{"id":194262,"date":"2026-06-26T15:41:38","date_gmt":"2026-06-26T15:41:38","guid":{"rendered":"https:\/\/sinch.com\/ai-production-paradox\/chapter\/importancia-da-infraestrutura\/"},"modified":"2026-06-29T14:45:21","modified_gmt":"2026-06-29T14:45:21","slug":"importancia-da-infraestrutura","status":"publish","type":"ai-prod-chapter","link":"https:\/\/sinch.com\/pt\/ai-production-paradox\/chapter\/importancia-da-infraestrutura\/","title":{"rendered":"A infraestrutura \u00e9 onde a corrida \u00e9 decidida"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">A lacuna de infraestrutura<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p><b>A correla\u00e7\u00e3o entre a satisfa\u00e7\u00e3o com a infraestrutura e a confian\u00e7a na implanta\u00e7\u00e3o da AI \u00e9 de 0,52 <\/b>\u2013 a rela\u00e7\u00e3o mais forte entre os 4.656 pares de vari\u00e1veis analisados neste estudo. Em poucas palavras: como uma organiza\u00e7\u00e3o se sente em rela\u00e7\u00e3o \u00e0 sua infraestrutura de comunica\u00e7\u00f5es \u00e9 um indicador melhor de sucesso da AI do que seu n\u00edvel de investimento, maturidade das prote\u00e7\u00f5es ou o tempo em que vem implantando a AI.\u00a0<\/p><p>Ainda assim, apesar de 87% classificarem a infraestrutura de comunica\u00e7\u00f5es de alto desempenho como essencial ou muito importante, a maioria das organiza\u00e7\u00f5es afirma que seu provedor atual deixa a desejar em pelo menos uma \u00e1rea significativa. 42% relatam confiabilidade insuficiente, 37% citam recursos multicanal limitados e 32% mencionam a falta de integra\u00e7\u00f5es com plataformas de AI.\u00a0<\/p><p class=\"mb-0\"><b>A lacuna entre o que as empresas precisam e o que elas t\u00eam atualmente \u00e9 de onde se originam a maioria das descobertas neste relat\u00f3rio. <\/b><\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">87%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">das empresas classificam a infraestrutura de comunica\u00e7\u00f5es de alto desempenho como essencial ou muito importante para sua estrat\u00e9gia de AI. (Sinch, 2026) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">42%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos entrevistados relatam confiabilidade insuficiente para AI em escala de seu provedor atual. (Sinch, 2026) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">37%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos entrevistados citam capacidade multicanal limitada de seu provedor atual. (Sinch, 2026) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">32%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos entrevistados relatam a falta de integra\u00e7\u00f5es com plataformas de AI de seu provedor atual. (Sinch, 2026) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1189981115\/f2bef00619\" class=\"lazy-video-link\" data-lazy-video=\"1189981115?h=f2bef00619\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2156643058-f7f7d7923f0fd323103d110ebfd88482cbc0d7fdc55206bb16601f525d8d84ac-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2156643058-f7f7d7923f0fd323103d110ebfd88482cbc0d7fdc55206bb16601f525d8d84ac-d_1280?region=us\" alt=\"The AI Paradox - Anton Efimenko\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1189981115\/f2bef00619#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2156643058-f7f7d7923f0fd323103d110ebfd88482cbc0d7fdc55206bb16601f525d8d84ac-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1189981115?h=f2bef00619\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1189981115\/f2bef00619\",\n    \"name\": \"The AI Paradox - Anton Efimenko\",\n    \"uploadDate\": \"2026-05-06T23:50:07+00:00\",\n    \"duration\": \"P0DT0H0M39S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">A causa est\u00e1 abaixo da superf\u00edcie<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>O problema n\u00e3o \u00e9 quanto est\u00e1 sendo gasto. \u00c9 para onde o dinheiro est\u00e1 indo. E, para a maioria das equipes de engenharia, ele est\u00e1 indo para a constru\u00e7\u00e3o de infraestrutura de seguran\u00e7a que a plataforma de comunica\u00e7\u00f5es j\u00e1 deveria fornecer nativamente. <\/p><p>Para muitas dessas falhas, a causa raiz est\u00e1 uma camada abaixo do programa de governan\u00e7a. Nossa pesquisa mostra que <b>mais da metade das empresas (55%) est\u00e3o criando de forma personalizada a capacidade de preservar o contexto do cliente<\/b> quando algu\u00e9m muda de canal \u2013 de chat para voz, do WhatsApp para uma chamada telef\u00f4nica \u2013 porque sua plataforma n\u00e3o oferece isso nativamente. <\/p><p class=\"mb-0\">Quando um cliente precisa se repetir para um agente de AI, ele n\u00e3o est\u00e1 enfrentando uma falha de modelo. Ele est\u00e1 vivenciando a lacuna de infraestrutura diretamente, e \u00e9 a sua marca que paga o pre\u00e7o.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1189674457\/3c0ca8350e\" class=\"lazy-video-link\" data-lazy-video=\"1189674457?h=3c0ca8350e\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"pt\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2156469018-5b34df4d69f156abef4a236176ee3bbb00e8abc71e57a39919fb0258ca7bac95-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2156469018-5b34df4d69f156abef4a236176ee3bbb00e8abc71e57a39919fb0258ca7bac95-d_1280?region=us\" alt=\"The AI Paradox - Robert Gerstmann 2\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1189674457\/3c0ca8350e#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2156469018-5b34df4d69f156abef4a236176ee3bbb00e8abc71e57a39919fb0258ca7bac95-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1189674457?h=3c0ca8350e\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1189674457\/3c0ca8350e\",\n    \"name\": \"The AI Paradox - Robert Gerstmann 2\",\n    \"uploadDate\": \"2026-05-06T05:07:32+00:00\",\n    \"duration\": \"P0DT0H1M2S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">O mercado j\u00e1 est\u00e1 respondendo<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>As empresas ainda n\u00e3o articularam totalmente esse diagn\u00f3stico, mas seu comportamento sugere que o sentiram. <b>86% tiveram conversas ativas ou explorat\u00f3rias com provedores alternativos<\/b> nos \u00faltimos 12 meses, e apenas 4% n\u00e3o t\u00eam planos de avalia\u00e7\u00e3o.\u00a0<\/p><p>Os dois gatilhos mais fortes para trocar de provedor confirmam onde est\u00e1 o problema. <b>91% das empresas que passaram por um retrocesso de governan\u00e7a avaliaram<\/b> ou est\u00e3o avaliando ativamente um novo provedor de comunica\u00e7\u00f5es. E as organiza\u00e7\u00f5es que classificam a infraestrutura de alto desempenho como a principal preocupa\u00e7\u00e3o estrat\u00e9gica t\u00eam o dobro de probabilidade.\u00a0<\/p><p class=\"mb-0\">O mercado n\u00e3o est\u00e1 necessariamente comprando porque est\u00e1 insatisfeito com um fornecedor. Est\u00e1 comprando porque as <a href=\"https:\/\/sinch.com\/pt\/blog\/tendencias-comunicacao-empresarial-2026\/\" target=\"_blank\" rel=\"noopener noreferrer\">ambi\u00e7\u00f5es de AI superaram<\/a> o que a infraestrutura atual foi constru\u00edda para suportar.  <\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">DESTAQUE VERTICAL <\/p><h3 class=\"h4 mb-0\">Os setores est\u00e3o comprando por dois motivos<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Os setores que procuram novos provedores s\u00e3o movidos pela ambi\u00e7\u00e3o ou pela falha. <\/p><p>Nos servi\u00e7os financeiros, os gatilhos s\u00e3o espec\u00edficos e mensur\u00e1veis. As empresas que citam a falta de integra\u00e7\u00f5es de AI t\u00eam 2,4 vezes mais probabilidade de avaliar um novo provedor. Aquelas que sinalizam confiabilidade insuficiente t\u00eam 1,4 vezes mais probabilidade. A lacuna de infraestrutura passou de insatisfa\u00e7\u00e3o geral para inten\u00e7\u00e3o precisa de mudan\u00e7a. <\/p><p class=\"mb-0\">Mas nem todas as avalia\u00e7\u00f5es s\u00e3o motivadas por falhas. No varejo, os operadores mais avan\u00e7ados \u2013 aqueles com as taxas de implanta\u00e7\u00e3o mais altas, maior confian\u00e7a e prote\u00e7\u00f5es mais maduras \u2013 tamb\u00e9m s\u00e3o os compradores mais ativos: 57% est\u00e3o avaliando ativamente os provedores, em compara\u00e7\u00e3o com apenas 10% das marcas de varejo ainda em est\u00e1gio inicial de implanta\u00e7\u00e3o. As organiza\u00e7\u00f5es que est\u00e3o procurando mais ativamente por um novo provedor s\u00e3o as que j\u00e1 est\u00e3o mais \u00e0 frente.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                57%                             <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    dos operadores mais avan\u00e7ados do varejo est\u00e3o avaliando ativamente provedores. (Sinch, 2026)                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                10%                             <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    das marcas de varejo em est\u00e1gio inicial de implanta\u00e7\u00e3o est\u00e3o avaliando ativamente provedores. 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altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">O que os l\u00edderes de AI est\u00e3o avaliando<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A lacuna de infraestrutura parece diferente dependendo de onde voc\u00ea est\u00e1. Os l\u00edderes de seguran\u00e7a s\u00e3o os menos satisfeitos com sua infraestrutura de seguran\u00e7a e compliance, apesar de estarem mais pr\u00f3ximos dela. Os l\u00edderes de marketing e CX citam as maiores falhas de confiabilidade, com 46%, e apenas 3% dos l\u00edderes de produto \u2013 os compradores mais exigentes do estudo \u2013 dizem que seu provedor n\u00e3o est\u00e1 deixando a desejar. <\/p><p>Globalmente, no entanto, as prioridades s\u00e3o claras. Quando solicitados a classificar os crit\u00e9rios para avaliar novos provedores de comunica\u00e7\u00f5es para impulsionar intera\u00e7\u00f5es ag\u00eanticas, a confiabilidade ficou em primeiro lugar: 29% dos entrevistados a colocaram no topo, \u00e0 frente de alcance global e capacidade de compliance (23%) e facilidade de integra\u00e7\u00e3o (18%).  <\/p><p>Seguran\u00e7a, confian\u00e7a e recursos multicanal fecham os cinco principais, \u00e0 frente de pre\u00e7os. De fato, pre\u00e7os ocupam o oitavo lugar entre os nove fatores avaliados na pesquisa.\u00a0<\/p><p class=\"mb-0\"><small>Os dados da Sinch (2026) revelam que a confiabilidade e o tempo de atividade s\u00e3o o fator mais importante para 29% dos entrevistados.<\/small>\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">O custo estrutural de construir sem uma funda\u00e7\u00e3o<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Uma boa arquitetura de seguran\u00e7a n\u00e3o questiona se deve criar controles como mascaramento de PII, limita\u00e7\u00e3o de taxa e registro de auditoria. Ela questiona onde. A resposta certa s\u00e3o ambas as camadas: primeiro a plataforma nativa, com as equipes de engenharia adicionando controles por cima. Isso \u00e9 defesa em profundidade.\u00a0<\/p><p>Construir sem uma funda\u00e7\u00e3o significa que as equipes de engenharia n\u00e3o est\u00e3o tomando decis\u00f5es de seguran\u00e7a. Em vez disso, eles est\u00e3o preenchendo lacunas, de forma reativa, a cada nova implanta\u00e7\u00e3o de agente e a cada novo canal. Mas quando existe uma funda\u00e7\u00e3o s\u00f3lida, essas equipes s\u00e3o capazes de criar controles intencionais em cima de algo que se sustenta.\u00a0<\/p><p class=\"mb-0\">\u00c9 a\u00ed que a quest\u00e3o arquitet\u00f4nica se torna uma quest\u00e3o de roadmap. Quando os controles nativos da plataforma existem, <b>os l\u00edderes de engenharia podem ver o que sua equipe est\u00e1 realmente construindo e avaliar o que adiciona prote\u00e7\u00e3o genu\u00edna<\/b> e o que \u00e9 apenas a reconstru\u00e7\u00e3o da infraestrutura que a plataforma j\u00e1 deveria possuir. Isso determina se as equipes de engenharia est\u00e3o trabalhando na dire\u00e7\u00e3o do pr\u00f3ximo recurso ou apenas mantendo as luzes acesas. <\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-light\" data-theme=\"dark\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-5b955226614090033c50a00c1e32e89d\">\r\n            &#8220;Toda equipe precisa decidir quais controles pertencem \u00e0 camada da plataforma e o que seus engenheiros devem construir por cima, porque o custo de construir prote\u00e7\u00f5es personalizadas aumenta com o tempo, especialmente \u00e0 medida que a equipe avan\u00e7a pelo ciclo de vida do produto. Cada novo agente, cada novo canal, cada nova implanta\u00e7\u00e3o aumenta a pilha. E, no fim das contas, voc\u00ea perde esse impulso quando se trata de ter um desempenho superior no mercado.&#8221;        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/Anton-Efimenko.jpeg\" alt=\"Foto de Anton Efimenko\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-5b955226614090033c50a00c1e32e89d\">\r\n                        Anton Efimenko                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">SVP de Engenharia de Software \u2022 Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">A VIS\u00c3O REGIONAL<\/p><h3 class=\"h4 mb-0\">Os mercados mais satisfeitos ainda est\u00e3o comprando<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">A lacuna de infraestrutura aparece em todas as regi\u00f5es, mas de maneira diferente. A Am\u00e9rica do Norte \u00e9 a regi\u00e3o mais satisfeita e tamb\u00e9m \u00e9 o mercado comprador mais ativo. As organiza\u00e7\u00f5es da EMEA \u2013 as menos satisfeitas em todas as dimens\u00f5es de infraestrutura \u2013 ficam para tr\u00e1s na avalia\u00e7\u00e3o do provedor, com a onda de atividade de mudan\u00e7a ainda pela frente.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-americas.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Na <b>Am\u00e9rica do Norte<\/b>, a satisfa\u00e7\u00e3o com os provedores atuais \u00e9 a maior de qualquer regi\u00e3o e, mesmo assim, 85% tiveram <b>conversas ativas ou explorat\u00f3rias<\/b> com provedores alternativos. O n\u00edvel \u00e9 alto e o mercado ainda est\u00e1 em movimento.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-europe.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    A <b>EMEA<\/b> fica atr\u00e1s da m\u00e9dia global em <b>todas as dimens\u00f5es de infraestrutura<\/b> analisadas, com a Alemanha sendo a mais atrasada. A regi\u00e3o tamb\u00e9m est\u00e1 8 pontos atr\u00e1s da m\u00e9dia global em avalia\u00e7\u00e3o ativa, mas lidera em avalia\u00e7\u00e3o planejada com 14%.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-apac.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Na <b>APAC<\/b>, as empresas cujo provedor n\u00e3o consegue se integrar \u00e0s plataformas de AI t\u00eam <b>3 vezes mais probabilidade de sofrer uma falha de comunica\u00e7\u00e3o<\/b>. Metade das empresas indianas est\u00e1 avaliando ativamente um novo provedor.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways.png\" class=\"img-fluid\" alt=\"Image for O que fazer com isso\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways-768x504.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">O que fazer com isso<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Voc\u00ea viu os dados. Agora \u00e9 a hora de agir. Tr\u00eas perguntas que valem a pena levar para a sua pr\u00f3xima an\u00e1lise de lideran\u00e7a:<\/p><p>\u2022 Quanto tempo da sua equipe de engenharia est\u00e1 sendo gasto na constru\u00e7\u00e3o de prote\u00e7\u00f5es do zero em vez de construir a pr\u00f3xima experi\u00eancia do cliente?<\/p><p>\u2022\u00a0Se essas prote\u00e7\u00f5es falharem em uma intera\u00e7\u00e3o ao vivo com o cliente, voc\u00ea saberia antes que se tornasse um problema de confian\u00e7a? <\/p><p>\u2022 E o seu provedor de comunica\u00e7\u00f5es foi desenvolvido para o que voc\u00ea est\u00e1 planejando implantar nos pr\u00f3ximos 12 meses ou para o que voc\u00ea entregou h\u00e1 18 meses?\u00a0<\/p><p class=\"mb-0\">As descobertas neste relat\u00f3rio apontam para onde devem estar suas prioridades no pr\u00f3ximo ano.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":185101,"template":"","meta":{"_acf_changed":true},"class_list":["post-194262","ai-prod-chapter","type-ai-prod-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A infraestrutura decide o sucesso da AI na comunica\u00e7\u00e3o com o cliente - Sinch<\/title>\n<meta name=\"description\" content=\"A satisfa\u00e7\u00e3o com a infraestrutura de comunica\u00e7\u00f5es \u00e9 o principal indicador de sucesso na implanta\u00e7\u00e3o de AI \u2013 n\u00e3o os gastos ou a maturidade em AI. 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