{"id":196907,"date":"2026-07-08T03:16:17","date_gmt":"2026-07-08T03:16:17","guid":{"rendered":"https:\/\/sinch.com\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/"},"modified":"2026-07-08T03:20:08","modified_gmt":"2026-07-08T03:20:08","slug":"lacuna-de-visibilidade-da-ia","status":"publish","type":"ai-prod-chapter","link":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/","title":{"rendered":"A lacuna de visibilidade que est\u00e1 dividindo os l\u00edderes"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">A divis\u00e3o entre as \u00e1reas t\u00e9cnica e de neg\u00f3cios<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>L\u00edderes t\u00e9cnicos (TI, engenharia, seguran\u00e7a e dados \u2013 em todos os n\u00edveis de senioridade) relatam revers\u00f5es em 78%. L\u00edderes de neg\u00f3cios (finan\u00e7as, marketing, CX, produto e opera\u00e7\u00f5es) nas mesmas organiza\u00e7\u00f5es as relatam em 69%. A lacuna se estende \u00e0 natureza dos incidentes: os l\u00edderes t\u00e9cnicos relatam problemas relacionados a PII em 34%, enquanto os l\u00edderes de neg\u00f3cios os relatam em 27%. <b>Os l\u00edderes de neg\u00f3cios t\u00eam menos probabilidade de saber que uma revers\u00e3o aconteceu, e tamb\u00e9m t\u00eam menos probabilidade de saber o porqu\u00ea. <\/b><\/p><p>O mesmo padr\u00e3o se aplica \u00e0 carga de engenharia. L\u00edderes t\u00e9cnicos relatam que suas equipes passam mais da metade do tempo com prote\u00e7\u00f5es a uma taxa 9 pontos maior que os l\u00edderes de neg\u00f3cios (38% contra 29%). O custo de engenharia \u00e9 real, mas n\u00e3o recai igualmente sobre a equipe de lideran\u00e7a. <\/p><p class=\"mb-0\"><b>E, no entanto, os l\u00edderes t\u00e9cnicos est\u00e3o mais confiantes do que seus colegas de neg\u00f3cios.<\/b> L\u00edderes t\u00e9cnicos descrevem-se como muito confiantes em sua prontid\u00e3o para IA em 54%, em compara\u00e7\u00e3o com 43% dos l\u00edderes de neg\u00f3cios. Ter visibilidade de como o programa de IA est\u00e1 sendo constru\u00eddo e executado \u2013 mesmo quando isso revela mais falhas \u2013 parece impactar positivamente a confian\u00e7a em compara\u00e7\u00e3o a n\u00e3o ter nenhuma visibilidade t\u00e9cnica.\u00a0<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">78%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos l\u00edderes t\u00e9cnicos desligaram ou reverteram um agente de IA ativo. (Sinch, 2026)  <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">69%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos l\u00edderes de neg\u00f3cios desligaram ou reverteram um agente de IA ativo. (Sinch, 2026)  <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">54%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos l\u00edderes t\u00e9cnicos est\u00e3o muito confiantes em sua prontid\u00e3o para IA. (Sinch, 2026)<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">43%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos l\u00edderes de neg\u00f3cios est\u00e3o muito confiantes em sua prontid\u00e3o para IA. (Sinch, 2026)<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"bar\",\r\n                            backgroundColor: \"transparent\"\r\n                            , spacing: [0, 20, 0, 20],\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"L\u00edderes muito confiantes de que sua organiza\u00e7\u00e3o est\u00e1 pronta para implantar agentes de IA que se comunicam autonomamente com clientes em grande escala (% por fun\u00e7\u00e3o).\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                                color: \"var(--sinch-accent, #000000)\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , legend: { enabled: false },\r\n                                xAxis: {\r\n                                    type: 'category',\r\n                                    \/\/ height: '50%',\r\n                                    labels: {\r\n                                        style: {\r\n                                            color: 'var(--sinch-body-color, #000000)',\r\n                                        },\r\n                                    },\r\n                                },\r\n                                yAxis: {\r\n                                    min: 0,\r\n                                    max: 100,\r\n                                    title: {\r\n                                        text: null,\r\n                                    },\r\n                                    gridLineColor: 'transparent',\r\n                                    opposite: true,\r\n                                    labels: {\r\n                                        formatter: function () {\r\n                                            return this.value + '%';\r\n                                        },\r\n                                        style: {\r\n                                            color: 'var(--sinch-body-color, #000000)',\r\n                                        },\r\n                                    },\r\n                                },\r\n                        plotOptions: {\r\n                            \r\n                            bar: {\r\n                                        borderWidth: 0,\r\n                                        borderRadius: '20%',\r\n                                        grouping: false,\r\n                                        events: {\r\n                                            legendItemClick: function () {\r\n                                                return false; \r\n                                            }\r\n                                        },\r\n                                        pointPadding: 0,\r\n                                        \/\/ pointWidth: 20,\r\n                                        groupPadding: 0.1,\r\n                                    },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            color: '#1e73be',\r\n                                            name: '',\r\n                                            dataLabels: {\r\n                                                enabled: true,\r\n                                                formatter: function () {\r\n                                                    let returnVal = this.y + '%';\r\n                                                    return returnVal;\r\n                                                },\r\n                                                style:{\r\n                                                    fontWeight: '400',\r\n                                                    color: 'var(--sinch-body-color, #000000)',\r\n                                                    textOutline: 'var(--sinch-subtle-border-color, none)',\r\n                                                    fontSize: 'clamp(0.75rem, calc(0.75rem + 0.4vw), 1.2rem)'\r\n                                                }\r\n                                            }\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">L\u00edderes CIO\/CTO<\/span>`,\r\n                                                    y: 60,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">L\u00edderes CMO\/CX<\/span>`,\r\n                                                    y: 70,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">L\u00edderes CFO<\/span>`,\r\n                                                    y: 69,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">L\u00edderes CPO<\/span>`,\r\n                                                    y: 45,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">L\u00edderes CISO<\/span>`,\r\n                                                    y: 38,\r\n                                                },\r\n                                                                            ],\r\n                            }\r\n                                                                                ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg = false;\r\n            \/\/     const chartID_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg = \"highcharts_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg(chartID_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg = document.getElementById(chartID_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg) {\r\n            \/\/             const chartElement_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg = document.getElementById(chartID_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg(chartID_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg = \"highcharts_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg\";\r\n            \/\/     chartInit_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg(chartID_block_YmxvY2tfMWU2NWFlNWU0MWRlNzdhZjdhOTMyZWYzZmFiNmM1Mzg);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\"><\/p><h3 class=\"h4 mb-0\">A lacuna de confian\u00e7a na alta administra\u00e7\u00e3o<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Em toda a alta administra\u00e7\u00e3o, a confian\u00e7a na prontid\u00e3o para IA \u00e9 geralmente alta: 60% dos l\u00edderes se descrevem como &#8220;muito confiantes&#8221; na prontid\u00e3o de sua organiza\u00e7\u00e3o para IA. Mas dois l\u00edderes est\u00e3o significativamente abaixo disso. <b>Apenas 45% dos CPOs e 38% dos CISOs se definem como &#8220;muito confiantes&#8221;<\/b> \u2013 e o que eles t\u00eam em comum \u00e9 a proximidade do que a falha realmente custa. Eles entendem o risco e o sentem mais quando isso acontece. <\/p><p>Para os <b>CPOs<\/b>, cada falha de governan\u00e7a recai diretamente sobre o roteiro do produto. Cada revers\u00e3o \u00e9 uma sprint descarrilada, um cronograma atacado, uma oportunidade de receita adiada. Essa exposi\u00e7\u00e3o produz uma rela\u00e7\u00e3o diferente com a confian\u00e7a. <\/p><p>Para os <b>CISOs<\/b>, \u00e9 algo mais espec\u00edfico. A exposi\u00e7\u00e3o de dados do cliente \u00e9 a principal causa de revers\u00f5es de IA em 44%, e o CISO \u00e9 a pessoa que precisa explicar isso quando acontece. Quanto mais perto voc\u00ea est\u00e1 de entender o que d\u00e1 errado, mais dif\u00edcil \u00e9 estar confiante de que isso n\u00e3o acontecer\u00e1.<\/p><p class=\"mb-0\"><small>Dados da Sinch (2026) mostram que apenas 45% dos CPOs e 38% dos CISOs se definem como &#8220;muito confiantes.&#8221;<\/small><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">A proximidade das consequ\u00eancias diminui a confian\u00e7a<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>A confian\u00e7a da alta administra\u00e7\u00e3o \u00e9 alta. Mas n\u00e3o \u00e9 a alta administra\u00e7\u00e3o que reconstr\u00f3i o agente ap\u00f3s uma revers\u00e3o. Eles n\u00e3o est\u00e3o fazendo a triagem da fila de suporte quando o bot cai ou explicando a um cliente por que seus dados surgiram em uma conversa que n\u00e3o deveriam. <b>As pessoas que fazem esse trabalho avaliam sua prontid\u00e3o para IA de forma muito diferente. <\/b><\/p><p>60% dos l\u00edderes da alta administra\u00e7\u00e3o se descrevem como muito confiantes na prontid\u00e3o de sua organiza\u00e7\u00e3o para IA. Esse n\u00famero cai para 49% no n\u00edvel de VP e 43% entre Diretores e Gerentes. O padr\u00e3o se mant\u00e9m independentemente do setor, da maturidade da IA, da regi\u00e3o ou do tamanho da organiza\u00e7\u00e3o. <\/p><p class=\"mb-0\">Essa lacuna de 17 pontos entre a alta administra\u00e7\u00e3o e as pessoas que executam o programa destaca uma diferen\u00e7a na exposi\u00e7\u00e3o. E isso funciona de uma s\u00f3 maneira: quanto mais longe das consequ\u00eancias, mais confiante \u00e9 a avalia\u00e7\u00e3o.\u00a0<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">60% <\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos <b>l\u00edderes da alta administra\u00e7\u00e3o<\/b> se descrevem como muito confiantes na prontid\u00e3o de sua organiza\u00e7\u00e3o para IA. (Sinch, 2026)   <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">49% <\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos <b>VPs<\/b> se descrevem como muito confiantes na prontid\u00e3o de sua organiza\u00e7\u00e3o para IA. (Sinch, 2026)   <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">43% <\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos <b>Diretores e Gerentes<\/b> se descrevem como muito confiantes na prontid\u00e3o de sua organiza\u00e7\u00e3o para IA. (Sinch, 2026)<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Destaque vertical<\/p><h3 class=\"h4 mb-0\">A vis\u00e3o do topo parece diferente em todos os setores<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Quanto mais s\u00eanior \u00e9 o l\u00edder, mais distante ele est\u00e1 do que acontece quando a IA falha \u2013 a reconstru\u00e7\u00e3o da engenharia, o aumento do suporte, a recupera\u00e7\u00e3o da confian\u00e7a do cliente. Essa dist\u00e2ncia molda o que eles acreditam sobre o desempenho do programa, em todas as verticais. <\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/code.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Em <b>tecnologia<\/b>, 69% dos l\u00edderes seniores (VP e acima) se descrevem como muito confiantes em seus programas de IA, em compara\u00e7\u00e3o com 53% dos Diretores e Gerentes que os administram. Uma lacuna de confian\u00e7a de 16 pontos entre as pessoas que definem a estrat\u00e9gia e as pessoas que a executam.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shopping-cart.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    No <b>varejo<\/b>, os executivos da alta administra\u00e7\u00e3o t\u00eam 2,3 vezes mais probabilidade do que seus VPs e Diretores de dizer que a maioria dos pilotos de comunica\u00e7\u00f5es de IA est\u00e3o chegando \u00e0 produ\u00e7\u00e3o. Mesmas organiza\u00e7\u00f5es, mesmos programas e, no entanto, relatos completamente diferentes de como as coisas est\u00e3o indo.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-pulse.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Na <b>\u00e1rea da sa\u00fade<\/b>, 36% dos l\u00edderes da alta administra\u00e7\u00e3o relatam prote\u00e7\u00f5es totalmente maduras, em compara\u00e7\u00e3o com 18% dos Diretores e Gerentes que as constroem. As pessoas que aprovam a maturidade da governan\u00e7a e as pessoas respons\u00e1veis por ela n\u00e3o est\u00e3o olhando para a mesma imagem.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/bar-chart-random.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <b>A lacuna de expectativas \u00e9 mais ampla em rela\u00e7\u00e3o aos custos.<\/b> 34% dos executivos da alta administra\u00e7\u00e3o da \u00e1rea da sa\u00fade antecipam redu\u00e7\u00f5es de custos de mais de 50% devido \u00e0 IA. Entre os Diretores e Gerentes respons\u00e1veis por entregar essas redu\u00e7\u00f5es, o n\u00famero \u00e9 de 12%.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" block-85251fbd06c882191114f8a75d96ab51 class=\"section section-tabs bg-light-subtle section-py\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"tabs\">\r\n                <nav>\r\n                    <ul class=\"nav nav-pills flex-nowrap flex-md-wrap\" id=\"nav-tab-block-85251fbd06c882191114f8a75d96ab51\" role=\"tablist\">\r\n                                                        <li class=\"nav-item\">\r\n                                    <button class=\"nav-link text-nowrap active\" id=\"nav-tab-block-85251fbd06c882191114f8a75d96ab51-1\" data-bs-toggle=\"tab\" data-bs-target=\"#tab-block-85251fbd06c882191114f8a75d96ab51-1\" type=\"button\" role=\"tab\" aria-controls=\"tab-block-85251fbd06c882191114f8a75d96ab51-1\" aria-selected=\"true\">\r\n                                        L\u00edderes de TI e engenharia                                    <\/button>\r\n                                <\/li>\r\n                                                            <li class=\"nav-item\">\r\n                                    <button class=\"nav-link text-nowrap\" id=\"nav-tab-block-85251fbd06c882191114f8a75d96ab51-2\" data-bs-toggle=\"tab\" data-bs-target=\"#tab-block-85251fbd06c882191114f8a75d96ab51-2\" type=\"button\" role=\"tab\" aria-controls=\"tab-block-85251fbd06c882191114f8a75d96ab51-2\" aria-selected=\"false\">\r\n                                        L\u00edderes de produto                                    <\/button>\r\n                                <\/li>\r\n                                                            <li class=\"nav-item\">\r\n                                    <button class=\"nav-link text-nowrap\" id=\"nav-tab-block-85251fbd06c882191114f8a75d96ab51-3\" data-bs-toggle=\"tab\" data-bs-target=\"#tab-block-85251fbd06c882191114f8a75d96ab51-3\" type=\"button\" role=\"tab\" aria-controls=\"tab-block-85251fbd06c882191114f8a75d96ab51-3\" aria-selected=\"false\">\r\n                                        L\u00edderes de seguran\u00e7a                                     <\/button>\r\n                                <\/li>\r\n                                                            <li class=\"nav-item\">\r\n                                    <button class=\"nav-link text-nowrap\" id=\"nav-tab-block-85251fbd06c882191114f8a75d96ab51-4\" data-bs-toggle=\"tab\" data-bs-target=\"#tab-block-85251fbd06c882191114f8a75d96ab51-4\" type=\"button\" role=\"tab\" aria-controls=\"tab-block-85251fbd06c882191114f8a75d96ab51-4\" aria-selected=\"false\">\r\n                                        L\u00edderes de marketing e CX                                     <\/button>\r\n                                <\/li>\r\n                                                            <li class=\"nav-item\">\r\n                                    <button class=\"nav-link text-nowrap\" id=\"nav-tab-block-85251fbd06c882191114f8a75d96ab51-5\" data-bs-toggle=\"tab\" data-bs-target=\"#tab-block-85251fbd06c882191114f8a75d96ab51-5\" type=\"button\" role=\"tab\" aria-controls=\"tab-block-85251fbd06c882191114f8a75d96ab51-5\" aria-selected=\"false\">\r\n                                        L\u00edderes financeiros                                     <\/button>\r\n                                <\/li>\r\n                                                                        <\/ul>\r\n                <\/nav>\r\n\r\n                <div class=\"tab-content\" id=\"nav-tabContent\">\r\n                    \r\n                            <div class=\"tab-pane fade active show\" id=\"tab-block-85251fbd06c882191114f8a75d96ab51-1\" role=\"tabpanel\" aria-labelledby=\"nav-tab-block-85251fbd06c882191114f8a75d96ab51-1\" tabindex=\"0\">\r\n\r\n                                <div class=\"row pt-6 pt-md-7 mt-0 mt-lg-3 align-items-center\">\r\n\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">CINCO L\u00cdDERES, UM PROGRAMA DE IA, CINCO VIS\u00d5ES DIFERENTES<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">L\u00edderes de TI e engenharia<\/h2>\r\n                    <\/div>\r\n\r\n                                                                                            <div class=\"content-body mb-0\"><p class=\"mb-0\"><b>CIOs, CTOs, l\u00edderes de TI e engenharia<\/b> t\u00eam a vis\u00e3o mais clara do que est\u00e1 realmente em produ\u00e7\u00e3o: 65% relatam implanta\u00e7\u00f5es ativas, o maior de todos os grupos, provavelmente porque eles s\u00e3o os propriet\u00e1rios da infraestrutura na qual \u00e9 executada. Mas a visibilidade n\u00e3o significa imunidade a falhas. Esses l\u00edderes relatam revers\u00f5es em 76% \u2013 2 pontos acima da m\u00e9dia.<\/p><\/div>\r\n                                            \r\n                                                                                    <\/div>\r\n\r\n                                                                                    <div class=\"row mt-5 mt-md-6 mt-lg-7 gx-5\">\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                65%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    relatam agentes de IA em produ\u00e7\u00e3o. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                76%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    relatam uma revers\u00e3o de agente de IA. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                                                            <\/div>\r\n                                                                            <\/div>\r\n\r\n                                                                            <div class=\" order-1 d-md-block col-md-6 col-lg-7 mb-5 mt-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n                                            <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Engineering.png\" class=\"img-fluid\" alt=\"Imagem para L\u00edderes de TI e engenharia\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Engineering.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Engineering-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Engineering-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Engineering-768x504.png 768w\" \/>                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"tab-pane fade\" id=\"tab-block-85251fbd06c882191114f8a75d96ab51-2\" role=\"tabpanel\" aria-labelledby=\"nav-tab-block-85251fbd06c882191114f8a75d96ab51-2\" tabindex=\"0\">\r\n\r\n                                <div class=\"row pt-6 pt-md-7 mt-0 mt-lg-3 align-items-center\">\r\n\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">CINCO L\u00cdDERES, UM PROGRAMA DE IA, CINCO VIS\u00d5ES DIFERENTES<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">L\u00edderes de produto<\/h2>\r\n                    <\/div>\r\n\r\n                                                                                            <div class=\"content-body mb-0\"><p class=\"mb-0\"><b>CPOs e l\u00edderes de produto<\/b> investem mais em confian\u00e7a e seguran\u00e7a em 81%, mas relatam o maior n\u00famero de revers\u00f5es (82%) e a menor maturidade de prote\u00e7\u00f5es em 29%. Apenas 3% dizem que seu provedor atual n\u00e3o est\u00e1 deixando a desejar. Parte disso pode ser a defini\u00e7\u00e3o de falha desses l\u00edderes \u2013 mais ampla do que qualquer outra persona porque o roteiro do produto fica na intersec\u00e7\u00e3o de cada problema de governan\u00e7a, cada falha de integra\u00e7\u00e3o e cada sprint descarrilada pela infraestrutura de seguran\u00e7a.<\/p><\/div>\r\n                                            \r\n                                                                                    <\/div>\r\n\r\n                                                                                    <div class=\"row mt-5 mt-md-6 mt-lg-7 gx-5\">\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                82%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    relatam uma revers\u00e3o de agente de IA. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                29%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    relatam prote\u00e7\u00f5es totalmente maduras. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                                                            <\/div>\r\n                                                                            <\/div>\r\n\r\n                                                                            <div class=\" order-1 d-md-block col-md-6 col-lg-7 mb-5 mt-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n                                            <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Product.png\" class=\"img-fluid\" alt=\"Imagem para L\u00edderes de produto\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Product.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Product-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Product-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Product-768x504.png 768w\" \/>                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"tab-pane fade\" id=\"tab-block-85251fbd06c882191114f8a75d96ab51-3\" role=\"tabpanel\" aria-labelledby=\"nav-tab-block-85251fbd06c882191114f8a75d96ab51-3\" tabindex=\"0\">\r\n\r\n                                <div class=\"row pt-6 pt-md-7 mt-0 mt-lg-3 align-items-center\">\r\n\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">CINCO L\u00cdDERES, UM PROGRAMA DE IA, CINCO VIS\u00d5ES DIFERENTES<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">L\u00edderes de seguran\u00e7a<\/h2>\r\n                    <\/div>\r\n\r\n                                                                                            <div class=\"content-body mb-0\"><p class=\"mb-0\">De todas as fun\u00e7\u00f5es neste estudo, os <b>CISOs e l\u00edderes de seguran\u00e7a<\/b> s\u00e3o os que melhor entendem o problema. No entanto, isso n\u00e3o tornou mais f\u00e1cil de resolver. Eles relatam prote\u00e7\u00f5es totalmente maduras mais do que qualquer outro grupo, em 38% \u2013 mas isso ainda deixa seis em cada dez que n\u00e3o chegaram totalmente l\u00e1. 41% gastam a maior parte de seu tempo com seguran\u00e7a e ainda t\u00eam a pontua\u00e7\u00e3o mais baixa do que qualquer outro em satisfa\u00e7\u00e3o com a infraestrutura de seguran\u00e7a e compliance de seu provedor. As pessoas com a vis\u00e3o mais clara do problema s\u00e3o as menos satisfeitas com as ferramentas dispon\u00edveis para resolv\u00ea-lo. <\/p><\/div>\r\n                                            \r\n                                                                                    <\/div>\r\n\r\n                                                                                    <div class=\"row mt-5 mt-md-6 mt-lg-7 gx-5\">\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                38%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    relatam prote\u00e7\u00f5es totalmente maduras. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                41%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    gastam a maior parte do tempo de engenharia em seguran\u00e7a. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                                                            <\/div>\r\n                                                                            <\/div>\r\n\r\n                                                                            <div class=\" order-1 d-md-block col-md-6 col-lg-7 mb-5 mt-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n                                            <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Security.png\" class=\"img-fluid\" alt=\"Imagem para L\u00edderes de seguran\u00e7a\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Security.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Security-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Security-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Security-768x504.png 768w\" \/>                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"tab-pane fade\" id=\"tab-block-85251fbd06c882191114f8a75d96ab51-4\" role=\"tabpanel\" aria-labelledby=\"nav-tab-block-85251fbd06c882191114f8a75d96ab51-4\" tabindex=\"0\">\r\n\r\n                                <div class=\"row pt-6 pt-md-7 mt-0 mt-lg-3 align-items-center\">\r\n\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">CINCO L\u00cdDERES, UM PROGRAMA DE IA, CINCO VIS\u00d5ES DIFERENTES<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">L\u00edderes de marketing e CX<\/h2>\r\n                    <\/div>\r\n\r\n                                                                                            <div class=\"content-body mb-0\"><p class=\"mb-0\">Para oferecer experi\u00eancias do cliente impulsionadas por IA, <b>CMOs, CXOs e outros l\u00edderes de marketing e CX<\/b> dependem inteiramente de uma infraestrutura que n\u00e3o possuem. E essa depend\u00eancia \u00e9 evidente: eles s\u00e3o os menos propensos a se definirem como muito confiantes, em 45%, e relatam uma das taxas de sucesso de implanta\u00e7\u00e3o mais baixas. Para um CMO, o sucesso de uma implanta\u00e7\u00e3o de IA est\u00e1 diretamente ligado ao seu impacto na experi\u00eancia do cliente, o que explica por que \u2013 quando um agente de IA falha \u2013 os danos ao CSAT s\u00e3o sua principal preocupa\u00e7\u00e3o. <\/p><\/div>\r\n                                            \r\n                                                                                    <\/div>\r\n\r\n                                                                                    <div class=\"row mt-5 mt-md-6 mt-lg-7 gx-5\">\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                45%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    definem-se como muito confiantes. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                58%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    relatam agentes de IA em produ\u00e7\u00e3o. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                                                            <\/div>\r\n                                                                            <\/div>\r\n\r\n                                                                            <div class=\" order-1 d-md-block col-md-6 col-lg-7 mb-5 mt-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n                                            <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Marketing-CX.png\" class=\"img-fluid\" alt=\"Imagem para L\u00edderes de marketing e CX\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Marketing-CX.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Marketing-CX-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Marketing-CX-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Marketing-CX-768x504.png 768w\" \/>                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"tab-pane fade\" id=\"tab-block-85251fbd06c882191114f8a75d96ab51-5\" role=\"tabpanel\" aria-labelledby=\"nav-tab-block-85251fbd06c882191114f8a75d96ab51-5\" tabindex=\"0\">\r\n\r\n                                <div class=\"row pt-6 pt-md-7 mt-0 mt-lg-3 align-items-center\">\r\n\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">CINCO L\u00cdDERES, UM PROGRAMA DE IA, CINCO VIS\u00d5ES DIFERENTES<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">L\u00edderes financeiros<\/h2>\r\n                    <\/div>\r\n\r\n                                                                                            <div class=\"content-body mb-0\"><p class=\"mb-0\">A <b>organiza\u00e7\u00e3o do CFO<\/b> controla o or\u00e7amento, mas n\u00e3o a infraestrutura. Sua principal preocupa\u00e7\u00e3o quando um agente de IA falha s\u00e3o os danos \u00e0 marca \u2013 o que, para um l\u00edder financeiro, traduz-se diretamente em exposi\u00e7\u00e3o financeira. Esse enquadramento se estende a como eles pensam sobre o risco antes mesmo de uma falha acontecer: Com 53%, eles s\u00e3o o grupo mais preocupado com vazamentos de dados \u2013 7 pontos acima da m\u00e9dia e 15 pontos acima dos CISOs e l\u00edderes de seguran\u00e7a respons\u00e1veis \u200b\u200bpor evit\u00e1-lo. E, no entanto, os l\u00edderes financeiros continuam sendo o grupo mais confiante no estudo, com 53% muito confiantes.<\/p><\/div>\r\n                                            \r\n                                                                                    <\/div>\r\n\r\n                                                                                    <div class=\"row mt-5 mt-md-6 mt-lg-7 gx-5\">\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                53%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    citam o vazamento de dados como uma das principais preocupa\u00e7\u00f5es relacionadas \u00e0 IA. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                53%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    definem-se como muito confiantes. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                                                            <\/div>\r\n                                                                            <\/div>\r\n\r\n                                                                            <div class=\" order-1 d-md-block col-md-6 col-lg-7 mb-5 mt-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n                                            <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Finance.png\" class=\"img-fluid\" alt=\"Imagem para L\u00edderes financeiros\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Finance.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Finance-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Finance-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Finance-768x504.png 768w\" \/>                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                                            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1189674567\/fc37570fda\" class=\"lazy-video-link\" data-lazy-video=\"1189674567?h=fc37570fda\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2156468605-20bd20081e4e23cc680e9588f69f71a5e03c3398772b476a39a56f9b7f010e97-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2156468605-20bd20081e4e23cc680e9588f69f71a5e03c3398772b476a39a56f9b7f010e97-d_1280?region=us\" alt=\"The AI Paradox - Robert Gerstmann 3\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1189674567\/fc37570fda#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2156468605-20bd20081e4e23cc680e9588f69f71a5e03c3398772b476a39a56f9b7f010e97-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1189674567?h=fc37570fda\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1189674567\/fc37570fda\",\n    \"name\": \"The AI Paradox - Robert Gerstmann 3\",\n    \"uploadDate\": \"2026-05-06T05:07:58+00:00\",\n    \"duration\": \"P0DT0H0M48S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">O que a desconex\u00e3o custa<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><\/p><p>Quando os l\u00edderes vivenciam realidades diferentes de um mesmo incidente, o tempo necess\u00e1rio para responder a uma falha aumenta. \u00c9 durante esse per\u00edodo que ocorrem danos irrevers\u00edveis \u00e0 marca, em que informa\u00e7\u00f5es incompletas levam a decis\u00f5es de investimento mal direcionadas e onde a pr\u00f3xima falha \u00e9 financiada. <\/p><p class=\"mb-0\">As organiza\u00e7\u00f5es mais expostas s\u00e3o aquelas em que a confian\u00e7a aumenta quanto mais voc\u00ea se afasta das falhas \u2013 onde o log do sprint diz uma coisa, a atualiza\u00e7\u00e3o do conselho diz outra e ningu\u00e9m com autoridade or\u00e7ament\u00e1ria viu ambos.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-AI-Risks-vs-Opportunities.png\" class=\"img-fluid\" alt=\"Image for O que fazer com isso\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-AI-Risks-vs-Opportunities.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-AI-Risks-vs-Opportunities-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-AI-Risks-vs-Opportunities-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-AI-Risks-vs-Opportunities-768x504.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\"><\/p><h3 class=\"h4 mb-0\">O que fazer com isso<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A lacuna de visibilidade n\u00e3o \u00e9 um problema de gera\u00e7\u00e3o de relat\u00f3rios. Adicionar outro painel n\u00e3o vai resolver isso. A lacuna \u00e9 estrutural e est\u00e1 incorporada \u00e0 maneira como diferentes fun\u00e7\u00f5es vivenciam o mesmo programa de IA: seus objetivos, seu envolvimento, como medem o sucesso de forma diferente e como definem o fracasso. <\/p><p>Duas perguntas que valem a pena fazer antes da sua pr\u00f3xima implanta\u00e7\u00e3o de IA: Qual \u00e9 o maior risco do seu programa atual? E onde est\u00e1 a maior oportunidade de se mover mais r\u00e1pido? <\/p><p class=\"mb-0\">Se o seu CFO e o seu CIO d\u00e3o respostas diferentes, a lacuna j\u00e1 est\u00e1 moldando o que \u00e9 consertado e o que \u00e9 financiado.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":193949,"template":"","meta":{"_acf_changed":true},"class_list":["post-196907","ai-prod-chapter","type-ai-prod-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A lacuna de visibilidade da lideran\u00e7a na comunica\u00e7\u00e3o com o cliente por IA<\/title>\n<meta name=\"description\" content=\"L\u00edderes t\u00e9cnicos e de neg\u00f3cios relatam falhas, causas e prontid\u00e3o na comunica\u00e7\u00e3o com o cliente por IA em taxas diferentes. Eis o que custa a lacuna de visibilidade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A lacuna de visibilidade da lideran\u00e7a na comunica\u00e7\u00e3o com o cliente por IA\" \/>\n<meta property=\"og:description\" content=\"L\u00edderes t\u00e9cnicos e de neg\u00f3cios relatam falhas, causas e prontid\u00e3o na comunica\u00e7\u00e3o com o cliente por IA em taxas diferentes. Eis o que custa a lacuna de visibilidade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T03:20:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-AI-Paradox-Hero-Chapter04-1024x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/ai-production-paradox\\\/chapter\\\/lacuna-de-visibilidade-da-ia\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/ai-production-paradox\\\/chapter\\\/lacuna-de-visibilidade-da-ia\\\/\",\"name\":\"A lacuna de visibilidade da lideran\u00e7a na comunica\u00e7\u00e3o com o cliente por IA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/ai-production-paradox\\\/chapter\\\/lacuna-de-visibilidade-da-ia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/ai-production-paradox\\\/chapter\\\/lacuna-de-visibilidade-da-ia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/SI-AI-Paradox-Hero-Chapter04.png\",\"datePublished\":\"2026-07-08T03:16:17+00:00\",\"dateModified\":\"2026-07-08T03:20:08+00:00\",\"description\":\"L\u00edderes t\u00e9cnicos e de neg\u00f3cios relatam falhas, causas e prontid\u00e3o na comunica\u00e7\u00e3o com o cliente por IA em taxas diferentes. Eis o que custa a lacuna de visibilidade.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/ai-production-paradox\\\/chapter\\\/lacuna-de-visibilidade-da-ia\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/pt\\\/ai-production-paradox\\\/chapter\\\/lacuna-de-visibilidade-da-ia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/ai-production-paradox\\\/chapter\\\/lacuna-de-visibilidade-da-ia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/SI-AI-Paradox-Hero-Chapter04.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/SI-AI-Paradox-Hero-Chapter04.png\",\"width\":1600,\"height\":1600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/ai-production-paradox\\\/chapter\\\/lacuna-de-visibilidade-da-ia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A lacuna de visibilidade que est\u00e1 dividindo os l\u00edderes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A lacuna de visibilidade da lideran\u00e7a na comunica\u00e7\u00e3o com o cliente por IA","description":"L\u00edderes t\u00e9cnicos e de neg\u00f3cios relatam falhas, causas e prontid\u00e3o na comunica\u00e7\u00e3o com o cliente por IA em taxas diferentes. Eis o que custa a lacuna de visibilidade.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/","og_locale":"pt_BR","og_type":"article","og_title":"A lacuna de visibilidade da lideran\u00e7a na comunica\u00e7\u00e3o com o cliente por IA","og_description":"L\u00edderes t\u00e9cnicos e de neg\u00f3cios relatam falhas, causas e prontid\u00e3o na comunica\u00e7\u00e3o com o cliente por IA em taxas diferentes. Eis o que custa a lacuna de visibilidade.","og_url":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2026-07-08T03:20:08+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-AI-Paradox-Hero-Chapter04-1024x1024.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/","url":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/","name":"A lacuna de visibilidade da lideran\u00e7a na comunica\u00e7\u00e3o com o cliente por IA","isPartOf":{"@id":"https:\/\/sinch.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-AI-Paradox-Hero-Chapter04.png","datePublished":"2026-07-08T03:16:17+00:00","dateModified":"2026-07-08T03:20:08+00:00","description":"L\u00edderes t\u00e9cnicos e de neg\u00f3cios relatam falhas, causas e prontid\u00e3o na comunica\u00e7\u00e3o com o cliente por IA em taxas diferentes. Eis o que custa a lacuna de visibilidade.","breadcrumb":{"@id":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-AI-Paradox-Hero-Chapter04.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-AI-Paradox-Hero-Chapter04.png","width":1600,"height":1600},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/lacuna-de-visibilidade-da-ia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/pt\/"},{"@type":"ListItem","position":2,"name":"A lacuna de visibilidade que est\u00e1 dividindo os l\u00edderes"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/pt\/#website","url":"https:\/\/sinch.com\/pt\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/pt\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/ai-prod-chapter\/196907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/ai-prod-chapter"}],"about":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/types\/ai-prod-chapter"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media\/193949"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/pt\/wp-json\/wp\/v2\/media?parent=196907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}