{"id":199009,"date":"2026-07-26T16:21:07","date_gmt":"2026-07-26T16:21:07","guid":{"rendered":"https:\/\/sinch.com\/ai-production-paradox\/chapter\/lacuna-de-investimento-em-governanca\/"},"modified":"2026-07-27T02:48:17","modified_gmt":"2026-07-27T02:48:17","slug":"lacuna-de-investimento-em-governanca","status":"publish","type":"ai-prod-chapter","link":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-investimento-em-governanca\/","title":{"rendered":"Investir em confian\u00e7a n\u00e3o \u00e9 o suficiente"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                \u00c1reas que receber\u00e3o o maior foco de investimento para a implanta\u00e7\u00e3o de agentes de comunica\u00e7\u00e3o de IA pelas organiza\u00e7\u00f5es em 2026. (Os entrevistados selecionaram at\u00e9 tr\u00eas prioridades)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-color=\"#5996ff\" data-chart-values=\"[&quot;63&quot;,&quot;75&quot;,&quot;61&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Desenvolvimento e implanta\\u00e7\\u00e3o de agentes de IA&quot;,&quot;Confian\\u00e7a, seguran\\u00e7a e \\u2028compliance&quot;,&quot;Infraestrutura e confiabilidade de comunica\\u00e7\\u00f5es&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Alto investimento, mesma taxa de falha<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>As empresas investem mais em confian\u00e7a, seguran\u00e7a e compliance do que no desenvolvimento de IA<\/b>. \u00c9 a categoria de gastos n\u00ba 1 no mundo, selecionada por 75% dos entrevistados, \u00e0 frente do desenvolvimento de IA com 63%. As organiza\u00e7\u00f5es votaram com seus or\u00e7amentos: <a href=\"https:\/\/sinch.com\/blog\/leadership-mandate-customer-communications\/\" target=\"_blank\" rel=\"noopener noreferrer\">a governan\u00e7a \u00e9 a prioridade.<\/a>  <\/p><p>Esse consenso se mant\u00e9m em todos os setores. Na \u00e1rea de tecnologia, o investimento em confian\u00e7a e seguran\u00e7a supera o desenvolvimento de IA em 10 pontos: 81% contra 71%. O setor de sa\u00fade (75%), servi\u00e7os financeiros (78%) e varejo (75%) tamb\u00e9m a classificam em primeiro lugar. <\/p><p>Por\u00e9m, nossos dados mostram que isso n\u00e3o \u00e9 o suficiente. 74% das organiza\u00e7\u00f5es que chegaram \u00e0 produ\u00e7\u00e3o ainda assim desligaram ou reverteram um agente. Entre os programas com maior governan\u00e7a (aqueles que mais investem em seguran\u00e7a), a taxa \u00e9 de 81%.<\/p><p class=\"mb-0\"><small>Os dados da Sinch (2026) mostram que confian\u00e7a, seguran\u00e7a e compliance formam a categoria de gastos n\u00ba 1 em programas de IA globalmente.<\/small><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1205450825?share=copy&#038;fl=sv&#038;fe=ci\" class=\"lazy-video-link\" data-lazy-video=\"1205450825?share=copy&amp;fl=sv&amp;fe=ci\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2174033833-6920fa798dafe2bcde8a552cd33d6452d3e47454648fcea1394b3e96d43b1c81-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2174033833-6920fa798dafe2bcde8a552cd33d6452d3e47454648fcea1394b3e96d43b1c81-d_1280?region=us\" alt=\"The AI Paradox phase ii - Anton\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1205450825?share=copy&amp;fl=sv&amp;fe=ci#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2174033833-6920fa798dafe2bcde8a552cd33d6452d3e47454648fcea1394b3e96d43b1c81-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1205450825?share=copy&amp;fl=sv&amp;fe=ci\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1205450825?share=copy&amp;fl=sv&amp;fe=ci\",\n    \"name\": \"The AI Paradox phase ii - Anton\",\n    \"uploadDate\": \"2026-06-29T08:33:45+00:00\",\n    \"duration\": \"P0DT0H0M47S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">O custo das barreiras de prote\u00e7\u00e3o se acumula<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>84% das equipes de engenharia j\u00e1 dedicam pelo menos metade de seu tempo construindo barreiras de prote\u00e7\u00e3o e controles de seguran\u00e7a do zero<\/b>. Mais de um ter\u00e7o gasta a maior parte do seu tempo nisso. <\/p><p>Por\u00e9m, o custo das barreiras de prote\u00e7\u00e3o n\u00e3o se estabiliza \u00e0 medida que os programas de IA amadurecem. Na verdade, ele acelera. Equipes de engenharia em est\u00e1gio de produ\u00e7\u00e3o (aquelas que j\u00e1 implantaram agentes de IA) gastam significativamente mais tempo com barreiras de prote\u00e7\u00e3o do que as equipes em pr\u00e9-produ\u00e7\u00e3o. <b>38% das equipes em est\u00e1gio de produ\u00e7\u00e3o gastam a maior parte de seu tempo com governan\u00e7a, em compara\u00e7\u00e3o com 29% das equipes de pr\u00e9-produ\u00e7\u00e3o<\/b>. <\/p><p class=\"mb-0\">Mais agentes, mais canais, mais requisitos de compliance: cada um adiciona uma nova camada que precisa ser constru\u00edda, mantida ao longo do ciclo de vida do produto e reconstru\u00edda quando algo falha. As organiza\u00e7\u00f5es mais avan\u00e7adas est\u00e3o pagando mais pela seguran\u00e7a, indefinidamente, pela mesma taxa de falhas.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Qual \u00e9 a maior barreira individual para alcan\u00e7ar o impacto nos neg\u00f3cios que voc\u00ea espera das comunica\u00e7\u00f5es com o cliente impulsionadas por agentes de IA?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;37&quot;,&quot;24&quot;,&quot;14&quot;,&quot;11&quot;,&quot;7&quot;,&quot;3&quot;,&quot;3&quot;,&quot;2&quot;]\" data-chart-colors=\"[&quot;#fada5a&quot;,&quot;#85b6ff&quot;,&quot;#2977ff&quot;,&quot;#1750c2&quot;,&quot;#7fc7af&quot;,&quot;#00756a&quot;,&quot;#b7a8ff&quot;,&quot;#7d66ff&quot;]\" data-chart-titles=\"[&quot;Preocupa\\u00e7\\u00f5es com confian\\u00e7a, seguran\\u00e7a e governan\\u00e7a&quot;,&quot;Prontid\\u00e3o da tecnologia e infraestrutura&quot;,&quot;Falta de conhecimento especializado interno&quot;,&quot;Incerteza regulat\\u00f3ria&quot;,&quot;Restri\\u00e7\\u00f5es or\\u00e7ament\\u00e1rias&quot;,&quot;Limita\\u00e7\\u00f5es de fornecedores ou parceiros&quot;,&quot;Resist\\u00eancia organizacional a mudan\\u00e7as&quot;,&quot;ROI ou caso de neg\\u00f3cios pouco claro&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fada5a\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>37%<\/span> Preocupa\u00e7\u00f5es com confian\u00e7a, seguran\u00e7a e governan\u00e7a            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #85b6ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>24%<\/span> Prontid\u00e3o da tecnologia e infraestrutura            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #2977ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>14%<\/span> Falta de conhecimento especializado interno            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #1750c2\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>11%<\/span> Incerteza regulat\u00f3ria            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #7fc7af\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>7%<\/span> Restri\u00e7\u00f5es or\u00e7ament\u00e1rias            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #00756a\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>3%<\/span> Limita\u00e7\u00f5es de fornecedores ou parceiros            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #b7a8ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>3%<\/span> Resist\u00eancia organizacional a mudan\u00e7as            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #7d66ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>2%<\/span> ROI ou caso de neg\u00f3cios pouco claro            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Onde o investimento em governan\u00e7a falha<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><\/p><p>Em todo o alto escal\u00e3o (C-suite), a confian\u00e7a \u00e9 a \u00fanica coisa com a qual todos os l\u00edderes concordam. <b>Cada persona do estudo coloca a confian\u00e7a, a seguran\u00e7a e o compliance no topo de suas prioridades de investimento em IA<\/b>, variando de 72% a 86%. <\/p><p>Ainda assim, quando questionada sobre o que realmente est\u00e1 bloqueando o impacto nos neg\u00f3cios, a mesma categoria retorna como a barreira n\u00ba 1, citada por 37% das organiza\u00e7\u00f5es (\u00e0 frente de todos os outros fatores no estudo). As restri\u00e7\u00f5es or\u00e7ament\u00e1rias representam apenas 7%. Este n\u00e3o \u00e9 um problema de recursos. <\/p><p>A categoria que atrai o maior investimento tamb\u00e9m \u00e9 a que mais bloqueia o progresso. Quando os l\u00edderes mais comprometidos e os programas com maior governan\u00e7a est\u00e3o falhando na mesma taxa que todos os outros, o problema n\u00e3o \u00e9 quem est\u00e1 liderando o programa ou o qu\u00e3o a s\u00e9rio eles o est\u00e3o levando. Todos est\u00e3o tentando resolver o problema certo no lugar errado.<\/p><p class=\"mb-0\"><small>Os dados da Sinch (2026) mostram preocupa\u00e7\u00f5es com confian\u00e7a, seguran\u00e7a e governan\u00e7a como a barreira n\u00ba 1 para o impacto da IA nos neg\u00f3cios.<\/small><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1205450824?fl=pl&#038;fe=sh\" class=\"lazy-video-link\" data-lazy-video=\"1205450824?fl=pl&amp;fe=sh\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2174032090-2d6bca3a3f127083960c7dd103dbcfc7aadecdf9dffe430b22ebd369f0f3b1a6-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2174032090-2d6bca3a3f127083960c7dd103dbcfc7aadecdf9dffe430b22ebd369f0f3b1a6-d_1280?region=us\" alt=\"The AI Paradox phase ii - Daniel\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1205450824?fl=pl&amp;fe=sh#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2174032090-2d6bca3a3f127083960c7dd103dbcfc7aadecdf9dffe430b22ebd369f0f3b1a6-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1205450824?fl=pl&amp;fe=sh\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1205450824?fl=pl&amp;fe=sh\",\n    \"name\": \"The AI Paradox phase ii - Daniel\",\n    \"uploadDate\": \"2026-06-29T08:33:45+00:00\",\n    \"duration\": \"P0DT0H1M0S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">O paradoxo da confian\u00e7a do cliente<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Esse descompasso tem um custo e recai onde as empresas t\u00eam menos condi\u00e7\u00f5es de arcar com ele. <\/p><p>O objetivo principal por tr\u00e1s do investimento em comunica\u00e7\u00f5es por IA \u00e9 melhorar a satisfa\u00e7\u00e3o e a fidelidade do cliente: citado por 36% dos entrevistados, \u00e0 frente de receita e redu\u00e7\u00e3o de custos. <\/p><p>Mas quando a IA falha em uma intera\u00e7\u00e3o com o cliente, as consequ\u00eancias caem exatamente no mesmo lugar. 34% citam os danos \u00e0 reputa\u00e7\u00e3o e a perda da confian\u00e7a do cliente como o principal impacto. Al\u00e9m disso: <b>46% das organiza\u00e7\u00f5es identificam o vazamento de dados do cliente como o risco de seguran\u00e7a n\u00ba 1 em seus programas de IA<\/b>. Na produ\u00e7\u00e3o, em escala, essa exposi\u00e7\u00e3o n\u00e3o atinge apenas um cliente. Atinge milhares, e a confian\u00e7a que ela corr\u00f3i n\u00e3o retorna no pr\u00f3ximo ciclo de implanta\u00e7\u00e3o. <\/p><p class=\"mb-0\">Quando o investimento projetado para criar confian\u00e7a est\u00e1 produzindo as falhas que a quebram, mais or\u00e7amento n\u00e3o preencher\u00e1 essa lacuna.\u00a0\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Porcentagem de organiza\u00e7\u00f5es que classificam confian\u00e7a, seguran\u00e7a e compliance como o foco de investimento n\u00famero 1 para a implanta\u00e7\u00e3o de agentes de comunica\u00e7\u00e3o de IA em 2026, por pa\u00eds.            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-color=\"#fada5a\" data-chart-values=\"[&quot;86&quot;,&quot;80&quot;,&quot;75&quot;,&quot;74&quot;,&quot;74&quot;,&quot;73&quot;,&quot;73&quot;,&quot;72&quot;,&quot;72&quot;,&quot;64&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;\\u00cdndia&quot;,&quot;EUA&quot;,&quot;Singapura&quot;,&quot;Canad\\u00e1&quot;,&quot;Reino Unido&quot;,&quot;M\\u00e9xico&quot;,&quot;Alemanha&quot;,&quot;Austr\\u00e1lia&quot;,&quot;Brasil&quot;,&quot;Fran\\u00e7a&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">A VIS\u00c3O REGIONAL<\/p><h3 class=\"h4 mb-0\">A lacuna de governan\u00e7a \u00e9 uma hist\u00f3ria global<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A confian\u00e7a, a seguran\u00e7a e o compliance s\u00e3o a prioridade de investimento n\u00ba 1 em todo o mundo. Da \u00cdndia, com 86%, \u00e0 Fran\u00e7a, com 64%, a governan\u00e7a \u00e9 citada como uma das principais \u00e1reas de investimento em todos os pa\u00edses do estudo. <b>O compromisso \u00e9 universal e consistente<\/b>. <\/p><p>E as falhas tamb\u00e9m. Em todas as regi\u00f5es do estudo, pelo menos seis em cada dez programas de comunica\u00e7\u00f5es por IA sofreram uma revers\u00e3o. Em alguns mercados, chega a nove em cada dez. Nenhuma regi\u00e3o resolveu o problema de governan\u00e7a, independentemente de quanto esteja investindo nele. <\/p><p>O consenso global sobre investimento em governan\u00e7a \u00e9 claro. O que \u00e9 menos claro \u00e9 se ele est\u00e1 indo para onde deveria ir.<\/p><p class=\"mb-0\"><small>Os dados da Sinch (2026) mostram a confian\u00e7a, a seguran\u00e7a e o compliance como o foco de investimento n\u00famero um em v\u00e1rios pa\u00edses.<\/small><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Comparison-Investment-vs-Rollback.png\" class=\"img-fluid\" alt=\"Image for O que fazer com isso\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Comparison-Investment-vs-Rollback.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Comparison-Investment-vs-Rollback-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Comparison-Investment-vs-Rollback-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Comparison-Investment-vs-Rollback-768x504.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">O que fazer com isso<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A confian\u00e7a, a seguran\u00e7a e o compliance atraem mais investimentos do que qualquer outra categoria em comunica\u00e7\u00f5es por IA. Ainda assim, 74% das organiza\u00e7\u00f5es reverteram um agente em opera\u00e7\u00e3o devido a uma falha de governan\u00e7a. Os programas com maior governan\u00e7a falham ainda mais. <\/p><p>Comece com seus pr\u00f3prios n\u00fameros. Compare sua trajet\u00f3ria de investimento em governan\u00e7a com sua trajet\u00f3ria de revers\u00e3o. Se o gasto aumentou e a taxa de falhas n\u00e3o diminuiu, o custo est\u00e1 se acumulando. E o pr\u00f3ximo aumento de or\u00e7amento far\u00e1 o mesmo. <\/p><p class=\"mb-0\">O pr\u00f3ximo cap\u00edtulo analisa o motivo e o que as organiza\u00e7\u00f5es que est\u00e3o preenchendo essa lacuna est\u00e3o fazendo de diferente.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":193936,"template":"","meta":{"_acf_changed":true},"class_list":["post-199009","ai-prod-chapter","type-ai-prod-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que o investimento em governan\u00e7a de IA n\u00e3o est\u00e1 reduzindo as taxas de falha - Sinch<\/title>\n<meta name=\"description\" content=\"75% das empresas colocam a confian\u00e7a e a seguran\u00e7a em primeiro lugar. 74% ainda assim reverteram um agente de IA em opera\u00e7\u00e3o. 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