo um grande momento em 2023. Abaixo, analisamos as cinco maiores tend\u00eancias de IA do ano e o que elas significam para as empresas.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. O GPT veio para ficar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A partir do  <a href=\"https:\/\/sinch.com\/blog\/gpt-4-use-cases\/\">GPT-4<\/a>\u00a0ao ChatGPT, a tecnologia de bot inteligente da OpenAI \u00e9 provavelmente a maior tend\u00eancia de IA do ano!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A solu\u00e7\u00e3o de IA conversacional levou os chatbots \u00e0s massas e mudou a forma como as pessoas se sentem em rela\u00e7\u00e3o \u00e0 IA. As pessoas passaram de muito c\u00e9ticas a perguntar tudo ao ChatGPT! E mais: o GPT tamb\u00e9m chegou \u00e0s solu\u00e7\u00f5es de neg\u00f3cios, como <a href=\"https:\/\/sinch.com\/pt\/?post_type=blog&amp;p=75749\">combinar o GPT com apps de mensagens<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, ainda existem algumas limita\u00e7\u00f5es. Por exemplo, no momento n\u00e3o \u00e9 poss\u00edvel controlar totalmente os resultados dos modelos abertos de GPT, o que pode ser engra\u00e7ado em um contexto privado, mas \u00e9 um risco para as empresas. Tamb\u00e9m \u00e9 dif\u00edcil trabalhar com conhecimentos externos que o modelo n\u00e3o possui, o que torna a tecnologia dif\u00edcil de escalar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda assim, em combina\u00e7\u00e3o com a IA conversacional, pode haver alguns desenvolvimentos interessantes no futuro, afirma Fr\u00e9deric Godin,\u00a0l\u00edder de IA na Sinch Engage &amp; Chatlayer. Confira as dicas dele sobre como as empresas podem realmente aproveitar esse sucesso!\u00a0<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=lWs_Y_FhGAU\" class=\"lazy-video-link\" data-lazy-video=\"lWs_Y_FhGAU\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/lWs_Y_FhGAU\/maxresdefault.jpg\" title=\"V\u00eddeo da Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/lWs_Y_FhGAU\/maxresdefault.jpg\" alt=\"\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=lWs_Y_FhGAU#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/lWs_Y_FhGAU\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/lWs_Y_FhGAU\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=lWs_Y_FhGAU\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">2. A IA nos tornar\u00e1 mais humanos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo que a IA esteja cada vez mais integrada ao nosso dia a dia, ainda existem muitos preconceitos em torno da tecnologia. Eles variam desde: &#8220;Os chatbots s\u00e3o muito burros&#8221; at\u00e9: &#8220;<a href=\"https:\/\/sinch.com\/blog\/chatbots-and-security-issues-solutions-and-best-practices\/\">A IA \u00e9 consciente<\/a>, e j\u00e1 est\u00e1 substituindo a a\u00e7\u00e3o humana&#8221;. A realidade \u00e9 bem menos extrema!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora seja compreens\u00edvel que existam receios em rela\u00e7\u00e3o aos chatbots de IA (como h\u00e1 com qualquer nova tecnologia),\u00a0<a href=\"https:\/\/sinch.com\/blog\/will-chatbots-replace-humans-customer-service\/\">os bots n\u00e3o vieram para substituir a a\u00e7\u00e3o humana<\/a>. Na verdade, eles podem nos ajudar a ser mais humanos, afirma Rick van Esch, VP de neg\u00f3cios SaaS na\u00a0Sinch. Como bots e pessoas t\u00eam pontos fortes diferentes, a tecnologia n\u00e3o trabalha contra n\u00f3s, mas existe para nos dar suporte e nos ajudar a focar novamente no que nos torna humanos: o sentimento.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78406\" width=\"640\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Rick-van-Esch_Sinch-Engage_AI-thinks-humans-feel-1.png\" alt=\"Quote Rick van Esch Sinch Engage\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Rick-van-Esch_Sinch-Engage_AI-thinks-humans-feel-1.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Rick-van-Esch_Sinch-Engage_AI-thinks-humans-feel-1-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Rick-van-Esch_Sinch-Engage_AI-thinks-humans-feel-1-300x300.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Os chatbots est\u00e3o se tornando uma solu\u00e7\u00e3o corporativa padr\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outra tend\u00eancia importante de IA para 2023 \u00e9 que os chatbots est\u00e3o se tornando uma solu\u00e7\u00e3o padr\u00e3o para empresas de todos os tamanhos. Com o amadurecimento da tecnologia, ela se tornou mais acess\u00edvel para empresas menores e mais aceita (e desejada!) pelos clientes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que isso traz seus pr\u00f3prios desafios. Portanto, as empresas precisam ter um roteiro claro, encontrar parcerias confi\u00e1veis e come\u00e7ar a desenvolver sua expertise agora mesmo para acompanhar a concorr\u00eancia.\u00a0Joachim Jonkers, CPO da Chatlayer by Sinch, explicou no Chatbot &amp; Voice Summit deste ano <a href=\"https:\/\/sinch.com\/blog\/chatbots-small-businesses\/\">como as empresas podem enfrentar esses desafios e transform\u00e1-los em solu\u00e7\u00f5es de sucesso<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78407\" width=\"640\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Joachim-Jonkers_Sinch-Engage_start-simple-with-chatbots-1.png\" alt=\"Quote Joachim Jonkers Sinch Engage\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Joachim-Jonkers_Sinch-Engage_start-simple-with-chatbots-1.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Joachim-Jonkers_Sinch-Engage_start-simple-with-chatbots-1-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Joachim-Jonkers_Sinch-Engage_start-simple-with-chatbots-1-300x300.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0\ud83e\udd16\u00a0<strong>Confira tamb\u00e9m a nossa <a href=\"https:\/\/sinch.com\/pt\/masterclass\/\">Masterclass Conversational Everything<\/a>, onde conversamos com Joachim Jonkers sobre tend\u00eancias de chatbots!<\/strong><\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=oBcZGr_KQYs\" class=\"lazy-video-link\" data-lazy-video=\"oBcZGr_KQYs\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/oBcZGr_KQYs\/maxresdefault.jpg\" title=\"V\u00eddeo da Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/oBcZGr_KQYs\/maxresdefault.jpg\" alt=\"\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=oBcZGr_KQYs#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/oBcZGr_KQYs\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/oBcZGr_KQYs\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=oBcZGr_KQYs\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">4. Envio de mensagens e IA conversacional est\u00e3o se tornando a nova equipe dos sonhos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os servi\u00e7os de mensageria, do SMS ao WhatsApp, s\u00e3o inerentemente conversacionais. Isso faz com que sejam a plataforma perfeita para combinar a IA conversacional e o envio de mensagens. E as empresas est\u00e3o percebendo isso! Da mobilidade \u00e0 sa\u00fade e <a href=\"https:\/\/sinch.com\/blog\/chatbot-e-commerce-advantages\/\">e-commerce<\/a>, mais empresas de diferentes setores come\u00e7aram a implementar e se beneficiar dos chatbots.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa holandesa de bicicletas el\u00e9tricas\u00a0<a href=\"https:\/\/sinch.com\/customer-stories\/vanmoof\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>VanMoof<\/strong><\/a>, por exemplo, usa um chatbot omnicanal chamado &#8220;Boost&#8221; para gerenciar um n\u00famero crescente de d\u00favidas de clientes. Com a ajuda do bot, a VanMoof conseguiu personalizar a experi\u00eancia do cliente, fornecer ajuda em v\u00e1rios idiomas e reduzir a carga de trabalho de suas equipes. O bot pode, inclusive, lidar com 70% das d\u00favidas de clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A holandesa\u00a0<a href=\"https:\/\/sinch.com\/blog\/ai-chatbots-in-e-commerce\/\">e-commerce<\/a>\u00a0gigante\u00a0<strong>Bol.com<\/strong>\u00a0teve uma experi\u00eancia parecida com seu chatbot, Billie. A Billie oferece aos clientes da Bol.com um atendimento 24 horas por dia, 7 dias por semana, ajuda mais r\u00e1pida e libera tempo da equipe de atendimento, afirma Yanick von Altena, product owner da equipe do chatbot Billie na Bol.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, a Billie tamb\u00e9m pode coletar dados valiosos de clientes em um local central, o que j\u00e1 serviu como um detector de alerta precoce para a Bol.com no passado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da mesma forma, Arnoldo Gonzalez Medina, gerente de projetos digitais na\u00a0<strong>Calzzapato<\/strong>, reconhece o valor de combinar tecnologias conversacionais com o envio de mensagens. A marca mexicana de cal\u00e7ados come\u00e7ou a oferecer apps de mensagens, como o Messenger da Meta ou o WhatsApp, para o atendimento ao cliente e tamb\u00e9m os utiliza como canais de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes responderam de forma muito positiva, pois conseguiram entrar em contato com a empresa nos seus apps de mensagens favoritos. Para a empresa, o uso de canais conversacionais, como o WhatsApp, tamb\u00e9m ajuda a entender melhor as necessidades e prefer\u00eancias de seus clientes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78408\" width=\"640\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Arnoldo-Gonzalez_Calzzapato_tracking-campaigns-on-WhatsApp-1.png\" alt=\"Quote Arnolod Gonzalez Calzzapato\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Arnoldo-Gonzalez_Calzzapato_tracking-campaigns-on-WhatsApp-1.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Arnoldo-Gonzalez_Calzzapato_tracking-campaigns-on-WhatsApp-1-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Arnoldo-Gonzalez_Calzzapato_tracking-campaigns-on-WhatsApp-1-300x300.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. O marketing est\u00e1 cada vez mais conversacional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os chatbots t\u00eam sido uma grande ajuda para os departamentos de atendimento ao cliente, mas as empresas est\u00e3o come\u00e7ando a ver o valor adicional da tecnologia conversacional em\u00a0<a href=\"https:\/\/sinch.com\/blog\/conversational-commerce-messaging-apps-customer-journey\/\">todas as etapas da jornada do cliente<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Matt Ramerman, presidente na Sinch for Marketing, explica que, especialmente quando se trata de gera\u00e7\u00e3o de leads, o marketing conversacional pode liberar um grande potencial inexplorado: ao engajar os clientes em\u00a0conversas de via dupla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de tentar fazer com que os usu\u00e1rios cliquem em um link espec\u00edfico ou comprem um determinado produto, as empresas devem dar a eles a op\u00e7\u00e3o de entrar em contato e tirar d\u00favidas sobre os servi\u00e7os nos quais t\u00eam real interesse. Isso levar\u00e1 a clientes mais engajados, mas tamb\u00e9m a maiores convers\u00f5es, afirma Ramerman.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-78409\" width=\"640\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Matt-Ramerman_Sinch_providing-answers-in-the-moment-leads-to-more-conversions-2.png\" alt=\"quote matt ramerman sinch\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Matt-Ramerman_Sinch_providing-answers-in-the-moment-leads-to-more-conversions-2.png 640w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Matt-Ramerman_Sinch_providing-answers-in-the-moment-leads-to-more-conversions-2-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/EN_Matt-Ramerman_Sinch_providing-answers-in-the-moment-leads-to-more-conversions-2-300x300.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tend\u00eancias de IA em 2023: o futuro ser\u00e1 conversacional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do GPT-3 \u00e0s mensagens conversacionais e aos chatbots de IA nas empresas: est\u00e1 bem claro que a IA est\u00e1 caminhando para sua pr\u00f3xima fase. \u00c9 mais interativa, mais focada em quem usa e mais f\u00e1cil de integrar com outras tecnologias.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No geral, em 2023 a IA se tornar\u00e1 conversacional!\u00a0<\/p>\n","protected":false},"author":37,"featured_media":73324,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[521],"class_list":["post-208217","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-conversas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estas s\u00e3o as cinco principais tend\u00eancias de IA para 2023<\/title>\n<meta name=\"description\" content=\"Quais s\u00e3o as maiores tend\u00eancias em IA conversacional no momento e como as empresas podem se beneficiar? 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