{"id":201060,"date":"2026-08-09T04:31:40","date_gmt":"2026-08-09T04:31:40","guid":{"rendered":"https:\/\/sinch.com\/blog\/historico-do-rcs\/"},"modified":"2026-08-09T04:31:40","modified_gmt":"2026-08-09T04:31:40","slug":"historico-do-rcs","status":"publish","type":"blog","link":"https:\/\/sinch.com\/pt\/blog\/historico-do-rcs\/","title":{"rendered":"Uma breve hist\u00f3ria do envio de mensagens RCS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sinch.com\/pt\/blog\/o-que-e-rcs\/\">Rich Communication Services (RCS)<\/a> pode estar nas manchetes hoje com a criptografia de ponta a ponta chegando aos chats entre plataformas e a Apple oferecendo suporte tanto para comunica\u00e7\u00e3o ponto a ponto quanto <a href=\"https:\/\/sinch.com\/pt\/mensagens\/rcs-for-business-api\/\">mensagens para empresas<\/a>, mas a hist\u00f3ria do protocolo de comunica\u00e7\u00e3o come\u00e7ou h\u00e1 anos. Sua hist\u00f3ria de funda\u00e7\u00e3o est\u00e1 baseada na corrida para <a href=\"https:\/\/sinch.com\/pt\/blog\/rcs-ou-sms\/\">modernizar o SMS<\/a> \u2013 e em como o Google desempenhou uma fun\u00e7\u00e3o importante em moldar o seu futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2005, o Google adquiriu uma pequena startup chamada Android por um valor n\u00e3o revelado (mas <a href=\"https:\/\/venturebeat.com\/business\/google-exec-android-was-best-deal-ever\/\">estimado<\/a> por US$ 50 milh\u00f5es). Ao longo dos tr\u00eas anos seguintes, o Google transformou o Android em um sistema operacional m\u00f3vel que moldaria o futuro dos smartphones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na mesma \u00e9poca, as operadoras m\u00f3veis de todo o mundo estavam buscando fazer o upgrade do SMS, que havia sido o padr\u00e3o de envio de mensagens por anos, para algo que pudesse competir melhor com os over-the-top <a href=\"https:\/\/sinch.com\/glossary\/ott-meaning\/\">canais (OTT)<\/a>. Em 2007, elas come\u00e7aram a desenvolver o RCS, que imaginavam como algo capaz de lidar com imagens, v\u00eddeos e melhor seguran\u00e7a do que o SMS tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ideia do RCS era simples: <strong>levar o envio de mensagens de texto para o pr\u00f3ximo n\u00edvel.<\/strong> Mas, como todas as grandes hist\u00f3rias, o caminho para o sucesso n\u00e3o foi sem desafios.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"662\" height=\"1024\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/01\/SI_Timeline-of-RCS_Blog_hero_image_1400w-662x1024.jpg\" alt=\"Linha do tempo dos marcos do envio de mensagens RCS de 2007 a 2024, incluindo a aquisi\u00e7\u00e3o pelo Google em 2015 e o lan\u00e7amento da Apple em 2024\" class=\"wp-image-149033\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/01\/SI_Timeline-of-RCS_Blog_hero_image_1400w-662x1024.jpg 662w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/01\/SI_Timeline-of-RCS_Blog_hero_image_1400w-194x300.jpg 194w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/01\/SI_Timeline-of-RCS_Blog_hero_image_1400w-768x1189.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/01\/SI_Timeline-of-RCS_Blog_hero_image_1400w-992x1536.jpg 992w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/01\/SI_Timeline-of-RCS_Blog_hero_image_1400w-1323x2048.jpg 1323w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/01\/SI_Timeline-of-RCS_Blog_hero_image_1400w.jpg 1400w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><figcaption class=\"wp-element-caption\"><em>Um breve hist\u00f3rico da linha do tempo do RCS, desde sua funda\u00e7\u00e3o em 2007, a publica\u00e7\u00e3o do Perfil Universal pela GSMA em 2016 e o lan\u00e7amento oficial do RCS e do RBM no iOS pela Apple em 2024.<\/em><\/figcaption><\/figure>\n\n\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-9527\"><p class=\"h5 m-0\" id=\"toc-title-9527\">Tabela de conte\u00fado<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#da-fundacao-ao-crescimento-2008-a-2022\">Da funda\u00e7\u00e3o ao crescimento: 2008 a 2022<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anos-de-rapido-crescimento-2023-a-2024\">Anos de r\u00e1pido crescimento: 2023 a 2024<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_2025-a-2026-a-era-da-criptografia\">2025 a 2026: A era da criptografia<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#comece-a-usar-o-rcs\">Comece a usar o RCS<\/a><\/div><\/div><\/nav>\n\n\n<h2 class=\"wp-block-heading\">Da funda\u00e7\u00e3o ao crescimento: 2008 a 2022<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o envio de mensagens de texto j\u00e1 existisse h\u00e1 <a href=\"https:\/\/simpletexting.com\/blog\/30-years-of-texting\/\">d\u00e9cadas<\/a>, o envio de mensagens RCS foi introduzido ao mundo em <a href=\"https:\/\/www.gsma.com\/newsroom\/press-release\/gsma-to-take-rich-communication-suite-forwards\/\">2008<\/a>. Ele foi criado pela GSM Association (GSMA) e por algumas grandes operadoras m\u00f3veis para oferecer mais recursos do que o SMS. No in\u00edcio, n\u00e3o era um padr\u00e3o de envio de mensagens, mas sim um conjunto de ferramentas que poderiam ser implementadas de diferentes maneiras, como para pagamentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No in\u00edcio de 2011, as cinco maiores operadoras m\u00f3veis da Europa defenderam o RCS apoiando uma vers\u00e3o simplificada da especifica\u00e7\u00e3o chamada RCS-e. A GSMA revelou a marca voltada ao consumidor &#8220;joyn&#8221; no Mobile World Congress em 2012. <a href=\"https:\/\/www.gsma.com\/futurenetworks\/wp-content\/uploads\/2012\/11\/IDC-report.RCS-market-prospects.December2012.pdf\">A ideia<\/a> era lan\u00e7\u00e1-lo em toda a Europa como um substituto do SMS, mas ele n\u00e3o teve grande aceita\u00e7\u00e3o. Por anos, o RCS lutou para se estabelecer, e o SMS continuou sendo a forma padr\u00e3o como as pessoas enviavam mensagens de texto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um ponto de virada ocorreu em 2015, quando o Google <a href=\"https:\/\/techcrunch.com\/2015\/09\/30\/google-acquires-jibe-mobile-to-help-adopt-new-standard-for-carrier-messaging\/\">adquiriu<\/a> uma empresa chamada Jibe Mobile, especializada em tecnologia backend de RCS, para ajudar a trazer o RCS para seus produtos Android. Mike Dodd, Engenheiro de Software do Android na \u00e9poca, explicou no an\u00fancio do Jibe do Google, noticiado pelo *<a href=\"https:\/\/techcrunch.com\/2015\/09\/30\/google-acquires-jibe-mobile-to-help-adopt-new-standard-for-carrier-messaging\/\">TechCrunch<\/a>*, que a aquisi\u00e7\u00e3o foi feita para ajudar a lan\u00e7ar o RCS como um servi\u00e7o global de envio de mensagens.<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-5b598c8cc4385d13132cf83ce4985c3d\">\r\n            \u201cTamb\u00e9m estamos muito empolgados em anunciar que a equipe da Jibe Mobile est\u00e1 se juntando ao Google para nos ajudar a levar o RCS a um p\u00fablico global. A Jibe \u00e9 uma provedora l\u00edder de servi\u00e7os de RCS e continuar\u00e1 ajudando as operadoras a implantar o RCS de forma f\u00e1cil para os seus usu\u00e1rios. Mal podemos esperar para trabalhar com eles e aproveitar o excelente trabalho que j\u00e1 realizaram.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-5b598c8cc4385d13132cf83ce4985c3d\">\r\n                        Mike Dodd                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Engenheiro de Software de RCS do Android e Ministro do Envio de Mensagens, 30 de setembro de 2015 <\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Em novembro de 2016, a GSMA publicou o <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/universal-profile\/\">Perfil Universal<\/a>, um conjunto de diretrizes que tornou o RCS interoper\u00e1vel entre as operadoras e mais f\u00e1cil para as operadoras m\u00f3veis escalarem. Isso resolveu um dos principais desafios que o RCS enfrentou em seus primeiros anos: a compatibilidade entre redes. Em 2020, o Google j\u00e1 estava ativamente <a href=\"https:\/\/www.theverge.com\/2019\/11\/14\/20964477\/googles-rcs-chat-android-rollout-us-ccmi-texting-sms\">lan\u00e7ando o chat RCS<\/a> como a principal plataforma de mensagens de texto do Android.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2021, <a href=\"https:\/\/www.yahoo.com\/tech\/samsung-switching-google-messages-us-122202700.html\">a Samsung<\/a> havia adotado o app Google Messages como o app de mensagens padr\u00e3o em seus telefones em algumas regi\u00f5es. Na mesma \u00e9poca, nos EUA, as operadoras m\u00f3veis abandonaram seus esfor\u00e7os independentes em rela\u00e7\u00e3o ao RCS para usar o sistema do Google, tornando o RCS mais acess\u00edvel do que nunca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E em 2022, o RCS tinha mais de um <a href=\"https:\/\/www.juniperresearch.com\/press\/rcs-capable-subscribers-to-reach-12-billion-globally-in-2022\/\">bilh\u00f5es<\/a> assinantes globalmente \u2013 um n\u00famero que n\u00e3o parou de crescer. Hoje, a maioria das operadoras m\u00f3veis depende do Google como um provedor de servi\u00e7os para habilitar o RCS em suas redes, e o Google Messages se tornou o aplicativo principal onde as mensagens RCS aparecem em quase todos os telefones Android.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A essa altura, muitas marcas not\u00e1veis haviam come\u00e7ado a usar o RCS de maneiras criativas, como <a href=\"https:\/\/sinch.com\/customer-stories\/how-picard-increased-customer-engagement-42-conversational-rcs-experience\/\">a promo\u00e7\u00e3o de fim de ano da Picard<\/a> na Fran\u00e7a. Essas campanhas mostraram como o RCS poderia elevar as intera\u00e7\u00f5es com o cliente por meio de comunica\u00e7\u00f5es personalizadas e com identidade de marca.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=jMIr5k9rzZ8\" class=\"lazy-video-link\" data-lazy-video=\"jMIr5k9rzZ8\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/jMIr5k9rzZ8\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/jMIr5k9rzZ8\/maxresdefault.jpg\" alt=\"How Picard increased customer engagement by 42% with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=jMIr5k9rzZ8#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/jMIr5k9rzZ8\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/jMIr5k9rzZ8\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=jMIr5k9rzZ8\",\n    \"name\": \"How Picard increased customer engagement by 42% with RCS\",\n    \"description\": \"Find out how frozen food retailer Picard integrated Sinch\\u2019s chatbot builder with our conversation API to create an engaging customer experience.\\n\\nPicard\\u2019s mission is to \\u201ccontinually nurture the love of good food\\u201d. They brought this to life with RCS (Rich Communication Services) by creating a conversational experience that takes the stress out of planning your holiday menu. \\n\\nIn an interactive journey, customers shared details about their dietary preferences, budget, and willingness (or lack thereof) to cook \\u2014 all within their native messaging app. \\n\\nBased on their responses, they were presented with a personalized holiday menu and a call-to-action, directing them to the Picard website. \\n\\n\\ud83d\\udca1 In the end, the campaign saw a click-through rate three times higher than that of Rich SMS. Customer engagement was 42% higher with the RCS campaign even though the audience was two times smaller than that targeted with Rich SMS. The RCS format also generated over 10% more clicks to the website than Rich SMS.  \\n\\n\\ud83d\\udd17 Read the full story here: https:\/\/www.sinch.com\/insights\/customer-stories\/how-picard-increased-customer-engagement-42-conversational-rcs-experience\/\\n\\n\\n#RCS #conversationalmarketing #customerexperience\",\n    \"uploadDate\": \"2024-04-11T07:44:39+00:00\",\n    \"duration\": \"PT3M3S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t\t\t<figcaption class=\"custom-video-caption mt-2\">\r\n\t\t\t\tA campanha RCS da Picard permitiu comunica\u00e7\u00f5es ricas em multim\u00eddia, envolventes e personalizadas que resultaram em um aumento de 42% no engajamento do cliente em compara\u00e7\u00e3o com outros canais m\u00f3veis de envio de mensagens.\t\t\t<\/figcaption>\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Anos de r\u00e1pido crescimento: 2023 a 2024<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um dia, nos referiremos a 2023 e 2024 como os anos de inova\u00e7\u00e3o do RCS. Em 2023, o Google <a href=\"https:\/\/blog.google\/products\/android\/7-new-messages-features\/\">informou<\/a> que o RCS tinha mais de um bilh\u00e3o de usu\u00e1rios ativos mensais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, a maior novidade chegou em novembro de 2023, quando a Apple anunciou que iria <a href=\"https:\/\/sinch.com\/pt\/blog\/apple-suporte-rcs\/\">oferecer suporte ao RCS<\/a>. Pela primeira vez, os usu\u00e1rios de iPhone poderiam usar o RCS para enviar mensagens para usu\u00e1rios de Android e vice-versa \u2013 uma experi\u00eancia muito melhor do que recorrer ao SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As empresas j\u00e1 haviam notado isso. Em meados de 2023, a ado\u00e7\u00e3o das mensagens para empresas RCS havia <a href=\"https:\/\/sinch.com\/pt\/blog\/estatisticas-do-rcs\/\">crescido cerca de 40% em rela\u00e7\u00e3o ao ano anterior<\/a> (de acordo com estimativas do setor), superando em muito outros canais de envio de mensagens, e em novembro de 2023, a Sinch viu o n\u00famero de mensagens RCS enviadas por marcas disparar para <a href=\"https:\/\/sinch.com\/blog\/bfcm-messaging-strategy\/\">25.000 vezes<\/a> mais do que no in\u00edcio de 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Apple lan\u00e7ou oficialmente o RCS no <a href=\"https:\/\/sinch.com\/pt\/blog\/apple-suporte-rcs\/\">iOS 18<\/a> em setembro de 2024, tornando mais f\u00e1cil para as pessoas se conectarem em qualquer dispositivo. Mais tarde, em 2024, a Apple adicionou suporte a mensagens para empresas RCS com o iOS 18.1 em mercados selecionados, permitindo que as marcas alcan\u00e7assem usu\u00e1rios de iPhone por meio do canal pela primeira vez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O alcance dos neg\u00f3cios se expandiu proporcionalmente: em 2024, a Sinch viu um impressionante <strong><a href=\"https:\/\/sinch.com\/blog\/bfcm-stats-2024\/\">crescimento de 111% no envio de mensagens RCS durante a Black Friday e a Cyber Monday<\/a><\/strong> em compara\u00e7\u00e3o com 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2025 a 2026: A era da criptografia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os dois anos ap\u00f3s o lan\u00e7amento da Apple trouxeram as mudan\u00e7as que o RCS esperava h\u00e1 uma d\u00e9cada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em mar\u00e7o de 2025, a GSMA publicou o <strong>Perfil Universal 3.0<\/strong>, o maior upgrade do padr\u00e3o desde 2016. Desenvolvido com contribui\u00e7\u00f5es tanto do Google quanto da Apple, a principal mudan\u00e7a do UP 3.0 foi a criptografia de ponta a ponta baseada no protocolo Messaging Layer Security (MLS). (Os recursos de conveni\u00eancia que os usu\u00e1rios vinham pedindo \u2013 edi\u00e7\u00e3o e exclus\u00e3o de mensagens enviadas, rea\u00e7\u00f5es e respostas diretas \u2013 j\u00e1 haviam chegado um ano antes, no Perfil Universal 2.7.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, em maio de 2026, a promessa de criptografia se tornou real: com o iOS 26.5, <a href=\"https:\/\/www.eff.org\/deeplinks\/2026\/05\/victory-end-end-encrypted-rcs-comes-apple-and-android-chats\">a criptografia de ponta a ponta come\u00e7ou a ser lan\u00e7ada<\/a> em fase beta para conversas RCS pessoa a pessoa entre iPhone e Android em operadoras compat\u00edveis. O resultado? Pela primeira vez na hist\u00f3ria do envio de mensagens de texto, as caixas de entrada padr\u00e3o das duas maiores plataformas m\u00f3veis do mundo podiam trocar mensagens criptografadas de ponta a ponta \u2013 algo que o SMS nunca alcan\u00e7ou em mais de 30 anos. (As mensagens para empresas continuam <a href=\"https:\/\/sinch.com\/pt\/blog\/seguranca-do-rcs\/\">criptografadas em tr\u00e2nsito<\/a> em vez de ponta a ponta \u2013 uma distin\u00e7\u00e3o que \u00e9 importante para setores regulamentados.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto isso, a ado\u00e7\u00e3o continuava se multiplicando. O RCS agora atinge cerca de <a href=\"https:\/\/sinch.com\/pt\/blog\/estatisticas-do-rcs\/\">1,5 bilh\u00e3o de usu\u00e1rios globalmente, incluindo 250 milh\u00f5es nos EUA<\/a>, onde mais de um bilh\u00e3o de mensagens RCS s\u00e3o enviadas todos os dias. E o canal corporativo est\u00e1 acompanhando: o mercado global de RCS est\u00e1 avaliado em aproximadamente <a href=\"https:\/\/sinch.com\/pt\/blog\/estatisticas-do-rcs\/\">US$ 3 bilh\u00f5es em 2025 e tem a proje\u00e7\u00e3o de alcan\u00e7ar cerca de US$ 9 bilh\u00f5es at\u00e9 2030<\/a>.<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-16927bde151c6e97fc578f2d65af4439\">\r\n            \u201cA Sinch tem liderado o caminho na ado\u00e7\u00e3o do RCS, e o impulso que estamos vendo agora era muito aguardado. As marcas j\u00e1 est\u00e3o usando o RCS para transformar como se comunicam com os clientes de maneiras empolgantes e inovadoras. Temos orgulho de estar na vanguarda dessa mudan\u00e7a e estamos prontos para ajudar ainda mais empresas a oferecerem experi\u00eancias de envio de mensagens mais ricas, envolventes e interativas nos pr\u00f3ximos anos.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Robert-Gerstmann.jpeg\" alt=\"Foto de Robert Gerstmann\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-16927bde151c6e97fc578f2d65af4439\">\r\n                        Robert Gerstmann                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Cofundador e Evangelista-chefe da Sinch\u00a0<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">O cen\u00e1rio est\u00e1 montado para que o RCS se torne um pilar de como o mundo se comunica \u2013 e desta vez, a infraestrutura, as plataformas e o padr\u00e3o est\u00e3o finalmente seguindo na mesma dire\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comece a usar o RCS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O RCS percorreu um longo caminho desde seus primeiros dias em 2008, e com o suporte de dispositivos Apple e Android, finalmente est\u00e1 cumprindo sua promessa. O RCS percorreu um longo caminho desde seus primeiros dias em 2008. Com o suporte tanto da Apple quanto do Android, a chegada da criptografia interoper\u00e1vel e a ado\u00e7\u00e3o na casa dos bilh\u00f5es, finalmente est\u00e1 cumprindo a sua promessa. Para as empresas, isso significa a capacidade de engajar usu\u00e1rios de iPhone e Android por meio de um envio de mensagens que \u00e9 interativo, com identidade de marca e inerentemente pessoal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sejam campanhas personalizadas, experi\u00eancias do cliente interativas ou simplesmente <a href=\"https:\/\/sinch.com\/blog\/rcs-otp\/\">uma forma melhor de verificar clientes<\/a>, o RCS oferece possibilidades reais hoje. Confira estes recursos para saber mais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/sinch.com\/pt\/blog\/rcs-marketing\/\">Marketing via RCS: Seu guia completo para o envio de mensagens interativas e confi\u00e1veis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/pt\/blog\/estatisticas-do-rcs\/\">Estat\u00edsticas do RCS: Os n\u00fameros que realmente se sustentam<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/pt\/blog\/seguranca-do-rcs\/\">Seguran\u00e7a do RCS: O RCS \u00e9 criptografado e \u00e9 seguro de usar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/pt\/blog\/casos-de-uso-e-exemplos-de-rcs\/\">Mais de 10 casos de uso e exemplos de envio de mensagens RCS para o seu neg\u00f3cio<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quer levar o RCS para o seu pr\u00f3prio envio de mensagens? <a href=\"https:\/\/sinch.com\/pt\/fale-conosco\/\">Fale com nossa equipe<\/a> para come\u00e7ar. Ou, <a href=\"https:\/\/sinch.com\/resources\/rcs-business-case\/\">baixe nosso guia<\/a> para construir o caso de neg\u00f3cios para o RCS \u2013 modelo inclu\u00eddo.<\/p>\n","protected":false},"author":9,"featured_media":148616,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[303],"class_list":["post-201060","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Um Breve Hist\u00f3rico do RCS: 2007 At\u00e9 Agora - Sinch<\/title>\n<meta name=\"description\" content=\"A hist\u00f3ria do envio de mensagens RCS: de sua funda\u00e7\u00e3o pela GSMA em 2008 at\u00e9 a aquisi\u00e7\u00e3o da Jibe pelo Google, o lan\u00e7amento no iOS 18 da Apple e a era da criptografia de ponta a ponta em 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/blog\/historico-do-rcs\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Um Breve Hist\u00f3rico do RCS: 2007 At\u00e9 Agora - 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