{"id":194311,"date":"2026-06-27T15:11:00","date_gmt":"2026-06-27T15:11:00","guid":{"rendered":"https:\/\/sinch.com\/ai-production-paradox\/chapter\/desafios-de-producao-de-ai\/"},"modified":"2026-06-27T15:11:00","modified_gmt":"2026-06-27T15:11:00","slug":"desafios-de-producao-de-ai","status":"publish","type":"ai-prod-chapter","link":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/desafios-de-producao-de-ai\/","title":{"rendered":"A produ\u00e7\u00e3o \u00e9 onde a verdadeira hist\u00f3ria come\u00e7a"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">O lan\u00e7amento n\u00e3o resolveu o problema<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Na comunica\u00e7\u00e3o com o cliente por AI, a maioria das empresas j\u00e1 realizou seus lan\u00e7amentos. At\u00e9 o final do ano, nove em cada dez organiza\u00e7\u00f5es ter\u00e3o um agente de AI ativo em produ\u00e7\u00e3o em um ou mais de seus canais. <\/p><p><b>Mas 74% daquelas que j\u00e1 lan\u00e7aram foram for\u00e7adas a reverter <\/b>ou desativar esses agentes. Entre as organiza\u00e7\u00f5es que descrevem seus guardrails como totalmente maduros, a taxa de rollback \u00e9 de 81%.  <\/p><p class=\"mb-0\">O tempo todo, o mercado tem tra\u00e7ado a linha de chegada errada. Pens\u00e1vamos que chegar \u00e0 produ\u00e7\u00e3o era a parte dif\u00edcil. Os dados mostram que n\u00e3o \u00e9. Em vez de resolver o problema, as organiza\u00e7\u00f5es est\u00e3o adiando-o para um momento em que os riscos s\u00e3o maiores, e a confian\u00e7a do cliente est\u00e1 em jogo.\u00a0<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">74%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Taxa m\u00e9dia de rollback entre as organiza\u00e7\u00f5es que chegaram \u00e0 produ\u00e7\u00e3o. (Sinch, 2026)  <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">81%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Taxa de rollback entre organiza\u00e7\u00f5es com guardrails totalmente maduros. (Sinch, 2026)  <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1189674739\/4cd8117dcb\" class=\"lazy-video-link\" data-lazy-video=\"1189674739?h=4cd8117dcb\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2156468333-7d2501ffd28b27fa98c2e87733852b6c676be21579c7587c236dcbfc9883d844-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2156468333-7d2501ffd28b27fa98c2e87733852b6c676be21579c7587c236dcbfc9883d844-d_1280?region=us\" alt=\"The AI Paradox - Daniel Morris 2\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1189674739\/4cd8117dcb#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2156468333-7d2501ffd28b27fa98c2e87733852b6c676be21579c7587c236dcbfc9883d844-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1189674739?h=4cd8117dcb\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1189674739\/4cd8117dcb\",\n    \"name\": \"The AI Paradox - Daniel Morris 2\",\n    \"uploadDate\": \"2026-05-06T05:08:32+00:00\",\n    \"duration\": \"P0DT0H1M7S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Por que a taxa de rollback aumenta em organiza\u00e7\u00f5es maduras<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Organiza\u00e7\u00f5es com instrumenta\u00e7\u00e3o de governan\u00e7a madura podem ver falhas que as organiza\u00e7\u00f5es menos maduras ignoram completamente. Aquelas que n\u00e3o relatam rollbacks n\u00e3o est\u00e3o necessariamente executando programas de AI mais seguros. Em muitos casos, elas simplesmente carecem de monitoramento para saber quando algo d\u00e1 errado.  <\/p><p class=\"mb-0\">A explica\u00e7\u00e3o mais prov\u00e1vel, supported pelos dados mais amplos, \u00e9 que os <b>programas falhando em 81% &#8211; aqueles que relataram ter guardrails totalmente maduros &#8211; n\u00e3o est\u00e3o falhando porque s\u00e3o mal administrados. <\/b>Eles est\u00e3o falhando porque seu <a href=\"https:\/\/sinch.com\/blog\/responsible-ai-mwc-2024\/\">monitoramento aprimorado permite que eles detectem problemas que outros n\u00e3o conseguem identificar<\/a>. As organiza\u00e7\u00f5es que n\u00e3o relatam falhas de governan\u00e7a n\u00e3o s\u00e3o a refer\u00eancia. 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chartInit_block_YmxvY2tfOWY3Mjk0NjIwNzU2NjAxZjU0NGVhNjQxZjUzNmIyMGY(chartID_block_YmxvY2tfOWY3Mjk0NjIwNzU2NjAxZjU0NGVhNjQxZjUzNmIyMGY);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">DESTAQUE VERTICAL<\/p><h3 class=\"h4 mb-0\">Nenhum setor resolveu o problema do rollback<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>As taxas de rollback s\u00e3o altas em todos os setores \u2013 de 66% em tecnologia a 85% em servi\u00e7os profissionais. O problema \u00e9 universal. <\/p><p>O mercado presumiu que a complexidade de compliance impulsiona uma taxa de falha mais alta, mas nossos dados n\u00e3o d\u00e3o suporte a isso. O setor de sa\u00fade \u00e9 o que menos converte pilotos para produ\u00e7\u00e3o, mas acompanha todos os outros setores em todas as 19 medidas de compliance e privacidade, e sua taxa de rollback fica apenas 1 ponto acima da m\u00e9dia global. Em servi\u00e7os financeiros, as organiza\u00e7\u00f5es com os guardrails mais maduros tamb\u00e9m s\u00e3o as mais avan\u00e7adas na implanta\u00e7\u00e3o: cada avan\u00e7o na maturidade dos guardrails torna uma organiza\u00e7\u00e3o duas vezes mais propensa a operar no n\u00edvel mais avan\u00e7ado. Mas a taxa de rollback est\u00e1 cinco pontos abaixo da m\u00e9dia, em 69%. <\/p><p>O mercado tamb\u00e9m presumiu que os setores mais voltados para a tecnologia encontraram uma sa\u00edda. E embora as empresas de tecnologia tenham a menor taxa de rollback com 66%, isso \u00e9 apenas 8 pontos abaixo da m\u00e9dia global. Nenhum setor realmente encontrou uma forma de contornar isso.\u00a0<\/p><p class=\"mb-0\"><small>Os dados da Sinch (2026) mostram que as taxas de revers\u00e3o variam de 66% no setor de tecnologia a 85% em servi\u00e7os profissionais.<\/small>\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYjA0ZWEzNThmYzNmY2Q0YjU5OTQ0MjMzYjE0N2I1ODE\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYjA0ZWEzNThmYzNmY2Q0YjU5OTQ0MjMzYjE0N2I1ODE() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYjA0ZWEzNThmYzNmY2Q0YjU5OTQ0MjMzYjE0N2I1ODE\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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Alucina\u00e7\u00e3o ou risco de marca vem em segundo lugar, com 22%. A falta de auditabilidade \u2013 a incapacidade de diagnosticar o que deu errado \u2013 fica em terceiro lugar, com 16%.\u00a0<\/p><p><b>Estas n\u00e3o s\u00e3o categorias abstratas de risco<\/b>. A exposi\u00e7\u00e3o de PII significa que os dados pessoais de um cliente vieram \u00e0 tona em uma intera\u00e7\u00e3o na qual n\u00e3o deveriam. Alucina\u00e7\u00e3o significa que um agente de AI disse algo errado de forma confiante a um cliente real, em um canal ao vivo, sob o nome da sua marca. 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Mas no momento em que voc\u00ea coloca essas pontua\u00e7\u00f5es de confian\u00e7a em contraste com a realidade operacional, uma lacuna se abre.\u00a0<\/p><p>Daqueles que avaliam sua confian\u00e7a como &#8220;um pouco confiante&#8221; ou &#8220;muito confiante&#8221;, <b>75% experimentaram pelo menos um rollback de governan\u00e7a.<\/b> A confian\u00e7a n\u00e3o se correlaciona com um n\u00famero menor de falhas. De fato, as taxas tanto de implanta\u00e7\u00e3o quanto de rollback s\u00e3o amplamente consistentes, independentemente do qu\u00e3o preparadas as organiza\u00e7\u00f5es se sintam.<\/p><p><b>A confian\u00e7a \u00e9 um indicador principal de ambi\u00e7\u00e3o, n\u00e3o uma garantia de prontid\u00e3o de governan\u00e7a.<\/b> A pergunta mais \u00fatil para qualquer equipe de lideran\u00e7a n\u00e3o \u00e9 &#8220;estamos confiantes?&#8221; \u00c9 &#8220;o que ver\u00edamos se algo desse errado agora, e qu\u00e3o r\u00e1pido ver\u00edamos isso?&#8221; <\/p><p class=\"mb-0\"><small>A pesquisa da Sinch (2026) mostra que 90% dos tomadores de decis\u00e3o de neg\u00f3cios se descrevem como confiantes em sua prontid\u00e3o de AI.<\/small><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">A vis\u00e3o regional<\/p><h3 class=\"h4 mb-0\">A din\u00e2mica do mercado molda as taxas de rollback<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">A taxa de rollback global de 74% reflete um problema que se mant\u00e9m em todas as regi\u00f5es, mas os modos de falha parecem diferentes dependendo de onde voc\u00ea est\u00e1. <\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-apac.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <b>A APAC<\/b> lidera na implanta\u00e7\u00e3o e nas revers\u00f5es. 83% das organiza\u00e7\u00f5es desativaram ou fizeram o rollback de um agente de AI \u2013 o valor mais alto de qualquer regi\u00e3o. 38% dessas falhas s\u00e3o impulsionadas por vazamentos de PII. <b>A Austr\u00e1lia tem o maior n\u00famero de revers\u00f5es<\/b> na regi\u00e3o, com 84%.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-americas.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    As organiza\u00e7\u00f5es <b>latino-americanas <\/b>fazem revers\u00e3o em 82% e relatam a maior taxa de incidentes relacionados a PII (41%) em toda a regi\u00e3o \u2013 dez pontos acima da m\u00e9dia global. <b>O Brasil \u00e9 o mercado de implanta\u00e7\u00e3o mais r\u00e1pida<\/b> no hemisf\u00e9rio e um dos mais r\u00e1pidos a falhar.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-europe.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <b>A EMEA<\/b> tem 70% de revers\u00f5es no geral, mas a Fran\u00e7a \u00e9 um ponto fora da curva. <b>90% das organiza\u00e7\u00f5es francesas reverteram<\/b> um agente de AI, com 42% dessas revers\u00f5es relacionadas a PII. A aplica\u00e7\u00e3o da CNIL est\u00e1 criando um modo de falha espec\u00edfico que a conformidade com o GDPR padr\u00e3o n\u00e3o est\u00e1 evitando.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-americas.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <b>A Am\u00e9rica do Norte<\/b> tem a menor taxa de revers\u00e3o entre todas as regi\u00f5es, com 63%, e <b>34% relatam zero revers\u00f5es.<\/b> Onde ocorrem falhas, alucina\u00e7\u00f5es e exposi\u00e7\u00e3o de PII empatam como a principal causa \u2013, a \u00fanica regi\u00e3o onde a falha do modelo se iguala \u00e0 falha da infraestrutura.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-AI-Guardrails.png\" class=\"img-fluid\" alt=\"Image for O que fazer com isso\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-AI-Guardrails.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-AI-Guardrails-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-AI-Guardrails-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-AI-Guardrails-768x504.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">O que fazer com isso<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>74% das organiza\u00e7\u00f5es tiveram que desativar um live agent.\u00a0<\/b><\/p><p>Essa taxa de rollback \u00e9 um motivo para ser preciso sobre o que voc\u00ea est\u00e1 construindo e o que voc\u00ea ser\u00e1 capaz de ver quando algo der errado. E a implica\u00e7\u00e3o desconfort\u00e1vel do n\u00famero de 81% n\u00e3o \u00e9 que os programas maduros estejam falhando mais \u2013 \u00e9 que eles conseguem ver o que organiza\u00e7\u00f5es com menos governan\u00e7a n\u00e3o percebem.\u00a0<\/p><p>Uma pergunta sobre a qual vale a pena refletir: se o seu agente de comunica\u00e7\u00f5es de AI falhasse agora, voc\u00ea saberia antes dos seus clientes?\u00a0<\/p><p class=\"mb-0\">A lacuna de monitoramento \u00e9 onde as organiza\u00e7\u00f5es est\u00e3o mais expostas e onde um problema t\u00e9cnico repentinamente se torna um problema de confian\u00e7a do cliente. <\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":185075,"template":"","meta":{"_acf_changed":true},"class_list":["post-194311","ai-prod-chapter","type-ai-prod-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunica\u00e7\u00e3o com o cliente por AI em produ\u00e7\u00e3o: A Verdadeira Hist\u00f3ria - Sinch<\/title>\n<meta name=\"description\" content=\"74% das empresas fizeram o rollback de agentes de AI em produ\u00e7\u00e3o. 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