{"id":163065,"date":"2025-05-14T08:57:00","date_gmt":"2025-05-14T08:57:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=blog&#038;p=163065"},"modified":"2025-07-15T08:31:59","modified_gmt":"2025-07-15T08:31:59","slug":"apple-adota-rcs","status":"publish","type":"blog","link":"https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/","title":{"rendered":"Tudo o que voc\u00ea precisa saber a ado\u00e7\u00e3o do RCS pela Apple em 2025"},"content":{"rendered":"\n<p>Depois de anos confiando nos SMS e MMS para enviar mensagens entre dispositivos iPhone e Android, a Apple deu um passo importante na moderniza\u00e7\u00e3o das mensagens entre plataformas, anunciando a ado\u00e7\u00e3o do <a href=\"https:\/\/sinch.com\/pt\/blog\/o-que-e-rcs\/\">Rich Communication Services (RCS)<\/a> no final de 2024. O RCS oferece compartilhamento de m\u00eddia de alta qualidade, recibos de leitura, indicadores de digita\u00e7\u00e3o e outros recursos interativos para usu\u00e1rios da Apple que enviam mensagens de texto para usu\u00e1rios do Android e vice-versa.<\/p>\n\n\n\n<p>Para as empresas, <strong>a ado\u00e7\u00e3o do RCS pela Apple abre as portas para a capacidade de transformar mensagens de texto simples de n\u00fameros aleat\u00f3rios em uma experi\u00eancia verificada e de marca<\/strong>.  <a href=\"https:\/\/sinch.com\/pt\/blog\/rcs-x-sms\/\">Ao contr\u00e1rio do SMS<\/a>, que \u00e9 limitado a 160 caracteres, o RCS abre espa\u00e7o para recursos avan\u00e7ados de mensagens comerciais e oferece uma maneira mais segura e envolvente de comunica\u00e7\u00e3o entre empresas e seus clientes.<\/p>\n\n\n\n<p>Este artigo detalha tudo o que sabemos sobre o lan\u00e7amento do RCS da Apple, incluindo cronograma, recursos compat\u00edveis, o que o iOS 19 pode trazer e as implica\u00e7\u00f5es para usu\u00e1rios e empresas.<\/p>\n\n\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-5012\"><p class=\"h5 m-0\" id=\"toc-title-5012\">Tabela de conte\u00fado<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#como-a-apple-passou-a-adotar-o-rcs\">Como a Apple passou a adotar o RCS<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#como-e-o-rcs-nos-iphones-atuais\">Como \u00e9 o RCS nos iPhones atuais<\/a><a class=\"scrollme link-body-color\" href=\"#o-que-ja-se-sabe-sobre-o-rcs-no-ios-19\">O que j\u00e1 se sabe sobre o RCS no iOS 19<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#onde-o-servico-de-mensagens-rcs-da-apple-esta-disponivel-quais-operadoras-adotaram-o-rcs-nos-iphones\">Onde o servi\u00e7o de mensagens RCS da Apple est\u00e1 dispon\u00edvel? Quais operadoras adotaram o RCS nos iPhones?<\/a><a class=\"scrollme link-body-color\" href=\"#como-usar-o-rcs-em-seu-iphone\">Como usar o RCS em seu iPhone<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#a-apple-aceita-o-rcs-for-business-para-mensagens-a2p\">A Apple aceita o RCS for Business (para mensagens A2P)?<\/a><a class=\"scrollme link-body-color\" href=\"#rcs-ou-rcs-para-empresas-qual-e-a-diferenca\">RCS ou RCS para empresas: qual \u00e9 a diferen\u00e7a?<\/a><a class=\"scrollme link-body-color\" href=\"#quais-recursos-do-rcs-for-business-ja-estao-disponiveis-no-iphone\">Quais recursos do RCS for Business j\u00e1 est\u00e3o dispon\u00edveis no iPhone?<\/a><a class=\"scrollme link-body-color\" href=\"#em-quais-mercados-o-rcs-for-business-para-iphone-esta-disponivel\">Em quais mercados o RCS for Business para iPhone est\u00e1 dispon\u00edvel?<\/a><a class=\"scrollme link-body-color\" href=\"#o-que-uma-empresa-precisa-fazer-para-comecar-a-enviar-mensagens-rcs-para-iphones\">O que uma empresa precisa fazer para come\u00e7ar a enviar mensagens RCS para iPhones?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#o-futuro-das-mensagens-com-a-apple-e-o-rcs\">O futuro das mensagens com a Apple e o RCS<\/a><\/div><\/div><\/nav>\n\n\n<h2 class=\"wp-block-heading\">Como a Apple passou a adotar o RCS<\/h2>\n\n\n\n<p>Lembra quando o CEO da Apple, Tim Cook, sugeriu que um rep\u00f3rter comprasse <a href=\"https:\/\/techcrunch.com\/2022\/09\/08\/tim-cook-would-rather-have-you-buy-an-iphone-than-use-rcs\/\">um iPhone para sua m\u00e3e<\/a> em vez da Apple adotar o RCS? Isso foi na \u00e9poca. Agora a hist\u00f3ria \u00e9 outra.<\/p>\n\n\n\n<p>Durante anos, a Apple resistiu ao padr\u00e3o de mensagens RCS, mantendo seu ecossistema <a href=\"https:\/\/sinch.com\/blog\/rcs-vs-imessage\/\">iMessage<\/a> e garantindo uma divis\u00e3o distinta \u2014 e muitas vezes frustrante \u2014 entre iPhones e celulares Android. Basicamente, as mensagens azuis em um iPhone significavam que as mensagens eram enviadas pelo iMessage, que inclu\u00eda m\u00eddia de alta qualidade, recibos de leitura, criptografia de ponta a ponta e bate-papos em grupo cont\u00ednuos. E bolhas verdes? Eles representavam SMS enviados de telefones Android e outros dispositivos que n\u00e3o eram iOS, com imagens compactadas, mensagens em grupo que n\u00e3o funcionavam muito bem, falta de criptografia entre dispositivos e sem recursos avan\u00e7ados.<\/p>\n\n\n\n<p>Isso mudou no final de 2023, quando a Apple confirmou para o <a href=\"https:\/\/9to5mac.com\/2023\/11\/16\/apple-rcs-coming-to-iphone\/\"><em>9to5Mac<\/em><\/a> que adotaria o <a href=\"https:\/\/community.sinch.com\/t5\/RCS\/What-is-the-Universal-Profile-nbsp\/ta-p\/16539\">RCS Universal Profile<\/a> em 2024. Sua declara\u00e7\u00e3o sinalizou uma mudan\u00e7a significativa, prometendo uma <strong>&amp;quot;melhor experi\u00eancia de interoperabilidade&amp;quot;<\/strong> em compara\u00e7\u00e3o com o <a href=\"https:\/\/sinch.com\/blog\/sms-vs-mms\/\">SMS ou MMS<\/a> tradicional.<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-a8e52d61b75a498ee0bf21bebffaf3be\">\r\n            &#8220;No ano que vem, passaremos a aceitar o RCS Universal Profile, o padr\u00e3o atualmente publicado pela GSM Association. Acreditamos que o RCS Universal Profile oferecer\u00e1 uma melhor experi\u00eancia de interoperabilidade em compara\u00e7\u00e3o com SMS ou MMS. Isso funcionar\u00e1 junto com o iMessage, que continuar\u00e1 a ser a melhor e mais segura experi\u00eancia de mensagens para os usu\u00e1rios da Apple.&#8221;          <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-a8e52d61b75a498ee0bf21bebffaf3be\">\r\n                        Porta-voz da Apple                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">9to5Mac, 16 de novembro de 2023  <\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p>Na WWDC 2024, a Apple confirmou que o aplicativo Messages seria compat\u00edvel com o RCS na atualiza\u00e7\u00e3o do iOS 18 no segundo semestre de 2024.<\/p>\n\n\n\n<p>Por que essa mudan\u00e7a de opini\u00e3o? A Apple n\u00e3o respondeu. Mas como o <a href=\"https:\/\/www.theverge.com\/2024\/6\/15\/24178470\/apple-rcs-support-wwdc-announcement-android-imessage\"><em>The Verge<\/em><\/a> relatou em junho de 2024, &amp;quot;a Apple foi for\u00e7ada a adotar o RCS em resposta \u00e0 crescente press\u00e3o dos \u00f3rg\u00e3os reguladores globais e das empresas concorrentes.&amp;quot;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como \u00e9 o RCS nos iPhones atuais<\/h2>\n\n\n\n<p>A Apple adotou oficialmente as mensagens RCS de pessoa a pessoa (P2P) em alguns mercados com o lan\u00e7amento do iOS 18 em setembro de 2024. Veja o que isso significou para os usu\u00e1rios do iPhone at\u00e9 agora:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uma experi\u00eancia de mensagens mais moderna<\/strong>: as mensagens de texto entre dispositivos iPhone e Android incluem recursos como recibos de leitura, grava\u00e7\u00f5es de voz, indicadores de digita\u00e7\u00e3o, <a href=\"https:\/\/sinch.com\/blog\/rcs-security\/#q-tell-us-about-encrypted-in-transit-can-you-explain-encryption-when-it-comes-to-a-business-rcs-messages\">criptografia em tr\u00e2nsito<\/a>, capacidade de enviar arquivos de m\u00eddia grandes e rea\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>Bolhas de texto verdes atualizadas<\/strong>: as mensagens RCS no iPhone ainda s\u00e3o exibidas como bolhas verdes, mas a experi\u00eancia de mensagens agora inclui recibos de leitura, rich media e rea\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>A disponibilidade depende da operadora e do mercado<\/strong>: a implementa\u00e7\u00e3o do RCS da Apple requer ado\u00e7\u00e3o da operadora e s\u00f3 est\u00e1 dispon\u00edvel em mercados espec\u00edficos. Se o RCS n\u00e3o estiver dispon\u00edvel, a mensagem ser\u00e1 enviada como SMS.<\/li>\n\n\n\n<li><strong>Implementa\u00e7\u00e3o do RCS for Business<\/strong>: a Apple come\u00e7ou a testar o RCS for Business em parceria com determinadas operadoras e em regi\u00f5es selecionadas no iOS 18.1, a fim de habilitar <a href=\"https:\/\/sinch.com\/blog\/rcs-branded-messages\/\">mensagens RCS de empresas<\/a> no iPhone. Desde ent\u00e3o, mais mercados e operadoras foram disponibilizados.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"433\" height=\"589\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Apple-to-roll-out-RCS-support-in-fall-2024-01.webp\" alt=\"\" class=\"wp-image-54580\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Apple-to-roll-out-RCS-support-in-fall-2024-01.webp 433w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Apple-to-roll-out-RCS-support-in-fall-2024-01-221x300.webp 221w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><figcaption class=\"wp-element-caption\"><em>A ado\u00e7\u00e3o do RCS pela Apple no iPhone <em>resulta em imagens de alta qualidade, recursos de grava\u00e7\u00e3o de voz e mensagens RCS enviadas como bolhas verdes no iOS.<\/em><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">O que j\u00e1 se sabe sobre o RCS no iOS 19<\/h3>\n\n\n\n<p>A Apple deu os primeiros passos \u00e0 ades\u00e3o ao <a href=\"https:\/\/sinch.com\/pt\/blog\/rcs-ios-18\/\">RCS no iOS 18<\/a>, implementando a ado\u00e7\u00e3o com base no Universal Profile 2.4 da GSMA. Recentemente, a Apple confirmou a ado\u00e7\u00e3o do RCS Universal Profile 3.0 em uma vers\u00e3o futura, que traz a criptografia de ponta a ponta (E2EE) entre usu\u00e1rios.<\/p>\n\n\n\n<p>At\u00e9 agora, o E2EE s\u00f3 estava dispon\u00edvel no iMessage e no Google Messages em seus pr\u00f3prios ecossistemas. No entanto, quando eles adotarem o Universal Profile 3.0, a Apple permitir\u00e1 comunica\u00e7\u00f5es criptografadas entre usu\u00e1rios do iPhone e do Android \u2014 algo que nunca foi poss\u00edvel antes.<\/p>\n\n\n\n<p>N\u00e3o h\u00e1 data de lan\u00e7amento confirmada para o lan\u00e7amento, mas <a href=\"https:\/\/9to5mac.com\/2025\/03\/15\/apple-rcs-texting-feature-upgrades-ios-19\/\"><em>9to5Mac<\/em><\/a> espera que ele chegue durante o ciclo do iOS 19. <em><a href=\"https:\/\/www.macrumors.com\/2025\/03\/15\/ios-19-rcs-upgrades\/\">MacRumors<\/a> <\/em>tamb\u00e9m informa que recursos como edi\u00e7\u00e3o e cancelamento de envio de mensagens e respostas em linha entre usu\u00e1rios de Android e iPhone podem fazer parte do pacote.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Onde o servi\u00e7o de mensagens RCS da Apple est\u00e1 dispon\u00edvel? Quais operadoras adotaram o RCS nos iPhones?<\/h2>\n\n\n\n<p>Por enquanto, a Apple aderiu ao RCS apenas com determinadas operadoras e em mercados selecionados pela empresa, que por sua vez tamb\u00e9m passaram pelos testes e contratos exigidos pela gigante tecnol\u00f3gica.  <\/p>\n\n\n\n<p>Atualmente, o RCS pessoa a pessoa (P2P) \u00e9 compat\u00edvel com esses mercados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Am\u00e9rica do Norte (incluindo as tr\u00eas maiores operadoras de telefonia m\u00f3vel dos EUA: AT&amp;T, T-Mobile e Verizon)<\/li>\n\n\n\n<li>Espanha<\/li>\n\n\n\n<li>Alemanha<\/li>\n\n\n\n<li>Reino Unido<\/li>\n\n\n\n<li>Fran\u00e7a<\/li>\n\n\n\n<li>B\u00e9lgica<\/li>\n\n\n\n<li>Jap\u00e3o<\/li>\n\n\n\n<li>China<\/li>\n<\/ul>\n\n\n\n<p>Para ver a disponibilidade mais recente, consulte a p\u00e1gina de atendimento da Apple para a <a href=\"https:\/\/support.apple.com\/en-us\/108048\">Europa<\/a> e os <a href=\"https:\/\/support.apple.com\/en-us\/109526\">EUA\/Canad\u00e1<\/a>.<\/p>\n\n\n\n<p>A vers\u00e3o mais recente do iOS da Apple, a 18.4, foi lan\u00e7ada em abril de 2025 e, nos EUA, <a href=\"https:\/\/9to5mac.com\/2025\/04\/01\/ios-184s-messages-app-adds-rcs-features-for-lot-of-new-users\/\">trouxe<\/a> incluiu o RCS para as operadoras de celular AT&amp;amp;T e T-Mobile (como Boost Mobile, Google Fi, Mint Mobile e outras). E na Fran\u00e7a, operadoras como Orange e Sosh tamb\u00e9m disponibilizaram o RCS.<\/p>\n\n\n\n<p>Claramente, o lan\u00e7amento do RCS da Apple est\u00e1 ganhando for\u00e7a e, a cada atualiza\u00e7\u00e3o do iOS, a lista de operadoras e regi\u00f5es compat\u00edveis est\u00e1 crescendo \u2014 esse \u00e9 um forte sinal de que o RCS nos iPhones veio para ficar!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como usar o RCS em seu iPhone<\/h3>\n\n\n\n<p>Se voc\u00ea tiver o iOS 18 em uma das regi\u00f5es acima de uma operadora participante, poder\u00e1 ativar o RCS nas configura\u00e7\u00f5es de Mensagens do iPhone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"898\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/Turn-RCS-on-in-iPhone-1024x898.jpeg\" alt=\"A captura de tela mostra como ativar o RCS no iPhone, navegando at\u00e9 as configura\u00e7\u00f5es de &quot;Mensagem&quot; e ativando a op\u00e7\u00e3o &quot;Mensagens RCS&quot;.\" class=\"wp-image-158782\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/Turn-RCS-on-in-iPhone-1024x898.jpeg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/Turn-RCS-on-in-iPhone-300x263.jpeg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/Turn-RCS-on-in-iPhone-768x674.jpeg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/Turn-RCS-on-in-iPhone.jpeg 1179w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Abra as Configura\u00e7\u00f5es no iPhone e verifique se as op\u00e7\u00f5es est\u00e3o ativadas para usar o RCS.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Uma vez ativado, voc\u00ea ter\u00e1 uma experi\u00eancia de mensagens mais rica ao enviar mensagens de texto para usu\u00e1rios do Android &#8211; com recibos de leitura, indicadores de digita\u00e7\u00e3o e compartilhamento de m\u00eddia em alta resolu\u00e7\u00e3o. Procure o r\u00f3tulo &#8220;Mensagem de texto &#8211; RCS&#8221; no campo de mensagem para saber se est\u00e1 funcionando.<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/blog\/how-rcs-works\/\">O RCS \u00e9 um servi\u00e7o gerenciado pela operadora<\/a>. As mensagens RCS s\u00e3o enviadas por Wi-Fi ou dados de celular onde houver cobertura.<\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">A Apple aceita o RCS for Business (para mensagens A2P)?<\/h2>\n\n\n\n<p>Ent\u00e3o, falamos sobre a ado\u00e7\u00e3o da Apple do RCS no formato pessoa a pessoa, mas e quanto \u00e0s mensagens comerciais?<\/p>\n\n\n\n<p>Com o lan\u00e7amento do iOS 18.1 em outubro de 2024<strong>, a Apple come\u00e7ou a adotar as mensagens RCS for Business (anteriormente chamado de &#8220;RCS Business Messaging&#8221; ou &#8220;RBM&#8221;) em iPhones <\/strong>em mercados selecionados com certas operadoras. Nesses mercados (que analisamos abaixo), as empresas podem enviar mensagens ricas e com a marca diretamente para as caixas de entrada dos celulares dos clientes, tanto em iPhones quanto em Androids.<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=QAzW_RTh-qs\" class=\"lazy-video-link\" data-lazy-video=\"QAzW_RTh-qs\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/QAzW_RTh-qs\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/QAzW_RTh-qs\/maxresdefault.jpg\" alt=\"Is Apple supporting RCS for Business?\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=QAzW_RTh-qs#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/QAzW_RTh-qs\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/QAzW_RTh-qs\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=QAzW_RTh-qs\",\n    \"name\": \"Is Apple supporting RCS for Business?\",\n    \"description\": \"Yes, Apple supports RCS for Business, and you don\\u2019t have to change anything to make it work. In this short video, Miriam Liszewski explains how RCS works on iPhones when carriers support it, and what that means for business messaging campaigns. \\n\\nWith RCS for Business supported on iPhones in certain markets, businesses can use it to send branded, interactive messages directly to customers\\u2019 native mobile messaging apps. Whether you\\u2019re sending appointment reminders, promotional content, or transactional messages, RCS will help make your communications more engaging, effective, and trustworthy.  \\n\\nTo learn more about RCS and Apple\\u2019s support of it for both peer-to-peer and application-to-person messaging, check out these resources:  \\n\\nTypes of RCS for Business messages and how to use them: https:\/\/sinch.com\/blog\/rcs-business-message-types\/ \\n\\nEverything to know about Apple RCS support in 2025: https:\/\/sinch.com\/blog\/apple-support-rcs\/ \\n\\nRCS in iOS 18: Apple\\u2019s updates and what\\u2019s next for iPhone support: https:\/\/sinch.com\/blog\/rcs-ios-18\/ \\n\\n10+ RCS use cases and messaging examples for your business: https:\/\/sinch.com\/blog\/rcs-use-cases-and-examples\/ \\n\\nYou can also check out everything RCS related on our dedicated resource page: https:\/\/sinch.com\/rcs\/. \\n\\n#AppleRCS #AppleSupportRCSforBusiness #RCSforBusiness\",\n    \"uploadDate\": \"2025-05-05T13:11:52+00:00\",\n    \"duration\": \"PT27S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\n\n<p class=\"has-text-align-center\"><em><sub>Neste breve v\u00eddeo, Miriam Liszewski explica que a Apple implementou o RCS for Business em iPhones para as operadoras o oferecem o servi\u00e7o.<\/sub><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RCS ou RCS para empresas: qual \u00e9 a diferen\u00e7a?<\/h3>\n\n\n\n<p>Como a Apple est\u00e1 aderindo ao RCS e ao RCS for Business em mercados selecionados, \u00e9 importante entender a diferen\u00e7a entre esses RCS e o que a ades\u00e3o da Apple significa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O RCS<\/strong> foi projetado para comunica\u00e7\u00e3o pessoa a pessoa, oferecendo aos usu\u00e1rios recursos avan\u00e7ados de bate-papo, como imagens de alta qualidade, v\u00eddeos, rea\u00e7\u00f5es e indicadores de digita\u00e7\u00e3o, tudo dentro da caixa de entrada m\u00f3vel nativa do usu\u00e1rio.<\/li>\n\n\n\n<li><strong>O RCS for Business<\/strong> foi projetado para que as empresas possam enviar mensagens ricas, de marca e mais seguras a seus clientes. Pense em <a href=\"https:\/\/sinch.com\/de\/blog\/rcs-verifizierte-absender\/\">perfis de remetentes verificados<\/a>, carross\u00e9is e respostas sugeridas &#8211; entregues diretamente no aplicativo de mensagens padr\u00e3o do telefone do usu\u00e1rio.<\/li>\n<\/ul>\n\n\n\n<p>Em resumo,<strong> o RCS aprimora as mensagens de texto di\u00e1rias entre usu\u00e1rios, <\/strong>enquanto<strong> o RCS for Business transforma a maneira como as empresas se conectam com seu p\u00fablico.<\/strong><\/p>\n\n\n\n<p>At\u00e9 2024, esses recursos estavam dispon\u00edveis apenas em smartphones Android. Mas agora, com a Apple em cena, as empresas ter\u00e3o uma oportunidade ainda melhor de atingir um p\u00fablico muito mais amplo.<\/p>\n\n\n        <aside data-content-type=\"longform\"  class=\"longform-spacings\">\r\n            <article>\r\n                                    <a href=\"https:\/\/sinch.com\/pt\/blog\/estatisticas-do-rcs\/\" class=\"card-link text-decoration-none \" title=\"30 fatos sobre o RCS que voc\u00ea precisa saber\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"1400\" height=\"868\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-RCS-statistics-Blog.jpg\" class=\"rounded-0\" alt=\"Imagem para 30 fatos sobre o RCS que voc\u00ea precisa saber\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 702px, (min-resolution: 2dppx) and (min-width: 1200px) 702px, (min-width: 1200px) 1404px, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-RCS-statistics-Blog.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-RCS-statistics-Blog-300x186.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-RCS-statistics-Blog-1024x635.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-RCS-statistics-Blog-768x476.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-RCS-statistics-Blog-1208x748.jpg 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-RCS-statistics-Blog-784x486.jpg 784w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\">Campanhas<\/span>\r\n                                        <\/span>\r\n                                                                                                                <span>&#8211;<\/span>\r\n                                                                                                                <span class=\"time text-nowrap\">\r\n                                            10 min.                                        <\/span>\r\n                                                                    <\/div>\r\n                                                        <div class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                style='--sinch-card-title-clamp-lines: 4'>\r\n                                30 fatos sobre o RCS que voc\u00ea precisa saber                            <\/div>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/Megan-Libby.png\" width=\"40\" height=\"40\" alt=\"Foto de Megan Libby\">\r\n                                                                <span class=\"fs-xs\">Megan Libby<\/span>\r\n                            <\/address>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                    <\/article>\r\n        <\/aside>\r\n\n\n\n<h3 class=\"wp-block-heading\">Quais recursos do RCS for Business j\u00e1 est\u00e3o dispon\u00edveis no iPhone?<\/h3>\n\n\n\n<p>Embora o RCS for Business possa parecer um pouco diferente nos iPhones e no Android, os recursos b\u00e1sicos s\u00e3o os mesmos. Veja abaixo uma r\u00e1pida compara\u00e7\u00e3o de recursos da implementa\u00e7\u00e3o do RCS for Business no iPhone e no Android.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Recurso do RCS for Business<\/strong><\/th><th><strong>iPhone<\/strong><\/th><th><strong>Android<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Recibos de leitura<\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><\/tr><tr><td>Indicador de &#8220;digitando&#8230;&#8221;<\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><\/tr><tr><td>Rich cards<\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><\/tr><tr><td>Imagens e v\u00eddeos de alta resolu\u00e7\u00e3o<\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><\/tr><tr><td>Carross\u00e9is<\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><\/tr><tr><td>Mensagens de marca<\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><\/tr><tr><td>Bot\u00f5es de resposta sugerida<\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><\/tr><tr><td>Compartilhamento de localiza\u00e7\u00e3o<\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><\/tr><tr><td>Integra\u00e7\u00e3o com o Google Wallet<\/td><td><span class=\"icon-error\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-cross.svg\"><\/svg><\/span><\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><\/tr><tr><td>Pedido de localiza\u00e7\u00e3o<\/td><td><span class=\"icon-error\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-cross.svg\"><\/svg><\/span><\/td><td><span class=\"icon-secondary\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg><\/span><\/td><\/tr><tr><td>Criptografia de ponta a ponta<\/td><td><span class=\"icon-error\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-cross.svg\"><\/svg><\/span><\/td><td><span class=\"icon-error\"><svg aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-cross.svg\"><\/svg><\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Confira o v\u00eddeo para ver o RCS for Business em a\u00e7\u00e3o no iPhone.<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=krB5pHXmB08\" class=\"lazy-video-link\" data-lazy-video=\"krB5pHXmB08\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/krB5pHXmB08\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/krB5pHXmB08\/maxresdefault.jpg\" alt=\"RCS Business Messaging RBM demo on iPhone\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=krB5pHXmB08#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/krB5pHXmB08\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/krB5pHXmB08\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=krB5pHXmB08\",\n    \"name\": \"RCS Business Messaging RBM demo on iPhone\",\n    \"description\": \"This quick demo shows Apple\\u2019s implementation of RCS on iPhones as of November 2024. Features include rich cards, carousels, read receipts, typing indicators, branded messages, and more. Based on the information we have, iPhone users with supported carriers can upgrade to iOS 18 to use RCS.\\nSupport for RBM is carrier- and market-dependent. To see the latest status for your region, check out Apple\\u2019s support page for Europe and the U.S.\/Canada.\\n\\nOr, to learn more about RCS, check out these resources:\\nWhat is RCS messaging? Google\\u2019s communication chat protocol explained: https:\/\/sinch.com\/blog\/what-is-rcs-messaging\/\\nEverything to know about Apple RCS support in 2025: https:\/\/sinch.com\/blog\/apple-support-rcs\/\\nRCS vs iMessage: What\\u2019s the difference?: https:\/\/sinch.com\/blog\/rcs-vs-imessage\/\\n\\nAbout Sinch\\nSinch is the Customer Communications Cloud. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it simple. With our suite of APIs, ready-to-use applications, and tailored solutions, you can easily reach your customers through mobile messaging, voice, and email. Trusted by over 150,000 businesses worldwide\\u2014including leading names like Google, Uber, Paypal, and Visa\\u2014Sinch stands out for its unmatched reliability, security, and global reach. With our Global Super Network and AI-enriched products, we are pioneering the way the world communicates, ensuring that every customer interaction is seamless and secure. https:\/\/www.sinch.com\/\",\n    \"uploadDate\": \"2024-11-26T08:56:21+00:00\",\n    \"duration\": \"PT38S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\n\n<p class=\"has-text-align-center\"><em><sub>O v\u00eddeo mostra a implementa\u00e7\u00e3o do RCS for Business (anteriormente chamado de &#8220;RBM&#8221;) em um iPhone, incluindo cards, carross\u00e9is e muito mais. Gravado em novembro de 2024.<\/sub><\/em><\/p>\n\n\n\n<p>Embora n\u00e3o tenhamos um cronograma confirmado para recursos adicionais ou expans\u00e3o da ades\u00e3o a outros mercados, sabemos que muitas empresas est\u00e3o entusiasmadas com o RCS for Business devido \u00e0 experi\u00eancia mais rica que ele oferece, mais <a href=\"https:\/\/sinch.com\/pt\/blog\/rcs-ou-whatsapp\/\">compar\u00e1vel \u00e0s<\/a> solu\u00e7\u00f5es empresariais do WhatsApp ou ao <a href=\"https:\/\/sinch.com\/blog\/rcs-vs-imessage\/#comparing-rbm-and-apple-messages-for-businesses\">Apple Messages for Business<\/a> em compara\u00e7\u00e3o ao SMS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Em quais mercados o RCS for Business para iPhone est\u00e1 dispon\u00edvel?<\/h3>\n\n\n\n<p>At\u00e9 o momento, o RCS for Business em iPhones s\u00f3 est\u00e1 dispon\u00edvel em mercados selecionados com determinadas operadoras. E mesmo nas regi\u00f5es em que o RCS est\u00e1 ativo, nem todas as operadoras o adotaram da mesma forma. Alguns podem oferecer mensagens comerciais completas (A2P), enquanto outros ainda n\u00e3o t\u00eam esse recurso.<\/p>\n\n\n\n<p>Resumindo: o fato de sua empresa poder enviar mensagens RCS para os dispositivos Apple de seus clientes depende de dois fatores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Onde seus clientes est\u00e3o<\/li>\n\n\n\n<li>Qual operadora de telefonia eles usam<\/li>\n<\/ul>\n\n\n\n<p>O mapa abaixo mostra as regi\u00f5es onde o RCS for Business \u00e9 adotado de alguma forma.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-What-is-RCS-messaging-RCS-coverage-map-March-2025-1024x576.png\" alt=\"O mapa destaca os pa\u00edses onde o RCS for Business est\u00e1 dispon\u00edvel para aparelhos iPhone e Android\" class=\"wp-image-155093\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-What-is-RCS-messaging-RCS-coverage-map-March-2025-1024x576.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-What-is-RCS-messaging-RCS-coverage-map-March-2025-300x169.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-What-is-RCS-messaging-RCS-coverage-map-March-2025-768x432.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-What-is-RCS-messaging-RCS-coverage-map-March-2025.png 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>O mapa mostra os pa\u00edses onde o RCS for Business tem algum n\u00edvel de ado\u00e7\u00e3o pelas operadoras. A cobertura est\u00e1 em constante expans\u00e3o; \u00faltima atualiza\u00e7\u00e3o em mar\u00e7o de 2025<\/em>.<\/figcaption><\/figure>\n\n\n\n<p>Se sua empresa opera nos EUA, voc\u00ea provavelmente est\u00e1 se perguntando se v\u00e1rias operadoras j\u00e1 aderiram. A resposta? Depende, mas as principais operadoras, como Verizon, AT&amp;T e T-Mobile, j\u00e1 aderiram ao RCS for Business em iPhones e Android. E mais pessoas est\u00e3o aderindo o tempo todo.<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=9o1hxKbodSM\" class=\"lazy-video-link\" data-lazy-video=\"9o1hxKbodSM\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/9o1hxKbodSM\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/9o1hxKbodSM\/maxresdefault.jpg\" alt=\"Does Verizon have RCS messaging on iPhone?\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=9o1hxKbodSM#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/9o1hxKbodSM\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/9o1hxKbodSM\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=9o1hxKbodSM\",\n    \"name\": \"Does Verizon have RCS messaging on iPhone?\",\n    \"description\": \"Yes, Verizon supports RCS messaging on both Android and iPhone. In this short video, Sinch\\u2019s RCS Product Owner Miriam Liszewski explains how carriers like Verizon and T-Mobile have enabled RCS for Business across devices, including iPhones. It\\u2019s a big step forward in making branded, app-like messaging directly in the native messaging app more accessible across carriers and operating systems. \\n\\nFor brands launching RCS campaigns, this means broader reach and more consistent experiences, no matter what devices they use. \\n\\nAs Apple has been rolling out RCS support in iOS 18, the messaging landscape is shifting fast. Understanding this evolution is key if you're exploring RCS or looking to scale your mobile engagement strategy.  \\n\\nWant to learn more? Start here: \\n\\nWhat is RCS messaging? Google\\u2019s communication chat protocol explained https:\/\/sinch.com\/blog\/what-is-rcs-messaging\/ \\n\\nEverything to know about Apple RCS support in 2025: https:\/\/sinch.com\/blog\/apple-support-rcs\/ \\n\\nRCS in iOS 18: Apple\\u2019s updates and what\\u2019s next for iPhone support: https:\/\/sinch.com\/blog\/rcs-ios-18\/ \\n\\nOr, dive deeper into RCS and see how it turns every message into an experience at https:\/\/sinch.com\/rcs\/. \\n\\n#VerizonRCS #VerizonSupportRCS #RCS\",\n    \"uploadDate\": \"2025-05-05T13:14:36+00:00\",\n    \"duration\": \"PT29S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\n\n<p class=\"has-text-align-center\"><em><sub>A Verizon tem RCS para iPhones? Miriam Liszewski, propriet\u00e1ria de produtos RCS da Sinch, explica como operadoras como a Verizon e a T-Mobile habilitaram o RCS P2P e A2P para dispositivos Android e iPhone.<\/sub><\/em><\/p>\n\n\n\n<p>E \u00e0 medida que uma operadora adere ao RCS for Business, as mensagens simplesmente funcionar\u00e3o \u2013 sem necessidade de configura\u00e7\u00e3o adicional por parte do usu\u00e1rio. Os dispositivos que tiverem o RCS ativado receber\u00e3o automaticamente mensagens comerciais verificadas e com a marca em seu aplicativo de mensagens nativo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O que uma empresa precisa fazer para come\u00e7ar a enviar mensagens RCS para iPhones?<\/h3>\n\n\n\n<p>Pronto para come\u00e7ar a usar o RCS? \u00d3timo! Voc\u00ea tem op\u00e7\u00f5es.<\/p>\n\n\n\n<p>Muitas empresas come\u00e7am atualizando suas mensagens SMS existentes para o RCS, onde ele \u00e9 aceito, e continuam mandando SMS quando as mensagens de texto RCS n\u00e3o est\u00e3o dispon\u00edveis. \u00c9 uma maneira simples e de baixo custo de introduzir mensagens seguras e com a marca em seus fluxos de trabalho existentes.<\/p>\n\n\n\n<p>Outros usam ferramentas como a <a href=\"https:\/\/sinch.com\/pt\/apis\/mensagens\/conversation-api\/\">Conversation API<\/a> para lan\u00e7ar imediatamente experi\u00eancias de mensagens de marca, interativas e que os clientes possam responder.<\/p>\n\n\n\n<p>Em ambos os casos, antes de come\u00e7ar, voc\u00ea precisar\u00e1 lan\u00e7ar um agente RCS e ser aprovado pelo Google e\/ou por uma operadora.  <strong>Esse processo depende do fato de as operadoras aderirem ao RCS em seu mercado.<\/strong><\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><b>Dica da Sinch:<\/b> podemos ajudar a acionar seu RCS Agent e fazer com que sua empresa passe a usar o RCS de forma r\u00e1pida e f\u00e1cil. <a href=\"https:\/\/sinch.com\/pt\/fale-conosco\/\">Entre em contato para come\u00e7ar<\/a>.&nbsp;&nbsp;<\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">O futuro das mensagens com a Apple e o RCS<\/h2>\n\n\n\n<p>A ado\u00e7\u00e3o pela Apple do RCS e do RCS for Business nos iPhones \u00e9 um grande avan\u00e7o para as mensagens, com o potencial de trazer melhores experi\u00eancias de mensagens para os dois maiores sistemas operacionais m\u00f3veis do mundo.<\/p>\n\n\n\n<p>Estamos monitorando de perto como a Apple implementa o RCS e o manteremos atualizado \u00e0 medida que soubermos mais.  <strong>De qualquer forma, a ades\u00e3o da Apple ao RCS significa que voc\u00ea pode esperar possibilidades de comunica\u00e7\u00e3o mais robustas e repletas de recursos.  <\/strong>A boa not\u00edcia? Voc\u00ea pode ter certeza de que nossa plataforma est\u00e1 pronta para essa mudan\u00e7a.<\/p>\n\n\n\n<p>Enquanto isso, aqui est\u00e3o alguns recursos para que voc\u00ea saiba mais sobre o RCS:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/sinch.com\/pt\/blog\/rcs-business-tipos-mensagens\/\">Tipos de mensagens RCS for Business e como us\u00e1-las<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/blog\/rcs-security\/\">Seguran\u00e7a do RCS: suas perguntas respondidas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/resources\/rcs-business-case\/\">Como criar um case de neg\u00f3cios convincente para o RCS [Guia]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/blog\/rcs-api-guide\/\">Um guia empresarial para o envio de mensagens RCS via API<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/blog\/rcs-customer-journey\/\">RCS e a jornada do cliente: transformando as conex\u00f5es em cada etapa<\/a><\/li>\n<\/ul>\n\n\n\n<p>E se voc\u00ea estiver pronto para come\u00e7ar a usar o RCS, a Sinch pode ajudar. <a href=\"https:\/\/www.sinch.com\/contact-us\/\">Entre em contato<\/a> para falar com uma pessoa da nossa equipe sobre como criar uma estrat\u00e9gia de mensagens que seus clientes v\u00e3o adorar!<\/p>\n\n\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_67696bd96b428f2857f073cb9d7232e2\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sinch RCS            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_67696bd96b428f2857f073cb9d7232e2\">\r\n                Transforme cada texto em uma experi\u00eancia            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Agora \u00e9 o momento perfeito para explorar como o RCS pode transformar suas comunica\u00e7\u00f5es digitais com o cliente e ajud\u00e1-lo a se conectar com seus clientes como nunca antes. Explore nosso centro de recursos para obter tudo o que voc\u00ea precisa saber sobre a RCS como uma empresa.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/sinch.com\/rcs\/\"  class=\"btn btn-secondary\" >Saiba mais<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"author":15,"featured_media":158870,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[303],"class_list":["post-163065","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple adota RCS: tudo o que voc\u00ea precisa saber [2025] - Sinch<\/title>\n<meta name=\"description\" content=\"O lan\u00e7amento do RCS pela Apple trouxe rich media, recursos interativos e mensagens de marca para iPhones e Androids. Aqui est\u00e1 tudo o que sabemos at\u00e9 o momento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple adota RCS: tudo o que voc\u00ea precisa saber [2025] - Sinch\" \/>\n<meta property=\"og:description\" content=\"O lan\u00e7amento do RCS pela Apple trouxe rich media, recursos interativos e mensagens de marca para iPhones e Androids. Aqui est\u00e1 tudo o que sabemos at\u00e9 o momento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-15T08:31:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-Blog-Apple-RCS-1024x607.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/blog\\\/apple-adota-rcs\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/blog\\\/apple-adota-rcs\\\/\",\"name\":\"Apple adota RCS: tudo o que voc\u00ea precisa saber [2025] - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/blog\\\/apple-adota-rcs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/blog\\\/apple-adota-rcs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/SI-Blog-Apple-RCS.png\",\"datePublished\":\"2025-05-14T08:57:00+00:00\",\"dateModified\":\"2025-07-15T08:31:59+00:00\",\"description\":\"O lan\u00e7amento do RCS pela Apple trouxe rich media, recursos interativos e mensagens de marca para iPhones e Androids. Aqui est\u00e1 tudo o que sabemos at\u00e9 o momento.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/blog\\\/apple-adota-rcs\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/pt\\\/blog\\\/apple-adota-rcs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/blog\\\/apple-adota-rcs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/SI-Blog-Apple-RCS.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/SI-Blog-Apple-RCS.png\",\"width\":1401,\"height\":831},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/blog\\\/apple-adota-rcs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tudo o que voc\u00ea precisa saber a ado\u00e7\u00e3o do RCS pela Apple em 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple adota RCS: tudo o que voc\u00ea precisa saber [2025] - Sinch","description":"O lan\u00e7amento do RCS pela Apple trouxe rich media, recursos interativos e mensagens de marca para iPhones e Androids. Aqui est\u00e1 tudo o que sabemos at\u00e9 o momento.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/","og_locale":"pt_BR","og_type":"article","og_title":"Apple adota RCS: tudo o que voc\u00ea precisa saber [2025] - Sinch","og_description":"O lan\u00e7amento do RCS pela Apple trouxe rich media, recursos interativos e mensagens de marca para iPhones e Androids. Aqui est\u00e1 tudo o que sabemos at\u00e9 o momento.","og_url":"https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2025-07-15T08:31:59+00:00","og_image":[{"url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-Blog-Apple-RCS-1024x607.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Est. tempo de leitura":"11 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/","url":"https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/","name":"Apple adota RCS: tudo o que voc\u00ea precisa saber [2025] - Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-Blog-Apple-RCS.png","datePublished":"2025-05-14T08:57:00+00:00","dateModified":"2025-07-15T08:31:59+00:00","description":"O lan\u00e7amento do RCS pela Apple trouxe rich media, recursos interativos e mensagens de marca para iPhones e Androids. Aqui est\u00e1 tudo o que sabemos at\u00e9 o momento.","breadcrumb":{"@id":"https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-Blog-Apple-RCS.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-Blog-Apple-RCS.png","width":1401,"height":831},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/pt\/blog\/apple-adota-rcs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/sinch.com\/pt\/blog\/"},{"@type":"ListItem","position":3,"name":"Tudo o que voc\u00ea precisa saber a ado\u00e7\u00e3o do RCS pela Apple em 2025"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/pt\/#website","url":"https:\/\/sinch.com\/pt\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/pt\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/blog\/163065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":0,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/blog\/163065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media\/158870"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media?parent=163065"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/tags?post=163065"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/blog_category?post=163065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}