{"id":187258,"date":"2026-05-27T13:44:25","date_gmt":"2026-05-27T13:44:25","guid":{"rendered":"https:\/\/sinch.com\/voice\/customer-stories\/cubamessenger-2\/"},"modified":"2026-05-27T13:44:28","modified_gmt":"2026-05-27T13:44:28","slug":"cubamessenger","status":"publish","type":"voice_cust_stories","link":"https:\/\/sinch.com\/fr\/voice\/temoignages-de-clients\/cubamessenger\/","title":{"rendered":"\u00c9tablir une connexion avec Cuba gr\u00e2ce aux appel vocaux in-app"},"content":{"rendered":"\n

Bas\u00e9e au Canada, CubaMessenger<\/a> a vu le jour lorsque son fondateur Yuniesky Aleman a quitt\u00e9 Cuba pour l’\u00c9quateur en 2009. Sa recherche d’un moyen rentable de rester en contact avec ses amis et sa famille \u00e0 Cuba n’\u00e9tait pas une mince affaire – une mission personnelle qui n\u00e9cessitait un peu d’aide de la part d’experts pour r\u00e9ussir. <\/p>\n\n\n\n

D\u00e9fi : \u00c9tablir des connexions rentables <\/h2>\n\n\n\n

Parler avec ses amis et sa famille est une chose que beaucoup de gens consid\u00e8rent comme acquise. Il suffit de d\u00e9crocher le t\u00e9l\u00e9phone, de composer le num\u00e9ro, et c’est parti. Mais ce n’est pas si facile pour tout le monde, surtout si vos amis et votre famille vivent \u00e0 Cuba. Appeler Cuba n\u00e9cessite souvent un abonnement et est toujours extr\u00eamement cher. Si cher que les gens ordinaires ne peuvent tout simplement pas se le permettre. <\/p>\n\n\n\n

C’est l\u00e0 qu’intervient CubaMessenger. <\/p>\n\n\n\n

Yuniesky a lanc\u00e9 CubaMessenger apr\u00e8s s’\u00eatre rendu compte qu’il serait difficile d’appeler chez lui pour prendre des nouvelles en raison de l’acc\u00e8s internet limit\u00e9 et des mauvaises connexions \u00e0 Cuba. Il a rep\u00e9r\u00e9 une opportunit\u00e9 d’apporter son aide aux personnes \u00e0 l’ext\u00e9rieur de Cuba pour joindre leurs proches et s’est lanc\u00e9 \u00e0 corps perdu. <\/p>\n\n\n\n

CubaMessenger a commenc\u00e9 avec les SMS bidirectionnels, mais en 2015, les gens voulaient plus. Ils voulaient quelque chose de personnel. Ils voulaient se parler. <\/p>\n\n\n\n

Yuniesky explique : \u00ab Nous devions nous diversifier dans la voix, car nos clients SMS le demandaient, m\u00eame s’ils n’avaient ni acc\u00e8s ni service internet. \u00bb <\/p>\n\n\n\n

Le d\u00e9fi? \u00c0 la recherche d’un partenaire avec l’aide duquel la r\u00e9alisation d’appels internationaux \u00e0 bas co\u00fbt par la voix sans connexion internet deviendrait r\u00e9alit\u00e9. <\/p>\n\n\n\n

Solution : Connecter les amis et la famille \u00e0 travers les kilom\u00e8tres <\/h2>\n\n\n\n

Le march\u00e9 des t\u00e9l\u00e9communications \u00e0 Cuba est impr\u00e9visible et en constante \u00e9volution, CubaMessenger avait donc du pain sur la planche. En 2015, il n’y avait pas d’internet \u00e0 Cuba, alors CubaMessenger a pris le temps d’am\u00e9liorer son offre SMS tout en recherchant des solutions d’appels non bas\u00e9es sur internet. <\/p>\n\n\n\n

Yuniesky commente : \u00ab Lorsque nous avons trouv\u00e9 Sinch, nous avons \u00e9t\u00e9 tr\u00e8s impressionn\u00e9s. Ils ont \u00e9t\u00e9 si rapides \u00e0 r\u00e9pondre, et ce fut une exp\u00e9rience si positive – nous savions que nous avions trouv\u00e9 le meilleur partenaire avec qui travailler. \u00bb <\/p>\n\n\n\n

Le temps pass\u00e9 \u00e0 peaufiner la partie SMS de son entreprise et \u00e0 planifier sa strat\u00e9gie d’appels par la voix en valait certainement la peine, car, en 2017, \u00e0 peu pr\u00e8s au moment o\u00f9 CubaMessenger a trouv\u00e9 Sinch, internet est devenu disponible \u00e0 Cuba. Il \u00e9tait limit\u00e9, mais il \u00e9tait arriv\u00e9, ce qui signifiait que CubaMessenger pouvait passer \u00e0 l’action. <\/p>\n\n\n\n

En travaillant avec Sinch, CubaMessenger a adapt\u00e9 sa d\u00e9sormais c\u00e9l\u00e8bre application SMS pour y inclure les appel vocaux in-app<\/a> et est devenue une boutique unique de messagerie et d’appels par la voix. <\/p>\n\n\n\n

Son mod\u00e8le sans abonnement ni frais d’inscription, avec paiement \u00e0 la consommation, a \u00ab satisfait les besoins du peuple cubain qui n’avait pas besoin d’internet pour passer ou recevoir des appels \u00bb, explique Yuniesky. \u00ab Les personnes en dehors de Cuba appellent de l’application vers le r\u00e9seau t\u00e9l\u00e9phonique \u00e0 Cuba, et elles sont instantan\u00e9ment connect\u00e9es. \u00bb <\/p>\n\n\n\n

\"Handset<\/figure>\n\n\n\n

R\u00e9sultats : Succ\u00e8s et regard vers l’avenir <\/h2>\n\n\n\n

\u00c0 propos de la collaboration avec Sinch, Yuniesky a comment\u00e9 : \u00ab J’ai \u00e9t\u00e9 tr\u00e8s impressionn\u00e9 par le service client et le support d’int\u00e9gration de Sinch \u2013 nos d\u00e9fis ont \u00e9t\u00e9 consid\u00e9rablement r\u00e9duits gr\u00e2ce \u00e0 leurs efforts. \u00bb <\/p>\n\n\n\n

3 millions de personnes utilisent d\u00e9sormais l’application depuis les \u00c9tats-Unis, l’\u00c9quateur, le Mexique, le Venezuela, le Br\u00e9sil et l’Espagne pour appeler Cuba \u2013 \u00ab \u00e7a a \u00e9t\u00e9 un \u00e9norme succ\u00e8s ! \u00bb commente Yuniesky. <\/p>\n\n\n\n

Avec 9 000 minutes d’appels quotidiens transitant par l’application, CubaMessenger tient \u00e0 rester ma\u00eetre de tout probl\u00e8me, et avec Sinch, ils se sentent en s\u00e9curit\u00e9. \u00ab C’est bon de savoir que Sinch est l\u00e0 pour nous apporter son aide si nous avons des probl\u00e8mes \u2013 nous ressentons vraiment l’engagement \u00bb, d\u00e9clare Yuniesky. <\/p>\n","protected":false},"featured_media":60230,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[701],"customer_stories_products":[653],"class_list":["post-187258","voice_cust_stories","type-voice_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-telecommunications","customer_stories_products-voice"],"acf":[],"yoast_head":"\n\u00c9tablir une connexion avec Cuba gr\u00e2ce aux appel vocaux in-app<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment CubaMessenger a utilis\u00e9 les appel vocaux in-app de Sinch pour connecter les amis et 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